The document is a website analysis report prepared by TechMaza Infotech for Progear Sports Apparel website. It provides an analysis of various on-page and off-page SEO factors of the website. Key recommendations include adding footer links, optimizing the XML sitemap, fixing broken links, improving on-page content and internal linking, adding breadcrumbs and social sharing. It also suggests using HTML tags to improve pagination and analyzing external links for opportunities.
This document proposes an SEO campaign for "XYZ" to improve its search engine rankings. It identifies current onsite issues, recommends fixing errors and optimizing pages/content. The proposal outlines keyword research, a content and linking strategy, and estimates traffic increases within six months by targeting specific keywords. Metrics like page speed and site errors are provided to improve the site's technical SEO.
This document is a search engine optimization audit report for the website tgcjaipur.com. The audit analyzed various aspects of the site such as page speed, title tags, images, headings, on-page content, links, social sharing, mobile friendliness, and more. The page received an overall grade of 58 out of 100. The summary encourages the site owner to make improvements based on the recommendations in the audit to help optimize the site and pages for search engines.
Markitors aggregates the top SEO audit tools into one, easy to read report. Here is an SEO audit example and website review sample. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/seo-audit/
This document provides an SEO checklist to help efficiently organize and achieve top search engine rankings. It outlines various on-page and off-page optimization tasks across areas like keywords, website accessibility, URLs/links, code performance, landing pages, competitors, on-page content factors, off-page factors, social media, and tracking progress. Completing each step allows users to check progress. The checklist is designed for a WebMeUp SEO software tool but provides general SEO advice as well.
This document discusses search engine optimization (SEO) and marketing plans. It provides an overview of the SEO process, which involves understanding business objectives, conducting keyword research, optimizing websites both on-page and off-page, implementing changes, and ongoing monitoring and reporting. Technical aspects of SEO are also outlined such as website analysis, content optimization, and link building. The document also discusses measuring SEO success through improved rankings, increased traffic, and higher revenue or conversions.
SEO Service Corp (SSC) provides free preliminary SEO audit reports of websites upon request. The report is worth $799 in the market. Here is a sample audit report for reference. Visit our website to request a free audit report of your website and identify opportunities for enhancing your visibility.
This document provides a proposal for search engine optimization (SEO) services. The 6-month program aims to increase website traffic and visibility through on-page and off-page optimization across six stages: evaluation and planning, execution, implementation, completion, off-page optimization, and monitoring. The proposal details each stage's process and deliverables. It guarantees submission to major search engines and directories, inclusion of client keywords, and that no black hat SEO techniques will be used. The total cost is Rs. 5000 per month.
Website Structure Analysis Report Sample - SEO TrafficSEO Traffic
We analyze your websites pages for crucial factors that deal with your website's structure and HTML-coding.
Areas we cover in this report:
HTTP status codes
Broken links
HTML code errors
Page size
HTML code size
Titles
Meta descriptions
Meta keywords
External links
Nofollow links
Total links
Cache date in Google, Yahoo and Bing
Popularity according to Google and Yahoo
PageRank
Link Value
Popularity in social media
We offer the same website structure analysis for FREE, so get in touch with us and let's help to make your website more SEO friendly so that you can achieve better search rankings in major search engines.
SEO Audit Report PowerPoint Presentation SlidesSlideTeam
Our professionally designed PowerPoint presentation is sure to impress executives, inspire team members and other audience. With a complete set of nineteen slides, this PPT is the most comprehensive summary of SEO Audit Report Powerpoint Presentation Slides you could have asked for. The content is extensively researched and designs are professional. Our PPT designers have worked tirelessly to craft this deck using beautiful PowerPoint templates, graphics, diagrams and icons. On top of that, the deck is 100 percent editable in PowerPoint so that you can enter your text in the placeholders, change colors if you wish to, and present in the shortest time possible. http://bit.ly/3c0Rafu
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
The document provides an SEO proposal with 8 steps: 1) analysis of client needs, website, and competitors; 2) keyword research and analysis; 3) on-page optimization; 4) content optimization; 5) link building; 6) social media optimization; 7) reporting; and 8) feedback. It then outlines SEO packages with differing deliverables and costs, including on-page and off-page optimization tasks, and content creation. Payment is required upfront via PayPal.
This document provides an overview of social media marketing on Facebook. It discusses what social media marketing and Facebook are, and how businesses can use Facebook for marketing purposes. The key benefits of social media marketing include brand awareness, promotion, increased sales and engagement. Facebook allows businesses to create pages to share posts and interact with customers. Posts should include engaging content like photos and questions to increase reach organically. Facebook also allows targeted paid advertising to specific audiences using options like boosting posts, newsfeed ads, and retargeting pixels on websites. Businesses can track the performance and conversions of their Facebook ads.
On-Page Optimization SEO Report Sample by SEO TrafficSEO Traffic
This is a REAL sample report I ran for 1 of our on-site service pages. This on-page SEO report allows you you to optimize content of every page of your site for important targeted keywords you're looking to rank for.
Some features on our onpage optimization report:
We provide optimization advice for specific Search Engines
We Determine ideal keyword density for your target keywords
Analyzes keyword optimization of each HTML element
We give you a general analysis of keyword use
We outline problem areas on your pages
We compare your page with your 10 top-ranking competitors
We evaluate competitors' on-page optimization strategy
We outline HTML-code element that you optimize right now
In a nutshell, this report is the what we use to Optimize the content of every page of your website to ensure a well optimized page for SEO.
