The document provides details on the equipment and resources needed to create a film opening. It lists that a camera, tripod, external sound recorder, computer, and few props will be borrowed from the school media department. It also states that Final Cut Pro video editing software will be used to edit the film opening, as the group is familiar with it and it allows for professional editing of both video and sound together. IMovie may be used for preliminary editing due to its basic functions.
Argo Studio provides professional video production and dissemination services through YouTube and other social media channels. They work with experienced crews and strategic partners like Smilemiann, a YouTube channel with over 137,000 followers, to help clients save on production costs, coordinate filming, and promote brand awareness. Additional services include music production and cooperation with famous YouTubers to further spread content and build the client's reputation.
This website provides search engine optimization (SEO) services and packages for WordPress websites. A video from Google encourages visitors to view the services offered to get websites noticed and standing out online. Services include WordPress website packages with demos and pricing, SEO packages with guarantees, and help making websites mobile-friendly. The website aims to constantly update clients with the latest SEO information.
This website provides search engine optimization (SEO) services and packages for WordPress websites. A video from Google encourages visitors to view the services offered to get websites noticed and standing out online. Services include WordPress website packages with demos and pricing, SEO packages with guarantees, and help making websites mobile-friendly. The website aims to constantly update clients with the latest SEO information.
This website provides search engine optimization (SEO) services and packages for WordPress websites. A video from Google encourages visitors to view the services offered to get websites noticed and standing out online. Services include WordPress website packages with demos and pricing, SEO packages with guarantees, and help making websites mobile-friendly. The website aims to constantly update clients with the latest SEO information.
This document provides information about various sales and listing packages for AskMe, including:
- The AskMe Premium Listing (APL) package which provides a 1-year voice, website, and app listing for Rs. 6,500 with no category restrictions and no lead commitment.
- The Shared Leader Pack (SLP) which provides predefined category listings for 15 cities starting at Rs. 5,000 with minimum collections and category/city data released to regions.
- Starter packs for website and bazaar listings starting at Rs. 999 providing basic online catalogs and functionality.
The document also outlines incentives for sales teams to promote these packages and earn extra commissions, along with FAQs about features of the
Poldings Ltd UK Web Hosting & Web DevelopmentValerie Polding
Poldings has provided web hosting and development services since 2001. They offer web hosting with speed, features, and support, and can develop great, easy to manage websites or custom projects.
This document is promoting access to a private library of assets for video creation called Explaindio Club for a monthly or annual fee. The library contains 20,000 doodle images, 4,000 professional backgrounds, and 4,000 animated scenes. Individually, these assets would cost over $100,000 but are available through Explaindio Club for $27 per month or $15.75 per month annually, a savings of over 99% off the individual costs. A 14-day money back guarantee is offered to eliminate any risk for new users.
Does video belong in your marketing mix?
YouTube 101: Video is more accessible than ever. Armed with a smartphone and a message, taking video and watching video is possible for beginners and experts alike. But how does an organization capitalize on this platform in an effective way that supports their core business objectives? This session will cover how to get your business channel up and running – and ready to go viral!
Get weekly tips on maximizing to your online presence. Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to joltandboltwebinar.com to reserve your spot today!
You tube & online marketing how to leverage the world’s second largest sear...Miva
Did you know that YouTube is the second largest Search Engine in the world (after Google)? Even though it's the second largest search engine, it's often completely overlooked by online marketers, especially in the world of ecommerce. Learn how you can uniquely leverage this source of untapped traffic tomake your business explode.
This document provides information about optimizing YouTube marketing in 3 key areas:
1. It outlines the importance of YouTube for marketing, highlighting YouTube's massive traffic and engagement.
2. It discusses best practices for optimizing YouTube channels and videos, including using relevant keywords, calls to action, and linking videos back to websites.
3. It proposes affordable outsourcing options for backlinking videos to improve search engine optimization, including social bookmarking, wiki links, and link wheels.
Helium 10 presentation: Product Demonstration Videos for Amazon & eComm, How to repurpose them to create a ton of highly converting branded social content and ads.
