Workshop maximizing yourwebsite-7-22-10

Learn how creating marketing that people LOVE and engaging with them over time via personalization can result in improved conversion and customer retention over time.

Flexible Foam Company MDI dropped PPC and focused on organic search with HubSpot. The company now saves time capturing more targeted traffic and high-quality leads.

Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table! Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to: Understand the basics of User Psychology Build basic Personas & Action Paths The importance of User Experience & Page Design Leverage analytics data Easy ways to improve Bounce Rate and Time on Site Using AIDA as part of your online marketing strategy Crafting effective Calls to Action Start A/B testing

Class 4 of Inbound Marketing University Successful Business Uses for Facebook and LinkedIn (GF202) Professor: Elyse Tager, Silicon Valley American Marketing Association

Talk to accompany presentation at http://www.slideshare.net/ClaireRobinsonAyres/the-new-seo-and-why-you-need-to-understand-it

Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.

This document provides 10 tips for lawyers to get the most out of their LinkedIn profile. It explains that LinkedIn is becoming the default business networking platform and can help lawyers expand their network, raise visibility, and control their professional brand. The tips include completing a profile, adding a photo, customizing the headline and URL, using the share/update feature to stay top of mind with connections, and carefully selecting connections on the platform. Lawyers are advised to avoid directly copying their bio and to consider disclaimer language.

Rand looks at Moz's 2015 analysis of ranking factors in Google's search engine and compares opinion data, correlation numbers, and experiments to give a picture of how modern SEO fits together.

The old rules of marketing and pr no longer apply. Traditional advertising has become less effective and is cost prohibitive for many business. Furthermore, it's almost impossible to track ROI. In this presentation you will learn why it's important to shift your traditional marketing efforts to an inbound marketing approach. You will also learn what it takes to attract, convert and win new business via the web.

Google is watching you, your friends, your grandma, your kids, your spouse - and it's all an attempt to improve the search ranking algorithms. Find out how Google might be using searcher behavior to improve the search results and the implications this has for anyone involved in SEO.

This document provides an overview of search engine optimization (SEO), social media optimization (SMO), and social media marketing (SMM). It discusses key on-page and off-page SEO factors like keywords, backlinks, meta tags. It also explains how search engines work through crawling, indexing, and ranking pages. For SMO, it describes how to optimize websites and content for social sharing. And for SMM, it discusses developing social media strategies, content planning, engagement, and relating SEO and social activities. The document aims to educate participants on digital marketing techniques through workshops involving hands-on activities, tools demonstrations, and assigned projects.

Twitter is a powerful social network that very few businesses understand how to use. I put together a presentation that outlines 5 proven ways I've used to grow my following and Twitter traffic x50 over the last 4 months. 1. Understand what Twitter is meant for. Use your data to streamline your process and achieve growth 2. Leverage the power of Twitter influencers 3. Build authority - take your authority seriously 4. Hashtag like an adult, not a tweenage girl! 5. Build a following by adding tremendous value to your community

Rand Fishkin shares lessons learned from growing Moz over 10 years. Key lessons include: hiring slowly and firing carefully to maintain trust; humility is the most underrated predictor of success; core values like transparency and empathy are important but difficult to live by, especially in tough times; the path to growth and success is long and winding with many failures, not a steady climb. Marketing that helps people will be amplified, while directly promotional marketing is less effective. Serendipity and non-measurable efforts can have outsized impact, so invest in them alongside analytics-driven tactics.

The document summarizes Moz's strategic initiatives and roadmap for 2014. The three strategic initiatives are: 1) Improve retention in every customer cohort, 2) Return to profitability, and 3) Launch Moz Local and learn. Everything Moz works on must map to one of these initiatives and be measurable. Moz also discusses its vision, values, and the process for crafting the roadmap, which involved listing projects, retention data, and team planning meetings. In the future, Moz hopes to make the planning process more inclusive of diverse groups through "Adventure Teams" that are responsible for solutions.

Small businesses often tell us talent is their most valuable asset. With a lean, efficient team, every person is critical to success. But finding ‘rock star’ talent is a challenge - from identifying people who fit with your company’s unique values, to competing with big companies’ brands and perks. In addition, many small businesses are in regional centers with less than ample local talent. To learn more about overcoming these hurdles, we looked to a vibrant regional center: Blacksburg, Virginia. Earlier this year, local business leaders from the Roanoke-Blacksburg area convened for the first LinkedIn Live event, and shared the tactics they use to attract top talent. Check out the slideshow for a full list of best practices we discussed. To learn more about how to make the most of LinkedIn for your small business, visit us at http://smallbusiness.linkedin.com, or follow us on Twitter at @LinkedInSMB.

This free webinar taught financial advisors how to maximize their financial website for most return by using social media, blogs,

The goal of this presentation is to help Great-West Life Gold Key advisors and financial planners maximize their financial website, get the most out of online marketing tools available to them, explore social media and increase their ROI.

The document provides an overview of strategies for maintaining an effective business website. It discusses the importance of having good design, content, functionality and structure. It also covers how a website fits into the broader online ecosystem and examples of social media and content management tools that can help drive traffic. The presentation encourages attendees to develop an ongoing process for keeping their website and online marketing efforts up to date.