This is one of the SEO reports you get when we perform a website SEO order for your business website.
You can also read more about our SEO Audit Packages at http://www.seotraffic.co.za/seo-services/website-seo-audit-services/.
To your SEO Sucess
SEO Traffic
This document is an SEO audit report for the website www.example.com. It analyzes various on-page and off-page SEO elements of the website including domain information, hosting details, crawlability, canonical URLs, flash content, banned URLs, XML and HTML sitemaps, robots.txt file, status and indexing on search engines, on-page elements like title tags and meta descriptions, keyword rankings, and social media presence. The report provides results and recommendations for improving the SEO of the website.
This is a sample of the website audit reports that my company, S3 Optimization provides. Because of all the recent changes within Google, we're offering these for free (a $500 value) to business owners who are serious about their rankings and being compliant with Google.
Regalix conducted an SEO audit of the client's website at www.client.com. The audit included checking if the site could be crawled, identifying any canonical URL issues, checking for excessive use of Flash/Frames/Ajax, verifying URLs were not banned by Google, analyzing the site structure and internal linking, and evaluating key on-page SEO elements like titles, descriptions, and keyword usage. Regalix also analyzed the top 5 competitor keywords, competitor traffic and rankings, backlink profiles, and social media presences. Regalix is an expert SEO and digital marketing firm with global delivery centers and services including SEO, SEM, website development, lead generation, and analytics.
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
Crafting an SEO Strategy That WORKS [Case Study]Ryan Stewart
Follow along as I review a recent client case study where we tackled complex business problems and translated them into a scalable SEO strategy that drove a 290% increase in organic traffic.
This document provides a 10-chapter guide to search engine optimization (SEO) strategies. It covers topics like keyword research, site navigation, mobile optimization, local SEO, voice search, page speed, content, social media, technical audits, and competitor research. The guide emphasizes optimizing sites for keywords, easy navigation, responsive design, improving load times, listing on directories like Google My Business, and monitoring competitors.
The document analyzes the website http://dmdhronaaz.com and identifies several positive and negative factors affecting its search engine optimization and rankings. Positives include good content and page structure, but negatives include a new domain registration, lack of relevant inbound links, missing social media integration, and low keyword density. The analysis provides recommendations to improve targeted keywords, on-page elements like meta tags and images, and off-page elements such as blog posts, videos and links to increase traffic.
This "real" example of a SEO / Search Engine Optimization Report identifies website topics of interest for high ranking results in the SERPS: ie - SITE Title, meta information(mainly description), PR, crawled date, indexed pages, amount of back links, 301 re-directs or not, use of analytic programs, Alexa, diggs, etc. Again - this analysis points out areas of interest when it comes to your WEBSITE search engine optimization Effectiveness.
This document provides a framework and methodology for quickly reviewing websites. It outlines key areas to examine such as user experience, conversion/stickiness, content, SEO, social, and provides specific recommendations for the example site Springest.co.uk. Reviews should analyze why the site exists, who its audience is, what motivates them, and address client concerns about user experience, content quality, SEO optimization, and social strategies. Example reviews are given for additional sites BathandUnwind.com and specific ideas to improve their content, SEO, and social presence.
At the beginning of every month you need to justify your SEO strategy, your efforts and yourself. With the challenging landscape of SEO comes the challenging landscape of SEO reporting. It is a tough task to make all the data points and metrics indicate real progress, and more importantly meet your clients' expectations. In the case of SEO reports there is so much data available that it is easy to get lost in this data. SEOs and marketers often use excel for preparing SEO reports but this is tedious and time consuming.
When it comes to client reporting, especially SEO reports, it is crucial to present this complex data in a meaningful way. Data visualization becomes tremendously important in this regards. Reportgarden solves this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be sent automatically to all your clients
This is a sample ReportGarden SEO Performance Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge timesaver.
Key sections to included in a SEO Reports:
1. SEO Performance Overview
2. Wesite Traffic
3. Traffic Sources
4. Device Performance
5. Site Health
6. Laning Page Performance
7. Top Referrals
8. Top Referrals traffic
9. Keyword Performance
10. Recommendations
While PPC can show off a direct ROI, your SEO efforts can be harder to quantify. Knowing how to report on SEO, and knowing how to communicate your efforts can make a difference whether you’re in-house, in an agency, or on your own.
Join Portent's Director of SEO, Josh Patrice, and learn what makes a good report that will impact your clients and set you up for success!
An SEO audit analyzes a website's on-page elements, off-page links, technical performance, and site structure to identify issues impacting search engine optimization and recommendations for improvement. The on-page analysis examines factors like meta tags, header tags, URL structure, and image alt text. Off-page analysis evaluates backlinks, page rank, domain authority, and page authority. Technical performance is assessed through robots.txt, sitemaps, and page speed. Proper site structure with hierarchical categorization helps search engines index content and provides a better user experience.
The document compares an incorrect and correct web design. The incorrect web has issues like a black background color that makes text difficult to read, mixed font types, spelling errors, small design that does not fill the screen, and mixed languages. The correct web improves on these areas with a lighter background, consistent font, no errors, balanced design, and single language. It focuses on the title, uses an easy to read font, and includes visual elements like different colors and a logo to clearly convey the web's purpose.
