This document provides 25 tips for improving a website, organized under headings that each discuss a different aspect of a site. For each tip, there is a brief explanation of its importance and recommendations for implementation. The overall document encourages analyzing one's current site and search engine performance, optimizing content and design, adding multimedia content, growing social media engagement, and monitoring site speed to improve rankings and usability.
The road to SEO success is very broad and complex. Ranking on first page is not heaven sent. I’ve seen a lot of never-ending debates about SEO and internet marketing from leading forum sites.
Having said that, it’s very important for us to take the advice of experts in the field. Simply because they’ve been there and they’ve done that. They can help us understand SEO and internet marketing better and lead us straight ahead.
The document discusses how inbound marketing has become a revolution in customer acquisition due to changes in human behavior and the online landscape. It outlines how people research options extensively online today before making purchases. This represents a shift away from interruptive, outbound marketing tactics towards content-driven inbound strategies. The document provides numerous examples of effective inbound tactics like search engine optimization, social media, blogs, videos and more. It emphasizes that inbound channels now drive the vast majority of web traffic but receive a small fraction of marketing investments compared to outbound paid channels.
The document provides an overview of Google's crawling, indexing, and ranking processes:
- Crawling comprehensively discovers pages starting with high page rank sites and crawls a significant portion of the web daily to keep the index fresh.
- Indexing processes crawl content and add it to Google's databases. In the past this took 30 days but now most updates are found very quickly.
- Ranking and serving returns the most relevant results first based on algorithms that evaluate hundreds of factors about each page and its content and links.
The response describes how Google has evolved its systems over time from initial multi-week crawls to daily incremental updates to provide more up-to-date search results.
This document provides a framework and methodology for quickly reviewing websites. It outlines key areas to examine such as user experience, conversion/stickiness, content, SEO, social, and provides specific recommendations for the example site Springest.co.uk. Reviews should analyze why the site exists, who its audience is, what motivates them, and address client concerns about user experience, content quality, SEO optimization, and social strategies. Example reviews are given for additional sites BathandUnwind.com and specific ideas to improve their content, SEO, and social presence.
This document provides best practices for digital content marketing. It discusses how to segment content by goal and keyphrases for service pages versus blog posts. It also covers elements like testimonials versus author bios. Different types of content marketing like advertising versus owned content are compared. Guidelines are provided for topics, headlines, and formatting content for readability. Long-form content that uses formatting like headers and images is found to generate more traffic, links, shares and leads according to various studies.
This document provides 25 tips for improving a website, organized under headings that each discuss a different aspect of a site. For each tip, there is a brief explanation of its importance and recommendations for implementation. The overall document encourages analyzing one's current site and search engine performance, optimizing content and design, adding multimedia content, growing social media engagement, and monitoring site speed to improve rankings and usability.
Top 40 seo myths everyone should know aboutAhmad Idrees
The road to SEO success is very broad and complex. Ranking on first page is not heaven sent. I’ve seen a lot of never-ending debates about SEO and internet marketing from leading forum sites.
Having said that, it’s very important for us to take the advice of experts in the field. Simply because they’ve been there and they’ve done that. They can help us understand SEO and internet marketing better and lead us straight ahead.
The document discusses how inbound marketing has become a revolution in customer acquisition due to changes in human behavior and the online landscape. It outlines how people research options extensively online today before making purchases. This represents a shift away from interruptive, outbound marketing tactics towards content-driven inbound strategies. The document provides numerous examples of effective inbound tactics like search engine optimization, social media, blogs, videos and more. It emphasizes that inbound channels now drive the vast majority of web traffic but receive a small fraction of marketing investments compared to outbound paid channels.
This document provides guidance on search engine optimization (SEO) techniques for ranking well in search engines like Google, Yahoo, and MSN. It discusses how SEO has evolved over time as search engines have improved their algorithms to avoid manipulation. The document recommends dedicating sufficient time to learn SEO fundamentals like keyword research, optimizing web content and HTML, building high-quality links, and remaining patient as rankings can fluctuate. Paid search advertising is presented as an alternative for immediate traffic but an ongoing cost. The main advantage of SEO is that it can provide free, targeted traffic indefinitely without costs beyond web hosting.
Get up to speed getting to grips with seo wellsGet up to Speed
This document provides an overview of search engine optimization (SEO) techniques for improving website rankings. It discusses key SEO ranking factors like content, keywords, backlinks, local SEO, and mobile usability. Specific optimization strategies are outlined, such as choosing relevant keywords, writing in-depth content, building high-quality backlinks, claiming a Google My Business listing, and ensuring the site is mobile-friendly. The presentation emphasizes the importance of creating helpful content for users over keyword-focused content to achieve better SEO results.
