Real Chemistry’s Post

Curious about the current trends impacting healthcare public relations, and how they're shaping health equity initiatives, as well as traditional and digital media landscapes? Our in-house experts, Jewel Jones, Jennifer Paganelli, and Alyson Hagert join the PRWeek podcast to share actionable advice and innovative strategies to more effectively reach audiences and achieve communications milestones. Take a listen: https://bit.ly/3zOGi4I

Michelle Moorman’s first day with Avant Healthcare, part of Real Chemistry, was in June 2015. After 8 years working in logistics and meeting planning within the pharmaceutical industry, she was excited to continue her career, this time focusing on medical education and awareness. However, 2 weeks into her new gig, she found herself asking to take time off — and receiving immediate support. “My job has always had such a family feeling to it, and it was also a role where you got to work on your why, which is ultimately helping the patients. And for each of us, that looks different, but in joining Avant I experienced both components firsthand, right as I started.” She shares, "Just a couple weeks after starting, my mom fell ill and was diagnosed with sepsis. The very first person I turned to was Trina Stonner (Group President, Medical Communications). I hadn’t even met her at that point; I just knew of her and her past as an advance practice nurse. But she walked me through sepsis, what it was, and what questions I should ask at the hospital. She also told me to go be with my mom, immediately – the work could wait.” Michelle knew in that moment she had found her new home. The stars aligned personally and professionally, and she has never looked back. And while over the years there have been challenges, changes, and opportunities, she's seen consistent thought and care put into the people and culture, changing colleagues into a community. And 4 months into working at Real Chemistry, after the acquisition of Avant, she believes the same. From the very first meeting where the news was shared to meeting her new colleagues, she's continued to see the care put into each decision. “You see all the change and you worry about growing pains, but it’s enlightening to see how people care. Because you can get lost going from 250 people to 2000, but so far I’ve not felt that at all. I see and feel the same culture.” #LifeatRealChem https://bit.ly/3xPU8mW

Kathy Giusti, co-founder & CEO of Multiple Myeloma Research Foundation - MMRF, wrote an incredible book " Fatal to Fearless: 12 Steps to Beating Cancer in a Broken Medical System" to offer vital insights and strategies for facing a #cancer diagnosis.   Checkout the latest episode of the Get Real with the Chairman podcast, hosted by Jim Weiss, to hear her inspiring journey and expert advice on navigating the complexities of cancer treatment: https://bit.ly/3LeHq4g

From working a local beat, moving to the press office of the Department of Health and Social Care, and now Real Chemistry, James Watkins has seen several sides of how we communicate about health.    He now uses that knowledge to guide our clients as part of our International Media Team, while continuing to learn and expand his expertise in health media. #LifeatRealChem

Whenever we get the chance to listen to our 21GRAMS team, we leave feeling smarter, dare we say, cooler, and inspired to redefine what being creative means for healthcare.  We’re excited to recreate that feeling for our #RealChemPod listeners.     On the final installment of Cannesplaining, our 21GRAMS’ leaders Frank Mazzola, Tom Richards Christopher Charles, and Lauren Pollina reflect on #CannesLions2024, the state of advertising in #healthcare, and creating work that pushes the industry forward. https://bit.ly/4eOBQ6q

We support a healthy lifestyle –we are a healthcare company, after all. Stemming from an idea from our own Dan Linton, RCmoves was born! This internal competition was designed to get everyone up and out of their seats and moving.   And this #Pride, RCmoves partnered with our LGBTQ+ Business Resource Group (OPAL) on a virtual team race! With a 50-mile, pride themed virtual map and milestones celebrating key figures and moments in LGBTQ+ history, our colleagues took almost 26 million steps while learning about the significance of Pride. #LifeatRealChem

A VP/CMO of a top biotech company, one of the most-awarded CCO’s in health & 21GRAMS’ first Executive Creative Director ponder if healthcare will ever have or need a brand like Nike...only at Cannes.    Our client Erica Taylor, Ph.D., VP, CMO of Genentech, Frank Mazzola, Managing Founder, 21GRAMS & Global Chief Creative Officer, Real Chemistry, and Lauren Pollina, Executive Creative Director of 21GRAMS discuss modernizing marketing in the pharmaceutical industry and importance of creativity.    Check out the latest Cannesplaining episode of the #RealChemPod: https://bit.ly/4cGHYf8

21GRAMS, you got some Cannesplaining to do.    When you’re at the most esteemed creative show in the world, it’s impossible not to leave feeling inspired. Collette Douaihy, President of #CannesLions2024 Pharma Jury, and 21GRAMS’ Tom Richards and Christopher Charles, talk about what makes work Cannes-worthy and how our industry can continue making inventive work, not just by healthcare standards, but period.     Stay tuned for more Cannesplaining episodes of the #RealChemPod: https://bit.ly/3VD7DOD

Our people often talk about the purpose they feel working in healthcare—the desire to help others, make an impact, and give back.    Inside and outside the office, our team dedicates their time, resources, and skills to help their communities. Whether donating clothes to help those in need, volunteering with long-term cancer patients, or helping foster the next generation of girls in STEM, we love to see our RCers in action!  #LifeatRealChem