David Sylvia

#Inclusivity was just one hot topic at #BeautyAccelerate2024! Here we got to chat with A.J. Addae, founder of SULA LABS, about her #BeautyElevated approach to product design for deeper skin tones.

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#Inclusivity was just one of the hot topics at #BeautyAccelerate2024! We got to chat with A.J. Addae, founder of SULA LABS, about her #BeautyElevated approach to product design for deeper skin tones.

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This is a really valid and poignant perspective.

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💵 I'm placing my bets on. . . Out of the 10 beauty industry game-changers for 2024, "Regenerative Aesthetics" is where it's at. Regenerative Aesthetics isn't just about beauty—it's a *business* revolution built around healing and rejuvenation. I predict it's going to be a buzz word for all of 2024. 👉🏼 Read more about this hot trend in Harper's Bazaar's article here ➡️ https://shorturl.at/tQ158 🌟 What trend do you think will impact beauty this year? Drop a line below. #BeautyBiz #TaniaPredicts2024

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A foundation that turns back in time? ⏱ Check out guest writer Lara Ramirez's full debrief of ILIA Beauty's most recent launch: the Skin Rewind Complexion Stick! Will you be testing this lightweight foundation stick out? Xoxo, Bethany Paris Ramsay, and Shiri Feldman ✨ #beauty #beautylaunches #beautyproducts #beautyblog #beautyindustry #sephora #skincare #makeup #foundation

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Cosmetic Chemists + Product Dev Pros: it’s your time to shine. I’m not a scientist and despite working with many skincare brands throughout my career, I’m not about to voice my opinion on what the ultimate solution is to all of this because I don’t know it. I’d like to hear from you 🎤 I will say that as marketers, we have a responsibility to continually educate ourselves on the the product development process and to have consumers’ best interest in mind at all times. We’ve got to advocate and push pack regarding certain practices that are prevalent in the beauty and wellness space. I really enjoyed Kirbie Johnson’s Instagram story on this current recall situation with Suntegrity Skincare. I’m not sure how long it will be viewable, but she spoke on the issue that there is no unified definition of “clean” beauty, which is deeply confusing to consumers and problematic in itself. We all know that misinformation is rampant in our industry. I hope that as we move forward, we can show up more aligned. #beautybusiness #beautynews #beautybrands #cleanbeauty #cleanskincare #beautyindustry #beautymarketing #beautytrends #wellness #cosmeticchemist #productdevelopment

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A new Mintel survey reveals that social media is the true driver of how nearly half of US teens 12-17 discover new beauty and personal care products. According to most recent data from 2022, the US has approximately 25.8 million children between 12-17, that is a large share of the market! In an era where digital fluency shapes consumer behaviors, the impact of Gen Z's immersion in social media on their beauty and personal care product preferences is profound and multifaceted. Read on to see how you can appeal to the Gen Z market: https://loom.ly/rSmaLOw #Botanx #PersonalCareManufacturing #Science #Nature

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“The whole trend points toward having a more connected experience when it comes to trading and activating audiences, and a more direct relationship between buyer and seller.” - "...Miles Pritchard, a partner at OMD focused on data and technology transformation." This is a great article by Anthony Vargas on Sell-Side Curation ("...matching a buyer’s first-party customer data to a publisher’s first-party audience data to create private marketplaces (PMPs).") and how the programmatic ecosystem is adapting to third-party cookie deprecation. This article is chock-full of great programmatic media buying mechanics: "SSPs (Supply Side Platforms): 1) "...Are building their own data marketplaces where buyers can pay to add additional audience data layers to their campaign targeting. In the past, such data marketplaces were mainly only available through DSPs...These partnerships with third-party data providers also help SSPs stand out – and perhaps even compete with DSPs – as buyers optimize their supply paths to include fewer trusted partners" 2) "...see this shift as an opportunity to differentiate their approach to using data by providing high-quality supply and transparency, said Scott Ensign, chief strategy officer at Butler/Till." 3) '...now can have more strategic conversations with buyers about what they’re buying and why they’re different from the next dozen SSPs,” Ensign said."' 4) "...can also match advertiser data sets to third-party data graphs and publisher first-party data in real time, eliminating the need to wait at least a day for the curated audience to show up in a DSP." and "...allow[s] partners to share measurement and reporting data far more quickly." "DMPs (Data Management Platforms): 1) "...matching data sets between partners" (for segmentation and activation) "...can also use lookalike modeling to scale a campaign’s reach beyond a buyer’s known customers and across multiple publishers." 2) "SSPs [then] package the resulting audience into a PMP. The SSP assigns that PMP with a deal ID that can be sent to DSPs, allowing the brand’s agency to buy impressions associated with that PMP programmatically." (through the agency's DSP)

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Macro economic conditions are something to consider when determining a beauty business strategy. Target to lower prices on 5K items. The price cuts are centered on nondiscretionary grocery, household, and health and beauty items. #beautyindustrynews #businessofbeauty

