The document provides an overview of NuRelm's online marketing services, including building a good website, planning online marketing strategies, search engine optimization techniques, social media engagement, content marketing, and analytics. It emphasizes the importance of ongoing content creation and marketing to drive traffic to websites and keep visitors engaged.
Gaining Traction: Inbound Marketing for StartupsRand Fishkin
The document discusses inbound marketing strategies for startups. It recommends creating and sharing high-quality content to attract and engage customers through search engines, social media, blogs and other online channels. Specific tactics mentioned include developing sharing incentives, mining social networks for engagement, creating embeddable content, and giving the community a platform to contribute user-generated content. The goal is to earn interest from potential customers through these inbound channels rather than relying primarily on paid advertising.
This is an SEO guide for designers who want to learn about making it easier for websites or blogs to be found by search engines. I'll explain the common mistakes made by designers and developers. Then I’ll provide some basic tips that you should be practicing to optimize your site for search engines
To achieve healthy web presence, a business needs two things: a plan to get people to their website and a website that doesn't "stink". The plan involves cleaning up online listings and directories, asking for reviews, optimizing social media presence, and creating a content marketing strategy using blogging, search ads, and other online activities. The website must have compelling content, load quickly on mobile devices, be properly formatted with keywords, have individual pages for each service, and include updated blog posts and projects. Together, an effective traffic plan and high-quality website can attract customers and help businesses reach their goals.
The document provides advice on starting an online business and making money on the internet. It recommends running your own email newsletter to build an audience, promoting your website through search engines and social media, writing articles to drive traffic, creating and distributing ebooks for free or selling on platforms like Clickbank, setting up a blog, and joining affiliate programs. Developing your own software programs using tools like Visual Basic and giving them away for free or selling them is also suggested as a way to generate traffic and income online. Overall, the document outlines various internet marketing strategies that have been proven successful based on the author's 20 years of experience working online.
Presentation given to Wyoming County NY New Entrepreneurs group on 5/1/2014. An overview of some of the factors needed to increase your website traffic and what you can do to increase your traffic.
How Top Ranking Brands Like Moz and HubSpot REALLY Do SEOChad Pollitt
SEO has come a long way since the late 90’s. Algorithm updates and advancements in technology have made it harder and harder for brands to sculpt their search signals in order to gain maximum search engine visibility.
This presentation looks at two highly visible brands and explains what they do to drive copious amounts of search traffic. The explanation just might surprise you, too.
8 Step SEO Plan - Bagi Anda Yang Ingin Fokus Belajar di Internet Marketing. Action Management Center Membuka 3 Kelas Belajar: -Kelas Seminar -Kelas Workshop -Kelas Privat Silahkan Pilih Materi Yang Anda Inginkan: -Facebook Marketing -Auto Posting Marketplace -Youtube Marketing -Instagram Marketing -SEO -Sosial Media Marketing - auto blogger website : http://eointernetmarketing.wordpress.com http://asistenpakarseo.wordpress.com
How to Combine SEO, Blogging, and Social Media For Results HubSpotHubSpot
Finished with the basics of Search Engine Optimization? Ready to take it to the next level? Did you know your SEO strategy should use social media to build link authority? And that your social media strategy should leverage your blog content? And that your blog strategy should be guided by your SEO results? Learn how you can use blogging, social media and SEO together for even better results than any technique alone.
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
The document provides an overview of Google's crawling, indexing, and ranking processes:
- Crawling comprehensively discovers pages starting with high page rank sites and crawls a significant portion of the web daily to keep the index fresh.
- Indexing processes crawl content and add it to Google's databases. In the past this took 30 days but now most updates are found very quickly.
- Ranking and serving returns the most relevant results first based on algorithms that evaluate hundreds of factors about each page and its content and links.
The response describes how Google has evolved its systems over time from initial multi-week crawls to daily incremental updates to provide more up-to-date search results.
Competing in today's complex business world requires quick thinking, good technology, and hard work. Presentation given to the Small Business Development Meeting in Council Bluffs, IA 02/08/2011.
New Year Profit Bot is a 100% DONE FOR YOU traffic and sales system. Inside you'll find EVERYTHING required to start generating traffic, leads and sales. Brand new for 2021.
Lean Analytics for Startups and EnterprisesLean Analytics
Latest Lean Analytics workshop from the Lean Startup Week in San Francisco. Focusing on what metrics matter to both startups and big corporations. Incorporates elements of corporate innovation into the Lean Analytics framework to help bigger companies think through the data that really matters.