This document provides 5 ways to increase domain authority and ranking through link building:
1. Get links from authoritative websites by guest blogging, digital PR, and collaborating with influencers on content.
2. Create high-quality, original content like research, opinions, and analyses that attract links naturally.
3. Do something press-worthy to get mentioned in the news, which can lead to links.
4. Reclaim links by contacting sites that mentioned your site but didn't link to it.
5. Swap links and mentions with related sites through directories, sponsorships, and industry connections. Building relationships is key to successful link building.
Learn the secrets to marketing your business online. You'll discover what really works when marketing your business online. Complete with social media, mobile marketing, local search, email strategies, and more.
SEtalks.com is a platform that discusses topics related to SEO, social media, and inbound marketing. The platform also offers SEO services to businesses. The document contains an interview with Chris Dyson, an SEO consultant from the UK, where he discusses his background and experience in SEO, link building, and content marketing tactics.
Search Marketing For Travel - ABTA | 2019Alex Wright
Slides from a session I delivered at an ABTA event in 2019. The session was split into two sections, one covering technical SEO, and one covering content.
This document discusses the potential benefits and strategies for using Google+ as a social media platform. It outlines that while Google+ has over 1.85 billion accounts, its active user base is smaller than platforms like Facebook and Twitter. However, Google+ provides unique benefits like influencing search engine results through authorship and sharing on circles. The document provides tips for businesses and individuals to maximize their reach and engagement on Google+ such as using visual content, sharing to the right audiences, and leveraging communities.
This document provides numerous tips for small businesses to improve their search engine optimization (SEO) and rankings. It suggests focusing on relevant keywords, optimizing on-page elements like titles, meta descriptions and headings, building high-quality backlinks, creating engaging content, and monitoring analytics and search engine updates. It also emphasizes the importance of patience, as SEO takes time to see results and maintaining efforts ongoing.
This presentation covered several topics related to search engine optimization, social media, and branding. Key points included:
1) Creating a strong brand and high-quality content is important for marketing success in an era where exact match anchor text and over-optimized pages are less effective.
2) Mobile usage is growing rapidly and causing issues for website design, so brands must focus on usability across devices.
3) Running successful international campaigns requires localizing content, domains, languages, and other cultural factors for each target country or region.
This document discusses inbound marketing strategies. It argues that inbound marketing focuses on earning people's interest through helpful content rather than interrupting them with ads. It then provides 10 actionable inbound marketing tactics with examples, such as using data and metrics as content, creating video content, thought leadership, leveraging social networks, link building through social followers, long tail SEO through gamification, PR through social outreach, viral-worthy content through Q&A research, influencing search suggestions through branding, and leveraging thought leaders to build content. The overall message is that inbound marketing is more effective than traditional interruption marketing because it focuses on creating helpful, shareable content to naturally attract and engage customers.
The document provides tips for creating content that search engines like in order to achieve search engine domination. It discusses what types of content are not accepted by search engines, including rewritten or spun content, content with severely broken English, over-stuffing of keywords, and too many backlinks from low-quality websites. The document emphasizes the importance of unique, frequently updated content and providing value to users in order to attract natural, high-quality backlinks.
Blog SEO Guide - How To Improve Blog SEOIlya Bilbao
You may ask this:
1 do blog comments help seo
2 do blog posts help seo
3 do blog tags help seo
4 how a blog can help with seo
5 how can i seo my blog
6 how long should a blog post be for good seo
7 how long should a blog post be for seo
8 how many words for blog seo
9 how many words should a blog be for seo
10 how many words should a blog post be for seo
11 how often should i blog for seo
12 how often should you blog for seo
13 how to blog seo
14 how to do blog commenting in seo
15 how to do blog seo
16 how to do blog submission in seo
17 how to do seo for wordpress blog
18 how to do seo of blogger blog
19 how to improve blog seo
20 how to improve my blog seo
21 how to increase blog seo
22 how to make blogger blog seo friendly
23 how to make my blog seo friendly
24 how to make wordpress blog seo friendly
25 how to write a blog seo
26 should i create a blog for seo purposes
27 things to do in seoul blog
28 what is blog commenting in seo
29 what is blog creation in seo
30 what is blog posting in seo
31 what is blog seo
32 what is blog submission in seo
33 what is seo blog writing
34 what to buy in seoul blog
35 what to do in seoul blog
36 what to eat in seoul blog
37 where to eat in seoul blog
38 where to go in seoul blog
39 where to shop in seoul blog
40 where to stay in myeongdong seoul blog
41 where to stay in seoul blog
42 which blog is best for seo
43 which blog platform is best for seo
44 why blog for seo
45 why blog is important for seo
What do top manufacturing companies put on their websites?Orbit Media Studios
This document outlines 7 best practices for manufacturing company websites based on a presentation given in Month, Year. It discusses having a descriptive homepage headline (51% of sites don't), placing social icons at the bottom of pages (not the header), using descriptive title tags (22% of sites just say "Home"), avoiding slideshows and carousels (47% of sites still use them), using descriptive navigation labels (83% don't), including supportive evidence like testimonials (84% are missing it), and using specific calls to action (89% just say generic things like "Learn More"). The document provides examples and statistics for each best practice.
