SEEHER’s Post

Get ready for an electrifying webinar *TOMORROW* hosted by SeeHer and Comscore, Inc., led by Latha Sarathy and Danan Ren! We're unveiling a groundbreaking partnership and introducing an industry-first tool that will transform how marketers and agencies engage consumers who champion gender equality. Here's what's in store: - Deep Audience Insights: Explore the Full Plan Metrix Suite with over 11,000 attributes to understand your digital audience's affinity for gender equality. - Holistic Audience Understanding: Go beyond demographics to uncover psychographics, media habits, preferences, and more. - New Engagement Channels: Discover cutting-edge platforms to connect with your target audience. - Enhanced Persona Development: Use insights to create stronger personas for precise campaign strategies. - Growth Opportunities: Tap into GEM Audiences for maximum impact. Join us to harness this breakthrough intelligence, revolutionize your campaigns, and lead the way in the digital landscape! Register here: https://lnkd.in/eTTMa7ed Promo code: SEEHER24MEMBER

Get ready for an electrifying webinar hosted by SeeHer and Comscore, Inc. led by Latha Sarathy and Danan Ren! We're unveiling a groundbreaking partnership and introducing an industry-first tool that will transform how marketers and agencies engage consumers who champion gender equality. Here's what's in store: - Deep Audience Insights: Explore the Full Plan Metrix Suite with over 11,000 attributes to understand your digital audience's affinity for gender equality. - Holistic Audience Understanding: Go beyond demographics to uncover psychographics, media habits, preferences, and more. - New Engagement Channels: Discover cutting-edge platforms to connect with your target audience. - Enhanced Persona Development: Use insights to create stronger personas for precise campaign strategies. - Growth Opportunities: Tap into GEM Audiences for maximum impact. Join us to harness this breakthrough intelligence, revolutionize your campaigns, and lead the way in the digital landscape! Register here: https://lnkd.in/eTTMa7ed Promo code: SEEHER24MEMBER

🌐 Happy Social Media Day! 🌐 As a Social Media Strategist at Womenite I’ve seen firsthand the incredible power of social media to connect, engage, and inspire communities around the world. Today, we celebrate the platforms that allow us to share our stories, amplify voices, and drive meaningful change. Social media is more than just likes and shares; it’s a tool for empowerment. It’s where: 🌍 Ideas turn into movements. ✨ Stories become inspirations. 💡 Innovations reach global audiences. At Womenite, we harness the power of social media to advocate for gender equality, provide educational resources, and create a supportive network for women everywhere. From awareness campaigns to community engagement, our digital presence has been instrumental in driving our mission forward. As we celebrate Social Media Day, I encourage you to reflect on how these platforms have impacted your life and work. How have you used social media to create positive change? Share your stories and insights in the comments below! Let’s continue to use social media as a force for good, connecting people and ideas across the globe. Here’s to more innovative strategies, impactful content, and engaged communities! 🚀 #SocialMediaDay #Womenite #SocialMediaStrategy #DigitalEmpowerment #CommunityEngagement

At STRAT, we've been committed to advancing the cause of gender equality by featuring a majority of female speakers for the past 12 years. This isn't the norm for tech-related conferences, but it's something we feel is a high priority. This year's speaker demographics may seem like a step backward to some in the STRAT community. As we search for pro-human AI product design innovation stories, younger white males are significantly more prevalent when it comes to our search for rigorous and relevant case studies. We're pursuing conversations to adjust this and reflect a more balanced demographic by region, but it may take a couple of years. The urgency of bringing our community up to speed on rigorous, well-thought-out use cases of AI in product design is so great that we're willing to temporarily sacrifice one goal for the other. Join us for this year's intensive AI ramp-up in Amsterdam (June) or Boulder CO (September). Let's work together to design a future that we all want to live in! #STRAT #AI #productdesign #equality

Representation in advertising? It's no secret that the industry has a problem. In fact, research from Extreme Reach found that men accounted for more than two thirds of people appearing in, and 73% of voices heard, in ads. We know that equitable representation isn't just the right thing to do, it's also a driver of brand growth. Working towards gender parity in advertising takes a conscious, intentional strategy, built on a solid measurement foundation. It's refreshing to see SEEHER and Comscore, Inc.'s new GEM Audiences insights tool, which helps brands understand the value of gender equality by assigning a Gender Equity Measurement score to their ads, and guides them towards representation parity. I'm excited to see this step towards promoting gender equality in advertising, and I hope this tool and other tools like it help to debias the industry! Read more about the GEM Audiences tool here: https://bit.ly/45HxWHr #genderequality #advertising #marketing #datainsights Association of National Advertisers Christine Guilfoyle