F%$#! Link Building. Content Marketing FTWRand Fishkin
The document discusses strategies for content marketing versus traditional link building. It argues that content marketing through blogs, videos, and other tactics can build links naturally while also growing brands and communities. Specific content marketing examples are provided that demonstrate how content can be aligned with businesses, discover audience interests, and leverage emerging platforms to achieve viral sharing.
Local website marketing tips for small businesses include claiming and optimizing your Google+ Local listing, setting up listings on other local search platforms like Bing Local and Yahoo Local, optimizing the title tag of your website pages, determining specific goals for your website to drive sales, getting listed in local directories, analyzing your competitors' websites, joining your local chamber of commerce, creating videos to post on YouTube, building relationships with local journalists, using Twitter to engage customers without direct selling, creating an active Facebook page, and blogging on industry news.
Search Marketing For Travel - ABTA | 2019Alex Wright
Slides from a session I delivered at an ABTA event in 2019. The session was split into two sections, one covering technical SEO, and one covering content.
The document discusses how inbound marketing has become a revolution in customer acquisition due to changes in human behavior and the online landscape. It outlines how people research options extensively online today before making purchases. This represents a shift away from interruptive, outbound marketing tactics towards content-driven inbound strategies. The document provides numerous examples of effective inbound tactics like search engine optimization, social media, blogs, videos and more. It emphasizes that inbound channels now drive the vast majority of web traffic but receive a small fraction of marketing investments compared to outbound paid channels.
http://www.bizsum.com - Ideas are what keep businesses alive. Without new ideas, any business stands a good chance of slowly declining and eventually dying. The best companies never stop evolving and generating new ideas, and putting these ideas into action.
“Follow the Other Hand” by Andy Cohen gives a new, fun, and practical strategy to energizing your business by learning to think out of the box and come up with brilliant ideas. Through the metaphor of magic and a story of how a real company used magic to transform itself into a vibrant, profitable business, Cohen offers magical secrets to entrepreneurs and business people on how to turn their businesses into successful enterprises.
This document summarizes key points from the book "Follow This Path" about driving growth through unleashing human potential. It discusses that organizations should focus on emotional engagement of employees and customers to build loyalty and drive business outcomes. Gallup research shows a direct link between emotionally engaged workplaces measured by the Q12 and business metrics like productivity and profitability. The document advocates that organizations should identify and develop the talents and strengths of employees to better engage them, rather than trying to fix weaknesses. This leads to more emotionally engaged and committed employees and customers.
How does a manager gain the positive commitment of the workforce? What measures are necessary to motivate employees and make them effective members of the organization?
Andrew Sargent explains the issues, the theories expounded by behavioral scientists, the barriers to motivation, the crucial influence of the personnel expert and, through description of actual case studies, the role of supervisors. He offers positive, practical and informative guidance to achieving harmonization and motivating the team.
This document summarizes the key ideas from the book "Service Orient or Be Doomed! How Service Orientation Will Change Your Business". It discusses how adopting a service-oriented approach can help businesses become more flexible and agile to meet changing needs. The book argues that separating business and technology is no longer possible, and that future business success depends on developing a shared understanding between business and IT through principles like loose coupling, standardization, and iterative development. It also outlines the roles of enterprise architects and cross-functional teams in driving a successful shift to service-oriented operations.
http://www.bizsum.com - In the 1990s, violent crime rose in America and experts predicted it would continue to rise phenomenally. And then, suddenly, the crime rate fell. Experts then said this was because of better gun control laws, better policing, and the economic boom. But the theories were wrong. The real reason was that 20 years earlier, abortion became legal. And children who would have been born in adverse environments and thus were more likely to become criminals, were not being born anymore.
This is what “Freakonomics” by economist Steven D. Levitt and journalist Stephen J. Dubner is all about. It looks at the world and how it works by exploring “the hidden side of everything.” It challenges conventional wisdom and proves that it is often wrong. It asks fresh, interesting questions most economists wouldn’t even think about, such as: If drug dealers have so much money, why do they still live with their moms? Or which is more dangerous, a gun or a swimming pool?
