The_Canvas_of_Creative_Mastery_Newsletter_June_2024

the canvas of
creative mastery
june edition

ad horizon
advertisements beyond borders

Evian's latest campaign, “Mountain of Youth,” brings the
essence of the French Alps to the Middle East, oﬀering a
refreshing take on wellness and rejuvenation. This localized
ad spot reinvigorates the brand’s ‘Live Young’ signature,
encouraging a playful and youthful mindset across all ages.
The ﬁlm follows an explorer searching the Alps for the elusive
Mountain of Youth, unaware he’s being watched by playful
‘Evianers’ who blend into the environment.
BETC creatively reinterprets the myth of the Fountain of
Youth, celebrating Evian’s heritage and its pristine French Alps
origins. Localized for Saudi Arabia and the UAE, the campaign
aligns with the region's growing interest in experiential luxury
and wellness, promoting a youthful lifestyle through the
revitalizing qualities of Evian water.
Evian
Mountain Of Youth Campaign
https://www.youtube.com/watch?v=KrOxie-40IM

Omega's latest campaign for the upcoming Olympic and
Paralympic Games in Paris is a visually stunning celebration
of the host city and athletes. As the oﬃcial timekeeper,
Omega transforms Paris into a dreamlike playground
through a series of print and TV commercials, playing with
scale and optical illusions to blend athletes with iconic city
landmarks. This creative approach highlights the athletes'
limitless potential.
The campaign features twelve Omega ambassadors from
diverse countries, sports, and abilities, embodying the
inclusive spirit of the Games. Music by French rapper SDM,
who composed the original song “Born to be a Legend,”
enhances the campaign’s theme of overcoming challenges.
Filmed in Paris with additional green screen shots in Toronto,
Shanghai, and Barcelona, the campaign captures the
essence of Omega's precision and dedication to the Games.
Omega
Olympic Games Campaign
https://www.youtube.com/watch?v=Th7lxTBg96c

Al Jazira Club marked its 50th anniversary with a nostalgic
ad film, “One of Passion,” capturing its rich heritage and
impact on UAE football. Produced by 815 Studios, the film
stitches together historical footage to narrate the club's rise
from modest beginnings to prominence.
It pays tribute to key players and moments, highlighting
figures like Husain Suhail and Ali Mabkhout, alongside newer
talents such as Abdullah Ramadan and Khalifa Al Hammadi.
The ad spot blends these nostalgic elements with modern
visuals, aiming to honor past achievements while igniting
excitement for the future. This tribute showcases a dynamic
mix of heartfelt storytelling and cinematic production,
underscoring Al Jazira's enduring legacy and its vision for
continued excellence.
Al Jazira FC
50TH Anniversary
https://vimeo.com/899017813

Bugaboo, known for revolutionizing the pushchair market at
the turn of the millennium, continues to innovate with its
latest global campaign. The campaign was developed in-
house and features a 30-second TV ad alongside three 15-
second films focused on "newborn," "home," and "city."
The central ad opens with a stylized shot of a pregnant
woman, transitioning to scenes of babies and couples using
Bugaboo products, emphasizing themes of shaping the
future and parental unity. This campaign promotes new
products like the Bugaboo Giraffe and Stardust, and aligns
with the brand's B-Corp status and goal of reaching net zero
CO2 by 2035.
The campaign's visual elements were meticulously curated to
form a cohesive vision, embodying the brand's new platform,
"Designed for the Future." The content strategy builds on
Bugaboo's visual identity, blending lifestyle film, stills, and CGI
to bring the campaign to life.
Bugaboo
Designed For The Future Campaign
https://www.youtube.com/watch?v=8U5TA87FJlE&t=1s

next wave
scouting tech & trends...

Lancel has embraced artificial intelligence to promote its new
Neo Partance luggage line. The French leather goods house
launched a campaign entirely created using Pencil Pro
technology, showcasing a virtual and dreamlike journey
through iconic locations like Paris, Tuscany, Turkey, and India.
These AI-generated visuals, produced in under six hours, are
now featured across Lancel's social networks and stores.
This innovative campaign marks Lancel's bold foray into AI-
driven advertising, developed in collaboration with the
Brandtech group. The campaign includes eight unique ads
that blend traditional elegance with cutting-edge technology,
reimagining travel through the lens of a retro-themed
baggage handler.
Lancel's commitment to innovation, stating that this AI-
generated campaign exemplifies their efforts to merge
tradition with modernity, redefining luxury and creativity.
Lancel
100% With Generative AI Campaign

