Over the past year, I've talked with companies of all types – retail, media, travel, software, and more – and all sizes – from SMBs to huge enterprises. I was inspired to see how different organizations approach creating a robust performance culture. The one thing they all have in common is agreeing that performance culture is the single greatest success variable. Having a strong culture of performance can help: • Prevent regression • Reduce gatekeeping • Increase investment from the business In this talk at the performance.now() conference in Amsterdam, I shared tips and best practices gleaned from scores of conversations with people and companies who are leading the way down the path to performance.