As Berlin Fashion Week draws to a close, here’s a throwback to our exhibition "Architecture x Fashion – A Dialogue," curated in collaboration with the fashion label ICICLE. It was shown in Shanghai in 2018 and in Hamburg in 2019. For more than a decade, gmp has enjoyed a close collaboration with ICICLE. The fashion label’s designers were inspired by the architecture of the buildings designed by gmp for ICICLE in China, to create a unique fashion collection. The exhibition juxtaposed these designs with the architecture in large-format photographs, highlighting many similarities in concept, structure, and form. The design philosophies of gmp and ICICLE are very similar: On different scales, both seek timeless, minimalist designs with strong silhouettes. Both companies are committed to developing and using sustainable materials and production methods in order to use natural resources responsibly. The result of this collaboration is a series of elegant boutiques, showrooms, and modern production facilities that reflect the values of both ICICLE and gmp. Over the coming days, we will be sharing some of these projects that highlight the exciting synergy between fashion and architecture. Stay tuned! For more information on architecture and fashion, visit: www.gmp.de/fashion © Marcus Bredt © ICICLE #gmp #gmpArchitekten #gmpNews #BuildingInHistoricContext #HistoricContext #BauenImBestand #Umbau #retail #fashion #berlinfashionweek #throwbackthursday
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