How to sell in a saturated market
- 1. HOW TO SELL IN A SATURATED MARKET:
THE SCIENCE OF SALES
- 2. .
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I’m an inspirational speaker
and Serial Entrepreneur ,
currently the Chief Executive
Officer of Stephen Akintayo
Consulting International and
Gtext Media and Investment
Limited, a leading firm in
Nigeria whose services span
from digital marketing, website
design, bulk sms, online
advertising, Media, e-
commerce, real estate,
Consulting and a host of other
services
Hello, My name is STEPHEN
AKINTAYO
- 17. First look at your product and determine
what it provides that competitors don’t.
Focus on the main differentiating factors
you can market to increase perceived
value to your customers.
- 19. #2. MARKET PRICING STRATEGY
A business can use a variety of pricing
strategies when selling a product or service.
The price can be set to maximize profitability
for each unit sold or from the market overall. It
can be used to defend an existing market from
new entrants, to increase market share within
a market or to enter a new market.
- 23. #3.ESTABLISHING A NEW SUBMARKET
As a business, you need to uncover unfilled needs in an already
existing market. Customers will often have needs that are not being
met in an industry, and meeting those needs can elevate your
business.
The best way is to talk to customers to understand their needs, which
others have ignored. Satisfy these needs by adding value to your
existing products. Alternatively, you can create entirely new products
to fill those gaps.
- 24. #4.STAY ON TOP OF TRENDS
Consumer demands keep changing no matter how saturated a market
is. Therefore, it is rewarding to be on the lookout for any changes that
may position you for success.
- 27. Digital marketing overview
Agenda
What is digital marketing?
How digital marketing evolved
Why are people going online?
What does digital marketing consist of?
Digital Marketing Tools6
5
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Benefits of digital marketing
- 28. What is digital marketing?
“Digital marketing” is the process of building and maintaining customer
relationships through online activities to facilitate the exchange of ideas,
products, and services that satisfy the goals of both parties.
DIGITAL MARKETING OVERVIEW
Introduction
- 30. Over traditional marketing *
Puts the consumer in control
Provides convenience
Increases satisfaction
Drives brand loyalty
Reduces the selling cycle
Reduces the cost of sales
Builds your brand
Provides targeted results
It is measurable *
Cost effective *
DIGITAL MARKETING OVERVIEW
There are many benefits of digital marketing
- 31. Key components
Website design (user experience)
Search engine optimization (SEO) *
Pay per click (PPC) *
Social media marketing (SMM) *
Email marketing
Display advertising (banner ads)
Affiliate marketing
Content marketing
Online reputation management (ORM)
DIGITAL MARKETING OVERVIEW
What does digital marketing consist of?
- 32. One way to make sure you are found on the web is with an optimized digital
marketing strategy. Most digital marketing strategies and campaigns have
following 5 objectives.
Reaching the right audience
To engage with your audience
To motivate your audience to take action
Efficient spending on your campaign
Return on investment (ROI)
Digital marketing goal
Digital marketing is about generating sales and/or capturing leads from
customers that are searching on the Internet for answers.
DIGITAL MARKETING OVERVIEW
Digital marketing objectives
- 33. Back in the day, it was all about search engine optimization – (organic search)
Build a website
Apply the art of on and off page SEO to your website, you build links, you build more links, and you build even more backlinks, focus
on the meta-tags, content, etc.
You hope it shows up in Google someday
You hope it displays on the results with the right keywords (what people are typing in when they search)
It was like fishing and hoping you will get a catch.
With SEO, PPC was born – (paid search)
Google’s Adwords (3 line ads that show up
on the right/top of search engine results)
Microsoft’s Adcenter
Yahoo’s search marketing (Overture)
Build ads around keywords and pay for
everyone that clicks the ad and visits your site
DIGITAL MARKETING OVERVIEW
How digital marketing evolved over the years
- 37. Definition:
Search engine optimization (SEO) is the process
of getting traffic from the “free,” “organic,”
“editorial” or “natural” listings on search engines.