The document discusses search engine optimization (SEO) best practices presented by Leslie Carruthers, President of The Search Guru. It covers analyzing website traffic and conversions, keyword research, on-page and off-page optimization strategies, and creating a long-term SEO plan that includes content creation, link building, and monitoring results. The goal is to help businesses drive targeted traffic, boost sales and brand awareness through organic search engine rankings.
The document provides an overview of strategies for maintaining an effective business website. It discusses the importance of having good design, content, functionality and structure. It also covers how a website fits into the broader online ecosystem and examples of social media and content management tools that can help drive traffic. The presentation encourages attendees to develop an ongoing process for keeping their website and online marketing efforts up to date.
Introduction to Internet Marketing Success, Modiin 2009Gidon Ariel
The document provides guidance on building a successful online business. It discusses developing high-quality content related to your business concept, attracting targeted traffic through search engine optimization and building relationships. The key steps are to: 1) identify a niche and develop content around it, 2) drive relevant traffic to your site through search and relationships, 3) provide value to visitors without direct sales pitches to build trust, and 4) eventually monetize through various income streams like affiliate marketing. Choosing a niche you're passionate about and following a proven process of content-traffic-relationship building is emphasized as the path to online business success.
There is so much to know when considering marketing your business online. But you have to start somewhere. A walk through the basics, with tips, tricks and tools.
Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.
This document provides an overview of search engine marketing (SEM) strategies. It discusses the importance of search engine optimization (SEO) for organic listings and paid search like Google AdWords for sponsored listings. Key topics covered include link building, keyword research, on-page optimization, local SEO, analytics, and case studies. The goal is to help attendees maximize their search engine visibility and marketing results through both free and paid search channel techniques.
SEO involves improving a website's visibility in organic search results. The key aspects of SEO discussed in the document are:
- Search engines crawl the web through links to index websites and documents. They then return relevant and important results for search queries.
- SEO aims to research keywords, measure websites, develop plans, and get backlinks to increase a website's relevance and ranking for targeted keywords.
- An example case study outlines using SEO to support an advertising campaign by ranking high for campaign keywords through on-page optimization, social media promotion, and increasing relevant backlinks.
- Ongoing measurement of key metrics is important to track the impact of SEO strategies.
Sourav SEO Case Study - 1k to 100k trafficsourav kumar
SEO is cool. didn't agree? I have managed to rank keywords like sbi personal loan single handedly. Here are the outcomes of my work: 1. I increased traffic 1k to 100k/pm 2. Increased DA 15 to 30. 3. Got 400+ organic leads. 4. Reduced Spam score 36 to 1. 5. Ranked highly competitive keyword 6. 900+ keywords on first page. 7. Increase High Quality Backlinks { before 400, Now 20k}
This document provides an overview of key considerations for small businesses before investing in a new website. It emphasizes that the primary goal of any website should be to attract visitors through search engine optimization (SEO) like targeting relevant keywords in content, titles, headings and descriptions. Ongoing maintenance is also important, like keeping content fresh and growing backlinks, to ensure the website continues attracting visitors over time. Business owners are advised to do research on their industry and competitors before hiring a designer.
The document discusses various digital marketing strategies that a company called Be Visible Associates provides to help businesses increase their online visibility and get better search engine rankings. These include search engine optimization, pay-per-click advertising, social media marketing, blogging, and website usability consulting. Be Visible Associates handles all aspects of implementing these strategies for clients and provides reporting on key metrics like website traffic and leads generated.
This document provides tips for marketing a business or website through free internet methods. It outlines a 7 step process: 1) Sign up your site with popular directories, 2) Identify forums to participate in and promote your site, 3) Create press releases to promote your site, 4) Remain friendly online to build connections, 5) Produce high quality articles, 6) Optimize your site for search engines, 7) Monitor your progress and make adjustments as needed. The goal is to use free promotion methods like forums, articles and press releases to drive traffic to your site in an effective marketing campaign.
What Every Website Owner Should Know About SEO (Series: Digital Marketing Tip...Financial Poise
Many website owners assume their website will automatically start showing up well on Google as soon as it goes live. Unfortunately, this isn’t typically the case. With more than six billion websites in existence, just having a website isn’t usually enough to make it rank at the top of a Google search. In this episode we explain how search engine optimization (SEO) works. This is what makes a website rank well on Google. We also share actionable tips on how a website owner can improve their website rankings, and as a result, increase website traffic, leads and sales.