Dentsu’s most recent Consumer Navigator takes a look at what to expect in 2024 and how consumer behavior might change. Forty-four percent of Americans have confidence 2024 will be a good year (59% among Gen Z and 65% for Millennials). The chart below shows the areas different generations are most optimistic about in 2024. Members of Gen Z are most optimistic about sustainability and racial equality. Millennials are feel best about gender equality and generative AI. A smaller percentage of Gen X and Baby Boomers feel optimistic about politics than younger generations. #genz #millennials #genx #babyboomers #sustainability #racialequality #genderequality #generativeAI #politics #2024election #lgbtqrights #internationalrelations #useconomy

SeeHer announced ‘GEM® Audiences,’ an industry-first digital planning audience insight tool, on Comscore, Inc.’s Plan Metrix platform. In collaboration with Comscore, we’ve created a new way for brands and advertisers to understand the significance of #genderequality for their target audiences – from a behavior, interests, and attitudes standpoint – by embedding Gender Equality attributes in the Comscore Plan Metrix Suite. 📊   Interested? Learn more at the link below. 🔗 https://lnkd.in/ePfVUShy

Join us for an exclusive webinar hosted by SeeHer and LG Ad Solutions, led by Yatisha Forde and Monica Longoria, and discover the transformative power of gender equality in media placements! Did you know only 60% of media environments support gender-equitable advertising? By targeting gender-equitable linear and streaming content, you can reach 90% of all viewers. SeeHer’s research reveals that such ads can boost sales by an incredible 93%. Imagine the impact on your brand! We'll delve into the importance of gender equality in content, both in front of and behind the camera. Gain insights into female-driven media consumption trends and learn how to engage diverse audiences effectively. Plus, explore the GEM® Multiplatform Video Programming Report—a powerful tool to optimize your ad placements with advanced diagnostics. Don’t miss this chance to elevate your brand's success! Register here: https://lnkd.in/gJQVbPBV Promo code: SEEHER24MEMBER

It’s almost a decade old now but this campaign by Always still makes me excited about the future and how film can help change perceptions. This campaign challenged societal stereotypes by highlighting how the phrase "like a girl" was often used derogatorily. By featuring real girls and young women performing tasks with strength and confidence they conveyed a message of empowerment and gender equality. In the contemporary marketing landscape, companies and brands are undergoing a notable shift towards leveraging these real-life narratives, fostering human connection, and embracing empathy to construct a more compelling brand presence. Consumers demand authenticity, relatability, and an emotional affiliation with the brands they choose to endorse. To effectively convey these messages and foster genuine connections, companies need directors who can infuse their marketing and content with authenticity and empathy- using the art of storytelling to connect with audiences and spark change. Brands that embrace authenticity and empathy are better equipped to stand out in an era characterised by information overload. As we move forward, expect to witness more brands turning to real stories to foster deeper connections with their audience. www.18deg.com

Before you slam your laptop shut, Here are 3 Social Media Trends to Watch: May 17, 2024 1. Controversy Sparks Conversation #NFL player Harrison Butker's sexist commencement speech at Benedictine College has sparked outrage. Share your thoughts and join the conversation! This is a great opportunity for leaders and founders to showcase their personality and values. Brands that support gender equality, weigh in on the importance of women's empowerment and education. 2. Audio trends, Bridgerton Season 3: Incorporate trending audio from Bridgerton Season 3 into your content. If your audience is young Millennials and Gen Z, this is all they will be looking up this weekend on social media. 3. Tap into pop culture: Capitalize on popular culture by incorporating these trending topics into your content: Graduation season Cannes Film Festival buzz Netflix's Bridgerton, Season 3 Long weekend (Victoria Day, May 20th) These social media trends will dominate the conversation next week, so incorporating them into your content strategy can help increase your reach and engagement. Follow me for more updates on Social Media #May2024SocialMediaTrends #socialmediatips #instagramtrends #tiktoktrends #socialmediamanager #PopCulture #harrisonbutker #commencementspeech #bridgerton #cannesfestival2024 #graduation2024