The document provides a critique of several virtual office and serviced office websites in Singapore, including Regus, Virtual Office Singapore, Servcorp Singapore, and Central Offices. It analyzes the objectives, target audiences, design strengths and weaknesses of each site. Elements that provide good design practices, such as clear navigation, professional aesthetics, and comprehensive information are identified from the better-designed sites to include in the student's own website.
The document summarizes features of the website Behance, which allows users to create online portfolios, provide feedback, and find inspiration. It highlights that Behance allows for rich interactivity through private and public messaging, liking projects, and leaving comments. It also connects to other social networks. Additionally, Behance provides statistics on projects and profiles, allows users to follow other creatives, hosts design competitions, and shares success stories. Areas for potential improvement include a more in-depth tutorial for beginners and customizing the activity feed.
This document provides a critique of a website and suggests improvements. It discusses the website's navigation, compatibility with devices like iPads and iPhones, competitors like ITV News and Sky News. The document also mentions accessibility and proposes adding breadcrumbs, scrolling images, easier text size adjustment, and scroll to top buttons to improve the user experience.
El documento resume cinco teorías principales sobre la naturaleza del impuesto: 1) la teoría de la equivalencia, que considera al impuesto como el precio de los servicios prestados por el estado; 2) la teoría del seguro, que lo considera una prima de seguros por la protección que brinda el estado; 3) la teoría del capital nacional, que lo ve como una forma de obtener fondos para la explotación del capital nacional; 4) la teoría del sacrificio, que lo define como un sacrificio para lograr una distribución equitativa de los imp
Evaluation of a novel website "Thread" as part of a coursework for Understanding Usability and Use supervised by Ann E Blandford and moderated by Lorna Wall.
The document analyzes the user interface of the Tutorials Point website. It finds that the website has a simple and easy to use interface that loads quickly. It groups content efficiently but has some weaknesses like different appearances across pages and browser dependency. It provides advice to address these, including using site masters for consistency and more coloring to categorize content.
The document provides step-by-step instructions for designing a website background, header, navigation bar, footer, pages, and adding social media links. It describes changing colors, fonts, images, and layout. Key sections include customizing the background image, changing the header font and size, adding new pages like "News" and "Lyrics", designing the navigation bar and footer to be consistent and contain links to pages and social media, and outlining each page will have content within a semi-transparent grey box.
This document outlines a tag-based website recommendation system for the Turkish language. It introduces the problem of recommending websites to Turkish users given differences between Turkish and English. The proposed solution uses spell checking, stemming, semantics analysis using a Turkish thesaurus, and cosine similarity calculation on tag vectors. An experiment with 25 users found a 28% acceptance rate for top 5 recommendations, dropping to 22% for top 3. Future work could expand semantic analysis and handle English tags for Turkish users.
This document provides recommendations from a website audit to help optimize the website for search engines and visitors. The recommendations focus on improving accessibility, indexability, on-page and off-page ranking factors, and information architecture. The implementation of these recommendations is important to make the website easier for search engines to understand and for users to use. Areas that need optimization include meta titles and descriptions, images, internal linking structure, backlink profile, and social sharing integration.
The document provides guidelines for website and CMS development with a focus on SEO best practices. It includes sections on page titles, navigation, accessibility, code structure, front-end coding standards, back-end coding standards, CMS features that help with SEO like modifying metadata and sitemaps, and techniques for improving page speed. The guidelines were created by Amit Kute and cover a wide range of topics to help make websites more usable, accessible, and optimized for search engines.
A complete digital marketing sop divay jain ( profshine tech )Divay Jain
This document provides a comprehensive checklist and guidelines for digital marketing and SEO tasks. It outlines various analyses that should be performed on websites, including website, social media, SEO, and technical analyses. It also describes optimization tasks for on-page SEO elements like meta tags, images, links, and keywords. Additional recommendations include link building strategies, social media optimization, and tools that can be used to perform various SEO-related analyses and optimizations. The overall document serves as a complete guide to digital marketing and SEO best practices.
The document discusses various aspects of website auditing including SEO auditing, content optimization, internal linking, URL structure, use of robots.txt and sitemaps, source code optimization, design and usability, and navigation. It provides tips on making a website more search engine friendly and improving its online presence through conversion rate optimization.
The site has several issues that could negatively impact its search engine performance, including its use of JavaScript for category navigation and pop-up windows, a lack of unique content on pages, and some technical problems with its URL structure, domain, and external backlinks. While not yet severe due to the site's relatively new status, addressing these issues would help distinguish pages, improve crawlability, and increase search visibility over time. The audit provides recommendations to resolve technical problems and optimize the site for search engines.
Singsys provides International, National & Local SEO,SMO,SEM Services. Our highly skilled and dedicated team of SEO professionals helps you to gain profit and make your website popular all over the world in affordable budget.
Seo audit fitpass.co.in via Nikola Minkov / SerpactNikola Minkov
The document is an SEO audit report for the website fitpass.co.in. It analyzes various technical and on-page SEO factors of the site, including: broken links, pages with errors, image issues, canonical tags, URL structure, and more. For each issue identified, it provides the number of affected pages and explains the potential impact on search engine optimization. The report is intended to help the site owners evaluate and improve the SEO performance of fitpass.co.in.
Technical SEO Audit and Analysis by Emmanuel Onuora.pdfEmmanuel Onuora
The technical SEO audit of opssecuritygroup.com identified several issues:
1) Core web vitals failed due to slow page loading speeds. Images, server speed, and third-party scripts need optimization.
