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Becky (Soja) Vonsiatsky
It was incredibly refreshing to be reminded of the power of empathy, authenticity, and human connection at the #FiercePharmaPR West summit this week. These themes were threaded in every talk from M+A, to corporate reputation, to leadership comms, to culture. A few other gems: -- Brands are built from the inside out (courtesy of Myesha Lacy): Employees need to be a priority audience. Focus as much, if not more, on the art of retaining, as you do on attracting. --Build your lifelines: Whether you are an “n of 1” or a team of 60+, don’t underestimate the power of “lifelines” and build your network outside of your immediate company or team to tap for counsel + diverse viewpoints. --Be the pressure tester: It’s easy to drink the Kool-Aid, but use the trust you’ve established and your understanding of what stakeholders respond to to be the pressure tester (h/t to John Lacey) --Blur the lines: Communicators wear many hats, and at times it can be daunting. But this all-encompassing view across stakeholder audiences (from media to investors) – and your ability to simplify complex topics – is a business advantage that’s worth embracing (via Tyler Marciniak and Greg Mann) --A case for thought leadership: Your corporate brand is only as strong as the leadership in the company (Kimberly Kraemer said it best). What I’d add is AI search is coming – what will it ingest and what will it spit out? There has never been a more important time to build a digital footprint and presence. Consider the content you own and what you can influence (and perhaps that could move your executives to get on LI too!).
9315 Comments -
Heather Kirk
🔬 Delve into the pivotal role of Immedia in shaping the narrative surrounding the groundbreaking Human Genome Meeting. Learn how our strategic PR approach elevated understanding and dialogue around the ethical, legal, and societal impacts of genome research, driving innovation in medicine and beyond in our new Results blog. #Genomics #MedicalInnovation https://lnkd.in/eQVPMTcp
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Matthew Panichas
Thank you to PRNEWS for publishing my piece on lessons brands and communications leaders can learn from the recent fallout at NBC News and the pitfalls of binary thinking. "This debacle is one of many scenarios that remind us of why deliberate, well-coordinated and consistent internal communications are even more important in today’s climate where sensitive information leaks are becoming commonplace." If you're so inclined, you can read the full article here: https://lnkd.in/eSjSG26d
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Stephanie DeViteri
Last week, I had the chance to attend the PRWeek Healthcare Conference in NYC with my colleague, Theresa Liddy Dolge. I enjoy this conference every year, not simply because it’s fun to reunite with former colleagues and clients, but we get to hear from and connect with industry leaders on some of the most pressing health issues. Here are some of the biggest learnings we took away: 👩⚕️ Women’s health was a hot topic, with period positivity serving as the opening keynote. While progress has been made in how we talk about and treat menstruation, women in the US – more than in any other country – still face shame and restrictions related to their periods, including a lack of free period products in schools. Brands have an opportunity to lean into existing gaps to address women’s health head on and educate consumers in a positive way. 🤝🏼 Authenticity is key in creating partnerships to advance health equity. Organizations that meet communities where they are can make a bigger, more positive impact. 🔓 Weight stigma and bias are pervasive in our society. Although we’re seeing significant innovations in how we treat excess weight with anti-obesity medications, they are out of reach for many people living with obesity due to high costs or supply issues. It’s clear we can’t simply educate about obesity and weight health – we have to support and advocate for systems that ensure greater access to treatment. 👩🏾🤝👨🏻 What we say and how we say it is critical – particularly when trying to reach historically disregarded communities. From grassroots organizations to advocacy at the state level, it’s important for healthcare communications to be backed and informed by research and have set KPIs to maximize impact. As healthcare continues to evolve, our mission at Inizio Evoke Comms remains the same, to make health more human. I’m proud today and every day to be part of a forward-thinking global agency that supports clients in advancing health and wellbeing for patients and communities around the world. #PRWeekHealthcare #Pharma #Communications