Going Viral & Getting Leads with Video Marketing with HGTV Star Eric Stromer Christopher Marentis
This document provides guidance on how to create effective marketing videos. It discusses coming up with video content ideas, planning video shoots, optimizing videos for search engine optimization through titles, descriptions and embedding, and getting video conversions through calls to action and annotations. The overall goal is to create shareable videos that can generate leads and traffic for a business through video marketing on websites and YouTube.
Going Viral & Getting Leads with Video Marketing feat. HGTV's Eric StromerSurefire Local
Check out this Video Marketing Webinar & Learn How To: Drive prospects to your website & keep them there, Build a strong reputation with a single piece of content, Make an immediate, lasting impact on potential customers, & Use video to get leads
Discover…
How your website stacks up against the local competition with a free website analysis:
Click here to get yours: http://www.surefiresocial.com/visibility-report-sign-up-page/
Psyber Technologies - YouTube Marketing Antriksh Shah
YouTube Marketing Services by Psyber Technologies, this PPT explains simple straight forward strategy to achieve you tube business success,
Make sure you’re already following these three principles for YouTube marketing success in your business :
1. Creating Content Often
2. Make a schedule and stick to it
3. Properly tag your videos
4. Take some time to write a good title.
5. Write meaningful descriptions
6. Subscribe to other channels
7. Advertise your channel
8. Develop transitions
9. Interact with your subscribers
Planning Your Videos
Write a script. While it is very possible to make successful videos off-the-cuff, creating a script will help you deliver consistent programming.
Film what you know. The most successful videos are ones where the creator is doing what he or she likes.
Start with a hook. The introduction is one of the most important parts of a video. It should grab the audience’s attention, lay out the themes and direction of the video, a
Keep your content consistent. Make sure that the content you upload to your channel remains consistent with the theme of your channel. For example, if you start by releasing several movie reviews, don’t move on to uploading recipe videos later. You will lose subscribers if they find that your content doesn’t match their expectations.re.
Interact with your subscribers. Replying to good comments and giving shout-outs to subscribers in your clips will really help strengthen the community of your channel.
YouTube Certified TOOLS & Advertising Options, Instant & Consistent Results on your YouTube Campaign
This document provides an overview of Burke Smith's career highlights and experience in real estate. It promotes the use of video marketing for real estate agents and provides tips and best practices for creating an effective YouTube channel and video content for real estate businesses. Key recommendations include keeping videos short, using relevant keywords and tags, and regularly posting engaging content like property tours, neighborhood profiles, and how-to guides.
[Video SEO] YouTube Optimization a How To & Best Practices GuideGabriel Zavitoski
This document provides guidance on optimizing YouTube channels and videos. It discusses best practices for video titles, descriptions, tags, thumbnails, annotations and playlists to improve discoverability and engagement. The document also recommends optimizing the channel name, icon, art, description and trailer to clearly communicate the channel's content and convert new viewers into subscribers.
The document discusses how to optimize YouTube channel and video descriptions for performance. It recommends including 1-2 specific keywords that describe the content 2-3 times, without keyword stuffing. Descriptions should tell viewers what to expect from the video and offer a value proposition to encourage viewership. Descriptions should be optimized for mobile viewing and include calls to action and relevant metadata like timestamps and links. Testing different descriptions and using analytics can help improve performance over time.
The document discusses strategies for using social media and video marketing. It provides tips for creating and sharing video content across different platforms. Some key recommendations include creating valuable video content focused on the audience, using simple editing tools, adding captions/subtitles, regularly sharing content on multiple channels, and using live streaming and screen recording tools to engage with clients. The rise of video and user advocacy are also highlighted as important trends for social media marketing success.
This document discusses video marketing strategies and tactics. It covers key topics like video content strategy, production steps, promotion methods, and YouTube analytics. Specifically, it outlines three main points: 1) how to develop a video content strategy and understand key concepts, 2) the step-by-step process for producing successful online videos, and 3) paid, earned, and owned methods for promoting videos online such as through YouTube ads, social sharing, and channel growth. The presentation provides examples and screenshots to illustrate video marketing best practices.
