Jenna Phillips’ Post

Last month, I wrote an article on how #healthcare organizations can learn from #consumerhealth and #personalcare companies to take a portfolio or platform-based approach to product development and marketing. While it's more coherent for consumers and patients, it requires a huge mindset shift and #changemanagement lift, forcing organizations to act more like #tech companies with one coherent, overarching brand and value proposition. Are any organizations out there doing this well today? Would love to hear about your experiences. https://lnkd.in/evaHPRrk

I have already had many amazing conversations with clients and colleagues about the power of #RWD - it's clear that this piece is resonating with folks in the #lifesciences industry. As medicines come to market faster, real-world data is necessary to help brands, clinicians and patients understand safety and efficacy. But there is so much more that RWD can do. It can be leveraged by #medicalaffairs, #patientadvocacy and other colleagues to support collaboration and engagement among stakeholders. It can deliver insights that support competitive advantage in growing segments, like GLP-1s. How has your company used real-world data to support growth? Let's talk about it!

I have learned a ton about #healthcare and #healthdata working with Nilesh Chandra over the past years. This team is made of high-achieving, kind, curious people and we're growing. 2 links below: - one to apply to the managing consultant role (my role in PA, for context) - one to learn more about the awesome work our team is doing in health data and data platforms. Always happy to talk about this work and PA Consulting with anyone who is (even a little bit) interested!

In #healthcare, we have a public health imperative to act on the climate crisis to support patient and planetary health. It is amazing and impressive to see leaders in #medtech reconsider the design of their products to progress toward - and even achieve - circularity and other #sustainability objectives. How are other healthcare and life sciences organizations taking action on Earth Day?

Covid has brought a significant shift in how we perceive our health and healthcare data. PA Consulting's recent research on clinical trial transformation highlights that 64% of consumers would be willing to share their health data to advance clinical research. Isn't that inspiring? As consumers take charge of their health, consumer health and life sciences brands can empower us to identify our health risks and determine the right course of treatment. Interest in self-care is on the rise, and this is the right time to leverage it in a collaborative way to generate new insights for all. Check out the report here: https://lnkd.in/ek5TvkfR #healthcare #data #clinicalresearch #consumerhealth #lifesciences #personalizedmedicine #personalization

The second article in our #DOLs series is now live on Pharmaceutical Executive! Discover how to find the perfect #operatingmodel for DOLs in your organization. While DOLs and influencers are often used in #marketing campaigns, there are many other ways to leverage their expertise. From #medicalaffairs to #clinops and #patientadvocacy, we explore the possibilities. Plus, we share insights on setting realistic #KPIs and identifying flexible engagement models for success. Check it out here: https://lnkd.in/eKARKwa2 cc. Erik Moen & PA Consulting

Influencer marketing in #healthcare and #pharma may seem anathema but we think it can be hugely effective. Erik Moen and I wrote this piece on how we can learn from the tactics that our colleagues and peers in #consumerhealth and #consumergoods are already taking to bring better product awareness to patients and #HCPs. We hope to challenge your thinking that the only way to leverage influencer approaches is with celebrities! Now tell me... what's the best #DOLs or #influencer campaign you've seen in this sector?

Real-world data has huge potential to improve health outcomes for patients because it can help us understand how medicine is practiced, what's working well, what isn't. It can help with the development of new life-saving therapies and treatments. PA is pushing the boundaries of what's possible with this impressive work. Hats off to our impressive team.

Hey LinkedIn network, I am traveling to #washingtondc next week (November 9-10) for Council of Medical Specialty Societies Annual Meeting. I'd be delighted to catch up with friends, clients, and colleagues in the DC area over the two days that I'll be there. Please do reach out if you have time for a coffee or meal. In the meantime, check out some of the amazing work PA Consulting is doing for our healthcare society clients: https://lnkd.in/et7EQ4db