2) Unsafe cross-origin links were found that could lead to security and performance issues. These need rel="noopener" attributes added.
3) Protocol-relative URLs were identified that could expose the site to attacks if not changed to use HTTPS only.
SEO Training in Hyderabad | SEO Classes in Hyderbad | SEO Coaching in Hyde...Prasad Reddy
This document provides an overview of search engine optimization (SEO). It discusses what search engines and SEO are, and covers both on-page and off-page optimization techniques. On-page optimization involves factors like meta tags, headers, images, and XML sitemaps that are controlled on a website. Off-page optimization refers to activities off-site like link building, social media promotion, and article submission to increase backlinks and visibility. The goal of SEO is to improve a website's relevance in organic search results.
This document provides an overview of search engine optimization (SEO). It discusses what search engines and SEO are, and covers both on-page and off-page optimization techniques. On-page optimization involves factors like meta tags, headers, images, and site maps that can be optimized on the website itself. Off-page optimization refers to activities off the website like link building, social media promotion, and content submission to other sites. The goal of SEO is to improve a website's visibility and rankings in search engines.
How To Become a Master In Search Engine Optimization (SEO)Blessings Ngalande
In today's digital world, getting your clients or your website seen by potential customers is crucial. SEO, or Search Engine Optimization, is the art and science of making your website rank higher in search results. Mastering SEO isn't about a one-time trick, but a continuous effort to understand search engine algorithms, create valuable content, and build online authority – all to drive organic traffic and propel your business forward.
The rewards of SEO mastery are undeniable. Higher rankings translate to increased website visibility, attracting a steady stream of qualified leads who are actively searching for your products or services. This targeted traffic not only boosts brand awareness but also translates to more conversions and ultimately, revenue growth for your business.
The document discusses search engine optimization (SEO) and the challenges of getting online content found amid millions of competing websites. It covers using search engines effectively as signposts rather than just advertising, and the need to connect with audiences in meaningful ways. Technical topics include submitting sites to Google, using XML sitemaps and robots.txt files, and following Google's guidelines for site design, content, and technical implementation.
Session 2/8. Conventional SEO overview. The Strategic Content Alliance, JISC sponsored workshops on Maximising Online Resource Effectiveness, held on different occasions throughout 2010 and delivered by Netskills.
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
Hire PrestaShop Developers from eGrove for all kind of PrestaShop Development Services, Migration, Customization, Integration, Themes and Modules Development
The document discusses search engine optimization (SEO) and how search engines work. It explains that search engines index websites by crawling them and storing the content in a database. When users search, the search engine compares keywords to its index and ranks pages based on relevancy. The document outlines various on-site and off-site SEO techniques including optimizing titles, meta tags, headings, links, and content. It also discusses the importance of keywords, directory submissions, social media, and link building for off-site optimization.
Natural link building involves other websites linking to your content without being asked. It is important for search engine optimization because search engines see these types of links as endorsements, helping to increase your site's authority and rankings. To get natural links, you should provide high quality, shareable content like articles, videos, products or services that others find valuable enough to link to without a request. Over time, accumulating these organic links from relevant sites can help position your website as a trusted source in your industry or niche.
Regalix conducted an SEO audit of the client's website at www.client.com. The audit included crawling the site, checking for canonical and technical issues, analyzing on-site elements like titles and keywords, and benchmarking against competitors. Regalix identified top keywords, analyzed traffic and search rankings, and made recommendations to improve various on-site and off-site SEO factors. Regalix is an expert in SEO and other digital marketing services with global delivery centers.
How to Handle the Separate Discount Account on Invoice in Odoo 17Celine George
In Odoo, separate discount account can be set up to accurately track and manage discounts applied on various transaction and ensure precise financial reporting and analysis
How to Store Data on the Odoo 17 WebsiteCeline George
Here we are going to discuss how to store data in Odoo 17 Website.
It includes defining a model with few fields in it. Add demo data into the model using data directory. Also using a controller, pass the values into the template while rendering it and display the values in the website.
AI Risk Management: ISO/IEC 42001, the EU AI Act, and ISO/IEC 23894PECB
As artificial intelligence continues to evolve, understanding the complexities and regulations regarding AI risk management is more crucial than ever.
Amongst others, the webinar covers:
• ISO/IEC 42001 standard, which provides guidelines for establishing, implementing, maintaining, and continually improving AI management systems within organizations
• insights into the European Union's landmark legislative proposal aimed at regulating AI
• framework and methodologies prescribed by ISO/IEC 23894 for identifying, assessing, and mitigating risks associated with AI systems
Presenters:
Miriama Podskubova - Attorney at Law
Miriama is a seasoned lawyer with over a decade of experience. She specializes in commercial law, focusing on transactions, venture capital investments, IT, digital law, and cybersecurity, areas she was drawn to through her legal practice. Alongside preparing contract and project documentation, she ensures the correct interpretation and application of European legal regulations in these fields. Beyond client projects, she frequently speaks at conferences on cybersecurity, online privacy protection, and the increasingly pertinent topic of AI regulation. As a registered advocate of Slovak bar, certified data privacy professional in the European Union (CIPP/e) and a member of the international association ELA, she helps both tech-focused startups and entrepreneurs, as well as international chains, to properly set up their business operations.