Kenn Renner presents on using video marketing effectively through YouTube. He discusses how video is friendly for search engines and social media, and the opportunity for businesses to utilize video. Tips are provided such as getting a YouTube channel, properly titling videos, using testimonials, keeping videos short, authentic and informative. The presentation encourages attendees to sign up for a two-day video marketing workshop where they will receive hands-on training, create professional videos, and have ongoing support through coaching opportunities.
ChatGPT 4-powered voiceovers have proven to be incredibly effective, with businesses reporting a substantial boost in brand perception and customer response. And Ai Video Suite has revolutionized and automated this process. ChatGPT 4 + AI Videos, Voiceovers = The Holy Grail of Video Marketing in 2023. Produce Engaging GPT 4 Powered Voiceovers at your fingertips:
Step 1: Create: Use the built-in GPT 4 AI Vox creator to generate a voiceover script. You could also upload and edit an existing script!
Step 2: Generate and Listen: Simply copy and paste the script into the Vox Generator. Select your preferred language, accent, tone, pitch, and volume. In a matter of minutes, your voiceover is ready to download. Optionally add background music from their built-in library or bring your own. Add this vox to your sales videos, Business ads, explainer and product promos and any other videos, audio books etc.
Step 3: Profit: These voiceovers are yours to use in your own business or sell them to clients for big profits! Rinse and repeat!
Activate Ai Video Suite Apps & ENJOY – Enjoy massive monthly savings, traffic, leads, sales, conversions & profits…. And Live The Of Your Dreams. Don’t Let The Competition Outshine You. Embrace Ai Video Suite and unlock a world of limitless possibilities for your business. Your success story begins now, and they’re here to guide you every step of the way. So why wait? Sign Up Today And Experience The Power Of AI-Driven Video Marketing &Content Creation.
How and Why to Use Video in Your Marketing StrategyAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: We’ll explore why you should be using video and more importantly how to most effectively implement your video strategy across your various marketing channels.
This presentation will teach you about web video content distribution. David Jenyns shares his strategy in sharing his strategy of uploading his videos in YouTube and other platforms. He also pointed out of placing your content in the right places.
Want to learn more about web videos and how to get them seen? Visit http://www.melbournevideoproduction.com.au/corporate-video-production/
This is a presentation I gave at the first Real Estate Bar Camp in Minneapolis. The presentation slots were short, like 10 minutes each, so I gave a quick overview on what types of videos Realtors should be focused on producing for their business
Fundamentals of Video SEO - Brighton SEO April 2016Rachael Dines
The presentation on video SEO (search engine optimisation) from Rachael Dines at the April 2016 Brighton SEO Conference. Rachael is Director of Marketing and PR for Shake It Up Creative Ltd.
This document discusses the benefits of video marketing and the video marketing process. It states that video is the future of content marketing and is highly engaging. It then outlines the video marketing process, which includes analysis, research, video network and social media profile setup, demographic targeting, video publishing, and reporting. It provides video marketing package options and samples of video types created. It then provides answers to frequently asked questions about video marketing.
The document discusses how to use online video for marketing. It provides tips for creating effective video content, optimizing videos for search and social media, promoting videos across various platforms, and analyzing video performance metrics. The goal of video marketing is to publish videos, optimize them for discovery, promote them widely, and analyze viewer engagement and business results.
Similar to YouTube Video Marketing by Robert Stanley (20)
2016 Ecommerce Trends & Conversion Best PracticesMiva
Ecommerce is a quickly evolving universe. Learn which new features in the ecommerce marketplace actually work, convert sales, and will help your business grow.
MivaCon 2016, Friday session 2.
Transform your store into a modern, beautifully designed showcase for your products with Miva Merchant's New ReadyThemes. These free, high quality responsive themes are paired with new admin functionality to allow you to better manage your existing stores content, navigation, featured products and marketing images. This session will guide you though the new themes available as well as show you how to integrate ReadyTheme features into your existing Miva Store.
MivaCon 2016, Friday session 1.
