About
Articles by Paul
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How Adtech went from a #DataFreeForAll to a #CookieMullet
How Adtech went from a #DataFreeForAll to a #CookieMullet
By Paul C.
Activity
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I’m very excited to share that I’ve started a new position as VP Supply Strategy and Activation at Comcast. Looking forward to working with Karen…
I’m very excited to share that I’ve started a new position as VP Supply Strategy and Activation at Comcast. Looking forward to working with Karen…
Liked by Paul C.
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We recently caught up with our very own Amazon Web Services (AWS) DeepRacer champ, Ross Williams to dive deep into his Machine Learning and AI…
We recently caught up with our very own Amazon Web Services (AWS) DeepRacer champ, Ross Williams to dive deep into his Machine Learning and AI…
Liked by Paul C.
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My first visit to ormeau labs / baths in Belfast. Beautiful place, wonderful people, ambitious teams. When I left the building I noticed it's across…
My first visit to ormeau labs / baths in Belfast. Beautiful place, wonderful people, ambitious teams. When I left the building I noticed it's across…
Liked by Paul C.
Experience & Education
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Cimino Collaborative
View Paul’s full experience
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Volunteer Experience
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CIO Advisory Roundtable Member & Guest Lecturer
Fordham University Gabelli School of Business
- Present 24 years
Education
Publications
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The First-Party Data Lake
AdExchanger.com
See publicationUsing a first-party data lake approach, a publisher can work with a brand or agency to segment, target and attribute an audience across media, regardless of how many intermediaries they work through. For instance, a sports publisher could sell a custom fan audience to an auto brand across screens and channels, enabling the auto brand to frequency cap and understand the effective CPM.
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Will Snapchat Become The Industry's Next Walled Garden Oligopolist?
AdExchanger.com
See publication[Snapchat Users]...are communicating whimsy – meaning this is how I am right now – using pictures, text, videos, lenses and stories. Ephemerally communicating what you’re doing or how you’re feeling is a powerful new type of peer-to-peer marketing. Different than Facebook or Instagram, which are mostly many-to-many.
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How Omnichannel Integration Solves Business Issues
1to1 Media a division of Peppers and Rogers
See publicationOmnichannel marketing is inevitable. Although the evolution will take a few years to scale, companies must validate their strategies with quick pilots and wins along the way.
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Interview - The Cookie Has Five Years Left Says Merkle's Paul Cimino
www.AdExchanger.com
See publicationOverview of Brilig DMP and data exchange services and the future of anonymous digital tracking and ad targeting.
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CEO Cimino Says Brilig Is An Audience Commerce Platform With An Open Transaction Marketplace
www.adexchanger.com
See publicationCEO of Brilig gives an overview of of Billig's audience commerce platform.
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Brilig Resembles Advertising Data Version of Bloomberg Terminal Says CEO Cimino
www.adexchanger.com
See publicationOverview of Brilig platform.
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Understanding electronic commerce
Microsoft Press
Page ix - Cimino was a contributor to supply chain Extranets - chapter 8
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Featured in Cover Story
CIO Magazine
Snickelways Interactive builds first BtoB supply chain Extranet, centralizing inventory and order processing for apparel manufacturers, distributors and retailers.
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Patents
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System and Method for Communicating Targeted Health Related Data
Filed US 12/370,858
See patentThe present invention provides a system and a method for communicating targeted health related data. The method includes targeting the consumers with an advertisement content and registering the consumers upon the selection of the advertisement.
Projects
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the Amazon.com of Latin America
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At Snickelways I opened our office in Brazil to cover South America.
Our main client was submarino.com.br
We built the Amazon.com of Latin America.
Large, scalable e-commerce website with multiple product categories, suppliers, SKUs, languages, and multiple country sites throughout the continent.Other creators -
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the Amazon.com of Latin America
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At Snickelways I opened our office in Brazil to cover South America.
Our main client was submarino.com.br
We built the Amazon.com of Latin America.
Large, scalable e-commerce website with multiple product categories, suppliers, SKUs, languages, and multiple country sites throughout the continent.Other creators -
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Fruit of the Loom - Activewear Online
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Activewear Online was the first B2B supply chain Extranet. Conceived by Dudley McIlhenny, master marketing consultant and Partner of www.contextgroup.com and Paul Cimino, CEO of Interactive web agency Snickelways Interactive, this project helped Fruit of the Loom become the "channel master" of the $9 billion/year imprinted apparel vertical by allowing FOTL to give away eCommerce websites to all their distributors and wholesalers. The online catalog websites sold all manufacturers, even FOTL's…
Activewear Online was the first B2B supply chain Extranet. Conceived by Dudley McIlhenny, master marketing consultant and Partner of www.contextgroup.com and Paul Cimino, CEO of Interactive web agency Snickelways Interactive, this project helped Fruit of the Loom become the "channel master" of the $9 billion/year imprinted apparel vertical by allowing FOTL to give away eCommerce websites to all their distributors and wholesalers. The online catalog websites sold all manufacturers, even FOTL's competitors but cleverly favored FOTL in situations when competitors were out of stock or in search results. FOTL also got key insights into inventory and transactions for the entire supply chain.
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Languages
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English
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Adtech
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Organizations
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Fordham CIO Advisory Board
Advisory Board Member
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IAB
Data Council
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Recommendations received
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Exciting news from our learning collaborative partner, Kall Morris Inc ! They announced a groundbreaking project with GATE Space to utilize a green…
Exciting news from our learning collaborative partner, Kall Morris Inc ! They announced a groundbreaking project with GATE Space to utilize a green…
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3 Reasons to start prioritizing your response to Google CHIPS: Without implementing partitioned cookies, you will likely see negative affects on…
3 Reasons to start prioritizing your response to Google CHIPS: Without implementing partitioned cookies, you will likely see negative affects on…
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Here's a demo of the AI Schema Generator API Service. The video showcases the use of ChatGPT APIs for its superior output compared to Vertex AI…
Here's a demo of the AI Schema Generator API Service. The video showcases the use of ChatGPT APIs for its superior output compared to Vertex AI…
Liked by Paul C.
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I’ve held many different roles throughout my career but one role that I’m most proud of is Dad. My two kids, Riley and Molly have grown into…
I’ve held many different roles throughout my career but one role that I’m most proud of is Dad. My two kids, Riley and Molly have grown into…
Liked by Paul C.
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In the world of AI, the age-old question of changing a lightbulb gets a new twist. Our Principal Solutions Architect Robert MacInnis gives thoughts…
In the world of AI, the age-old question of changing a lightbulb gets a new twist. Our Principal Solutions Architect Robert MacInnis gives thoughts…
Liked by Paul C.
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HUGE news heading into #cannes! With this partnership, participating APS Connections Marketplace #publishers can now easily access illuma's…
HUGE news heading into #cannes! With this partnership, participating APS Connections Marketplace #publishers can now easily access illuma's…
Liked by Paul C.
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I gave a talk with Q&A a few weeks ago in which I go into detail about some of the hard problems we've solved with the new Freenet…
I gave a talk with Q&A a few weeks ago in which I go into detail about some of the hard problems we've solved with the new Freenet…
Liked by Paul C.
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Going to IAB Tech Summit June 11-12? Let's have a chat! Tom Winchell and Jeffrey Storan will be in attendance, so if you want to grab some time…
Going to IAB Tech Summit June 11-12? Let's have a chat! Tom Winchell and Jeffrey Storan will be in attendance, so if you want to grab some time…
Liked by Paul C.
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