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Caroline Ridgway
I drank the retail health clinic Kool-Aid way back in 2007 when I began working in the industry alongside its early-stage growth, and have maintained an interest in primary care delivery disruption as a public health theme. I still am a fan and user of MinuteClinic; I visited one not too long ago, in fact, for a non-serious, non-chronic health need, and was thankful for its accessibility and convenience (e.g., weekend availability). The news about Walmart closing its clinics and related business unit is not the first time that company has retreated from a strong healthcare delivery stance. Walgreens has also changed its tactics and footprint more than once. Even MinuteClinic, the industry stalwart via CVS, has modified its business model from originally a walk-in model to now appointment-based. I see, and appreciate, the business headwinds. As Ateev Mehrotra, longtime key thought leader on the space, observes in this Axios article, just because these companies know how to operate a retail pharmacy doesn't necessarily translate to being a viable source of complementary scopes of care. I really hope, though, they keep trying. Primary care is in such disarray. I have great insurance and a working knowledge of how the system works and still can't find a local PCP who is accepting new patients. I am thinking about joining a concierge practice, which isn't my first choice, but may be my ultimate one, and am mindful that at least I have the wherewithal and resources to do so. People need somewhere to go. Being able to see a nurse practitioner (or a pharmacist!) in a convenient setting is still way easier for many people than making an office visit, especially for time-sensitive but low-acuity, periodic needs. Tele/digital health remains an open question, with large-scale unknowns including more formal reimbursement/regulatory incorporation and broader, reliable, quality internet throughout the country. Provider shortages are a thing. Provider burnout is a thing. So many things are a thing. So what's next? Can someone closer to this space than I have been in recent years tell me where the tailwinds are? #primarycare #healthcareaccess #retailhealth #healthcaredelivery #healthcaredisruption
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Michelle Garrett
Grateful to Agility PR Solutions for featuring my brand new book, 𝐁2𝐁 𝐏𝐑 𝐓𝐡𝐚𝐭 𝐆𝐞𝐭𝐬 𝐑𝐞𝐬𝐮𝐥𝐭𝐬! "New Book from Influential PR Vet Michelle Garrett, B2B PR That Gets Results, Just Released" "I felt there was a need for this type of book that explains—in a straightforward fashion—the work of PR professionals and the challenges they face so that companies can get the most out of engaging with a PR consultant or agency and achieve their public relations goals." #B2BPRbook #newauthor #publicrelations
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Lauren Duran
Join Brain & Behavior Research Foundation (BBRF) for this informative webinar on bipolar disorder, a complex disease that varies notably in different patients, clinically, cognitively, and in terms of brain function. The reliance on traditional disease classifications (e.g., DSM categorical diagnoses) has yielded an incomplete understanding of the illness. To overcome this Dr. Burdick has applied empirical approaches to classify individuals along neurobiologically relevant dimensions into more homogenous subgroups. These novel subtypes can then be further characterized on the basis of behavioral and biological markers to identify modifiable risk factors that contribute to poor outcomes in people with BD. It is her labs hope that this approach will make possible a more personalized approach to treatment.
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Joshua R. Mansbach
What if my company’s spokesperson is a scientist or a physician; how can they most effectively tell our story to a layperson audience? This is a common question in healthcare communications. Being a great storyteller requires genuine connection, and those can be challenging to catalyze if the audience doesn’t perceive the speaker as relatable, or “someone like them”. The imperative for the scientist/speaker is to find balance in their language, so that the scientific rigor is preserved, but the meaning and context doesn’t go over the heads of the audience. Communications leaders can help spokespeople consider who the audience is, and importantly, what THEY expect to take away from the presentation, as meeting the needs of the audience is the primary objective. A layperson audience will require different context than the speaker’s peers, so an assessment of audience and purpose is a key first step in ensuring the speaker’s story resonates.
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Alison V.
