I had a great time talking with Marcus Johnson and Dan Van Dyke about GPT-4o and AI use at work on today's EMARKETER podcast. A few takeaways: 🤖 AI use at work goes beyond ChatGPT, as most of the tools people use are getting enhanced with AI capabilities. 👟 Overall, GPT-4o is faster, and better, which could create real efficiency since the outputs don't require as much refining as earlier models. 💡 Stories about AI in board rooms seem logical to us, since the promise of a real-time agent that's trained on your data and company values, and primed to spot ethical issues, could support decisioning. But that could also benefit any leadership or strategy role in an organization. 🤣 And none of us see AI replacing CEOs, though they might get through their emails faster like the rest of us! Enjoy: https://lnkd.in/eiEbjYdF
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EMARKETER's Summit kicks off in a few hours. Join us to hear trend predictions from our analysts and leading experts from top brands on: - Where advertising is headed for the rest of 2024 - How generative AI is supporting marketing today (and how it will evolve) - Prepping your data practices for the (eventual) post-cookie world - The big-picture approach to retail media - Insights into CTV attribution - Retail trends based on the latest location data. - Insights into what an executive in charge of creator programs does - And our open Q&A with EMARKETER analysts. It starts at 11:30 am EST and will be available on demand. Don't miss out: https://lnkd.in/e-SZfXpa #emarketer #virtualevent #marketingtrends #retailmedia #CTV
EMARKETER Virtual Summit - Outlook and Strategies for 2024’s Second Half
emarketer.com
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EMARKETER's virtual summit is back on May 3 to give marketers and revenue leaders fresh insights into the trends shaping this complicated year. We've put together an amazing lineup. 🎤 Jasmine Enberg opens with a keynote on 2024 advertising trends, focusing on the rising influence of creators, distribution across a growing range of ad channels, and AI's effects on advertising. 🛋 A special chat with StackAdapt CEO Vitaly Pecherskiy and Evelyn Mitchell-Wolf focuses on the effects of third-party cookie deprecation. 🤖 Yory Wurmser will lead an all-star panel discussion on genAI and personalization with Jennifer Faraci, Tess Kornfield and Todd Hassenfelt. 🛒 Max Willens will host a discussion on the retail media ecosystem with John Paquin, Jordan Witmer and Shawn McGahee. 🍪 Evelyn Mitchell-Wolf will talk about identity resolution post-cookies with experts Carryl Pierre-Drews and Samantha Ngo. 📍 Ethan Chernofsky will dig into the latest location data to show how the retail sector is performing in 2024. 📺 MNTN will present a session on video and CTV. 🤳 For our first-ever "Meet the Creator" chat, Jasmine Enberg will sit down with Made by Gather's Chief TikTok Officer Sophie J. to discuss how brands can leverage creator partnerships. 🗣 And finally, analysts Suzy Davidkhanian, Jeremy Goldman, Sarah Marzano and Paul Verna will host our popular "Ask the Analysts" panel. Pick their brains on ad trends, retail media, AI and more. Will you join us? I don't think we could pack any more insights into a half-day program! Registration link in the comments. Thank you to our sponsors Google, StackAdapt, BlueConic, MNTN and Placer.ai!
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Great opportunity for a health care writer.
Emarketer is looking for a journalist who knows healthcare, understands data, and is looking for new career horizons. Apply or message me if you’re interested!
EMARKETER - Senior Writer/Analyst, Digital Health Briefings
jobs.lever.co
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Excited to share this news.
EMARKETER brand is back with the addition of PRO+. Powerful new forecasting and insights tools allow you to make decisions faster by unlocking access to deeper insights, new data sets, and flexible data visualizations. https://lnkd.in/etBcxa9M
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