Callum Wright - Founder and Lead Consultant Founder and Lead Consultant
Callum Wright is a seasoned cybersecurity, privacy and AI governance expert. With over a decade of experience, he has dedicated his career to protecting digital assets, ensuring data privacy, and establishing ethical AI governance frameworks. His diverse background includes significant roles in security architecture, AI governance, risk consulting, and privacy management across various industries, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: June 26, 2024
Tags: ISO/IEC 42001, Artificial Intelligence, EU AI Act, ISO/IEC 23894
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Training: ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
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Delegation Inheritance in Odoo 17 and Its Use CasesCeline George
There are 3 types of inheritance in odoo Classical, Extension, and Delegation. Delegation inheritance is used to sink other models to our custom model. And there is no change in the views. This slide will discuss delegation inheritance and its use cases in odoo 17.
Split Shifts From Gantt View in the Odoo 17Celine George
Odoo allows users to split long shifts into multiple segments directly from the Gantt view.Each segment retains details of the original shift, such as employee assignment, start time, end time, and specific tasks or descriptions.
How to Install Theme in the Odoo 17 ERPCeline George
With Odoo, we can select from a wide selection of attractive themes. Many excellent ones are free to use, while some require payment. Putting an Odoo theme in the Odoo module directory on our server, downloading the theme, and then installing it is a simple process.
Is Email Marketing Really Effective In 2024?Rakesh Jalan
Slide 1
Is Email Marketing Really Effective in 2024?
Yes, Email Marketing is still a great method for direct marketing.
Slide 2
In this article we will cover:
- What is Email Marketing?
- Pros and cons of Email Marketing.
- Tools available for Email Marketing.
- Ways to make Email Marketing effective.
Slide 3
What Is Email Marketing?
Using email to contact customers is called Email Marketing. It's a quiet and effective communication method. Mastering it can significantly boost business. In digital marketing, two long-term assets are your website and your email list. Social media apps may change, but your website and email list remain constant.
Slide 4
Types of Email Marketing:
1. Welcome Emails
2. Information Emails
3. Transactional Emails
4. Newsletter Emails
5. Lead Nurturing Emails
6. Sponsorship Emails
7. Sales Letter Emails
8. Re-Engagement Emails
9. Brand Story Emails
10. Review Request Emails
Slide 5
Advantages Of Email Marketing
1. Cost-Effective: Cheaper than other methods.
2. Easy: Simple to learn and use.
3. Targeted Audience: Reach your exact audience.
4. Detailed Messages: Convey clear, detailed messages.
5. Non-Disturbing: Less intrusive than social media.
6. Non-Irritating: Customers are less likely to get annoyed.
7. Long Format: Use detailed text, photos, and videos.
8. Easy to Unsubscribe: Customers can easily opt out.
9. Easy Tracking: Track delivery, open rates, and clicks.
10. Professional: Seen as more professional; customers read carefully.
Slide 6
Disadvantages Of Email Marketing:
1. Irrelevant Emails: Costs can rise with irrelevant emails.
2. Poor Content: Boring emails can lead to disengagement.
3. Easy Unsubscribe: Customers can easily leave your list.
Slide 7
Email Marketing Tools
Choosing a good tool involves considering:
1. Deliverability: Email delivery rate.
2. Inbox Placement: Reaching inbox, not spam or promotions.
3. Ease of Use: Simplicity of use.
4. Cost: Affordability.
5. List Maintenance: Keeping the list clean.
6. Features: Regular features like Broadcast and Sequence.
7. Automation: Better with automation.
Slide 8
Top 5 Email Marketing Tools:
1. ConvertKit
2. Get Response
3. Mailchimp
4. Active Campaign
5. Aweber
Slide 9
Email Marketing Strategy
To get good results, consider:
1. Build your own list.
2. Never buy leads.
3. Respect your customers.
4. Always provide value.
5. Don’t email just to sell.
6. Write heartfelt emails.
7. Stick to a schedule.
8. Use photos and videos.
9. Segment your list.
10. Personalize emails.
11. Ensure mobile-friendliness.
12. Optimize timing.
13. Keep designs clean.
14. Remove cold leads.
Slide 10
Uses of Email Marketing:
1. Affiliate Marketing
2. Blogging
3. Customer Relationship Management (CRM)
4. Newsletter Circulation
5. Transaction Notifications
6. Information Dissemination
7. Gathering Feedback
8. Selling Courses
9. Selling Products/Services
Read Full Article:
https://digitalsamaaj.com/is-email-marketing-effective-in-2024/
Integrated Marketing Communications (IMC)- Concept, Features, Elements, Role of advertising in IMC
Advertising: Concept, Features, Evolution of Advertising, Active Participants, Benefits of advertising to Business firms and consumers.
Classification of advertising: Geographic, Media, Target audience and Functions.
(T.L.E.) Agriculture: Essentials of GardeningMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏.𝟎)-𝐅𝐢𝐧𝐚𝐥𝐬
Lesson Outcome:
-Students will understand the basics of gardening, including the importance of soil, water, and sunlight for plant growth. They will learn to identify and use essential gardening tools, plant seeds, and seedlings properly, and manage common garden pests using eco-friendly methods.
Front Desk Management in the Odoo 17 ERPCeline George
Front desk officers are responsible for taking care of guests and customers. Their work mainly involves interacting with customers and business partners, either in person or through phone calls.