I’ve been thinking about this survey that explores what consumers want from healthcare, and I’m inclined to say some of these findings might have saved big retailers breaking into healthcare a lot of heartache. Provider organizations will be best positioned for success in their respective markets if they take these insights to heart: 1️⃣ Continuity of care is king in terms of patient experience. People value their healthcare experiences with providers they chose and that they have long-term relationships with. True partners in their care, not a one-off encounter to check a convenience box. 2️⃣ People don’t love the U.S. healthcare system writ large, but generally trust their own community hospital/health system and believe they care about fulfilling their mission and purpose. This puts big, national brands at a disadvantage if they don’t have hyper local community engagement strategies in play. 3️⃣ Sure, virtual care and online scheduling are mighty convenient and even preferred by some populations, but if we generalize to all patients, we’d be getting it seriously wrong. They are tools in our care delivery toolbox, but cannot be the end all be all. Truly intriguing stuff from Jarrard via Becker's Healthcare ⬇️
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Andrew Bleeker
PRWeek's great 2024 Business Report highlights the key challenge facing our industry. Communications is more important than ever. Comms and policy leaders are being asked to play far larger roles as business partners supporting ever more stakeholders. So why did the industry suffer so much in 2023 after many years of growth? As an sector, we are not adapting fast enough to the needs. Organizations are desperate for help but also under tremendous financial strain. They now need both senior level counsel and advisory support as well as deep domain expertise to actually produce. By and large, our industry is still split by this chasm - between strategic and tactical. Clients cannot afford to separate these, either in time or money. At Bully Pulpit International our goal is to bridge this divide, building a team that can both 'think and do' at the highest levels. It's not always easy. Last year was a challenge. But if you share this vision for the future, please check out some of our open roles: https://lnkd.in/dGQwJUSG
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Gabriel Reyes
Chapter 2 of my new book, "WOKE: A Cultural Competence Guide for Communicators," includes A Basic Guide to Public Relations, which offers an overview of the practice of PR. Available now on Amazon! 2. A BASIC GUIDE TO PUBLIC RELATIONS In our modern world, effective communications are key. As organizations and individuals navigate the dynamic landscapes of our interconnected lives, public relations have become a critical element that helps shape perceptions, nurture relationships, and drive visibility, leading to success. Public Relations is the art and craft of managing internal and external communications between an organization, its stakeholders, and the media. A well-crafted and executed public relations plan can establish credibility, build trust, and maintain a positive reputation. https://lnkd.in/gCAHTsP8
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Inez Brodie
Thrilled to have hosted a webinar on the Ethnicity Pay Gap with three exceptional experts on the subject. Our discussion delved into systemic biases, actionable solutions, and the imperative for change. Let's turn insights into action for a more equitable future. #EthnicityPayGap #DiversityandInclusion
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Rick Sheehy
One of the great challenges I have faced in my #publicrelations career is to hear, "we don't sell to the public so we don't need community relations." Tell that to your #brand if you have a crisis. This article has some great tips on building effective community relations. https://lnkd.in/d7iizvip
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Wedge B.
#MediaMentions Hey internal comms peeps, pros, and practitioners, how valuable are media mentions to colleagues? (I mean, all employees.) I know which teams need to know about media mentions, and I know that some specific media mentions will delight (or horrify) colleagues across the org, but how valuable is it to publish all media mentions internally? #InternalComms #EmployeeComms #intranet #PR #MR #MediaRelations
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John Infanti, MPA
For LGBTQ+ patients, it can be difficult to share and discuss sexual orientation and gender identity with a health care professional. As a pediatrician and a mother of three members of the LGBTQ+ community, my colleague Alix shares some important reminders to find supportive care: 🏳️🌈Do your research and ask questions to find a supportive provider. 🏳️🌈 Be 100% transparent with a trusted health care provider. 🏳️🌈 Care for your mental health, too. Learn more: https://lnkd.in/ejXU2T5Z #MerckProud
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Brandi Greenberg
If you are interested in women's health, meaningful applications of AI-enabled analytics in health care, or both - check out this new article by my awesome Real Chemistry colleagues, Britt McKone and Allison K. Marshall. They showcase the power of a more inclusive approach to social intelligence (especially when so many women feel unseen and unheard within our health care system). And they feature several case studies that illuminate how such social intelligence can unlock new strategies for manufacturers to help improve education, access, and (ideally) outcomes in women's health. https://lnkd.in/grXWRvEP
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Judy Stecker
To say healthcare communications is challenging would be the understatement of the century. It can be highly complex, difficult to distill and is deeply personal. Despite knowing the highly personal aspects, I see time and time again clinical and antiseptic communications focused on technological or scientific advances, financial savings and cost analysis, but missing a key component- humanity. Hill and Knowlton’s latest report underscores a profound truth: while healthcare cost may dominate discussions, the essence of humanity in healthcare lies in clear communication, active listening, personalized care, and respect. “When asked about barriers to human-centered care, U.S. adults identified cost and navigating the healthcare system as challenges. However, when asked what it meant to be treated with humanity, cost ranked fifth behind active listening, clear communication, personalized care, and respect. Despite citing cost as an obstacle, respondents prioritized interpersonal aspects over financial considerations in defining a more humane healthcare experience.” An important reminder as we navigate the challenges ahead the power and need for human connection in healthcare and worth the 5 minute read. Kudos to my colleagues Brenna C. Terry , Andrea Rothschild , Christine Diven, MS, RD-eligible , Nancy Fitzsimmons , Colby Vogt and designer extraordinaire Alice Chai for their exceptional work on this project. #healthcare #bursonperson #humanity #communications
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