To view the accompanying webinar, go to: https://www.financialpoise.com/financial-poise-webinars/what-every-website-owner-should-know-about-seo-2021/
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
This document provides a 10-chapter guide to search engine optimization (SEO) strategies. It covers topics like keyword research, site navigation, mobile optimization, local SEO, voice search, page speed, content, social media, technical audits, and competitor research. The guide emphasizes optimizing sites for keywords, easy navigation, responsive design, improving load times, listing on directories like Google My Business, and monitoring competitors.
This document provides a 10 chapter guide for search engine optimization (SEO) strategies. It covers topics like keyword research, site navigation, mobile optimization, local SEO, voice search optimization, page speed, content focused on search intent, use of social media, technical audits, and competitor research. The document emphasizes the importance of SEO for businesses and provides specific tactics within each chapter to help websites rank higher and drive more traffic from search engines like Google.
Would you like to comprehend how to take your site a notch higher? It’s a no-brainer. You have to have buyers who are interested in what you'll be offering to make sure consistent profits.
Constructing a big customer base starts with driving traffic to your site or blog. We will look at the best ways.
2. What We’ll Cover Agenda: Introductions Ingredients : Elements of your online marketing program Prep : Getting everything ready Cook : Put your plan in action Enjoy : Measure results, adjust, do it all over again
3. Who We Are NuRelm provides Internet-based software and services to a wide variety of industries, including construction, medical, manufacturing, and non-profit.
4. What We Do Osmosis Web-based training delivery Online course development NuContent Web content management software Hosting and Web development services Integration of open source CMSes Online Marketing Analysis of existing online marketing Ongoing marketing services Web Development/Design Professional Web site design Development of sites in an array of languages
5. Who are you? Quick introduction and statement about what you’d like to get out of the presentation.
7. First Thing First ... Build a Good Web Site: Full of good, up-to-date information Visually pleasing Easy to navigate No broken links, pages, functions/graphics Don’t submit a site that makes you look bad.
8. Planning a Website Who is your audience and what do they want? What are the site’s goals ? What content needs to be on the site? How will content be structure d? What functionality will you need to support these things?
9. Online Marketing: The Two Big Questions Two Basic Questions: How will people find your website in the first place? What makes people come back to (or tell a friend)? If we can answer these questions, then we know where to start. ? ? ? ? ?
10. How Do They Find Your Site? Where visitors come from: Search engines Links from other sites Online communities Offline marketing Referrals from other people Good news: you can influence all of these items! !
11. What Makes Them Come Back? People return for … Good, relevant, updated content Event listings Program descriptions Good, frequent articles Online communities Discussion forums (not easy to get started) Blogs Getting people to return to your site does not have to cost money, but it requires your time .
13. What IS Online Marketing? Step 1: Find Me! (alternate title: Looking For Love In All the Right Places) Big search engines Social networking Articles / press Paid listings Membership organizations Local search listings Your Site!
14. Don’t Just Survive, Thrive! What makes people come back to a website once they find it? POP QUIZ!
15. But What IS Online Marketing? You must have a site that works and that does what a client wants, but once that’s in place, GOOD CONTENT is what will usually bring them back. Step 2: Come Back! (alternate title: Hold Me) Good structure GOOD CONTENT Good functionality
16. Don’t Just Survive, Thrive! How can you make your website’s visitors bend to your will and do things you want them to do on your site? POP QUIZ!
17. But What IS Online Marketing? You must have a site that works and that does what a client wants, but once that’s in place, GOOD CONTENT is what will usually bring them back. Good structure GOOD CONTENT Good functionality Step 3: Do What I Want! (alternate title… oh, never mind)
18. Find Me: Search Engines Rankings generated by each search engine’s proprietary algorithms Basics: Good page titles, descriptions, structure, readability (your web developer should know what these mean) Items that will make the difference: Good content, lots of good links to your site Links from other sites to your site are critical to building good organic results. People won’t link to you if your content is bad. So, good content is critical! What are “organic” results and how do I beef mine up?
19. Don’t Just Survive, Thrive! Who’s got some suggestions on revving up your site’s organic search results? POP QUIZ!
21. Tell Search Engines: How Do I Register? Different for Each Search Tool: Go to each search engine where you want to submit Look for a link to something like “Submit your site” Follow the instructions Google’s “Submit your site” link is in their “About Google” section.