How to Create Sequence Numbers in Odoo 17Celine George
Sequence numbers are mainly used to identify or differentiate each record in a module. Sequences are customizable and can be configured in a specific pattern such as suffix, prefix or a particular numbering scheme. This slide will show how to create sequence numbers in odoo 17.
2. Contents
TECHNICAL WEBSITE ANALYSIS.......................................................................................................................... 3
1. Footer Links ............................................................................................................................................ 3
2. XML Sitemap ........................................................................................................................................... 5
3. Page Not Found ...................................................................................................................................... 7
4. CSS of Top Navigation & Image Slider .................................................................................................... 8
ON PAGE ANALYSIS ............................................................................................................................................ 9
1. On-Page Content .................................................................................................................................... 9
2. Navigation............................................................................................................................................. 10
3. Breadcrumbs ........................................................................................................................................ 12
4. Images .................................................................................................................................................. 13
5. Internal Linking ..................................................................................................................................... 14
6. HTML Sitemap ...................................................................................................................................... 15
7. Pagination ............................................................................................................................................. 16
8. Social Sharing........................................................................................................................................ 18
LINK ANALYSIS .................................................................................................................................................. 19
1. External Links ........................................................................................................................................ 19
TOOLS FOR ANALYSIS ....................................................................................................................................... 20
2. Google Analytics ................................................................................................................................... 20
3. Google & Bing Webmaster Tools.......................................................................................................... 20
Website Analysis Report
3. TECHNICAL WEBSITE ANALYSIS
1. Footer Links
Best Practices:
Footer Links are usually present at the bottom of the website. They are extremely important from
an SEO perspective because they provide the crawler with more entry points to inner pages of the
website. Targeting keyword rich keywords footer links in the footer links helps improve the site
from an SEO perspective.
Observation & Impact:
We have observed that the current footer does not have links to significant pages on the site. The
following screenshot illustrates the same –
Source: http://www.progear-uk.co.uk/
Recommendations:
In the current footer, we recommend adding links to the key sections on the site. For e.g. links to
the pages of all brands can be placed in the footer. Additionally, links to the top category pages can
also be incorporated. This is beneficial from a usability perspective as users will be able to navigate
to a different section at any point of time during their visit. Furthermore, this is also recommended
from an SEO perspective as additional links in footer will ensure that the crawler has multiple entry
points to access the inner pages of the website. For instance, consider the following example of
footer section of a site –
Source: http://www.rei.com/
Website Analysis Report
4. From the above screenshot it is evident that the footer has links to all the important pages on the
site.
Furthermore, we recommend adding a no-follow attribute (rel=’nofollow’) on the W3C widgets
placed in the footer.
This will ensure that we do not pass any link value to an external website.
Website Analysis Report
5. 2. XML Sitemap
Sitemaps are essentially lists of all the pages on the website, which facilitate the search engines and
users to move through the website. The two kinds of sitemaps that are usually implemented are
XML sitemaps and HTML sitemaps. XML sitemaps are primarily meant for the search engines as a
reference and lists all URLs for a site. It allows the webmaster to include additional information
about each URL: when it was last updated, how often it changes, and how important it is in relation
to other URLs in the site. This allows search engines to crawl the site more intelligently.
Observation
XML Sitemap: Existing XML sitemap on the website has no priority or frequency defined. The
following Screenshot illustrates the same –
Recommendations
XML Sitemap: An XML should be created including additional information about each URL such as
change frequency & priority allowing search engine spiders to crawl the site more intelligently. The
‘changefreq’ attribute specifies how often the page is updated, and therefore how often crawlers
should visit the page to ensure up-to-date data. The priority of various URLs present on the XML
sitemap can be tweaked. The priorities should be tweaked according to the importance of a page
with respect to the site. The following table provides a generic guideline that can be followed while
creating an XML sitemap –
Website Analysis Report
6. Type of Page Priority Change Frequency
Home Page 1 Daily
Category Pages 0.95 Daily
Sub- Category Pages 0.9 Weekly
Final Product Pages 0.85 Monthly
The tweaking of values of attributes – ‘priority’ & ‘change frequency’ will be taken care at our end.
We will also submit the optimised XML sitemap to Google & Bing Webmaster Tools
Website Analysis Report
7. 3. Page Not Found
Best Practices:
One of the primary ways to impact your websites ranking factor is broken links. Essentially, broken
links can leech vitality from your most cherished landing pages and affects the trust that your
website has established with search engines.
Observation
It is observed that currently, URL http://www.progear-uk.co.uk/news//Under_Armour_2.html has
no page and returns error “No such category with named 'Under Armour 2.html'”. This
page is available comes under Information -> News when you click on Read More.
Recommendations
The News Page can be used for presenting fresh blogs but it returns error and has no content at the
moment, also the error “No such category with named 'Under Armour 2.html’” should be fixed as
soon as possible.
Website Analysis Report
8. 4. CSS of Top Navigation & Image Slider
Observation & Impact:
We have observed that the top image slider &left image slider on the home page is implemented
using JavaScript and CSS. However, if a user has disabled JavaScript on the browser, the user will be
able to see the navigation and images as follows.
Source: http://www.progear-uk.co.uk/
Recommendations:
It is recommended to use HTML 5 and CSS 3 to implement image sliders along with current
JavaScript.