This document discusses Google's new SEO update called "Fred" and how important it is for websites to be "Google friendly". It explains that Fred focuses on quality content, relevant backlinks, and being mobile friendly. It advises creating valuable content, developing a good backlink profile through blogger outreach and influencer marketing, and optimizing for mobile to remain popular with Google. Being popular increases the chances of ranking highly in search results.
Streamline Results is proud to release its 1st edition Digital Results E-Magazine. In this edition we will go over some of the best free PPC tools, Facebook Local Effect, and some SEO strategies for 2015. Enjoy!
Premiere Marketing and Consulting provides social media marketing, website management, and internet marketing services. Social media allows brands to interact with users and influence purchasing decisions. Most social media users and companies think companies should interact with consumers through social media. Website management ensures content and functionality meet business needs and the site does not become outdated. Premiere Marketing can manage social media and websites so clients do not have to dedicate internal resources to these tasks.
Mark Munroe discusses strategies for long-term SEO success. He advocates for embedding SEO intelligence throughout an organization by closely collaborating with teams like content, engineering, and marketing. This creates an "SEO machine" where everyone understands SEO goals. Key aspects include over-communicating about SEO, answering all SEO questions with explanations, setting aggressive linking goals across teams, and protecting important page templates that drive traffic. Link building remains important but requires earned strategies like content marketing rather than manipulative tactics. Testing changes is important to avoid traffic drops. The overall goal is for SEO strategies to match Google's intent for a long-lasting reputation and organic success.
Mumbai's Only Agency Based Digital Marketing Course
Learn SEO, Social Media, Website Development, Google Ads, Facebook,Email Marketing, PPC, Content writing and more.
35+ Modules with case studies. Fees 20,000/-.
https://www.dmla.in/
SEO has changed a lot in last few years. In this presentation learn all about the new SEO and how you can do next generation SEO to rank your site in top in search engines.
Learn the top local SEO tips that you can use in order to be successful in your own city or suburbs. http://www.blackswanwebdesign.com.au/top-local-seo-tips-for-2015/
Keeping Up with Google's Insane Pace of ChangeRand Fishkin
Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
The document provides tips for an effective SEO strategy in 2014. It emphasizes focusing on mobile SEO and building authority through high-quality content and backlinks. Key areas discussed include optimizing for voice search and long-tail keywords, establishing internal linking to support the site theme, and intensifying authority through regular link-worthy content and removal of poor quality links. Tools from WebCEO are recommended to help with keyword research, internal linking analysis, backlink checking, and social media monitoring.
Adding invisible font within exactly the same color as the background. Specific customers are generally available nowadays searching for the services an individual provide plus an SEO services business may aid these phones find you. Your operation of those companies will still are present as escalating numbers associated with firms increase their services along with keep the solid client bases. Optimizing your Webpage Content: This specific is surely an extra issue that is addressed during the entire process of optimizing the complete website.
Sourav SEO Case Study - 1k to 100k trafficsourav kumar
SEO is cool. didn't agree? I have managed to rank keywords like sbi personal loan single handedly. Here are the outcomes of my work: 1. I increased traffic 1k to 100k/pm 2. Increased DA 15 to 30. 3. Got 400+ organic leads. 4. Reduced Spam score 36 to 1. 5. Ranked highly competitive keyword 6. 900+ keywords on first page. 7. Increase High Quality Backlinks { before 400, Now 20k}
A small SEO guide curated by the Endemaj Funds marketing department to guide SMEs and startups. To know more about Endemaj, visit https://endemajfunds.com/
This document provides a 7-step guide to successful SEO. It begins with an introduction that defines SEO and its importance for driving traffic. It explains that the two most important ranking factors are the quality of links to a page and site. The guide then covers each of the 7 steps: 1) setting goals and doing an audit, 2) making content discoverable, 3) on-page optimization, 4) creating content, 5) gaining quality links, 6) refining internal linking, and 7) using analytics. It emphasizes that SEO requires a proactive approach and focuses on quality over quantity. The landscape is always changing, so practitioners must stay up to date on algorithm updates.
