Digitas UK’s Post

🏆 The DataIQ Awards is back, and we’ve been nominated for not one, not two, but three categories! 📊 Best Analytics Team 🤖 Innovative Use of AI 💡 Innovation Champion It's an honour to be recognised among industry leaders for our commitment to data excellence and innovation. Join us at The Roundhouse in London on 26th September for the Awards Ceremony where winners will be revealed. 🎉 Check out the full shortlist here: https://lnkd.in/gf_H49SA

Our Impact Report has landed!   Our research reveals a significant shift: clients are now prioritising Cultural Impact alongside Commercial Impact. Achieving the perfect balance is no small feat. Our survey of 400 marketers across Financial Services, Health, Travel, and Retail sectors exposes the intense pressures businesses face in striking this crucial balance. In association with The Marketing Society, this comprehensive report helps you understand the evolving expectations of impact and uncover powerful opportunities for marketers to define and excel in both commercial and cultural objectives. Gain invaluable insights and actionable strategies to elevate your marketing game. Don’t miss out—download the full report now: https://lnkd.in/eFr59fyc #ImpactEveryday #ImpactReport #PowerOfConnection

"If we keep doing business in the same way then we won’t break the model." 💬 Step into the mind of Jennifer Berry, our visionary leader at Digitas, as she shares her unique perspective on listening to the next generation of talent, collaboration and calling people in. Checkout the full interview where she unpacks the art of strategic decision-making and its impact on creativity. Check it out!👇 https://lnkd.in/ebEkfFWb   #AgencyLife #ImpactEveryday #PowerOfConnection

🗳️ The Creativepool People's Choice awards have Begun! Our unstoppable Chief Creative Officer, Carren O'Keefe, has been shortlisted for Creative Leader of the Year! While the judges deliberate, it's your turn to help Carren win the exclusive People's Choice award. Head to the shortlist page, find Carren's name, and click the "Vote" button. Let's rally together and make this happen! ⏳You have until 11th July at 18:00 GMT to cast your vote. Vote here: https://lnkd.in/em2w2PAQ #CreativeLeader #PeoplesChoice #ImpactEveryday #PowerofConnection #DigitasUK

As UEFA EURO 2024 kicks off, EE BT, the leading sponsor of the Five Nations football teams, is committed to combating hate in football and promoting positive change. Who better than players’ parents to teach the UK about what it means to be proud and worthy of the shirt? Meet Ricky, Denise, and Varsha: devoted parents, referees, and proud supporters—real experts in sideline aggression. We invited these proud parents to share their personal experiences with racism, homophobia, and sideline aggression, offering practical solutions to address them. Watch their real stories from the heart of British football and explore our Proud Supporter Program to help make a difference. #EURO2024 #PowerOfConnection #ImpactEveryday

Let's kick off our week off with a bang! 🎉 Digitas has been shortlisted for three awards at the Global Search Awards 2024, alongside our amazing client, H&M! 🌍🏆 We faced the challenge of revolutionising H&M's online presence, recognising its vulnerability in a rapidly growing e-commerce landscape. With a keen insight into the necessity for data-driven decision-making, we embarked on a mission to overhaul H&M's digital strategy from the ground up. The result? 📈Exceeding Revenue Targets: Originally targeting £204M incremental revenue from organic search over 4¼ years, we surpassed expectations, achieving £408M. 🔎Enhanced Google Visibility: H&M's visibility soared with a 1,232% increase in key non-brand terms ranking on page 1 since 2019. 🚀Exceptional ROI: The European segment of our global programme achieved an outstanding 30:1 ROI, exceeding projections. Join us at the Global Search Awards to celebrate our achievements and innovation in search marketing: https://lnkd.in/g5nQygkP Don't Panic Events #GlobalSearchAwards #SearchMarketing #PowerOfConnection #ImpactEveryday

🔎 The search is on for Marketing Week's 2024 Top 100 Most Effective Marketers!   Digitas is proud to sponsor Marketing Week's Top 100 list, celebrating marketers who have delivered outstanding impact for their brands.   Our judging panel includes: - Helen Edwards, Partner at Passionbrand and Marketing Week Columnist - Kathryn Jacob OBE, Chief Executive of Pearl & Dean - Stephen Woodford, CEO of the Advertising Association - Jennifer Berry, CEO of Digitas UK As this year’s headline sponsor, our CEO Jen Berry says: “Marketers who embrace new technologies and nurture young talent can drive real growth for businesses and help the UK reclaim its creative edge. We’re excited to unveil those marketers making meaningful connections and positive impacts, both commercially and culturally.”   Get ready for an exciting journey as we unveil the best in marketing!   Read more here: https://lnkd.in/eCW6NhZJ   #MarketingWeekTop100 #ImpactEveryday #Innovation #Leadership #PowerOfConnection

We've had a vibrant start to our week at Cannes! 🌟   Here's what we've been up to...   We teamed up with the WACL (Women in Advertising & Communications Leadership ) to sponsor The Empower Café, the first official women’s space at Cannes Lions, is buzzing with energy. Today featured a powerful panel on LGBTQAI+ in advertising and engaging discussions on AI's real-world applications. We even had the pleasure of seeing England's soccer star Mary Earps in action!   Carren O'Keefe, our Chief Creative Officer, joined a full house at the LBBonline - Little Black Book Beach to dive into how AI is transforming workflows for creatives and strategists.   We also hosted a fantastic mentoring session with our Cannes Challenge winners, celebrating all-women talent under 30. Congratulations to Martina Gordeen, Hannah Ayane, Jamila Pero, Shaquila Evelyn Johnson, Joely Buxton - Smith, and Erin Johnson! As sponsors of the The Women's Association we’re thrilled to be part of such an inspiring and inclusive initiative.   Stay tuned for more exciting updates from Cannes!   #CannesLions #EmpowerCafé #CannesChallenge #WomenInIndustry #ImpactEveryday #PowerOfConnection

Those who can Cannes 😏 Our magical Carren O'Keefe, Chief Creative Officer, will be joining a stellar panel at the LBBonline - Little Black Book Beach in Cannes. 🗓️ Panel: ‘Meet your M-AI-Ker’ 🕐 Date & Time: Tuesday, June 18th at 1:00pm 🔍 Synopsis: Forget the hype and scare stories—let's dive into how AI is truly transforming the daily workflow for strategists, creatives, and producers. Where is it excelling, what challenges are emerging, and what lessons are we learning from live projects? Moderated by Matt Cooper, Director at LBB, Carren will be alongside industry leaders including Dan Gardner (Co-Founder, Code and Theory), Drew Weigel (Senior Director, 3D & Immersive, Shutterstock), PJ Pereira (Founder, Creative Chairman, Pereira O’Dell), and Priti Mhatre (Managing Director Strategic Consulting & AI, WPP & Hogarth). Don't miss this insightful discussion on AI's impact in our industry! #Cannes #AI #DigitalInnovation #ImpactEveryday #PowerOfConnection #Creativity