Stephania A.’s Post

Marketing isn't just about big-budget campaigns. It's about content, communication, problem-solving, and the small details that excite people enough to tell others. Not all of us marketers have access to massive budgets, so we need a workaround. Get excellent at the little things, perfect the boring tasks, and you'll have a powerhouse on your hands. This means crafting compelling content that resonates with your audience, maintaining clear and consistent communication, and solving your customers' problems in innovative ways. Word of mouth is one of the hardest forms of marketing to master, but once you do, your brand will be in a great spot. When people start talking about your brand because they genuinely love the experience and the solutions you provide, that's when you've hit marketing gold. Remember, it's the attention to these small, yet significant details that can turn a good marketing strategy into a great one. How are you leveraging the little things in your marketing efforts? #marketing #WOM #problemsolving

I like to treat my weekends as mini vacations. Living in San Diego, I get to enjoy the perks of a city everyone loves to visit. Having moved around from San Diego to Irvine to New York City to Los Angeles, I've finally found a place that feels like home (because it is). I absolutely love it here and make it a point to explore new spots weekly. This weekend, I visited the Cabrillo National Monument, and the views from the top were breathtaking. I'm already planning my next trip back to tackle the steep hike up the hill!

Want to make your audience fall in love with your brand? What really sets apart traditional marketing from GOOD marketing is understanding your audience and choosing ad placements that truly resonate with them. Not just unique like a cool LinkedIn placement with great creative—think beyond those usual channels. For instance, think about fitness apps partnering with healthy meal delivery services. It's a natural fit—people who are committed to their workouts are likely to be interested in eating well too. This partnership adds value to both brands and creates a seamless experience for the customer. Imagine finishing a workout on your fitness app and getting a discount code for a nutritious meal plan. It’s a win-win situation that enhances the overall customer experience while promoting both products effectively. Another great example is when you buy a pair of Bose headphones, and they include a discount for Audible. Audible knows that someone who just bought new headphones is primed to dive into an audiobook right away. This is marketing that just makes sense! I'm always on the lookout for moments like these to incorporate into the brands I work with. Finding those delightful partnerships in unexpected places, beyond just LinkedIn and Facebook where everyone else is, is where the magic happens. That's the secret sauce, especially in a saturated market. How are you creating unique and meaningful connections for your brand? #brandmarketing #goodmarketing #ads

If you’re not where you want to be in your business or career, it often comes down to three main reasons: ‣ Lack of Knowledge: Sometimes, it's the missing skills and expertise that prevent us from moving forward. Investing in learning and development is crucial. And remember, you can always outsource to experts who can fill these gaps. ‣ Lack of Implementation: Overwhelm can paralyze us. Having the right strategy is only half the battle; the other half is executing it consistently. ‣ Lack of Planning: Being too absorbed in day-to-day operations can hinder long-term growth. It’s essential to step back and plan for the future. Understanding these barriers is the first step to overcoming them. Take a moment to assess where you stand and what you need to focus on. Let’s get you where you want to be! What steps are you taking to bridge these gaps in your business? Share your thoughts! #BusinessGrowth #Strategy #Entrepreneurship #Implementation #Planning

Let’s talk about the difference between bad and good marketing copy. Bad marketing copy is all about the product and what it does. It’s a one-way conversation that leaves potential customers feeling unengaged and uninspired. Good marketing copy, on the other hand, starts with understanding the customer’s challenges. It’s about addressing their pain points and showing how you can provide a solution. It emphasizes what sets you apart, why your product is the best choice, and makes a commitment to your customers. Bad marketing copy: This is what I do. This is what it does. This is why it's cool. Good marketing copy: This is what you're facing. This is how I can help you solve that. This is what differentiates me. This is why this product is right for you. This is my promise. The shift from bad to good marketing copy is all about empathy and connection. It’s about making your customers feel seen, heard, and valued. By focusing on their needs and offering clear, compelling solutions, you build trust and drive engagement. How do you ensure your marketing copy hits the mark? #marketing #goodvsbad #marketingcopy

The magic of 12 weeks – it's more powerful than you think! Ever wonder why breaking down goals into 12-week chunks can be so effective? Here's why I swear by it: As humans, we thrive on feeling accomplished. Tackling a whole year can feel overwhelming, but breaking it down into quarters makes everything more manageable and rewarding. Here's how it works for me: 1️⃣ Focused Goals: Each quarter, I set clear, achievable goals. This keeps me laser-focused and prevents me from getting sidetracked by the enormity of yearly targets. 2️⃣ Increased Motivation: Short-term goals mean I get to celebrate wins more frequently. That sense of accomplishment every 12 weeks? It’s a powerful motivator to keep pushing forward. 3️⃣ Adaptability: The world moves fast. Quarterly planning allows me to stay agile, adjusting strategies as needed based on real-time feedback and results. 4️⃣ Better Work-Life Balance: Breaking the year into quarters helps me balance intense work periods with time to recharge. It’s a rhythm that keeps burnout at bay. So, if you’re feeling overwhelmed by your yearly goals, try breaking them down into 12-week sprints. You might find the sense of accomplishment you’ve been missing! Do you plan your work on a quarterly basis? How has it worked for you? Let’s share our strategies and insights!

At the start of 2024, I set a goal to be more intentional with my networking. Now, halfway through the year, I’m thrilled with all the friends I’ve made and the conversations I’ve had. Thanks to SIX° Networking for providing intentional networking and growth opportunities (and fun workouts) in San Diego. And another shout out to Lunchclub for connecting me with amazing people from around the world every week. I've even had multiple follow-up calls with connections from LunchClub. It's funny to think I once resisted networking and meeting new people. Now, I love it and enjoy helping others connect!

Marketing is an art and a science. It's about crafting captivating stories, evoking emotions, and creating visuals that resonate deeply with your audience. But it’s also about diving into data, analyzing trends, and making informed decisions to drive growth.

"When you're not tracking your marketing efforts, you're not marketing—you're gambling." - Alex Hormozi. Tracking is the backbone of effective marketing. Without it, you're essentially throwing darts in the dark, hoping something sticks. Imagine running a campaign without knowing which ads are driving conversions or which strategies are resonating with your audience. It's a risky game where you could end up wasting resources without seeing any real return on investment. Data-driven decisions are the key to successful marketing. By meticulously tracking and analyzing your efforts, you gain insights into what works and what doesn’t. This allows you to refine your strategies, optimize your campaigns, and ultimately, achieve your business goals. In the fast-paced world of marketing, where trends and consumer behaviors are constantly evolving, relying on guesswork is a recipe for disaster. Instead, embrace the power of tracking and analytics to make informed decisions. This shift from gambling to strategic marketing ensures that every action taken is purposeful and aligned with your objectives. So, the next time you're tempted to skip tracking, remember that you're not just marketing—you're making a calculated move toward success. #marketing #analytics #tracking