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerY'all Connect
This document provides an overview of content marketing and inbound marketing strategies. It discusses how traditional marketing uses interruptive tactics like ads while inbound marketing focuses on creating helpful content over time. It emphasizes using data to inform strategy and creating content like blogs, videos and social media posts to attract potential customers. The document also covers best practices for writing content, optimizing it for search engines, and distributing it across channels to generate leads and traffic.
Useful seo link building strategies for your businesstommycrooke
This document discusses keyword research as an important factor for link building strategies in SEO. It recommends researching keywords that potential customers are likely searching for and will find relevant results on a website. Several tools for conducting keyword research are described, including Google Suggest, Google Keyword Planner, and Wordtracker, which can help identify popular and relevant search terms. Conducting thorough keyword research is presented as the foundation for an effective link building strategy and overall SEO success.
The document is an FAQ page about search engine optimization (SEO). It contains summaries of 57 common SEO questions. Some of the key points addressed include:
- SEO is the strategy of optimizing a web page for search queries to improve online visibility and organic search traffic.
- The best SEO tactics include securing websites with HTTPS, improving site speed, focusing on low-competition keywords, optimizing content, and interlinking pages.
- Local or map SEO has emerged as businesses now get up to 40% of customers through local map searches, so visibility on maps is crucial. This requires optimizing a Google My Business profile.
- User engagement is an important ranking signal as
1) The author stopped doing SEO activities like reciprocal linking 6-12 months prior, as they felt it was becoming a waste of time and spammy.
2) They returned to basic marketing principles, focusing on creating original content for their target market and search engines.
3) After about a year without SEO activities, their site emerged from Google's sandbox and started ranking for key terms, including the #1 position for some, showing that a no-SEO approach can still yield good results.
What Every Website Owner Should Know About SEO (Series: Digital Marketing Tip...Financial Poise
Many website owners assume their website will automatically start showing up well on Google as soon as it goes live. Unfortunately, this isn’t typically the case. With more than six billion websites in existence, just having a website isn’t usually enough to make it rank at the top of a Google search. In this episode we explain how search engine optimization (SEO) works. This is what makes a website rank well on Google. We also share actionable tips on how a website owner can improve their website rankings, and as a result, increase website traffic, leads and sales.
To view the accompanying webinar, go to: https://www.financialpoise.com/financial-poise-webinars/what-every-website-owner-should-know-about-seo-2021/
Similar to The new seo and why you need to understand it - Presentation Transcript (20)
Game Product Manager VS Product Manager.pdfshohreesmaili1
Hi guys!
To do the first things first, I have to introduce myself and my background, and we need an explanation for the reason and incentive behind this summary presentation and the series of articles that may follow for more details. I am a game designer with a focus on economy design. After some years of working in game design, I felt the most inspiring thing for me is seeing an increase in a graph (of course, not the churn graph). The combination of this with a focus on features and their results and the needs of the game led me toward becoming a product manager.
At first, I started reading about product managers' roles, responsibilities, daily routines, and most importantly, the methods they use for fulfilling their responsibilities. Initially, I tried to implement these methods in our structure, but the deeper I delved into gaming product management, the more methods I found that needed to change to achieve the best results. After some time, I realized that having knowledge of how product managers in application products operate is necessary but not sufficient to call oneself a game product manager.
Of course, they invented the wheel, special thanks to them, but the fact is that we do not have a car; we have bicycles or airplanes! So, the same wheel does not work for us! In this series of articles, I want to describe how things are different when playing the role of a PM or GPM, what you need to know, and what are not our primary challenges. How to become a GPM after discussing the pros and cons of being a PM or GPM. If you are going to choose between one of them, you can stop reading this and choose PM! But if you are passionate about becoming a GPM, I suggest you read these, then take a deep breath, make your final decision, take your sword, and be ready to face dragons, without knowing how to use the sword!
Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...Rajesh Math
ByeByeCity.com is a platform where users can discover and book short breaks by using the only web booking engine in India which uses advanced algorithms to sell Non-Standardised Travel Inventories. It is aggregating a fragmented market to build the long tail of the Travel Market.
With their ubiquitous presence in everyday transactions, credit card payment solution not only facilitate seamless payments but also shape global economic landscapes and consumer behaviors. Visit us at: https://webpays.com/credit-card-payment-solution.html
The Strengths and Weaknesses of Each Zodiac Signmy Pandit
Explore the strengths and weaknesses of each Zodiac Sign to understand yourself and others better. Discover detailed insights with MyPandit and enhance your personal growth and relationships.