Versace has partnered with Snapchat to launch its new
Mercury sneaker collection, allowing users to try on the
sneakers using augmented reality. The Versace Mercury Lens
oﬀers an interactive experience where Snapchatters can
virtually break a stone to see the sneaker in 3D and try it on.
This experience is further enhanced by a digital clothing line
for the platform's 800 million monthly active users.
Snapchat users can also unlock the sneakers and other
exclusive Versace items in the Snapchat store, with prices
ranging from 100 to 1100 tokens. This collaboration not only
promotes Versace's new sneaker line but also targets a
younger audience, capturing the attention of Snapchat's
signiﬁcant user base, which includes 90% of 13-24 year olds
and 75% of 13-34 year olds in over 25 countries.
Versace
Sneaker Collection Campaign

wisdom wellspring
lessons from the ﬁeld...

Fendi is set to introduce a cutting-edge 3D modeling tool in
select stores for ultra-personalized creations. Utilizing Epic
Games' Unreal Engine 5, customers will soon experience
hyper-realistic previews of tailor-made products, showcasing
movements, colors, and materials. This innovative tool allows
real-time interactivity, enabling customers, with the
assistance of sales teams, to modify products before ﬁnal
production.
This initiative, announced at VivaTech through LVMH's
partnership with Epic Games, aims to enhance consumer
engagement and satisfaction by involving customers in the
virtual creation process. This personalized experience is
designed to strengthen the bond between Fendi and its
hyper-luxury clientele, who appreciate bespoke services.
Fendi
3D In Stores

Careem has generated significant buzz with an image of a
sheep on its app, signaling a new service for Eid al-Adha.
Residents can now pre-order their sacrificial animals
through Careem and Noon Minutes, with delivery straight
to their doorsteps. This marks the first time Udhiya meat is
available via grocery delivery apps in the country.
The sheep image has been widely shared on social media,
WhatsApp, and traditional media, highlighting Careem's
commitment to supporting local traditions. As a
homegrown company, Careem aims to simplify important
cultural practices using its technology, ensuring a
seamless experience for customers in the UAE. This
innovative approach has captivated the community's
imagination, thanks to the efforts of Careem's Grocery
team and Creative Studio.
Careem
Eid Buzz Campaign

Instagram is developing an AI bot creation feature, allowing
users, especially creators, to generate AI versions of
themselves. This new tool aims to enable inﬂuencers to
interact with fans through direct messages and comments,
mimicking their voice for personalized responses. The
feature is still in early testing phases but shows promise in
enhancing user engagement.
Additionally, Instagram now lets users add music to
carousel posts that include video clips, previously limited to
still images. This update allows for more dynamic
multimedia posts, enhancing the platform's appeal as a hub
for music promotion. With the potential exit of TikTok from
the U.S., Instagram is positioning itself as a key player in the
social media music landscape, adding features like music
stickers and lyrics in Reels to boost user interaction.
Instagram
AI Bots & Music Features

zia zeniths
peaks of our creations...

Since 2017, We proudly documented the Al Marmoom
Heritage Festival by capturing the essence of UAE's
traditional sporting culture, blending heritage and
modernity through the Defender model, boosting
brand awareness and local engagement.
Scope of Work:
- Event Coverage:
Capturing thrilling race moments.
- Social Media Management:
Keeping the buzz alive and engaging the audience.
- Teaser Video Production:
Building excitement pre-event.
- Post-Event Highlights:
Showcasing unforgettable moments.
Stats:
5M Impressions | 2.7M Views | 109k Engagement
Land Rover
Al Marmoom Campaign
https://youtu.be/AF6EtlT7l9w

Our coverage of the Ford Bronco Showroom Activity was a
resounding success. Our team expertly documented the
vibrant event with stunning photos, engaging videos, and
interactive story posts, oﬀering an exclusive glimpse into the
highlights. The curated feed and captivating stories vividly
showcased the excitement, camaraderie, and memorable
moments of the event.
Scope of Work:
- Event Coverage:
Captured all the thrilling moments.
- Social Media Management:
Maintained engagement and buzz.
- Post-Event Highlights Video Production:
Created a highlight reel of unforgettable moments.
Al Tayer Motors
Ford Bronco Showroom Coverage
https://youtube.com/shorts/1wac6050OWI

ready to elevate your brand's creative journey?
let's craft brilliance together.
reach out to us at info@zianetwork.com
and let's ignite innovation.

The_Canvas_of_Creative_Mastery_Newsletter_June_2024

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