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RebarMpls Preso

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This is a presentation I gave at the first Real Estate Bar Camp in Minneapolis. The presentation slots were short, like 10 minutes each, so I gave a quick overview on what types of videos Realtors should be focused on producing for their business

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Video Strategies for Real Estate Make it work for you Stemmler Productions www.stemmlerproductions.com 323-401-6416
My history working on real estate and home improvement shows LXTV.com/openhouseNYC
My history working on real estate and home improvement shows DIY Network
What types of videos should you be producing? •Video Home tours •Neighborhood Tours •Company/Realtor Profile videos •How to’s - Educational •Video Podcasts • Advanced Users - Create your own “channels” and web video series (i.e. “Sell This House”, “House Hunters”
What is your video Strategy It’s more about the integrated workflow than the technology video is inherently more expensive to produce than photos so use the right tool when the job calls for it
Use what works for you • Photo • 360 virtual tours • Video • Self produced content vs. professionally produced content Your video content might be better directed at selling your company and Realtors than on your listings
Pro Video Services • Very important when high quality video is necessary to market a home • If you do use a pro to shoot a home tour, consider having the realtor or a “host” be in the video giving the tour rather than voiceover • Focus on pros for profile videos, how to’s, web video series...video pieces that require more direction, good lighting and audio, and quality editing
There are times when doing it yourself might be the best solution
Tools for Self Producing Content
There are many accessories being developed for the Iphone http://wantowle.com/
http://wantowle.com/
http://www.tiffen.com/ steadicam_smoothee.html
http://www.elgato.com/ •Easy to use •Quick conversion •Allows you to edit and combine multiple videos •Presets to output to Iphone,YouTube, HDTV or customized settings •Automatic Uploading to YouTube •$149 For Mac Only
MPEG Streamclip - Mac/PC http://www.squared5.com/ •Somewhat Easy to use - allows for more Expert Use •Quick conversion •Allows you to edit and combine multiple videos - But requires more steps •Outputs to many formats - For Advanced Users
Video Hosting Services Premium Paid Services http://www.brightcove.com
Premium Paid Services http://www.wellcomemat.com
Why Not?

More Related Content

RebarMpls Preso

  • 1. Video Strategies for Real Estate Make it work for you Stemmler Productions www.stemmlerproductions.com 323-401-6416
  • 2. My history working on real estate and home improvement shows LXTV.com/openhouseNYC
  • 3. My history working on real estate and home improvement shows DIY Network
  • 4. What types of videos should you be producing? •Video Home tours •Neighborhood Tours •Company/Realtor Profile videos •How to’s - Educational •Video Podcasts • Advanced Users - Create your own “channels” and web video series (i.e. “Sell This House”, “House Hunters”
  • 5. What is your video Strategy It’s more about the integrated workflow than the technology video is inherently more expensive to produce than photos so use the right tool when the job calls for it
  • 6. Use what works for you • Photo • 360 virtual tours • Video • Self produced content vs. professionally produced content Your video content might be better directed at selling your company and Realtors than on your listings
  • 7. Pro Video Services • Very important when high quality video is necessary to market a home • If you do use a pro to shoot a home tour, consider having the realtor or a “host” be in the video giving the tour rather than voiceover • Focus on pros for profile videos, how to’s, web video series...video pieces that require more direction, good lighting and audio, and quality editing
  • 8. There are times when doing it yourself might be the best solution
  • 9. Tools for Self Producing Content
  • 10. There are many accessories being developed for the Iphone http://wantowle.com/
  • 13. http://www.elgato.com/ •Easy to use •Quick conversion •Allows you to edit and combine multiple videos •Presets to output to Iphone,YouTube, HDTV or customized settings •Automatic Uploading to YouTube •$149 For Mac Only
  • 14. MPEG Streamclip - Mac/PC http://www.squared5.com/ •Somewhat Easy to use - allows for more Expert Use •Quick conversion •Allows you to edit and combine multiple videos - But requires more steps •Outputs to many formats - For Advanced Users
  • 15. Video Hosting Services Premium Paid Services http://www.brightcove.com

Editor's Notes