15 Small Business Tips to Hiring Rock Star Talent
- 2. In a small business, talent
is your most valuable asset
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- 3. Each addition to your
team can drive huge gains
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" "
‘Count on the best
people outperforming
the worst by
about 10:1’*
* Peopleware (1997), Tom DeMarco & Timothy Lister
- 4. But how do you find
rock star talent
with scarce time and resources?
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- 6. Tell Your
Personal Story
on Your Profile
Your team members are the
business…
• What defines you?
• What do you value?
• Who do you want to work with?
• Why is your business exciting?
• Why should others join you?
• How do you lead?
- 7. Your Company Page: The Basics
Create an information hub for talent to learn about your
company by adding a logo, banner image, and description
- 8. Connect your Team
Encourage fellow employees to add their current position at
your company – they’ll appear directly on the Company Page
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Have a Clear Employee ‘Value Proposition’
Culture
Team
Mission
Compensation
Growth
Perks
Workplace
- 12. Now you’re ready to
go out and find some
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- 14. Search on LinkedIn
Search using keywords that illustrate the attributes you’re looking
for in a candidate; quality talent might exist within your network
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Engage in
LinkedIn Groups
Join groups that relate to your
hiring goals to identify industry
experts – they could make
great candidates
- 17. Make use of the LinkedIn Algorithm
Quickly identify LinkedIn members that closely match the attributes of a top
candidate using the ’People Similar to’ section on their profile page
- 18. Get a warm introduction
Leverage your network and get introduced
to potential candidates through mutual connections
- 19. Reach out with InMail
Message any potential candidate on LinkedIn with InMail. Show you’re
being selective and highlight skills that make them an appealing candidate.
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Post a Job on
LinkedIn
Reach the right talent,
across LinkedIn
…whether they’re actively
looking or not
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Consider
Developing Entry-
Level Talent
“I wasn’t even thinking
about hiring an intern until
LinkedIn offered me a free
student posting… now that
person is full-time, and I’m
going to do it again”
- LinkedIn SMB CEO
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Do Your
Homework
Use mutual connections
and shared networks, such
as alumni or former
employees, to assess a
candidate’s strengths
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When you’re hiring for an unfamiliar role -
say, your first ever VP of Sales - make sure
you calibrate. Meet with people in that
function to learn ‘what good looks like’.
– Katie, talent leader, investment company
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Know when to engage with the experts
You may not have the time to dedicate to finding your next hire - and
that’s OK. Instead, consider working with a recruiting agency.
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The agency fee might seem astronomical,
but the ROI is also astronomical when you
get the right team member.
– Jeff, startup CEO, San Francisco
- 29. “©2013 LinkedIn Corporation. All Rights Reserved.
How do you compete with big company
offers? Well, if someone’s comparing you to
a 10,000 person public company, you may
have picked the wrong candidate.
– Jeff, startup CEO, San Francisco