Website Analysis Report
9. ON PAGE ANALYSIS
1. On-Page Content
Best Practices
Content is the most important on-page factor that search engines look for when evaluating the
value of a website. Websites having a lot of informative, unique content are always valued highly by
search engines. Moreover, it is also very important to add fresh content to the website periodically.
The content of a webpage should ideally include at least 3-4 instances of a keyword relevant to that
page.
Observation & Impact
Home Page Content
Currently, the home page has adequate content that is relevant to the business domain. However,
we have observed that the keyword density is relatively low.
Recommendations
More unique, keyword rich and relevant content should be placed on the Home page. This will help
improve the site from an SEO perspective.
Website Analysis Report
10. 2. Navigation
Best Practices
The Navigation should include links to the top category and sub category pages of the website. This
helps in building a stronger theme for the website and also provides additional entry points to the
search engine spiders to crawl through the website.
Observation & Impact
The top navigation does not include sub-category and product level pages under the respective
category or section. The following screenshot illustrates the same –
Source: http://www.progear-uk.co.uk/Canterbury
Recommendations
To improve user behavior and crawling we can add links to the sub – category pages by including a
‘Secondary Navigation’ on the website by providing a mouse hover or drop down to main
categories.
Please find below the screen shot illustrating the same –
Website Analysis Report
11. Sub Categories / Secondary
Main Navigation
Category
Source: http://www.skins.net/index.aspx
This will help us build a stronger theme on the website. Furthermore, such an implementation will
ensure that the inner pages are easily accessible from home page. This will also provide additional
entry points to the search engine spiders to crawl through the website.
Website Analysis Report
12. 3. Breadcrumbs
Best Practices
Breadcrumbs or a breadcrumb trail is a navigation aid used in user interfaces. It gives users a way
to keep track of their locations within programs or documents. Breadcrumbs provide a trail for the
user to follow back to the starting or entry point. In terms of an SEO perspective, the breadcrumbs
give the spiders more entry points in the site.
Observation & Impact
Breadcrumbs are not present on the site. The following screenshot illustrates the same –
Source: http://www.progear-uk.co.uk/Women_All_Products
Recommendations
Breadcrumbs should be added to the site. The anchor text used in the bread crumb navigation
should be modified so as to include the most relevant keyword for a page to link to the particular
page. This will provide information about the complete trail and the landing page of the website
that the user is on. Also, it will provide the crawlers more number of entry points to crawl through
the website.
For Example – Progear Sports Apparel – Home > Women All Products > Canterbury_Cold_Gloves
Website Analysis Report
13. 4. Images
Best Practices
Images are very important if the website is a shopping cart, it because sometimes you images
speak more than your text or content on product page. Images are crawled and positioned in
search engine optimisation by their presence and by the ALT attribute text.
Observation & Impact
Image not present in most of the product pages of the website. The following screenshot illustrates
the same –
Image is
missing on
this page
Source: http://www.progear-uk.co.uk/Men_All_Products/Armour_Fleece_FZ_Hoody
Recommendations
Missing images on the product pages of website should be fixed, this may be an error due to some
CSS linked to Image files.
Website Analysis Report
14. 5. Internal Linking
Best Practices
Content based internal links, linking to other pages of a website is extremely important from an
SEO perspective. Internal links help increase the number of entry points to a site for a crawler.
Internal links are also extremely important to create relevant themes around a site.
Observation & Impact
Some content pages like Home Page and Why Choose Us contains link in a URL. The following
screenshot illustrates the same –
Source: http://www.progear-uk.co.uk/
Recommendation
Instead of using direct URL (HTTP://WWW.PROGEAR-UK.CO.UK/SPECIAL_OFFERS) it can be used
as some text that is linked to the target page using tag “<A HREF></A>”. Also in place of email
address of Sales (SALES@PROGEAR-UK.CO.UK), Contact Us text can be used to link Contact Us
Page for Sales Contact.
Website Analysis Report
15. 6. HTML Sitemap
Best Practices
Sitemaps are essentially lists of all the pages on the website, which facilitate the search engines and
users to move through the website. The two kinds of sitemaps that are usually implemented are
XML sitemaps and HTML sitemaps. An HTML site map is visible to the user and is also useful from
point of view of navigation.
Observation & Impact
Some Pages mentioned in Sitemap has no data or return 505 errors.
HTML Sitemap: The HTML sitemap is present on the site. However, the current site map contains
only links. The following screenshot illustrates the same –
Blank Page /
No Content
Internal
Server Error
Source: http://www.progear-uk.co.uk/sitemap
Recommendations
An updated HTML sitemap needs to be added on the site, wherein the top category and sub-
category pages should include a two line description of each page. This will ensure that the current
page does not only contain links, but also contains adequate content which is highly recommended
from an SEO perspective.
We have observed that ‘FEATURED PRODUCTS’ link in the Sitemap returns a blank page. Also the
page ‘LINESAVE SUPPORT LINK’ returns 505 internal server error. It is recommended that these
errors are fixed in order to avoid any issues in the future.
Website Analysis Report
16. 7. Pagination
Best Practices
Pagination is a way of organising or numbering a large amount of data within a webpage to make it
more manageable and user friendly. Although it is good from a usability perspective, it is not
completely an SEO friendly method as dividing products across multiple pages could diffuse link
value to all those pages instead of maintaining & preserving it within the first-page.
Observation & Impact
Let us consider the example of the ‘BEST SELLERS’ section. Following is a snapshot of the same
Pagination
Recommendations
When the user lands on this page - the URL is - http://www.progear-uk.co.uk/Men_All_Products.