All major search engines such as Google,
Yahoo and Bing have such results, where web
pages and other content such as videos or local
listings are shown and ranked based on what the
search engine considers most relevant to users.
Payment isn’t involved, as it is with paid search
ads.
DIGITAL MARKETING OVERVIEW
What is Search Engine Optimization (SEO)?
- 39. Your website will be found
Improve your competitive edge
Expand your customer base and target audience
Cost effective
Long term standings
Free traffic
DIGITAL MARKETING OVERVIEW
Advantages of search engine optimization (SEO)
- 40. Targeted traffic
Higher sales (ROI)
Global reach
All the results can be measured
Better conversion (sales)
Pull marketing
Increased visibility
Your own 24 hour marketing team
and shop front
- 41. Often, websites are never “indexed” by
the search engines
After sites are indexed, often they are
not indexed for specific keyword(s)
Website owners have no idea which
search terms would really be best to
drive traffic
Fresh content is very important, but hard
to keep up with
Domain age plays a role
It’s hard work and time consuming
DIGITAL MARKETING OVERVIEW
Disadvantages of search engine optimization (SEO)
- 42. Research, research, research, research, etc
Keyword research (what keywords are you going to
target?)
Build a website (e.g. stephenakintayo.com)
Make SEO friendly URL’s (stephenakintayo instead of
stephen.php?id=xyz)
Unique and relevant titles on every page
Write for users
Optimize content to include keywords (use selected
keywords once every 100 words)
Create great unique content (content is king)
Use your keywords as anchor text when linking
Use alt text + title text in links
DIGITAL MARKETING OVERVIEW
Basic search engine optimization (SEO) strategy
- 44. Pay per click (PPC) is a type of
sponsored online advertising that is used
on a wide range of websites, including
search engines, where the advertiser
only pays if a web user clicks on their ad.
Hence the title, 'pay per click'.
Advertisers place bids on keywords or
phrases that they think their target
audience would type in a search field
when they are looking for specific goods
or services.
DIGITAL MARKETING OVERVIEW
What is pay per click (PPC)?
- 45. Very fast
Get targeted visitors within hours
(sometimes minutes)
Provides a path for search engine
optimization
Can yield highly profitable results
Great testing platform and can be highly
targeted
DIGITAL MARKETING OVERVIEW
Advantages of pay per click (PPC)
- 46. Time of day
Geographic area
Keywords and phrases
Content network (Google)
Immediate feedback
No guestimation
Easy implementation
Flexible
- 47. Missing bulk of the traffic (focusing only on
selected keywords)
No guarantees
Heavy competition
Less trusted
Expensive
Complicated
Click fraud
You pay regardless to any sales
Bidding war
DIGITAL MARKETING OVERVIEW
Disadvantages of pay per click (PPC)
- 49. Research, research, research, research, etc
Keyword research (what keywords are you
going to target?)
Choose which demographic you are going to
target
Location, location, location
Make an offer they can’t refuse in your PPC
ad (SEO Copywriting)
You can go mobile
Be dynamic
DIGITAL MARKETING OVERVIEW
Basic pay per click (PPC) strategy
- 50. Utilize long tail keywords
Timing is everything
Create dedicated landing pages with CTA’s
A home page is not a landing page
Research all the keyword generators
Review your Google quality score
Has to be 7/10 to be displayed
- 52. For more information about branding within mobile apps, please contact us:
gtextsoft@gtextgroup.com
GTEXT SOFT
- 57. Calculation
ROI (return on investment) = [(Payback -
Investment)/Investment)]*100
Many tools and systems are available to
calculate your ROI and to measure the
effectiveness of your digital marketing
campaign.
DIGITAL MARKETING OVERVIEW
Digital marketing measurement
- 58. ROI tools
Google analytics
Google webmasters tools
Basic google search
Google adwords
Social media monitoring tools
Sentiment analysis tools
- 63. ∗Social media is a
form of media
designed for
information to be
disseminated through
social interaction,
created using highly
accessible and
scalable publishing
techniques.
What is Social Media?
