Why 95% of your web visitors don’t buy – and what you can do about it. AWA presentation from eCommerce Ireland Apr 2015

From Customer Success Summit 2017 - Guy Nirpaz, CEO & Co-Founder at Totango discusses, "The Next Wave of Customer Success". Learn more about Customer Success Summit: http://customersuccesssummit.com Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success. Learn more at www.totango.com.

Keynote by Patrick Campbell, CEO, Price Intelligently & Profitwell from SaaStock on Tour Helsinki, May 2018

The webinar covered best practices for building an effective customer onboarding program. It discussed creating and revising onboarding content by prioritizing popular topics, using tools like an LMS, and keeping content short. Three flavors of onboarding were outlined - self-service, low-touch, and high-touch. An example Skilljar onboarding process was shared that included handoff, kickoff, soft launch, and launch stages. Engaging audiences was discussed, emphasizing the use of video and short content. Lastly, the webinar covered measuring success through metrics like product adoption, churn, and completions against SMART goals.

Customer Success Summit 2016 Breakout Session Presented by: Roberto Jusino, Customer Engagement, Autodesk

In this CXweek capstone presentation, Product Manager, Jamie Morningstar describes how to execute your customer experience vision. You'll learn what metrics you can measure, how to identify key drivers of satisfaction, to put real time metrics at the fingertips of every employee, and how to take action on micro and macro opportunities.

This webinar looks at 3 key elements for building marketing and sales activities in your business: 3 essential components of marketing and sales; How to build a Sales Pipeline for your business; How do “I make it happen?

This was a presentation delivered as part of the NRF 2016 Big Show Startup Launchpad and is focused on defining and helping retailers understand the Store Manager Journey.

The document discusses how product teams can better partner with customer success teams. It recommends that product teams (1) create a feedback process where customer success can easily provide input that drives product strategy, (2) share the product vision and roadmap with customer success so they can better advocate for customers, and (3) empower customer success by choosing the right level of transparency and recognizing them as a valuable partner.

Did you attend Pulse 2016? Or are you wondering what key themes, discussions and problems the Customer Success community talked about? Join Anthony Kennada, VP of Marketing, for a 60 minute webinar deep-diving into the successes, failures and leading ideas of Pulse 2016 including:

What You'll Learn: - How to avoid the year-end crunch with efficient, accurate data - Why focusing on streamlined contracts can increase your speed-to-close - How to play nice with legal to get your deals over the finish line - Key things a rep (and entire company) must provide to win business

It has become increasingly important to drive business objectives by doing experimentation and learn to fail fast. Internet companies like Airbnb, Pinterest, Facebook, Netflix rely heavily on product innovations to drive growth with fast pace changes in their product and user journeys for continuous improvements. In the post-COVID world, organizations will move towards product innovation that brings their business back on track and gains user trust. Ankit Gupta is responsible for building growth products at Myntra. In his session, Ankit will share his learnings from his personal meetings with the growth leaders and how the implementation of those strategies helps deliver growth in his organization.

This document discusses key customer metrics that companies should track to build a data-driven product organization, including establishing dashboards to monitor profitability, monthly recurring revenue, and other goals. It emphasizes the importance of analyzing the customer acquisition funnel in detail by source and cohort to optimize conversion rates and retention. Retention is particularly important as increasing retention can double revenue and halve customer acquisition costs. The document provides examples of tools that can be used to analyze cohorts and implement retention initiatives.

What You'll Learn: - How sales onboarding impacts sales effectiveness - Where traditional sales onboarding falls flat & how to fix it - How modern onboarding drives productivity

Qualtrics' Principal Consultant, Catriona Sheil, takes you through the journey of closing the loop with your customers. She will describe best practices on strategic to operation closed loop feedback, the difference between B2B and B2C closed loop feedback, and more.

MadKudu FounderCon 2016 presentation: Too many startups are losing growth opportunities by not optimizing inside sales. At MadKudu, we know this first hand because we've analyzed the sales data of over 50 startups. Francis will show you how to use data to identify the most common pitfalls and how to fix them. Backed by real data & real results, you'll learn how to grow your revenue - and increase your company's valuation with higher per-customer economics.

Customer Success Summit 2016 Breakout Session Presented by: Jill Nicholson, Head of Customer Success, Chartbeat

What You'll Learn: - How to extend your reach as a leader - Ways to identify top performers and utilize them - Opportunities to implement technology to help scale

It’s 2015, and the customer experience is increasingly being driven by techniques like A/B testing and optimization. Optimizely recently surveyed digital experience owners to learn just how they think about and allocate resources towards their testing and optimization programs. These slides answer the questions: - How often do teams optimizing run A/B and multivariate tests? - What are the top benefits that optimization programs are seeing? - How do optimization teams manage their experiment process?

As digital marketers and experience leaders, we have increasingly reduced our customers to merely data points, line graphs and bar charts. The problem is that we are losing the necessary insight and experimentation to understand human behaviour across digital channels. To uncover our customers’ true intent, and ultimately understand the behavioural impact on the bottom line, we need to start asking WHY. Hear from experts from Clicktale and Optimizely as they share experiences from working with brands like Samsung, Missguided and RBS to uncover: - What data and insights can uncover about customers’ digital behaviour - How to align metrics that look at measuring the experience, not just conversion - How brands are scaling an approach to data, insights and analytics across their organisations - Best practices in ideation, A/B testing and experimentation

Discover how you can optimize your advertising spend, boost your ROI, and reduce your CAC with Optimizely’s senior strategy consultant, Brad Yee. What you will learn: - How to run effective landing page campaigns that boost the ROI of your digital programs - Best practices for unlocking the power of symmetric messaging to acquire more leads at no cost - What strategies we’ve seen to be successful at reducing CAC and sales support costs

The webinar covered various topics related to optimizing an A/B testing program including improving program performance over time using metrics, supporting innovation through processes and methodology, developing strong research and experiment strategies, and evaluating technology and team capabilities. Key points included using metrics like test capacity, velocity, win rate to monitor program quality; implementing processes like an experiment charter and centralized project management; developing hypotheses grounded in qualitative and quantitative customer research; and ensuring the team includes strategists, analysts, designers, copywriters and developers. The webinar provided advice on optimizing an A/B testing program through monitoring performance, standardized processes, rigorous research-based experimentation, and building a cross-functional team.

Presentation on how to track tactically on Google Analytics, delivered by Footprint Digital for New Anglia Growth Hub

This document discusses strategies for building a successful optimization program through testing. It covers assembling an optimization team, adopting the right testing process, generating insights through user research techniques, formulating hypotheses, prioritizing tests, measuring goals, and learning from test results. Key aspects include having a team of 4-5 people, following a process of research, hypothesis, prioritization, and testing, using tools like heatmaps, surveys and form analytics for insights, structuring hypotheses around problems, solutions and goals, prioritizing tests based on confidence and importance, measuring multiple goals in experiments, and generating new ideas from failed tests.

The document outlines how to run a pilot of the getSayDo feedback platform. It recommends starting with a small number of customer accounts and expanding gradually over quarters. The platform allows administrators to easily upload employee data and schedule feedback requests. Customers can provide feedback in about a minute via email. Employees can view real-time feedback dashboards on any device. Using getSayDo saves significant time over traditional feedback methods and provides an immediate ROI for organizations.