San Francisco, California, United States
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About
Articles by Amber
Contributions
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What is the best way to determine growth rates when valuing a business?
One valuable lesson I learned, after I sold my company to Discord, was the value of finding your product’s Magic Moment. If you are trying to estimate your products growth curve, and you want to do better than 20% Month over Month growth, take a step back to identify what your products magic moment is? When does your user find core value in the app? Adding their first friend. Chatting with friends for 15 minutes in a voice call? Pinning their first pin? All successful consumer companies know the path their most valuable users follow, and try to get as many new users as possible to follow it. This allows you to better predict retention and estimate the growth curve.
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What is the best way to determine growth rates when valuing a business?
After years building community platforms, from my Y Combinator backed startup Zyper, to leading community growth at Discord after we were acquired, to investing in seed stage consumer startups, I’ve formed a different view on data from the past. My conclusion? It’s critically over looked. We rarely look back to yield the lessons of the past. When I was writing my book, The Rise of Virtual Communities, I uncovered an extraordinary amount of consumer behavioral patterns in successful venture backed startups. Particularly consumer startups. From Club Penguin to Reddit to Discord, qualitative data from first hand interviews is invaluable. Coupled with the right timing!
Activity
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Probably my favourite and proudest ever LinkedIn post to date….. In August 2021, over a lunch of chicken nuggets and chips in a Mallorcan waterpark…
Probably my favourite and proudest ever LinkedIn post to date….. In August 2021, over a lunch of chicken nuggets and chips in a Mallorcan waterpark…
Liked by Amber Atherton
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After 7 cities in 3 months, we ended our Consumer Tour in the city that never stops building: San Francisco. It was an immense pleasure to co-host…
After 7 cities in 3 months, we ended our Consumer Tour in the city that never stops building: San Francisco. It was an immense pleasure to co-host…
Liked by Amber Atherton
Experience & Education
Honors & Awards
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Meet the 66 Rising Stars of VC in 2023
Business Insider
https://www.businessinsider.com/rising-stars-venture-capital-tech-startups-2023-11
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The Progress 1000: London's most influential people 2016 - Connect Category
Evening Standard
Nominated for Entrepreneur of the Year By the Evening Standard. http://www.standard.co.uk/news/the1000/the-progress-1000-londons-most-influential-people-2016-connect-a3337956.html
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FORBES 30 UNDER 30 2016
FORBES MAGAZINE
Amber Atherton led the retail category in this year's prestigious Forbes 30 Under 30 List
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5th Most Important Person in Digital Fashion
Vogue Conde Nast
Vogue.com Names Amber Atherton 5th most important person in the UK in Digital Fashion
Languages
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Chinese
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Consumer founders: Don't confuse organic content going viral to finding PMF. Prove you can systematically attract and retain consumers profitably -…
Consumer founders: Don't confuse organic content going viral to finding PMF. Prove you can systematically attract and retain consumers profitably -…
Liked by Amber Atherton
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It’s an honor to have our incredible guest vote us in to Travel and Leisure’s World Best Awards list for 2024 and being voted the #2 Inn in the…
It’s an honor to have our incredible guest vote us in to Travel and Leisure’s World Best Awards list for 2024 and being voted the #2 Inn in the…
Liked by Amber Atherton
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Incredible energy in SF last night at the Patron x Intuition consumer founder meet up! Fun to partner again with fellow community builder Hugo…
Incredible energy in SF last night at the Patron x Intuition consumer founder meet up! Fun to partner again with fellow community builder Hugo…
Shared by Amber Atherton
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Congratulations to Upper Fifth (Year 11) student Imaan on winning the prestigious Atherton Award for Entrepreneurial Spirit for her outstanding…
Congratulations to Upper Fifth (Year 11) student Imaan on winning the prestigious Atherton Award for Entrepreneurial Spirit for her outstanding…
Liked by Amber Atherton
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