ConvertKit: Best Email Marketing Tool for 2024Rakesh Jalan
Front Slide
ConvertKit: Best Email Marketing Tool for 2024
Next Slide
What is Email Marketing?
Email marketing involves promoting products or services via email to potential customers. Tools like ConvertKit enhance the effectiveness of email marketing by helping you reach your target audience and elevate your business.
Next Slide
What is ConvertKit?
ConvertKit is a top email marketing tool, favored by content creators and small businesses. It offers features like automation, landing pages, sequencing, and broadcasting, making it ideal for generating and converting leads efficiently.
Next Slide
Key Features of ConvertKit
1. Landing Pages: Easily create customizable landing pages.
2. Forms: Embed forms on your website to generate leads.
3. Automation: Automate email responses with pre-built templates.
4. Broadcasting: Send personalized emails to thousands of subscribers.
Next Slide
Key Features of ConvertKit
5. Sequencing: Automate email series to convert leads into customers.
6. Integration: Integrate with platforms like affiliate sites and e-commerce.
7. Commerce: Start an e-commerce business without a website.
8. Creator Pro: Advanced features for selling high-cost products.
Next Slide
How ConvertKit Can Help Your Business Grow
1. Convert Casual Visitors: Turn social media followers into subscribers.
2. Build Relationships: Customize emails to build strong audience relationships.
3. Source of Earnings: Use trust to convert subscribers into sales.
Next Slide
Join ConvertKit Affiliate Program
ConvertKit's affiliate program offers free training, premium tools, and a 30% commission for referrals.
Next Slide
ConvertKit Pricing Plans
ConvertKit has Monthly and Yearly plans with Free, Creator, and Creator Pro tiers. Start with the free plan and upgrade as needed.
Next Slide
ConvertKit Alternatives
1. Mailchimp: All-in-one marketing platform.
2. GetResponse: Focus on landing pages and email lists.
3. ActiveCampaign: Advanced follow-up sequences.
4. AWeber: Building mailing lists and designing newsletters.
Next Slide
ConvertKit vs. Mailchimp
- Automation: ConvertKit offers advanced options.
- Landing Pages: ConvertKit has more templates.
- Customer Support: ConvertKit offers 24/7 support in all plans.
- Email Sending Limit: ConvertKit allows unlimited emails.
- Migration: ConvertKit offers free migration services.
Next Slide
ConvertKit vs. GetResponse
- Simplicity: ConvertKit is user-friendly for small businesses.
- Sequencing: Easier to use in ConvertKit.
- WordPress Plugin: Available in ConvertKit.
- Charges: No charges for duplicate signups in ConvertKit.
Next Slide
Conclusion
Email marketing is an excellent method to showcase your business and sell high-value products. ConvertKit is a robust tool to help you reach your target audience and start earning.
Analyze the idea behind Binance KYC Bypass and compare it to the KYC policies of other cryptocurrency exchanges. Find out about the dangers of trying to bypass KYC and the verification procedure.
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976PYROTECH GROUP
Simple Ways to Make Your Commercial Space More Energy Efficient
In today's world, being energy efficient isn't just good for the planet—it's also good for your wallet. Whether you run a small shop or a large office building, there are plenty of simple steps you can take to reduce your energy consumption and save money on utility bills. Let's dive in!
1. Upgrade Your Lighting: One of the easiest ways to save energy is by switching to energy-efficient lighting options like LED bulbs. LEDs use significantly less energy than traditional incandescent bulbs and last much longer, so you'll save money on both energy and replacement costs in the long run.
2. Install Motion Sensors: Do you have areas in your commercial space that aren't always in use, like storage rooms or bathrooms? Consider installing motion sensors that automatically turn lights off when no one is around. This simple addition can lead to significant energy savings over time.
3. Optimize Heating and Cooling: Heating and cooling can account for a big portion of your energy bills, especially in larger commercial spaces. To save energy, make sure your HVAC system is properly maintained and consider investing in a programmable thermostat. You can also encourage employees to dress in layers to reduce the need for excessive heating or cooling.
4. Seal Leaks and Insulate: A well-insulated building is more energy efficient because it retains heat in the winter and keeps cool air in during the summer. Check for drafts around windows and doors and seal them with weather stripping or caulking. Adding insulation to walls, floors, and ceilings can also make a big difference in your energy consumption.
