SEEHER

Amazing work! Congrats to SeeHer member Stagwell's Colle McVoy👏

Get ready for an electrifying webinar hosted by SeeHer and Comscore, Inc., led by Latha Sarathy and Danan Ren! We're unveiling a groundbreaking partnership and introducing an industry-first tool that will transform how marketers and agencies engage consumers who champion gender equality. Here's what's in store: ▪️ Deep Audience Insights: Explore the Full Plan Metrix Suite with over 11,000 attributes to understand your digital audience's affinity for gender equality. ▪️ Holistic Audience Understanding: Go beyond demographics to uncover psychographics, media habits, preferences, and more. ▪️ New Engagement Channels: Discover cutting-edge platforms to connect with your target audience. ▪️ Enhanced Persona Development: Use insights to create stronger personas for precise campaign strategies. ▪️ Growth Opportunities: Tap into GEM Audiences for maximum impact. Join us to harness this breakthrough intelligence, revolutionize your campaigns, and lead the way in the digital landscape! Register here: https://lnkd.in/eTTMa7ed Promo code: SEEHER24MEMBER

Can you believe that just ten years ago, 2 million fewer British women participated in sports compared to men? Enter Sport England with a bold mission to close the gap between women’s desire to exercise and actually doing it. The women featured in their campaign showcased physical activity "in all its sweaty, jiggly glory." This bold and honest approach not only grabbed viewers' attention but also inspired a staggering 2.8 million women to become more active. Discover why this campaign remains impactful nearly a decade later. Read more here: https://lnkd.in/eE26zWwD

Representation is power. I was lucky to grow up in Finland, which has a long history of championing gender equality: it was the first country in the world to give all women and all men both the right to vote and the right to run for office. But you can never take gender equality for granted, and, even in  Finland, there’s more work to be done. Entering the world of media and marketing, I realised how powerful media is in shaping how we see the world around us, how it impacts what we think, what we believe and who we are as a society. Our view of the world is shaped by what we’re exposed to. That’s why I represented the Unstereotype Alliance in Europe, also speaking to Finnish marketing leaders in 2019 about eradicating harmful stereotypes in all media and advertising content. And today, that’s why I’m very proud to represent SEEHER, and to sign the SeeHer Pledge to Embed: as marketers and media creators, we have a responsibility to hold ourselves accountable for what we create, and to create change through representation. Find out more about SeeHer here: https://www.seeher.com/

¡Hola! Did you know that Hispanic Americans respond more positively to ads in Spanish than to those in English? When their culture is recognized and appreciated, it's no wonder there's a significant increase in sales. Curious about the extent of this boost? Test your knowledge below! Want to learn more? Head to: https://lnkd.in/eRmkdV-A ***SPOILER*** The answer is...six times.

Who says a dog is only *man's* best friend? In Ford Motor Company's latest ad, '2024 Ford Ranger Walkaround,' it's all about the bond between a woman, her pup, and the open road. Watch as she embraces the great outdoors, utilizing her truck's features like the 400 watts of in-bed power to brighten up her night.

On #NationalBikiniDay, a day meant for confidence in your skin, it's easy to feel the opposite. But remember, all bodies are beach bodies. Emma Copley Eisenberg once felt terrified of revealing her body in a bathing suit, fearing people would flee in horror. Despite occasional fat jokes, she's found 'fat joy' through inner work. Emma discusses the societal pressure to attain a perfect beach body and how to navigate this in a fatphobic world. Read more here: https://lnkd.in/ekbhWszi

This Independence Day, let's celebrate the incredible women who fought for equality! From Sojourner Truth to Malala Yousafzai, these trailblazers raised their voices for the voiceless. Dive into their inspiring stories and discover her-story today! Read more here: https://lnkd.in/geKwPQwg

Welcome to our newest SeeHer member, Red Thread! We are absolutely thrilled to introduce Nadine Licostie and Connie Grazia, the co-Principals of Red Thread.

It's no secret: the vast majority of consumers believe media plays a pivotal role in shaping gender roles. This makes it crucial to have women both in front of and behind the camera. Our 2024 GEM® Multiplatform Video Programming Report highlights the shows and programs that consumers feel genuinely represent women. What does this mean for you? As a media planner, you should capitalize on high GEM scoring content to inform your advertising strategies. Time and time again, high-scoring content has proven to significantly boost sales compared to programs with scores below 100. Placing your ads next to top-quality content is a no-brainer. Ready to elevate your media buying and planning? Contact mckenna@ana.net 📧 ***SPOILER*** The answer is... thirty percent.