Real Chemistry

From working a local beat, moving to the press office of the Department of Health and Social Care, and now Real Chemistry, James Watkins has seen several sides of how we communicate about health.    He now uses that knowledge to guide our clients as part of our International Media Team, while continuing to learn and expand his expertise in health media. #LifeatRealChem

Whenever we get the chance to listen to our 21GRAMS team, we leave feeling smarter, dare we say, cooler, and inspired to redefine what being creative means for healthcare.  We’re excited to recreate that feeling for our #RealChemPod listeners.     On the final installment of Cannesplaining, our 21GRAMS’ leaders Frank Mazzola, Tom Richards Christopher Charles, and Lauren Pollina reflect on #CannesLions2024, the state of advertising in #healthcare, and creating work that pushes the industry forward. https://bit.ly/4eOBQ6q

We support a healthy lifestyle –we are a healthcare company, after all. Stemming from an idea from our own Dan Linton, RCmoves was born! This internal competition was designed to get everyone up and out of their seats and moving.   And this #Pride, RCmoves partnered with our LGBTQ+ Business Resource Group (OPAL) on a virtual team race! With a 50-mile, pride themed virtual map and milestones celebrating key figures and moments in LGBTQ+ history, our colleagues took almost 26 million steps while learning about the significance of Pride. #LifeatRealChem

A VP/CMO of a top biotech company, one of the most-awarded CCO’s in health & 21GRAMS’ first Executive Creative Director ponder if healthcare will ever have or need a brand like Nike...only at Cannes.    Our client Erica Taylor, Ph.D., VP, CMO of Genentech, Frank Mazzola, Managing Founder, 21GRAMS & Global Chief Creative Officer, Real Chemistry, and Lauren Pollina, Executive Creative Director of 21GRAMS discuss modernizing marketing in the pharmaceutical industry and importance of creativity.    Check out the latest Cannesplaining episode of the #RealChemPod: https://bit.ly/4cGHYf8

21GRAMS, you got some Cannesplaining to do.    When you’re at the most esteemed creative show in the world, it’s impossible not to leave feeling inspired. Collette Douaihy, President of #CannesLions2024 Pharma Jury, and 21GRAMS’ Tom Richards and Christopher Charles, talk about what makes work Cannes-worthy and how our industry can continue making inventive work, not just by healthcare standards, but period.     Stay tuned for more Cannesplaining episodes of the #RealChemPod: https://bit.ly/3VD7DOD

Today, the strongest healthcare communications team in the industry (admittedly, we’re a little biased) is getting even better because Sherry Pudloski is joining us.    As our Group President of Client Solutions, Integrated Communications, she will bring even more healthcare expertise, business acumen and innovation to our clients.    Sherry has extensive experience leading communications for some of the most successful biopharma companies and a true passion for healthcare. Welcome to the team, Sherry. https://bit.ly/3xH4x4a

Our people often talk about the purpose they feel working in healthcare—the desire to help others, make an impact, and give back.    Inside and outside the office, our team dedicates their time, resources, and skills to help their communities. Whether donating clothes to help those in need, volunteering with long-term cancer patients, or helping foster the next generation of girls in STEM, we love to see our RCers in action!  #LifeatRealChem

Did you know that over 50% of men with prostate cancer don't receive genetic testing for the BRCA gene? Last year, our client wanted to highlight the importance of genetic testing both for patients and their family members. So, our 21GRAMS team supported them to help launch the "Dad Genes" campaign that inspired men to take action because testing isn't just about protecting yourself, it's also about protecting your kids. This #FathersDay we're reminded that being a dad is more than wearing chunky sneakers, getting on the grill, or buying the same polo shirt in 10 colors. It's also about the genes (and jeans) that they may pass on.

From understanding the patient journey to leveraging AI to uncover the insights we need to improve the healthcare experience, we are proud of the work we do. But we’re even prouder of the people behind that work – so much in fact we built a whole wall in our New York office to honor their contributions.   We think our people are the best, but don’t just take our word for it, we are #GPTWcertified and proud to share we’ve also been named to the 2024 Fortune Best Workplaces in New York ™ list! #LifeatRealChem https://bit.ly/3KDSTdc

Some of the best athletes of all time have taken home silver medals at the Olympics: Usain Bolt, Simone Biles, Michael Phelps, and Michelle Kwan. Today we’ve been ranked number two on MM+M list of the Top 100 agencies, and we’re reminded great things come from being #2, and we’re in pretty good company. Every day we see how the excellence, creativity, and shared commitment of our clients and people improve the lives of patients, and that will always make us feel like we’re number one. https://bit.ly/3VD7TOU