Bethany Paris Ramsay’s Post

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360 Integrated Marketing & Comms Leader Developing & Elevating Beauty & Wellness Brands | Brand & Content Strategist | Co-Founder @ The Beauty Brief

Cosmetic Chemists + Product Dev Pros: it’s your time to shine. I’m not a scientist and despite working with many skincare brands throughout my career, I’m not about to voice my opinion on what the ultimate solution is to all of this because I don’t know it. I’d like to hear from you 🎤 I will say that as marketers, we have a responsibility to continually educate ourselves on the the product development process and to have consumers’ best interest in mind at all times. We’ve got to advocate and push pack regarding certain practices that are prevalent in the beauty and wellness space. I really enjoyed Kirbie Johnson’s Instagram story on this current recall situation with Suntegrity Skincare. I’m not sure how long it will be viewable, but she spoke on the issue that there is no unified definition of “clean” beauty, which is deeply confusing to consumers and problematic in itself. We all know that misinformation is rampant in our industry. I hope that as we move forward, we can show up more aligned. #beautybusiness #beautynews #beautybrands #cleanbeauty #cleanskincare #beautyindustry #beautymarketing #beautytrends #wellness #cosmeticchemist #productdevelopment

A Tinted Sunscreen Was Just Recalled for Mold

A Tinted Sunscreen Was Just Recalled for Mold

allure.com

Ava Perkins

Cosmetic Chemist | Biomembrane Sciences PhD Student | NextGen SCC Chair

3w

I find it especially unfortunate that this happened to a sunscreen. Consumers are already struggling to wear sunscreen due to the amount of misinformation and fear mongering spread by consumers and medical professionals alike, and I feel like this is further leverage to argue that sunscreens are not safe. On a more optimistic side, I hope this is a wake up call that more we take away effacious ingredients (like many preservatives), the less safe and efficacious our products will be.

Krissie Bak Gerrard

Director of Product Development at THE CENTER

3w

As brands pivot away from the traditional preservatives like parabens and phenoxyethanol due to consumer concerns, the scrutiny of hygiene at every step of the process should increase: raw material micro specs, PET testing standards and organisms tested, environmental monitoring at the facility, equitptment cleaning validation, etc. If you are using a less robust preservative then you should be more robust on all other areas of development and production. Unfortunately most brands aren't aware or involved enough in the process to address these concerns at their manufacturer.

I just read an article about the amount of misinformation in social media posts by dermatologists. So when a subset of individuals that ideally we think we can trust more so than the typical influencer is misleading us for likes and sponsorships, its incredibly disheartening. Bold headlines get clicks - "Dermatologist/cosmetic scientist begs you not to...." rather than the less exciting "the science is nuanced" but I think we need to do a better job of communicating the latter.

Formula Fixer

Personal Care Product Development Consultancy & Educational Partner

3w

Glad it was caught on time and recalled before any adverse events. This just proves that having NPA and ECOCERT certifications doesn't always make 'clean' and effective products. This is a reverse emulsion, but still has enough water activity and plant based ingredients. The formulator might have limitations on what preservatives were they allowed to use as it clearly marketed as 'Free of' most effective preservatives. Bug identified is typically present in soil and plant based ingredients.

Nate Call, CMQ/OE

CPG Quality & Compliance as a Service | President & CEO at Qualitas

3w

There’s a lot to unpack here. Beauty founders have a responsibility to continuously assess and improve upon their product’s quality and safety. Your contract manufacturer doesn’t “take care of quality”, I guarantee it. They (hopefully) make your products in compliance with applicable regulations. I’m speculating here but I’d imagine increased focus on these areas would be great places to start looking for improvement opportunities: -supplier qualification & monitoring -real time and accelerated stability data -raw material specifications + test results -facility condition + sanitation procedures We audit beauty contract manufacturers all the time and I can promise you, those facilities are not as clean and put together as they’d lead you to believe. Thanks for sharing Bethany Paris Ramsay!

Nicolle Anderson

Sr. Director, Marketing and Product Development | Ex- Groupe Rocher, LVMH, Shiseido, Revlon

3w

Contamination can happen to all kinds of products, whether they are formulated to be clean or not. I worked at a popular brow brand when we had to recall one of our brow products out of abundance of caution for a similar reason. Brands have a responsibility to their customers and good for them for making the right decision.

Rene' Bartosh

Nourishing your skin with clean & organic botanicals for women’s dry, eczema and aging skin | Founder of Pure & Coco - Natural & Organic Coconut Skincare

3w

It's like the wild west with the claims brands make, no wonder consumers are confused by what they see and hear. It pays to educate ourselves so when the time comes to go shopping, we know what to look for, and how to see through the b.s. of marketing claims.

Kristine Morgan

Solution focused salon sales professional with a marketing background. Passionate about customer service. Sales 🤝 Product Knowledge

3w

I'm not a scientist or familiar with this particular case, but the amount of misinformation about certain ingredients in hair and skincare is wild. "This smoothing treatment has no chemicals." (Water is a chemical.) "Can you make me blonde without bleach?" (Yes, but why? Unspecified chemicals.)

Cindy Jones

Owner at Colorado Aromatics

2w

For some reason, consumers got a message that preservatives are not good. I try to educate that without a preservative, a cosmetic product is not safe. But that is only the first step. Just because there is a preservative present does not mean it is effective in the product.

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Juline Hamilton

Market Development at Coast Southwest, Inc.

3w

Great share Bethany. I also don't have the answer but agree with you about pushing back against certain practices which don't serve the consumer well.

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