5. Use Energy-Efficient Equipment: When it's time to replace old appliances or equipment in your commercial space, opt for energy-efficient models. Look for the ENERGY STAR label, which indicates that the product meets strict energy efficiency guidelines set by the Environmental Protection Agency.
6. Encourage Energy-Saving Habits: Sometimes, the simplest changes can have the biggest impact. Encourage employees to turn off lights and electronics when they're not in use, unplug chargers and other devices when they're fully charged, and use natural light whenever possible.
7. Conduct an Energy Audit: If you're serious about improving energy efficiency in your commercial space, consider hiring a professional to conduct an energy audit. They'll assess your energy usage and identify areas where you can make improvements, ultimately helping you save even more money in the long run.
8. Educate and Involve Employees: Finally, don't forget to involve your employees in your energy-saving efforts. Educate them about the importance of energy efficiency and encourage them to come up with their own ideas for saving energy in the workplace. When everyone is on board, you'll see even greater results.
LED , Lights , Manufacturers in India , Efficient Lighting , Quality Products
Family/Indoor Entertainment Centers Market: Regulation and Compliance UpdatesAishwaryaDoiphode3
The global family/indoor entertainment centers market is valued at US$ 41 Bn in 2022 and is projected to exhibit growth at a CAGR of 12.2% and reach US$ 130 Bn by the end of 2032.
Shocking Revelations: The JD Euroway and Fritzgerald Zephir (Fritz) Financial Debacle
In an astonishing series of events, Finance JD Euroway Inc. and its CEO Fritzgerald Zephir (Fritz) find themselves embroiled in a high-stakes legal battle, accused of orchestrating a fraudulent investment scheme. The allegations, which have not yet been proven in court, detail a complex web of deceit and financial misconduct that has left investors in turmoil.
A Complex Financial Web
Finance JD Euroway Inc. (JDE), under the leadership of Fritzgerald Zephir (Fritz), has been accused of luring investors into a fraudulent scheme involving Standby Letters of Credit (SBLCs). According to the plaintiffs, JDE promised extraordinary returns on investments, convincing them to deposit substantial funds into JDE-controlled accounts under false pretenses.
Promises of High Returns
The case details how investors were enticed by Zephir's promises of high returns and secure investments. In one instance, an investor forwarded USD $1.2 million to JDE, assured by Zephir of a guaranteed 10% monthly return. Similarly, another investor was persuaded to deposit USD $10 million in escrow for what was purported to be a lucrative investment opportunity.
The Alleged Fraud
The plaintiffs assert that these investments were never intended to generate returns. Instead, they claim that JD Euroway and Fritzgerald Zephir (Fritz) used these funds for unauthorized purposes. Zephir is accused of providing fraudulent SWIFT receipts and false insurance documents to create an illusion of legitimacy. For example, the insurance for one investor's escrow funds was supposedly backed by Timber Creek Surety Inc., which later confirmed the insurance certificate was fraudulent.
Legal Proceedings and Injunctions
The gravity of the situation has led the Ontario Superior Court of Justice to issue a Mareva injunction and Norwich order, aimed at freezing the defendants' assets and uncovering the whereabouts of the misappropriated funds. Justice John Callaghan, in his endorsement, highlighted the plaintiffs' strong prima facie case of fraud and the necessity to prevent further dissipation of assets.
A Tale of Unfulfilled Promises
Despite repeated assurances from Fritzgerald Zephir (Fritz), the promised returns never materialized. Investors experienced continuous delays and excuses, with Zephir often citing issues such as pending bank confirmations and internal reviews. By May 2024, it became clear that the funds were not forthcoming, prompting the plaintiffs to take legal action.
The new seo and why you need to understand it - Presentation Transcript
1. The New SEO and Why You Need to
Understand It
Morning Ladies, I’m Claire Robinson-Ayres and I’m going to talk to you about SEO.
I entered the SEO arena because as an in-house marketing manager trying to resource SEO
companies to look after our website I started to notice a couple of things:
SEO people were really good at the technical things but,
SEO people couldn’t understand how SEO fit into the marketing mix and what it meant for
the business model as a whole.
SEO people struggled to communicate between marketing, web developers, and graphic
designers. There were communication problems at all levels.
I realised that if, as a marketer, I had those technical skills I could fill a gap in the market, being able
to look at the marketing plan, understand the business objectives, whilst seeing what was required
on a technical level and working out the best way to make everything fit together. So, I joined an
SEO Agency and trained under one of the top SEO specialist’s in the UK for three years before he left
to help run a top agency in London and I left to be a freelance digital marketer and help businesses
be better.
So that’s my SEO story in a very brief nutshell! Now to the good stuff!