- 81. 1. Build Brand Awareness
Unless you already have a
recognizable brand like Nike or
Apple, your brand needs to
develop social media magnetism
before you can look to make any
money.
How to Monetize your social media
- 91. ∗ Great photos that help your audience better
understand and envision what you do
∗ Video content so potential clients can get to
know you
∗ Helpful content on your site that answers
questions
∗ Social proof on and off your site
∗ Credibility indicators on your site
- 96. FACEBOOK
• more than 1.59 billion users
• Comprises of the largest blend of demographics of any social
platform.
• provides an extraordinary medium for your business to
connect with your prospective customers all around the
world.
• from an advertising perspective, it’s the easiest to manage
and allows for the best possible targeting.
• Facebook Ads are used to match current buyers with over
two million similar prospects who possess similar
characteristics.
- 98. ∗ Twitter’s value lies in its ability for your posts to go viral:
∗ the more people share your posts and “retweet” your
content, the more followers you will attain.
∗ Hashtags make a big difference in building momentum
for your posts, so pay attention to what is trending
today and include relevant hashtags.
∗ retweet people who have many followers to increase the
likelihood of them following you back.
TWITTER
- 99. LINKEDIN
• social media network for you to focus on if you
are working in a B2B field.
• Connecting with business professionals in any
industry is easiest with LinkedIn
• LinkedIn prioritizes relationship building more
than any other.
• Don’t lead with a sales pitch; start by building a
connection.
• Has one of the best features for businesses are
LinkedIn Groups.
- 101. ∗ popular photo-sharing platform used for events, tradeshows
∗ you could offer incentive for event attendees to post photos
to Instagram using the event hashtag
∗ Also offer a free giveaway or raffle for those who participate.
INSTAGRAM
- 102. YOUTUBE
• Aside from being the second largest search
engine,
• YouTube is owned by Google.
• when it comes to search engine optimization,
videos are more likely to appear in search results
than other websites.
- 103. With approximately 8.3 million
followers, Khloe Kardashian
charges at least $13,000 for each
tweet that endorses a product.
the Kardashians have a clothing
line and online clothing store
which they promote on their
Facebook, Twitter, and
Instagram accounts.
Successful people in the Social Media business
- 104. This businessman has
achieved a lot from Twitter.
Having 10.3 million followers,
he has used twitter to
promote different products
from clothing to water and
much more together with
other social media platforms
where he is engaged in.
- 105. Having 43.6 million followers on Instagram and 14.7 on twitter,
not including Facebook, Kendall Jenner uses her accounts for
promotional purposes making incredible cash weekly.
- 116. W h a t i s t h e
PURPOSE
Of THI S ema i l ?
- 136. R I G H T
FR EQUENCY
- 142. GI ivebefore you take
Sharevaluableinformationfirst toProve
Yourvalueto yourrecipients
- 144. Wat ch Your Met rics
TheyarethewindowintoyourRecipient’sinbox
- 148. In its broadest sense, every email sent to a potential or
current customer could be considered email marketing.
It usually involves using email to send advertisements,
request business, or solicit sales or donations, and is
meant to build loyalty, trust, or brand awareness.
- 156. CALL COACHING
• For $250, you could have a one-on-one phone
conversation with Mr. Stephen Akintayo.
• PAYMENT DETAILS
DOLLAR PAYMENT (PayPal):
gocpaypal@gmail.com
NAIRA PAYMENT (Pay Stack) for N100,000:
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- 157. TRANSFER DETAILS
Bank of America
Account Name: Stephen Akintayo
Account Number: 446034742516
Account Email: stephenakintayo@gmail.com
Guaranteed Trust Bank
Account Name: Stephen Akintayo Company
Account Number: 0241217523
Account Email: stephenakintayo@gmail.com
- 158. AFTER TRANSFER
Please email stella@stephenakintayo.com with
evidence of payment and what you paid for. To get
access to the videos and the coaching platforms.
WhatsApp: +2348188111999
- 159. THANK YOU
WEBSITE : WWW.STEPHENAKINTAYO.COM
EMAIL : INFO@STEPHENAKINTAYO.COM
MOBILE : 08188111999
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