This document discusses considerations for choosing the best programming language for a web product based on different use cases and business needs. It outlines several common cases such as classic CRUD web portals, real-time applications, machine learning, and blockchain and recommends languages like PHP, Ruby, Node.js, Python, Go, and Elixir based on the technical requirements. The key takeaway is that there is no single best language and business goals should dictate the tools based on factors like human resources, ecosystem, and scalability.