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I work with indie beauty and wellness founders in the early stages of their brand journey. Sometimes we are starting with nothing. Sometimes they’ve been around for a minute. Either way, the biggest challenge is always determining how to stand out and captivate an audience when there are SO many other brands already out there for consumers to choose from. Brands don’t get to simply exist. They have to mean something to their customers — and that doesn’t even have to be resonating in an overly deep way. It could just be that the results are fabulous, for example. I’ve seen young founders THRIVE with very limited resources for simply establishing trust by talking about their products, showing the outcome, and being likeable (and consistent). Eva Yean and Melissa R. Hibbért provide fantastic insight on all of this in the NPR Marketplace feature linked below. Love this quote by Melissa: “Trust also depends on having the right messenger. Instead of relying on celebrity influencers who have paid thousands of dollars for plastic surgery, consumers want more authenticity. The jig is up, the veil has been pulled back and brands know it now — they cannot keep moving in that direction.” The biggest essentials moving forward: ✅ Authenticity ✅ Product Efficacy ✅ Likeability ✅ Connection ✅ Compelling Branding & Messaging ✅ Consistency ✅ Community (and truly understanding them) What are some of your favorite new brands that are doing a good job of standing out in a busy space? 🩷✨🩷 I’m Bethany. I’m a 360 full mix independent marketing and communications consultant serving the beauty and wellness industries. I specialize in elevating indie brands and love supporting fellow female founders. Interested in connecting? ☎️ Set up some time together here: https://lnkd.in/g7K8fnaZ #brandmarketing #beautymarketing #beauty #skincare #wellness #femalefounders #womanowned #beautybrands #indiebeauty #indiebrands #beautybusiness #beautyindustry

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Our client Orca has hired Beauty retail veteran Elena Severin as VP of Bleu Beauty, a recently-launched Beauty e-tailer. Bleu Beauty produces shoppable content for Beauty brands that replicates the interactive aspect of an IRL retail experience. Congrats to the Bleu Beauty team! We're excited to watch this evolution in Beauty retail. Click below to read more, and let us know your thoughts in the comments. #beautyindustry #beautyretail #ecommerce #shoppablecontent #beautybrands #contentstrategy #digitalmarketing #retailindustry

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In Salt Lake City this week for the International Probiotics Association World Congress + Probiota Americas 2024? Check out Nicole Hill's presentation on Wednesday, where she will share MarketPlace Branding's exclusive research and insights for the pet category. Not there, but interested? Let me know and I'll schedule a post-event presentation of our data. #petindustry #petinsights #petresearch

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The psychology behind white packaging in the beauty industry is more than meets the eye. White symbolizes purity and cleanliness, aligning perfectly with skincare products' core purpose of purifying the skin. Moreover, it exudes a sense of clinical effectiveness, reminiscent of lab settings. On the flip side, brands like Monday Hair Care opt for unique color combinations, such as a striking pink hue, to stand out and capture attention. Explore the intriguing world of color psychology in beauty packaging: https://lnkd.in/gdhd6PZV.

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Sometimes I want to control my shopping experience, sometimes I want the thrill of the discovery. Sometimes I want 15 filters to narrow my search, sometimes I want the brand to take the wheel. In Quick Study’s latest Study Guide, we explore the relationship between consumer behavior and control, and how brands can keep the balance.

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How American supplement brands can stay ahead in a global market: Key trends for 2024 1️⃣ Quality Prioritization: Quality is the name of the game. Consumers are demanding higher standards, and the "Made in USA" label still packs a punch. American manufacturers need to keep those quality control standards sky-high and secure certifications from trusted third parties like NSF - Food Safety & Quality . For marketers, this is gold, leverage these certifications and quality assurances in your messaging to build trust and credibility with both domestic and international customers. 2️⃣ Probiotic Strains: Strain-specific probiotics are on the rise, with a focus on clinical trials and targeted benefits. Unlike generic probiotics, these specialized strains promise more precise health benefits, backed by solid scientific evidence. Marketing strategies should highlight the unique selling points of these strain-specific probiotics, showcasing the clinical data and specific health benefits to stand out from generic products and justify the premium pricing. 3️⃣ Sustainable Product Design: Sustainability isn't just a buzzword; it's a must. With consumers globally becoming more eco-conscious, the move towards sustainable packaging, like compostable bottles, is gaining traction. Marketers should shout this from the rooftops—emphasize your company’s commitment to reducing its environmental footprint and appeal to the growing segment of eco-conscious consumers. Incorporating these trends into your marketing strategy can position your brand as a leader in the supplement industry. By emphasizing quality, sustainability, and scientific rigor, you can connect with consumers on a deeper level and build lasting trust. Ready to take these insights and boost your brand? Let’s chat about crafting a marketing strategy that aligns with these trends and drives your business forward. Drop me a message to get started! #Supplements #VitaminsAndSupplements #trends

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I fixed the subhead of this article! 🤣 👉 How Kelly Slater Learned to Love Sunscreen. The surfing legend, a vocal opponent of chemical-based sun protection, is launching his own line of chemical-based skincare products this week. #beautyindustrynews #cosmeticchemist #cosmeticscience

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🧪💋🤖 “The next breakthrough innovation in cosmetics will come from the combination of nature and AI.” That’s what Dr. Hilla Ben-Hamo, CEO and Co-Founder of MeNow, told me when I started asking around about the use of artificial intelligence in various beauty ingredient selection and development platforms. MeNow and countless other ventures in and adjacent to the cosmetics and personal care industry are using high tech tools to solve biological challenges – ecological, botanical, mycological, dermatological, physiological, etc. We are able to do more, faster and better, with all forms of biology thanks to high tech. And there is no turning back now... Read More: https://lnkd.in/e6MT4aTx #AI #skincare #beautyindustry with THANKS to the team at EURO COSMETICS Magazine 😊

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