About
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Articles by Frank
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Medicine should be more inspiring than sneakers.
Medicine should be more inspiring than sneakers.
By Frank Mazzola
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"The world doesn't need another healthcare agency."
"The world doesn't need another healthcare agency."
By Frank Mazzola
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21 Cannes-winning ideas that prove the existence of a soul (or) That time I procrastinated by writing an article on LinkedIn
21 Cannes-winning ideas that prove the existence of a soul (or) That time I procrastinated by writing an article on LinkedIn
By Frank Mazzola
Activity
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On the surface, this last podcast episode is about Cannes. But really, it's 4 friends from 21GRAMS talking about why creativity for clients is the…
On the surface, this last podcast episode is about Cannes. But really, it's 4 friends from 21GRAMS talking about why creativity for clients is the…
Liked by Frank Mazzola
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❤️ #IllustrateChange is on the Health & Wellness shortlist at Cannes Lions International Festival of Creativity ❤️ Deloitte Digital #DeloitteDigital
❤️ #IllustrateChange is on the Health & Wellness shortlist at Cannes Lions International Festival of Creativity ❤️ Deloitte Digital #DeloitteDigital
Liked by Frank Mazzola
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Made some great work with a great team that we’re super proud of. A shortlist is just icing on the cake. Grey, Erin Echter PhD, Alejandra…
Made some great work with a great team that we’re super proud of. A shortlist is just icing on the cake. Grey, Erin Echter PhD, Alejandra…
Liked by Frank Mazzola
Experience & Education
Honors & Awards
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2023 - Cannes Lions ranked 21GRAMS #3 most creative health agency in the world
Cannes Lions International Festival of Creativity
Silver:
-Under a Rock | AstraZeneca | Brand: Lokelma
Shortlist:
-Zero | Genentech | Hemlibra -
2023 Cannes Lion (Silver)
Cannes Lions International Festival of Creativity
Under a Rock | AstraZeneca | Brand: Lokelma
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2022 Clio Health Jury Chair
Clios
Branded Entertainment & Content, Design, Innovation, Integrated Campaign, & Partnerships & Collaborations
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2020-2021 Clio Health Jury
Clios
Branded Entertainment & Content, Design, Innovation, Integrated Campaign, & Partnerships & Collaborations
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2021 - Cannes Lions ranked 21GRAMS #3 most creative health agency in the world
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Shortlists included:
-Scroll Stoppers | Genentech | Brand: Hemlibra
-Slow the Burn | Novartis
-The Big Sneeze | AstraZeneca -
2019/2020 - Cannes Lions ranked 21GRAMS #4 most creative health agency in the world
Cannes Lions International Festival of Creativity
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2020 Cannes Lion (Silver)
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Bloodless Battle | Genentech (silver)
-Bloodless Battle | Genentech (shortlist)
-Unspoken Symphony | Greenwich Biosciences (shortlist) -
2019 Craft Jury (Health & Wellness + Pharma) at the London International Awards
London International Awards
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2019 Speaker at Cannes Lions International Festival of Creativity
Cannes Lions
"Inside the World's First Binge-Worthy Pharma Campaign"
Part of the Behind the Work series -
2018 London International Award (Silver)
LIA
Credits:
https://bit.ly/2QW75VI -
2018 Clio (Silver)
Clio Health
https://clios.com/health/winner/social-media-health-wellness/now-nyc/healmetoo-56313
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Co-Founder, 21GRAMS | CCO
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Became one of the fastest growing agencies in the world. Has gone on to be ranked top 5 health agency by Cannes Lions every year except our first (2018). All awards for real, paid-for client work.
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2017 Clio (3 Bronze, 1 Shortlist)
Clio Health
1. Nasty or Nice (bronze, PR)
https://clios.com/health/winner/34166
2. Psoriasis: The Inside Story (bronze, cinematography)*
https://clios.com/health/winner/34005
3. Psoriasis: The Inside Story (bronze, film technique)*
https://clios.com/health/winner/34007
4. IlluminatEOS (shortlist, integrated campaign)
https://clios.com/health/winner/34200
*McCann Humancare -
2017 Epica Award (Bronze)
Epica
Psoriasis: The Inside Story, for Janssen
Link and credits:
http://winners.epica-awards.com/2017/winner/06-00878-TVC/mccann-health/friend-of-honor -
2017 Global Award
Global Awards
Link and credits:
https://www.theglobalawards.com/winners-blog/2017/11/16/psoriasis-the-inside-story-swimmer -
IPA Best of Health (2 silver, 3 bronze)
IPA Best of Health
1. Nasty or Nice (silver, excellence in copywriting)
2. Nasty or Nice (silver, social media)
3. Split Second (bronze, film)
4. Nasty or Nice (bronze, OOH and experiential)
5. Psoriasis: The Inside Story
Link to all:
http://www.bestofhealthshow.com/LayoutTemplates/Winners2017/SITB1050XYZ/2017/all/index.html -
2017 London International Awards: 2 Bronze
London International Awards (LIA)
PRADAXA: Split Second (Pharmaceuticals Category)
Link and credits:
https://www.liaentries.com/winners/?id_entry=104806&id_medium=30&id_submedium=83&id_category=0&view=details&range=w&page=8&keyword=&medium=&category=&award=&country=&title_brand=&credits=&company_name=&city=&proceed_simple_search=false&proceed_advanced_search=false
Nasty or Nice (Music and Sound Category)
Link and…PRADAXA: Split Second (Pharmaceuticals Category)