Facebook Advertising: From Content to ConversionsMiva
What if all of your future customers were in one place, clamoring for information about your brand and products? They are. We’ll explore how to open up a true dialogue with your social media audience, creating great content and putting it to work with Facebook Power Editor and Ads Manager to drive clicks and conversions.
MivaCon 2016, Thursday session 3.
When it comes to email, what's the difference between unwanted spam and a confident, creative dialogue with your customers? It's all in the voice. Explore how your email campaigns reflect the character of your brand and communicate who you are to the world, and how applying artistry and good ethics to everything from subject lines to automated schedules can build true loyalty and drive sales.
MivaCon 2016, Thursday session 2.
Secrets to Writing Content That Matters - Gillian MuessigMiva
You've got products. You've got content. Some of it might even be very good content. But is it content that will rank? Content that will sell? In short, is it the RIGHT content? Gillian takes a deep dive into a revolutionary process for determining the most valuable content to write. From the subject to the page where it resides, where it links and how it will rank, you'll finally have a firm grip and a replicable process for identifying, scheduling, writing and posting content that will actually boost your bottom line.
MivaCon 2016, Friday session 3.
This document contains data from content marketing research studies conducted by Siege Media and other organizations. Some of the key findings include:
- Odd numbered headlines, headlines with brackets, and concise copy performed better in A/B tests and enjoyed higher click-through rates.
- Infographics with around 400 words, dimensions of 800x3500 pixels, and using color wheel color schemes were most popular and shared.
- Monday saw the highest conversion rates for outreach, while emails around 80 words and 64 character subjects performed best. Pitching bloggers 55 days before holidays ensured post slots.
7 Actionable SEO Strategies to Build Real Revenue NowMiva
This document provides a summary of a presentation by John Lincoln on 7 actionable SEO strategies to build real revenue now. The presentation covers:
1. Ensuring technical SEO fundamentals like HTTPS, responsive design for mobile, and use of schemas and sitemaps.
2. Developing local SEO strategies like location-specific pages and profiles on search engines and directories.
3. Expanding into new languages and countries by translating content and using hreflang tags.
4. Creating hubs of content around topics to build authority.
5. Developing an external linking strategy by becoming an influencer through blogging, social media and helping journalists.
6. Using
Super successful companies have both Wizards and Executors. Learn what they do, how they work together, and how the combination makes the difference between being a company that runs with the pack and one that stands out as the clear leader in the field. There's a lot of profit riding on whether or not your company has a competent Wizard who can see into the future, connect with a financially qualified community of people who want to love and support your brand for years to come AND a competent Executor who can execute on the Wizard's ideas.
MivaCon 2016, Friday session 2.
Get up to speed with the latest Miva features with this in-depth training. We’ll tackle a year’s worth of innovation in a step-by-step workshop guiding you through the best new ways to streamline operations and improve your customers’ shopping experience. Learn how to manage gift certificates, process customer credits, offer split payment options, crete order notes, create a customer address book, and other advanced functionality. Want to set up customer wish lists? Charge for digital downloads? Manage URI? We’ve got you covered.
MivaCon 2016, Friday session 1.
Increasing Conversions with Relevancy, Merchandising & Actionable InsightsMiva
SearchSpring is a search engine provider that has over 600 clients globally, with more than 125 being Miva merchants. The document discusses common mistakes merchants make regarding site search, including not tracking site search data in Google Analytics, having poor search box placement and styling, lack of search result merchandising, and not taking action on insights from search data. It provides best practices such as ensuring the search box is visible on all devices, has high contrast, follows industry conventions for placement, and is accompanied by product recommendations and banners targeted to search terms.
Google Analytics is the Wall Street Journal of an online business – you should be reading it everyday. Learn how to use the most powerful analytics tool available, and get up-to-the-minute data about your site visitors, conversions, products, revenue and so much more. We’ll explore the best GA practices and features to drive more revenue out of your Miva store, including metrics and definitions, campaign tagging for measuring inbound traffic (ppc, email, etc.), custom reporting and dashboards, importing data into Google Analytics, reporting offline (phone order) sales in Google Analytics, using Google Analytics to grow your revenue, and introduction to Google Analytics reports.