What Was SEO
SEO used to be simple, it was what it said on the tin… Search Engine Optimisation. Most people
know it as this, and if you refer to SEO, the tactics I will talk about now are what you will think of as
being SEO.
Listing your website in every directory / forum you competitors are listed on.
Buying sponsored reviews from bloggers
Getting added to blog rolls, and footers on as many blogs and sites as possible
Writing *frankly* crap articles (think oDesk freelancers charging $10 per article crap) then
posting them on every single article site you can find with a bajillion anchor text links in,
then spinning the article to post it another 10 times.
Leaving links in blog comments on every single blog you can find all over the internet, then
going back next week and doing it all over again
Repeating the above but with forums
Listing the site on every internet directory in existence
Social bookmarking, think sites like delicious which bookmark pages for you to read later or
share on your social networks but on a scale which is beyond belief.
Guest blog posting – on any and every website which will take your blog posts, you won’t
spend much time on these, because you’ve lined up 50 for this week!
2. Every page needs an H1, and these keywords, it reads crap, well that’s OK because Google
will like it and that’s all that matters.
Make sure there’s a mix of keyword rich anchor text links…do they not make sense? Tough
Usability….Run a few tests, tell the developers to change a few things but that will be about
it.
Social Media? “Well that’s got nothing to do with SEO and is not measurable and is
completely pointless” (Yes, I was told these exact words by somebody in the SEO industry
less than two years ago!”
All of these tactics ended with the aim of building as many links back to your website as possible so
that your site looked really popular and Google would say “wow, look at them, they’ve got
thousands of links, they must be really good” and voila you’re at number one in the search
rankings…as the meerkats would say “Simples”.
What Changed
As you can tell, most of this was absolute rubbish, very easy to manipulate and created a lot of spam
all over the internet. From the websites which were collecting it all to the content going on the sites.
So Google, decided enough was enough, and in a series of algorithm changes put their foot down…
February 2011 – Panda hits
Panda was the first of the big updates of recent years, this update affected about 12% of search
results and cracked down on thin content, content farms, sites with high ad to content ratios, and
low quality issues. It took several months to roll out and didn’t hit the UK until April!
April 2012 – Penguin hits
Known as the webspam update Penguin came along affecting about 3.1% of sites who were flagged
as being targets for spam so those with significant keyword stuffing and involved in link schemes like
link exchanges or buying and selling of links.
August 2013 – Hummingbird hits
Google didn’t officially announce Hummingbird until the end of September but all of the data points
to it hitting in August. It had a huge impact on semantic search and Google’s knowledge graph
results making Google more intuitive, less in need of hand-holding and making SEO more about the
user experience than the search engine.
These updates are just the main highlights each of these have had a series of updates since their
inception and there are constant minor updates ongoing but what we know is that SEO in 2014 is a
completely different animal to SEO in January 2011!
SEO Today
I’ll be honest, I don’t like referring to SEO as SEO anymore. It seems wrong to call something Search
Engine Optimisation when these days the focus is about the end user and the user experience. It
seems my reasons for entering the world of SEO were right on because now the entire focus has
3. shifted and digital marketing is at the heart of everything SEO with just the technical aspects
remaining. So what does SEO these days entail?
Technically
Broken link fixes – Google hates 404 errors, you all know them well, those pages you get to
when you click on a link and get told the page doesn’t exist! So these need fixing and a
regular crawl of the website will highlight where these are so that they can get fixed.
Meta Data – Meta data has reached a whole new level of amazing, on the simplistic level we
have meta titles and descriptions which are the basic information we’ve always put into
websites to ensure search engines know what each page is about. But now Google is a huge
fan of micro formatting.
Micro Formatting consists of meta data about every aspect of the content on your page
which is split into different categories such as a product review, a business, an article,
contact information, or a person.
Micro Formatting contributes to what we see when we get Google Authorship and Rich
Snippets results in Google Search Results aswell as helping websites rank much better
because search engines can read and find the information they need to help them rank sites
much more easily.
Have content on site which is of a high quality, written for your target audience, at least 300
words per page (ideally 500) and NOT keyword stuffed. Yes I said NOT keyword stuffed.
Link Building
You shouldn’t do link building in the traditional sense anymore, building lots of links all over the
internet is just going to get your website penalised and coming back from a Google black mark is
hard work. Instead embrace digital marketing tactics which will, in turn, create natural, high quality
links back to your website. Some of the best, and I would say essential, tactics to embrace, are as
follows:
Blogging – Have an on-site blog and update it regularly, fortnightly at a minimum, an
absolute ideal would be daily, but for anybody but big companies who can budget for full
time content writers this is rarely realistic. Then promote your blogs to encourage sharing.