Link and credits:
https://www.liaentries.com/winners/?id_entry=104806&id_medium=30&id_submedium=83&id_category=0&view=details&range=w&page=8&keyword=&medium=&category=&award=&country=&title_brand=&credits=&company_name=&city=&proceed_simple_search=false&proceed_advanced_search=false
Nasty or Nice (Music and Sound Category)
Link and credits:
https://www.liaentries.com/winners/?id_entry=105181&id_medium=22&id_submedium=35&id_category=0&view=details&range=w&page=9&keyword=&medium=&category=&award=&country=&title_brand=&credits=&company_name=&city=&proceed_simple_search=false&proceed_advanced_search=false -
2017 Creative Floor: Most Awarded Agency
The Creative Floor Awards (London)
In first year as ECD, McCann Health New York won Most Awarded Agency:
6 Awards for McCann Healthcare
-Best Copywriting, Best Ambient, and Best Social Media Campaign for "Nasty or Nice" (w/ National Organization for Women). Patient Category
-Best Individual Film and Best Cinematography for "Split Second" (w/ BI). HCP Category
-Best Self-Promotion Campaign for "GoodPress". Business to business category
1 Award for McCann Humancare
-Best Film Campaign for Psoriaself (w/…In first year as ECD, McCann Health New York won Most Awarded Agency:
6 Awards for McCann Healthcare
-Best Copywriting, Best Ambient, and Best Social Media Campaign for "Nasty or Nice" (w/ National Organization for Women). Patient Category
-Best Individual Film and Best Cinematography for "Split Second" (w/ BI). HCP Category
-Best Self-Promotion Campaign for "GoodPress". Business to business category
1 Award for McCann Humancare
-Best Film Campaign for Psoriaself (w/ Janssen) -
2017 Cannes Lion (Bronze)
Lions Health
In first year as ECD, helped McCann Healthcare bring home the agency's first ever Lion.
Link and credits:
http://player.canneslions.com/index.html#/works?awards=Shortlist&awards=Bronze&category=pharma&entry=831359&festival=LH&view=list -
2017 Manny Award: Best Self Promotion Campaign
Manny Awards
Case Film:
https://youtu.be/7Yv0DLwYbDQ
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2016 Cannes Lions Shortlist
Cannes Lions International Festival of Creativity
Redfish | Boehringer Ingelheim | Brand: Pradaxa
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2016 Clio Shortlist
Healthcare Clio
http://clios.com/health/winner/14519
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2016 MM&M: Best TV Advertising Campaign (Gold)
MM&M Awards
"Redfish" Campaign for Pradaxa
http://www.mmm-online.com/mmm-awards/best-tv-advertising-campaign-of-2016/article/526914/ -
2016 Cannes Lions Health - Shortlist
Cannes Health
"Redfish" campaign for Pradaxa
First branded commercial with fair balance/black box warning to shortlist at Cannes.
http://www.canneslionsarchive.com/winners/entry/778057/pradaxa-redfish -
2016 Manny Award: Best Consumer Campaign
Med Ad News
Co-creator, creative director, and copywriter on the Pradaxa "Redfish" campaign
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2014 Global Award (copywriting)
The Global Awards
JDRF: Believe Video
*Marks the first time in Global Awards' history that the copywriting award was won in back to back years (2013 with "Will iWin" and 2014 with "Believe").
Credits: http://www.theglobalawards.com/winners/2014/pieces-mobile.php?iid=477126&pid=1 -
2014 MM&M: Best Corporate Marketing Campaign (Gold)
MM&M Awards
JDRF: "Type None" Integrated Campaign
http://www.mmm-online.com/best-corporate-marketing-campaign-2014/article/372968/ -
2014 Global Awards Grand Jury
The Global Awards
Selected to be on the international Grand Jury for the 2014 Global Awards
http://www.theglobalawards.com/main.php?p=1,1,11#grandjury -
2014 DTC National Advertising Award: Print (Device Category)
DTC Perspectives
EpiPen "Plan" Print Campaign
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2014 DTC National Conference: Guest Speaker
DTC National Conference, Washington D.C.
Chosen to be a guest presenter on the "Marketing & Media Excellence" Day of the DTC National Conference. Those chosen for this honor are considered "thought leaders" in consumer marketing.
*This annual conference includes attendees from all disciplines (agency, media, government, and most major healthcare companies). -
2013 Clio (film category)
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"Will iWin?" Campaign: Bronze
credits: http://www.cliohealthcare.com/catalog/2013/film/entry.cfm?entryid=401310254&award=50 -
2013 Global Award (copywriting)
The Global Awards
"Will iWin?" Campaign
*First copywriting category winner since 2002.
credits: http://www.theglobalawards.com/winners/2013/pieces.php?iid=459734&pid=1
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2013 Global Award (film)
The Global Awards
JDRF "Type None" Campaign
credits: http://www.theglobalawards.com/winners/2013/pieces.php?iid=459851&pid=1 -
2013 Rx Club: Silver Winner
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http://www.therxclub.com/rx_current.php?award=s&selcat=
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2013 Manny Award: Best Video
Med Ad News
http://www.pharmalive.com/manny-awards-winners
More activity by Frank
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In health, CMOs don't typically have a platform to talk about creativity. We'd listen to that podcast, so we created it. Hear our conversation with…
In health, CMOs don't typically have a platform to talk about creativity. We'd listen to that podcast, so we created it. Hear our conversation with…
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Oh no. Not an awards post. Not from you, 21GRAMS. You've... changed. Well, dear industry, you've changed (in a good way). Because this year at…
Oh no. Not an awards post. Not from you, 21GRAMS. You've... changed. Well, dear industry, you've changed (in a good way). Because this year at…
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