MivaCon 2016, Friday session 1.
Robyn Johnson, Amazon Expert, will be sharing how to use Amazon and Ebay in order to increase your sales velocities, brand awareness, and profits. Each market has it’s own nuances. In this session we will give you the base knowledge to not only manage your presence on multiple marketplaces but to generate consistent revenue streams. With the increasing popularity of Amazon, and especially Amazon Prime, the traffic these marketplaces bring can no longer be ignored.
MivaCon 2016, Friday session 1.
Tarot decks, tea leaves, scrying, or your crazy uncle's trick knee; all popular ways to predict the future. When it comes to the every-changing realm of UI and UX on the web, the best way to know the future is to keep up-to-date with the latest technologies and techniques. Instead of having to read about it, you will be creating the new trends and standards.
MivaCon 2016, Thursday session 3.
Jeff Barto of Norton/Symantec gave a presentation on how trust drives ecommerce differentiation and conversions. He discussed how a lack of trust prevents many consumers from shopping online and results in lost potential sales. Specifically, security, reliability, and price were cited as top concerns. Barto suggested that by addressing these concerns through solutions demonstrating prevention of fraud and resolution of issues, retailers can convert concerns into confidence to differentiate themselves and increase conversions and repeat purchases. He highlighted the benefits several companies found through A/B testing trust-building solutions. Attendees were offered a free trial through Symantec to test solutions and measure impact on their site.
1) The document discusses best practices for order fulfillment, including different fulfillment options like shipping from stock, drop shipping, outsourcing to 3PLs, and using Fulfilled by Amazon.
2) It addresses merchant pain points with inventory management, scaling operations, missed marketing opportunities, and returns management.
3) Tips are provided for selecting a fulfillment strategy based on products, market, orders, company capabilities, and cost considerations. Information technology is highlighted as key to better managing third party fulfillment.
By all metrics, worldwide mobile usage eclipsed desktop in 2015. So why are you still designing your ecommerce site for desktop? In this essential workshop, we’ll explore how to create an intuitive, effective, responsive mobile experience for your customers. Learn how to optimize for different devices and operating systems, create concise navigation, make strong use of images, forms, and buttons, and employ powerful design cues to lead your customers from homepage to checkout.
MivaCon 2016, Thursday session 3.
What does it take to be number one? This seems to be a reoccurring question for both web store owners and developers when it comes to controlling the coveted top spot. This session will go over the best practices for On-Page SEO using Miva Merchant, as well as recommendations for 2016 and beyond to help your site increase its rankings and stay current with today’s changing Search Engine algorithms.
MivaCon 2016, Thursday session 2.
Every minute that you spend wrangling an inefficient daily workflow is a wasted opportunity for creativity and profit. Join us to learn the latest techniques for optimizing your web development projects in Miva Merchant. You’ll streamline operations, reduce demands on staff, consume less resources, and free up more time for creation and expansion.
MivaCon 2016, Thursday session 2.
I have a coupon for that! With the new discount and marketing features built into version 9 you now have the power to unlock Miva Merchant price groups. Learn how these vital new features work and how to use them for advanced marketing within your online store. Miva Merchant 9 gives you an enterprise level discount engine right at your fingertips.
MivaCon 2016, Thursday session 2
2016 consumers are demanding authentic brands they can experience, not just buy from. EYStudios’ CEO Eric Yonge will show how to wow current and new customers with an engaging brand that exists online as well as offline. From improving usability to crafting an expert “voice,” Eric will reveal powerful steps that will benefit your bottom line and stun your competition!
MivaCon 2016, Thursday session 1.
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...BBPMedia1
Develop a category & retail vision to drive business impact today
Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdfTop Klickz
Managing payroll in SMEs can indeed be challenging, but there are several effective strategies to solve common problems.
Invest in robust payroll software that automates calculations, tax deductions, and compliance requirements. This reduces errors and saves time.
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...VikasYadav194549
Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.