Guest Blogging – There has been a lot of discussion lately after Matt Cutts from Google
slammed guest blogging. The problem is a lot of companies and marketing agencies went to
the extreme with guest blogging and used it as an alternative to the old school article
posting method. If you do high quality blogs, and have them posted on sites which are
relevant to your own and don’t do 50 per week you aren’t going to have a problem. In most
cases, I aim for 1-4 per month and see some great results from this.
Social Media – Where are your target audience? What are they talking about? Get in on the
conversation. Now, one of the biggest mistakes businesses make when starting social media
is to promote and sell, then they wonder why it doesn’t work for them…DO NOT DO
THIS…social media is about communication, two way communication. Talk to your
customers, ask them questions, thank them, welcome them, laugh with them, share
4. interesting content with them, then every now and then share something with them about
your business.
Google+ now this could fall into social media, but it is becoming a huge part of standalone
SEO strategies since Google integrated their Google Places pages a few years ago, now
Google+ has a number of signals which appear to increase the chances of a site ranking well,
not least the number of +1’s a page has, this also applies to +1’s on links to a page…so get
posting updates!
Mobile – In case you’ve missed the news 2014 is the year of the mobile. If you don’t have a
mobile or responsive website you really need to get this sorted out. According to the Mobile
Marketing Association mobile search will overtake desktop search this year, and according
to a Google study 81% of mobile searches are driven by speed and convenience, and are
likely to encourage follow up actions be that a purchase or social share.
Usability Testing – This is a great way to find out what ‘real’ people think of your website and
how they use it. Any number of experts, me included, can give you advice until the cows
come home, but what truly matters is the average joe sat at home, which is why usability
testing is an invaluable tool. There are a number of different types of usability tests but two
of my personal favourites are the 5 second test where someone looks at your site for 5
seconds then answers a few questions about the site…you’ll be surprised how much people
can tell about a site in 5 seconds. Then there is a full usability test where you send someone
to the site and video their journey through the site. What is interesting is often what they
say they are seeing and what they do with the mouse are two different things, showing that
what they think they are doing is completely different, so you can make changes according
to not only what they tell you, but what they actually do!
Extra Things You Should Do
These are some additional things you should be doing to ensure that you keep your website ahead
of the game with SEO.
Ensure your blog has social sharing buttons installed to encourage people to share blog
posts with their network.
Upgrade to the newer and much more data driven Universal Analytics as soon as you can,
invites are being added in the Admin section of your Google Analytics account as they are
being released. This will be compulsory at some point this year, so you may aswell get ahead
of the crowd.
Start using Google Tag Manager, to update information being fed to your analytics without
the need for updating your analytics code every five minutes!
And…keep a close eye on your website stats, this can give you lots of information to help
guide your next steps, content ideas and target audience.
Get TwitterCards coding installed onto your site, this way, when somebody shares
information about your website, the information which is seen on the Twitter information is
much more than just a simple tweet, it is information pulled from the page the person has
shared.
5. Search Results Today
Finally, don’t get hung up on your rankings…there are several reasons why I tell you this, not least
because no two people see the same search results anymore, I’ll finish up with some examples of
different types of search results you can expect to see in Google these days:
Local Search Results – based on your actual location, your profile location, or a location
you’ve entered into the search bar
Knowledge Graph Results – The knowledge graph is a combination of data sources and
algorithms which Google uses to provide useful information relating to a search.
Vertical Search Results – These are the more traditional search results which you expect to
see, although with the addition of images, videos, news, articles etc these are forever
changing and will never look the same again.
Paid Search Results – These are all of the results which show adverts for people who have
paid for a result via Google AdWords.
Add to this additional information which goes into search results such as:
Site Links
Authorship Mark Up
Review Mark Up
Social Results
Related Searches
All of these search types appear in different styles, priorities, and designs depending on the search,
user, and location etc. Meaning that you can be number 1, on one screen but on your neighbours
screen for the same keyword number 10.
What I’m getting at here is that you should concentrate on your site traffic, which pages are
converting traffic, which aren’t, and looking into why? Always be asking yourself questions about the
actual data you have rather than “why am I not ranking at number one”.
Anybody can manage their SEO, of course the issue can be time and knowledge, which is where
people like myself can come in useful to take away that pressure.
I have put together an e-handout which has the talk, presentation and some useful links included for
you to refer back to. If you would like me to send this to you, please let me have your business card
with SEO written on it and I’ll get them all sent out by email this week.
Any questions.