Zugit

If companies want to grow bigger, why aren't they strategizing their go-to-market based on partner feedback like the companies that have already succeeded? Here are five great examples: Microsoft: Developed the Cloud Solution Provider program by understanding partner needs, and boosting sales for both Microsoft and partners. Salesforce: Created the AppExchange marketplace, enabling partners to sell apps and reach new customers. Cisco: Enhanced the Partner Ecosystem with tools and support, driving increased sales of Cisco products. IBM: Tailored PartnerWorld programs to partner feedback, leading to more leads and deals. Adobe: Expanded the Solution Partner Program with specialized training, boosting product adoption and partner services revenue. By truly listening to their partners and using data to inform their decisions, these companies have unlocked new revenue opportunities and refined their strategies. Understanding and acting on partner feedback is essential for developing effective strategies that drive growth and success.

Channel Insider's recent report highlights key trends reshaping the IT landscape. Here are 4 trends you need to know about: 1) Corporate Acquisitions on the Rise Big players like @Cisco and @HubSpot are acquiring companies to drive innovation and expand markets. These acquisitions reduce time to market and share development costs. → MSPs and resellers can offer integrated solutions, combining strengths of multiple tech giants to deliver greater customer value. 2) Startups Backed by Big Tech Giants like @Microsoft ($11B in OpenAI) and @AWS ($4B in Anthropic) are investing heavily in startups. These investments accelerate innovation and bring breakthrough technologies to market. → Channel partners can expand their portfolios with cutting-edge products and services from well-funded startups. 3) Telecom Cloud Market Growth Telecom operators are moving to the cloud for better scalability, flexibility, and cost efficiency. Partnerships like Dell, Nokia and Ericsson illustrate this shift. → Channel partners can offer cloud migration services and ongoing support, helping telecom providers enhance margins and agility. 4) Demand for Sustainable IT Sustainability is crucial, with Gartner predicting 25% of CIOs' compensation will be tied to sustainable technology by 2027. → MSPs can help clients reduce carbon footprints and implement energy-efficient solutions. Resellers can supply eco-friendly servers and recyclable hardware. What trends do you see currently impacting the channel? Read Channel Insider's full article in the comments ⬇️

How does your partnership program compare to your competitors? The truth is that the modern-day channel landscape is REALLY competitive… So standing out means adapting and providing the best value to your partners. It means you need to keep evolving and ensuring you're always their go-to choice. Here’s Zugit’s founder, Naomi Dreifuss 🤝, sharing exactly how you can do that ⬇️

Channel partnerships are an untapped goldmine. The problem is that these relationships often fail to reach their potential. At Zugit, we're changing that. We harness the power of real-time feedback and strategic insights. In turn? Your channel partnerships thrive. It's always great to hear clients say things like this about working with us!

Partner enablement should ALWAYS be top of mind. That’s exactly what the world’s largest cosmetics company, L'Oréal, recognized. So they teamed up with Docebo to create a learning ecosystem for their global network of partners. L'Oréal used Docebo's cloud-based learning platform to: → Centralize partner training → Gather detailed analytics on partner learning → Automate training assignments and reminders to boost engagement → Develop custom, branded content tailored to different partner segments In return, L'Oréal achieved some outstanding results: 🚀 A 30% increase in training enrollments and a 25% rise in completion rates. 🚀 Reduced administrative overhead in managing partner training. 🚀 Improved partner satisfaction with the learning experience. 🚀 Valuable insights to optimize training content and delivery. This partnership just shows how powerful partner enablement truly is… How do you effectively empower your partners?

We’ve already seen 100+ partnership team download our guide on 5 Data-Driven Strategies to Help You Exceed Your Partner Program Revenue Targets! And their feedback has been incredible! We're all about empowering program managers with practical strategies to navigate this landscape. From crafting killer partner profiles to making data-driven decisions, our guide has the insights you need to drive revenue growth and build stronger partnerships. Download your free copy here: https://report.zugit.com I hope it's useful to some new followers of the page Kevin Bessat , Derk Brinxma, Thomas Dussarrat, Tom Babayoff, Gustavo Valle, Ella Gross

As a vendor, a Partner Advisory Council will be your company’s secret weapon. Here’s how to create a PAC that drives REAL impact: 1) Start with the end in mind. What do you hope to achieve with your PAC? Define your objectives, be it improving product quality, expanding market reach, or strengthening partner relationships. 2) Select partners who are not only committed and knowledgeable but also represent a broad spectrum of your ecosystem. Their willingness to participate actively is key. 3) Establish a governance structure with defined roles and responsibilities. Include a chairperson to lead discussions and ensure meetings are productive. 4) Whether it’s quarterly or annually, regular meetings are essential. These can be in-person or virtual, tailored to fit the geographic spread of your partners. 5) Consider having a rotating chairperson or an independent facilitator to work through diverse opinions and create constructive dialogue. 6) Share relevant information with council members ahead of time and be open to their feedback. Transparency builds trust and enriches discussions. 7) Listening is just the beginning - Acting on the council’s feedback is crucial. Implement their recommendations to demonstrate their value to your organization. When executed well, a PAC not only aligns with your business goals… But it breathes new life into your partner ecosystem. Vendors, do you currently have a PAC?

A true partnership is a two-way street that requires ongoing commitment. So if you want to level up… It's time to ditch the fluff. Have genuine conversations, and start building REAL relationships. Founder of Zugit, Naomi, explains how you can do exactly that ⬇️

In 2023, 51% of sales reps leveraged co-selling with partners to maximize revenue. And that number is only going to grow even further. Here's how you can effectively leverage your co-selling partnerships: 1) Identify the Right Partners. Align with those who complement your market, your strengths, share similar customer bases, and can help you penetrate new markets. 2) Joint Planning. With overlaps identified, collaboratively decide on the strategy for mutual leads. This plan should outline responsibilities, timelines, investments, and KPIs, which ensure both parties are aligned and accountable. 3) Action and Regular Reviews. Implement the plan meticulously and maintain regular communication to adjust strategies as needed. Regular check-ins help strengthen the partnership and catch potential issues early. 4) Measure and Adapt. Continuously measure outcomes against your KPIs. Everyone should be invested in each other's success, ready to adapt and refine strategies for sustained mutual benefit. Co-selling partnerships may not be discussed with a great deal of frequency… But the benefits for both parties can be enormous. Do you currently leverage co-selling? If you’re not, then sign up and join Zugit!

Many partnerships end in failure. And that sucks. Here are the top reasons why… 1. Cultural conflicts. 2. Mismatched vision & goals. 3. Communication breakdowns. 4. Inadequate integration support. So if you want to avoid the common traps that lead to partnership failures… At Zugit, we've built the world’s only feedback-powered partner success platform to help you do just that. Here’s how: 1. Aligning Goals and Vision. Ensure every partner is clear about the shared objectives from the start. Regularly align on goals through strategy sessions to keep everyone focused and unified. 2. Valuing Cultural Compatibility. Choose partners whose corporate cultures and values resonate with yours. This alignment ensures smoother collaboration and a more cohesive working relationship. 3. Strengthening Integration Processes. Plan meticulously for the integration of systems, teams, and processes. Establish joint task forces and align IT systems to ensure seamless operations across both organizations. 4. Maintaining Open Communication. Keep communication channels open and transparent. Use regular meetings and digital tools for continuous updates and feedback, building trust and alignment throughout the partnership. Want to learn more about building successful partnerships? Drop us a DM.