Fostanak dresses are crafted to make every woman feel like a queen, exuding confidence and embracing her unique beauty. Whether you're attending a special occasion or seeking everyday elegance, Fostanak offers a dress that captures your individuality and celebrates your femininity
Account Based Marketing best practices. Learn the ins and outs of successful ABM, demand generation, and B2B digital performance marketing in a post-COVID, privacy compliant, hybrid world. ABM is a marketing approach, a philosophy. It is not technology by itself and not all intent data is created equal. In this Master Class, we will go through the key elements to maximize marketing's contribution to sales from pipeline creation to pipeline velocity.
Key Takeaways:
What ABM really is, what it can and can't do.
How to do ABM more effectively.
What you need to do high performance ABM and what you should expect from it.
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
4. Camera Types
• Using cell phones to shoot video - Yes and No
• GoPro – Outdoor, Action & Underwater (HD)
• Flip UltraHD ($250 or Less) – Good Basic Starter Camera, Vlogs, Basic
Product Video and All Around Good Camera.
• Higher End Cameras/Video Cameras
• Canon Vixia HF200 ($500)
• Canon Vixia HF S10 ($999)
• YouTube Maximum resolution to 3840x2160 (about 8-Megapixels)
• Camera should shoot directly onto SD Card
• Video Camera Source: reviews.cnet.com
8. What to Include in the Video or During Edit
• Web page URL or Phone Number
• Add Your Own Ad in the Video
• Subscribe Link for YouTube
• Part Numbers or Services Used
• Facebook, Twitter & Google+ - Links/Mention
• Coupon Code in Video
Adding Music in a Video
• Copyright Music
• YouTube Royalty free music - After upload
9. YouTube
YouTube and Promoting
• Create a YouTube Page & Link
it with Your Business Google+
Page, FaceBook & Twitter
• Customize your YouTube Page
(http://support.google.com/youtube/)
• When available apply for the
YouTube Partner Program
• Don't use YouTube image
stabilization
• Don't use YouTube to edit
videos
11. Video Title
• Make it compelling – this is your video’s headline but
title and thumbnails are often the primary elements
driving viewers decisions of what they'll watch.
• Always represent your content accurately.
• Keywords first, url and branding at the end.
• Create a title that reinforces the thumbnail.
• For serial content, add the episode number to the end
of the title.
• If video becomes stale update the video titles so they
continue to grab views.
12. Video Tags
• Tags are descriptive keywords that will help people find
your videos.
• Create a set of standard tags for your channel that can
be applied to any video you publish. (E.g. filmmaking,
animation, comedy, “Funny Videos,” “Pet Videos,” etc.)
• Include a mix of both general and specific tags.
• Make sure Tags thoroughly and accurately describe the
video.
• Include keywords from your title in your video’s tags.
13. Video Description
• Only the first few sentences of your description will
appear in search results or above the fold on a watch
page – so make them count! Accurately describe your
video and link to your channel page.
• Drive viewers to subscribe (and include a subscribe
link). Include links to your site and social sites. Include
a recurring keyword tagline. The keyword tagline is a
group of sentences that describe your channel.
14. Video Extras
• Make your own thumbnail for the video.
• If driving traffic to your site then start the description box
with your page url http://www.yourwebpage.com
• Create a Channel Trailer for the Fan Finder Program
• InVideo Programming:
– Channel Watermark
– Featured Video or Playlist
16. Where to embed videos?
Everywhere - Newsletters, Facebook, Google+, web pages etc.
Webpage Ebay
17. Promote Videos
• Email
• Blogs
• Webpages
• Newsletters
• Post Link to Video
on:
– Facebook
– Twitter
– Google+, Google+
& Google+
18. Making Money With Your Video
• YouTube
Partner
Program
• Ad Sense
Account
• Advertising
Shared
Revenue
19. Q&A & Resources
Help with Video SEO Marketing
Mat with e-Business Express (mat@e-businessexpress.com)
YouTube Help
http://support.google.com/youtube/
Article: How to Make Yourself Famous on YouTube
http://www.wikihow.com/Make-Yourself-Famous-on-YouTube