Is web traffic passing your site by? Incorporate these must know tips for getting on the google map. Whether it's Google Keywords, Adwords...we've got you covered! Learn how to find keywords, sources for backlinks, and what really works for getting googled. Digital Marketing Agency >>> https://puttinout.com Branding & Marketing Agency >>>> https://taskeragency.com Travel Blog >>>> https://psthisrocks.com Mentorship Program >>> https://DesignRockstars.com Shop >>> https://ChristiTasker.com Read News or Listen to Podcasts>>> https://PatriotsPerspective.com https://BananaRepublicNews List Your Business >>>> https://GetesList.com

The document provides guidance on building a successful online business. It discusses developing high-quality content related to your business concept, attracting targeted traffic through search engine optimization and building relationships. The key steps are to: 1) identify a niche and develop content around it, 2) drive relevant traffic to your site through search and relationships, 3) provide value to visitors without direct sales pitches to build trust, and 4) eventually monetize through various income streams like affiliate marketing. Choosing a niche you're passionate about and following a proven process of content-traffic-relationship building is emphasized as the path to online business success.

1) Off-page optimization involves getting other websites to link to your site, which Google sees as a vote of confidence and can represent up to 75% of optimization effectiveness. 2) The easiest off-page links to get are through relevant online directories, which are often looking for new listings. Social media sites like Facebook, Twitter, and LinkedIn can also provide opportunities for links. 3) Getting links through article publishing, link exchanges, and non-competing related sites requires more effort but can provide very powerful and relevant links if successful. Off-page optimization is time-consuming but important for rankings.

The document discusses various digital marketing strategies that a company called Be Visible Associates provides to help businesses increase their online visibility and get better search engine rankings. These include search engine optimization, pay-per-click advertising, social media marketing, blogging, and website usability consulting. Be Visible Associates handles all aspects of implementing these strategies for clients and provides reporting on key metrics like website traffic and leads generated.

The document provides an overview of establishing an effective web presence for a business. It discusses the differences between simply having a website versus a comprehensive web presence strategy. It outlines 11 steps to develop a successful web presence, including performing market research, keyword research, building an optimized website, implementing monetization strategies, advertising campaigns, analyzing traffic sources, search engine optimization, social media optimization, testing, and ongoing maintenance. The goal is to attract the right type of targeted traffic and convert that traffic into sales or other desired outcomes.

"How Business is Found Online" unlocks the secrets to the entire online marketing process for small business and sole practitioners.

The document provides 30 techniques for internet marketing, including using social networks like Facebook to promote businesses, understanding optimal keywords and quality content to attract search engines, and organizing web pages in a crawler-friendly manner so search engines can easily find and index all content. It also discusses using local search platforms like Google Places and Yelp to gain more local leads and clients, and how social media marketing complements search engine marketing by allowing businesses to directly reach potential customers.

E-commerce and social media are important tools for businesses. A successful online presence requires establishing a website, social media profiles, and engaging customers through relevant content and conversations. It is important to develop advocates and ambassadors through empowering customers, focusing on their passions rather than just products, and showing appreciation for customer feedback and recommendations.

Why a web site is *the* essential marketing tool for your small business, and how to make it work for you.

The document discusses how businesses can get found online through various channels like websites, blogs, social media, local search, etc. It recommends that businesses create helpful content like blog posts, videos, photos and distribute it across channels to maximize reach. The content should focus on solving customer problems. It also suggests using free tools like Google Analytics to track performance and Google Website Optimizer to test changes. The goal is to help businesses establish an online presence and learn to independently manage their online marketing over time.

Presentation designed to help people understand the benefit of online marketing and to develop their personal online marketing strategy.

Traffic overdrive - top traffic building strategies that can put your web site of high traffic of internet highway

The document discusses search engine optimization (SEO) best practices presented by Leslie Carruthers, President of The Search Guru. It covers analyzing website traffic and conversions, keyword research, on-page and off-page optimization strategies, and creating a long-term SEO plan that includes content creation, link building, and monitoring results. The goal is to help businesses drive targeted traffic, boost sales and brand awareness through organic search engine rankings.

This document provides an overview of key considerations for small businesses before investing in a new website. It emphasizes that the primary goal of any website should be to attract visitors through search engine optimization (SEO) like targeting relevant keywords in content, titles, headings and descriptions. Ongoing maintenance is also important, like keeping content fresh and growing backlinks, to ensure the website continues attracting visitors over time. Business owners are advised to do research on their industry and competitors before hiring a designer.

If I Only Had A Website discusses the basic knowledge suggested for small business owners seeking their first website.

The document provides guidance on essentials for getting a business online, including creating a website, getting traffic to the site, marketing the site, and engaging with audiences. It covers topics such as domain names, hosting, website design, search engine optimization, content marketing, social media, and more. Checklists are included under each section to help businesses implement the strategies discussed. The overall document aims to educate businesses on fundamental aspects of establishing an online presence.

This document provides an overview of various free traffic generation strategies for websites, including search engine optimization, content creation, press releases, blogging, article marketing, forums, and social bookmarking. It explains the basic principles and best practices for each technique, such as optimizing website content and links to improve search engine rankings, creating valuable articles and blog posts to attract readers and links, and distributing press releases to gain media coverage. The document aims to educate readers on natural, organic ways to drive traffic to their website without direct advertising costs.

This document provides an overview of search engine marketing (SEM) strategies. It discusses the importance of search engine optimization (SEO) for organic listings and paid search like Google AdWords for sponsored listings. Key topics covered include link building, keyword research, on-page optimization, local SEO, analytics, and case studies. The goal is to help attendees maximize their search engine visibility and marketing results through both free and paid search channel techniques.