23. Who Should I Register With? Pick a Few Top Search Engines Spiders : Google, Bing Directories : Yahoo, DMOZ.org, About.com (check out http://www.wordsinarow.com/wheretogo.html for an interesting list of directories) Don’t worry about registering with everyone - choose 3 to 8 top spiders and any directories that seem relevant.
24. How do SE’s Rank My Site? They’re All Different: Other links to your site: commonly used Relevant content: commonly used Human ranking: always used on directory listings Meta tags: rarely used for ranking Every common ranking technique relies on good Web site content .
25. Find Me: Search Engines From a 2007 article on www.infovis-wiki.net Ok, this is weird, but ... Smileys = Websites Fingers = Links Big = High PageRank Got it?
26. What Not to Do … There Are No Shortcuts Fake meta-tags don’t work anymore Fake entry pages rarely work Expensive search engine submission services are rarely useful Search engine programmers are smart, and they have seen it all – attempting to deceive them will get you ranked lower or removed.
27. Example: Links from Other Sites Be creative and look for honest, relevant linking opportunities.
28. Don’t Just Survive, Thrive! What are some other creative ways to build links to your website? POP QUIZ!
29. Example: Online Newsletter What: NuRelm sends customers, partners and prospects periodic informational newsletters. Results : Much more effective than newspaper ads, much cheaper . Caution : Good newsletters require effort on your part.
30. eNewsletters: How do they work? 1. Subscriber Database 2. Build Database 3. Newsletter Content / Format 4. Send It! Subscriber List
31. Find Me: Social Networking To be honest, I don't even know what ALL of these are. But I know the big ones. Grab an “AddThis” button from www.addthis.com Do you have kids? Ask them about these sites.
32. Find Me: Articles / Press Free article submission sites are all over the Web Benefits: Get recognized as an expert Built trust It's often free Example sites: www.ezinearticles.com www.goarticles.com Come on, writing a good, relevant article isn't that much trouble! Ok, con your co-workers into it, it's worth it. Want to be recognized as an expert in your field? Here's your chance!
33. Find Me: Paid Listings Paid listings go live immediately Great complement to organic search efforts Example: Check out http://adwords.google.com Need instant gratification?
34. Find Me: Paid Listings Pick one or more ads Pick one or more sets of keywords Pick a max daily budget
35. Don’t Just Survive, Thrive! Which keyword will cost you less per click on AdWords: “auto repair” or “ monroeville auto repair” ? POP QUIZ!
36. Find Me: Membership Orgs Ensure that your website is listed in their online directory (and if they don't have an online member directory, tell them to call NuRelm!) Find out how you can advertise events on their email blasts You're paying these guys … make sure you're making the most of them. Look for ways to help fellow members that also help you. We do workshops like this … fun for us, useful for you, everybody wins. We wish they would serve beer at these things, though.
37. Find Me: Local Search Find out who's providing local search directories in your area and get listed. Check out the big players: Google - maps.google.com/golocal Yahoo - local.yahoo.com These are often free (Google and Yahoo are free), so make sure you're on them! Lots of organizations (like member orgs) are providing local business searches.
39. Keep Marketing As with content updates, schedule online marketing activities Put someone in charge of online marketing. Try this: get an intern and tell him to spent a day finding places to place links and publish online articles, and to put the results in a spreadsheet for you. The Internet seems magical sometimes. Unfortunately, it’s not … marketing must go on, just like in the real world.
40. Don’t Just Survive, Thrive! What other marketing tasks can you put into your marketing plan and get your hapless intern to do? How will you track what they’re doing? POP QUIZ!
41. Monitor Your Plan’s Progress Monitor site statistics (example on next page) Ask for customer feedback (possibly with online forms) Track business activities that originated from the Web site and assess your investment Google Analytics will tell you more about your site visitors than you even want to know. And it’s FREE! If you don’t know how well your efforts are working then how … oh you know the rest.
42. Web site statistics programs provide a wealth of data. You can learn: How many people visited What they are viewing What search engines they used, and what search words What kind computer they use Much more … Monitor your progress
44. Put processes in place Come up with a plan to update content and market your site. Do it. Track what happened. Rinse. Lather. Repeat.
45. Work smarter, not harder: small / medium orgs can compete with big business on the Web Treat the Web like everything else: take a methodical approach, put processes in place, just like with other aspects of your business Conclusion
Cost: Compare to print advertising! Effectiveness: If you can come up with something people are interested in enough to subscribe, they will read it! Also, compare to our own experience with print advertising.