Sourav SEO Case Study - 1k to 100k traffic

The document discusses Hilton HHonors, a hotel loyalty program. It provides teaching objectives about understanding loyalty programs and how they allow for one-to-one marketing. It also discusses questions about the strengths/weaknesses of HHonors, the optimal spending level, and how Hilton should respond to competitors enhancing their programs. Key points are that HHonors increases occupancy and profits, benefits both hotels and members, and while competitors made major upgrades, Hilton responded by acquiring more hotels to grow its network rather than emulating program changes.

This document provides a digital marketing strategy and recommendations to increase sales of Bosch power tools on Grainger.com by 10% through improved awareness, consideration, and sales processes. The strategy is based on an analysis of Grainger, Bosch, the MRO industry, customer segmentation, online behaviors, and social media usage. It identifies key business objectives and recommends tactics for content, display advertising, and email campaigns targeted at different customer categories. It also provides a test and control plan to evaluate the effectiveness of the recommendations.

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Project work Digital marketing

Welcome to the B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022. Our research suggested that, due to work-from-home requirements, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity for businesses to get and stay in front of audiences. Some B2C marketers discovered new audiences altogether. Short articles and videos were big over the last 12 months with the B2C marketers we surveyed. In addition, expect a lot of B2C investment in video in 2022: 72% forecast investment in this area. Paid media came in a distant second. Although most B2C marketers reported success with content marketing in the last 12 months, there are still challenges. Respondents said their top two content marketing challenges were creating content that appeals to multi-level roles within the target audience (42%) and internal communication between teams/silos (41%). If B2C marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in 2022.

SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021

This document provides an overview of best practices for managing marketing development funds (MDF) programs. It discusses how MDF programs are evolving to focus more on return on investment and partner needs. It outlines common elements of effective programs, including clear guidelines, good data, approval processes, coordinated messaging, and reporting. The document also covers classification of MDF expenses, investment benchmarks, governance practices, and tips to ensure compliance.

Quick start guide to BNPL: Buy now, pay later is the hot new payment method — here’s what you need to know about it. BNPL (buy now, pay later) has seen meteoric growth in recent years and is becoming a popular payment option, especially among younger consumers. It allows splitting purchases into installments or delayed payments. While very convenient for customers, it also provides benefits to merchants like increased sales, customer acquisition, and smoother cash flow. However, regulators are monitoring its growth closely due to risks of overspending by consumers.

The document discusses Account-Based Marketing (ABM) best practices. It recommends segmenting accounts into stages based on engagement and intent using an Opportunity-Based Marketing (OBM) framework. This helps align marketing and sales objectives and metrics to each stage in the buying process. It also stresses the importance of understanding key personas at target accounts, crafting personalized narratives for each, and selecting appropriate tactics at each stage, from awareness campaigns to 1:1 sales outreach. Finally, it addresses how to evaluate technology solutions, select target accounts, develop relevant content, and establish goals to measure ABM success.

An Integrated Marketing Communications for Bayridge Cask and Keg. This project won the Greg Awards 2015 for Best in Integrated Marketing Communications Plan. This plan integrates advertising, marketing communications, digital designs, creative copy, digital strategy, social media and online video integration. The project was a requirement in fulfillment of a Post Grad Interactive Marketing Communications program of St. Lawrence College, Kingston, Ontario. The program prepares students to be digital strategists in the online world.

This document provides a marketing proposal for Brompton Bicycle to increase brand awareness and generate target revenue of £15M by 2025 in China. It proposes an integrated marketing strategy across multiple channels including social media, influencer marketing, events, and precision targeting. Market segmentation identifies two target segments - fitness freaks and stylisters. The proposal provides financial analysis projecting sales quantities, revenue, costs, and profit under different scenarios.

Facebook provides various tools and features for artists and creators to engage with fans and promote their work on the platform. These include creating an artist page, posting different types of content like videos and livestreams, using story and reel formats, and monitoring engagement and performance with insights. The document outlines best practices for using features like live audio rooms, playlists, watch parties and augmented reality to build communities and discoverability. [/SUMMARY]

The last decade was very beneficial for the Banking sector. In my this article, I have tried to highlight the probable factors that may / will influence the Banking Industry in the current decade (till 2020).

Burger King is proposing a digital campaign to increase brand awareness, trial, and sales in Vietnam. The campaign will focus on communicating the benefits of Burger King's premium American burgers and new value menu options. Key elements include a viral video clip promoting a "Eat Like a King" photo contest on social media where fans can win weekly free burgers. The campaign aims to create buzz around the new menu and drive traffic to stores through an integrated approach using social media conversations, contests, and offline events like a "Burger Fest" competition. The goal is to position Burger King as offering an affordable American dining experience and engage both new and existing customers.

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