Forsman & Bodenfors LDN

Our Cultural Strategist, Aliya Gilmore, posted last week about how social media is the new political 🤼 battleground. How are Gen Z responding to this new tactic? Is it working? Find out below! 👇

Hello... what's all this then? We've just been named Creativebrief's Agency of the Month for June! We're sending out a big thank you to everyone in the Forsman & Bodenfors team, and of course everyone at Creativebrief. 🎉 🎉 🎉 

🧀 Gouda vs cheddar. 🧇 Stroopwafels vs Tunnock's Caramel Wafer. 🍫 Hagelslag vs... hang about, that's just bread with chocolate rice sprinkles ! Have a word, ref! 🟥 England have made it to the semi-finals! 🎉 We've called up the best and the brightest from Squad F&B in order to defend our place in the final. It's coming home!  🦁 🦁 🦁 🏴󠁧󠁢󠁥󠁮󠁧󠁿 

From IKEA to Spotify, Abba to Oatly, Swedish brands have won the hearts of consumers the world over. But where do the Swedish find their creative inspiration? Forsman & Bodenfors London's head of creative Johan Eghammer reflects on why non -existent advertising up until the 80’s forced Swedes to find their inner creativity in unusual ways. Read more here --> https://lnkd.in/dTbPPg7x

Our CEO Helen James has spoken to Marketing Week about the election just gone -- and how politics is failing female voters. What can parties do to turn things around, equalise the voting landscape, and encourage more connectedness between audience and politicians? https://lnkd.in/ehGDBn2H

Drum roll please - it’s time for some more new work, this time in collaboration with our incredible partners at Pernod Ricard.   The Glenlivet is taking the world of single malt whisky from dram to ✨damn✨. Welcome to our beautiful new brand world, the visual embodiment of what it means to be, and to drink, The Glenlivet. This is a whisky with a long and spirited heritage - this year celebrating its 200th anniversary - and yet always finding ways to stay relevant and ahead of the curve. We’ve reflected this iconic whisky’s story with contemporary and original styling, contrasting classic and heritage cues, painting a visual story of what it means to Live Original. We’re excited for what’s yet to come. Jayne Murphy, Katia Fragkou, Maddy Schwarz, Victoria MacDonald, Naomi Rees, Thomas Aastad Production Company: We Folk Photographer: Ben Toms 2nd Photographer: Amy Gwatkin Retoucher: Lifestyle - Hand of God  Product - The Forge Agency Producer: Zoë Harris & Helen Cliffe Assistant Producer: Reuben Matheson Creative Director: June Frangue Creative Director: Gonzalo Miguel Designers: Oscar Fadeli & Nicoletta Bonanno  Business Lead: Andrew Wright Account Manager: Laura Helmich

🥔 Rosti vs hashbrowns. 🥣 Muesli vs Coco Pops. 🍗 Schnitzel vs chicken parmo. We think the final decision is easy peasy. Let’s just hope that tomorrow the ref agrees. Just in case, though, some of our team have decided to get into the ⚽ football spirit — and ready for the inevitable call up! Watch out Switzerland, and prepare to be hit with the full might of our Forsman & BodenFORCE 💪 Nimo Awil Michaela PanneseTom JordanAmy Louise James Trudi Harris Dubon

It's a big day in Britain, and our Chief Strategy Officer David Proudlock has words -- for marketers, for the government, and for Britain as a whole. How can we embrace the change ushered in by our new Labour government? LBBonline - Little Black Book https://lnkd.in/eVg5rEqa

When we started talking to 🧑🎓 students from the University of South Florida, we never expected to still have cohorts coming five years later! We hope that our new American friends left the Forsman and Bodenfors office inspired -- or at the very least full, of 🇬🇧 British sausage rolls, Cornish pasties, and a special 🦅 Fourth of July marshmallow sculpture. See y'all soon! 👋🤠 Carol Osborne

From 🥃 slammers to 🍸 sipping! We’ve loved helping Altos reframe the Tequila category. So excited to see the work out in the UK, a market where growth in the premium Agave-based spirits category is expected to hit 18%. Cheers to that! 🥂