Many brands are grappling with AI – how to use it, whether to trust it and where to apply it. L’Oréal is not immune from this. As one of the world’s biggest brands, it is looking at how it will implement AI in its recruitment processes, says Michael Kienle, global vice-president of talent acquisition https://lnkd.in/et7aWF9T
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Whether you’re a user or not, TikTok is a brand that likely needs no introduction. However, depending on your user status, you’ll have your own perceptions about what it’s used for. To address this, TikTok is on a mission to move beyond brand awareness and focus on brand building, aiming to reshape perceptions of those not on the app https://lnkd.in/gKqRrs6U
TikTok’s global marketing boss on how it plans to shift perceptions among non-users
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When brands are investing in roles they want unicorns, suggest recruiters. This is no surprise. Marketing job opportunities “fell off a cliff” at the beginning of 2023 and haven’t climbed back up yet. This is according to Adam Nichols, founder of marketing headhunting firm Rosslyn David. Ask any recruiter or out-of-work marketer what they think, and they’ll likely tell you the same thing. https://lnkd.in/ewU7hGeh
‘The shopping list is too long’: Marketing recruitment still a ‘buyer’s market’
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In addition to improving representation in advertising, people would like to see marketers strive to make the creative itself more inclusive and accessible. Top of the list is ensuring messaging is simple (38%), followed by clearer layouts (36%) https://lnkd.in/eWRT_3X8
Clear generational divide emerging in attitudes to inclusivity, survey shows
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The decision to launch on price comparison sites is aimed at helping the business return to growth and deliver “consistent, sustained profitability”, new CEO Adam Winslow added https://lnkd.in/eaWN_P-K
Direct Line cuts marketing spend amid price comparison launch
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Marketers are neglecting some of the key metrics that could measure the effectiveness and value of their work. Over a third (34.2%) of the more than 1,200 marketers responding to Marketing Week’s exclusive 2024 Language of Effectiveness survey, supported by Kantar, say their company rarely or never measures the ROI of its marketing spend https://lnkd.in/gK92YnKn
Over a third of brands ‘rarely’ measure marketing ROI
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‘Sustainable hype’: One CMO’s playbook for sports sponsorships Joining education platform Udemy as CMO a year ago with a goal to drive brand awareness, Genefa Murphy convinced the business to explore sports partnerships https://lnkd.in/ecBxzbZz
‘Sustainable hype’: One CMO’s playbook for sports sponsorships
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Colour is back – but it won’t be the last personalisation trend driven by AI Consumers are paying attention to colour again as part of a wider trend towards personalisation that will eventually encompass all stages of the customer journey says Futurist and CEO, Tracey Follows https://lnkd.in/eFZmYeH7
Colour is back – but it won’t be the last personalisation trend driven by AI
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Marketing Week is planning to unpick the big issues in B2B marketing The survey results will be used to delve deep into how the role of the B2B marketer is changing and how the job is transforming, so have your say today! https://ow.ly/gnT350SxONO
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Clear generational divide emerging in attitudes to inclusivity, survey shows Younger generations would like to see greater representation in advertising, along with more accessible creative https://lnkd.in/eWRT_3X8
Clear generational divide emerging in attitudes to inclusivity, survey shows
marketingweek.com