Now, when the user clicks on option ‘2’ to go to the next page, the URL changes to
http://www.progear-uk.co.uk/Men_All_Products/?sortmethod=name&page=2
When the user goes further to the next page i.e. ‘3’, the URL changes to - http://www.progear-
uk.co.uk/Men_All_Products/?sortmethod=name&page=3.
This continues every time a user moves on to the next page.
Website Analysis Report
17. Now, this hampers the overall SEO value of the site because the link value for the appropriate page
gets distributed amongst all these URLs as opposed to getting attributed to the first-page i.e.
http://www.progear-uk.co.uk/Men_All_Products
Therefore, it is critical to resolve this issue as we may lose out on the SEO value for the main page.
Recommendations
This can be resolved by placing html tags rel='next' & rel='prev' in the following manner on the
main page - http://www.progear-uk.co.uk/Men_All_Products, the following tag should be placed in
the <head> section of the page -
<link rel="next" href="http://www.progear-
uk.co.uk/Men_All_Products/?sortmethod=name&page=2" />
The above tag indicates a search engine spider that the next page i.e. http://www.progear-
uk.co.uk/Men_All_Products/?sortmethod=name&page=2 is related to the main page and is a
continuation of the same.
Now, on the page ‘2’ i.e. http://www.progear-
uk.co.uk/Men_All_Products/?sortmethod=name&page=2, the following tag should be placed -
<link rel="prev" href="http://www.progear-uk.co.uk/Men_All_Products" />
<link rel="next" href="http://www.progear-
uk.co.uk/Men_All_Products/?sortmethod=name&page=3" />
This indicates the spider that page ‘2’ is a continuation of the previous page and it also indicates
that it is related to the next page ‘3’ i.e. http://www.progear-
uk.co.uk/Men_All_Products/?sortmethod=name&page=3
Similarly, tags should be applied to all other pages within the category, to avoid this issue.
This tells Google that all these paginated results are part of a larger set and treat these pages as
one; as far as attribution of the link value is concerned.
Pagination (e.g. 1 | 2 | 3 etc.) would make news stories more navigable (should use rel=“next” /
rel=“prev” tagging)
Website Analysis Report
18. 8. Social Sharing
Best Practices
For users, social bookmarking can be useful as a way to access a consolidated set of bookmarks
from various computers, organize large numbers of bookmarks, and share bookmarks with contacts
Observation & Impact
It has been observed that there is no social sharing widget or icon available on any section of the
website for user to share the product with their friends or contacts at Social Bookmarking or Social
networking websites.
Recommendation
Following screenshots shows how social sharing icons are present on a shopping cart and can be
implemented for sharing website on various social network platforms.
Social
Sharing
Source: http://www.jdsports.co.uk/product/nike-terry-shorts/19028/?cm_re=HomeMain-_-
Product-Row-3-_-19028
Website Analysis Report
19. LINK ANALYSIS
1. External Links
Best Practices
Link building is often mentioned as the trump card for Search Engine Optimisation. Therefore it is a
necessity rather than an option to gather more links. Links from external sources to a particular
page are like votes of trust for that page. The quality of an external link is not only determined by
the anchor text used but also by the content surrounding the anchor text. The anchor text should
ideally be the most generic, traffic-generating keyword and links should be built from relevant
sources.
Observation & Impact:
We have observed that the domain, http://www.esurv.co.uk/has 118 incoming links recognised
from 37 different domains.
Recommendations:
Considering the competitive nature of the business domain; building more quality one-way links for
the website is highly recommended. We will build such external links to the various pages on the
website through various link building activities.
Website Analysis Report
20. TOOLS FOR ANALYSIS
2. Google Analytics
Description
(Priority: High)
Description:
Google Analytics is an analytical tool provided by Google for webmasters to track traffic coming to
their websites from any source. It helps them analyse the sources & keywords that bring the most
traffic as well as keywords which generate maximum conversions. Funnels can be created to track
the user’s navigation through a website and various statistics can be derived to improve the user
experience. Installing Google Analytics is one of the basic steps of an SEO setup for a particular
website.
Observation & Impact:
Currently there is a Google Analytics account for the website. However, the tracking code used is a
traditional tracking Google Analytics code.
Recommendations:
It is recommended to setup asynchronous Google Analytics code on the website. The asynchronous
code has following benefits:
• Faster overall page load time.
• Improved collection for short visits to rich media or script-heavy pages.
• Collecting (and retaining) user clicks that occur before the tracking code loads.
The asynchronous code should be placed at the bottom of the <head> section of your webpage just
before the closing of the head tag.
3. Google & Bing Webmaster Tools
(Priority: High)
Description:
Google Webmaster and Bing Tools is another analytical tool provided by Google and Bing to
webmasters to make their websites as "Search Engine-friendly" as possible. Keyword as well as link
statistics can be obtained from this tool which helps map keywords to particular pages and also lets
webmasters know how many external links have been identified by Google, Bing and the sources of
these links. This tool also allows webmasters to submit an XML sitemap to Google, Bing which helps
the search engine spiders crawl the website systematically.
Observation & Impact:
Currently there is no Google Webmaster or Bing Tools account tag present on the website.
Recommendations:
It is recommended to setup a Google and Bing Webmaster Tools account for the website.
Website Analysis Report