Testing is at the core of digital optimization. The document discusses how testing works to optimize websites and achieve objectives. It explains that testing involves establishing hypotheses, designing experiments to test the hypotheses by exposing visitors to different versions or options, and analyzing results to determine winners and losers. Traffic is then redistributed to focus on the best-performing options identified through testing.
This document provides a summary of the Malayalam document "ssee ̄p JZvÀ". It discusses how this was one of the first revelations received by the Prophet Muhammad. The summary describes that the revelation comforted and strengthened the Prophet during a difficult time. It also provided guidance about performing salat prayers and relying on God during hardships.
This document provides translations for the names of various fruits in different languages. It lists the names of fruits in Catalan, Spanish, Arabic, Hindi, Punjabi, Romanian, Urdu, and Chinese. For each fruit, it shows the word or character for that fruit in each of the languages.
The document is a series of unlabeled Arabic text segments. It includes various phrases written in Arabic script discussing different topics including people, places, actions and states.
The document summarizes the key features and effectiveness of N95 respirator masks. It states that N95 masks filter out at least 95% of airborne particles when properly fitted. The masks are effective against COVID-19 transmission when worn correctly and consistently in high-risk situations. Research shows N95 masks provide better protection than regular masks or cloth face coverings.
گزارش توسعهدهندگان بازار در فصل پاییز ۱۳۹۷Bazaar Insight
The document discusses various topics related to APIs and software development including describing APIs, accessing APIs, developing applications using APIs, and testing APIs. It provides code snippets and examples to illustrate these concepts over multiple paragraphs.
The document discusses Alzheimer's disease and outlines several key points about the condition, including its causes, symptoms, effects on individuals, and available resources for information. It notes that Alzheimer's is a progressive brain disorder causing memory loss and cognitive decline and can lead to issues with performing daily activities. Contact information is provided for a local health department that provides more details about Alzheimer's.
Lights of the contemporary linguistic studiesnumannn
The document discusses several topics related to education including a class schedule, assignments, and exams. It lists the names of assignments and exams and provides some details about course content and expectations. Key terms mentioned include education, assignments, exams, and schedule.
The document discusses principles of strategy and warfare from an ancient Chinese military treatise. It provides advice on laying plans, waging war, varying tactics, evaluating terrain, and other strategic considerations for achieving victory in battle. The summary emphasizes assessing strengths and weaknesses, adapting to changing circumstances, and gaining advantages through strategic planning and tactical maneuvering.
هشام حسين - ملتقى سيدات الأعمال الثقافي الثالثRiyadhBWF
محاضرة: (أفكار ابتكاريه للنهوض بالقدرة التنافسية).
د. هشام حسين رئيس مجلس الإدارة والعضو المنتدب لشركة الاستشارات التسويقية والإدارة والمستشار التسويقي للمنظمة العربية للتنمية الصناعية ـ جامعة الدول العربية والمستشار التسويقي للعديد من كبرى الشركات بمصر والوطن العربي.
د. نسرين الدوسري - ملتقى سيدات الأعمال الثقافي الثالثRiyadhBWF
ورشة عمل: (المعلوماتية ودورها في إعادة تشكيل مؤسساتنا).
د. نسرين الدوسري : المديرة والرئيسة التنفيذية لشركة الرواد في الاستشارات الإدارية و رئيسة لجنة الأعمال النسائية بالمنطقة الشرقية بغرفة التجارة والصناعة وتعمل بتدريس أنظمة التفكير في الجامعة العربية المفتوحة بالبحرين.
ملتقى سيدات الأعمال الثقافي الثالث فندق الأنتركونتننتال الرياض برعاية الغرفة التجارية القسم النسائي الرياض
The document discusses the 5S methodology, which consists of five Japanese words: seiri, seiton, seiso, seiketsu, and shitsuke. It explains each word and concept in the 5S system for organizing and standardizing the workplace. The overall goal of 5S is to establish more effective and efficient work practices through organizing the workspace.
د.نادية باعشن - ملتقى سيدات الأعمال الثالثRiyadhBWF
ورشة عمل: (تطوير الأساليب الحديثة في إدارة الأعمال بواسطة B2B و B2C)
د. نادية باعشن:مدير عام إدارة المسئولية الاجتماعية بمجموعة دلة البركة
ملتقى سيدات الأعمال الثقافي الثالث المقام إنتركونتننتال الرياض برعاية الغرفة التجارية
کانون بازاریابی و تبلیغات مات، در سال ۱۳۸۶ فعالیت خود را با ارئه خدمات محدود در حوزه بازاریابی و تبلیغات آغاز نمود. به تدریج و با تکمیل سبد خدمات خود از سال ۱۳۸۸خود را به عنوان آژانسی جامع و فول سرویس در این حوزه معرفی نمود.
آژانس مات، هر ساله با توسعه خدمات و توانایی های خود در مسیر ارتقای کیفیت خدمات، افزایش تعداد مشتریان و توسعه فعالیت های خود گام برداشته است.
پس از یک دهه خلق ارزش مستمر برای ذینفعان، مات با کسب جایگاه برتر در زمینه بازاریابی و و تبلیغات، همکاری های موفقیت آمیزی با برند های معتبر رقم زده است.
The document provides an overview and summary of the Gnash project, which aims to create a free and open-source Flash Player implementation. It discusses Gnash's support for SWF version 7 features, compatibility with Ubuntu Linux, and methods for compiling and using Gnash from source code. The architecture of Gnash is also briefly outlined, including components like the virtual machine, parser, garbage collection implementation, and how individual ActionScript actions are executed.
This document provides information about Where2.0 2009, an annual conference organized by O'Reilly Media about location and geographic technologies. Some key details:
- Where2.0 is in its 5th year and will be held in June 2009 at the Fairmont San Jose hotel.
- It focuses on topics like geospatial information, geographic information systems, and location-based services.
- The number of sponsoring companies decreased from 17 last year to 7 this year.
- 17 workshops are scheduled this year compared to 8 last year. The workshops will cover various mapping and geospatial technologies from companies like Google, OpenGeo, and Autodesk.
گزارش توسعهدهندگان بازار در فصل بهار ۱۳۹۸Bazaar Insight
در گزارش فصلی بهار ۹۸ کافهبازار به موضوعات جدیدی از جمله هزینه تبلیغات در جستوجوی بازار هم پرداخته شده است. همچنین توسعهدهندگان هر استان که پرنصبترین برنامهها را تولید کردهاند به تفکیک استانی معرفی شدهاند که فایل کاملتر آن را در اینجا میتوانید مشاهده کنید. در این گزارش همچنین میتوانید اطلاعات دستگاههای اندرویدی کاربران بازار، ساعت خرید کاربران بازار، تغییرات نصب فعال دستههای مختلف در فصل جدید و تغییرات تعداد برنامههای منتشرشده در هر دسته را مشاهده کنید.
This document provides an overview of Microsoft's client technology strategy, including new features for Windows 7 like multi-touch support and Jump Lists, improvements to Internet Explorer 8, and technologies like the Windows Ribbon interface, Federated Search, and Silverlight. It discusses the development approaches and APIs available for multi-touch applications on Windows, customizing the Windows 7 taskbar, and accelerators in IE8 to improve the browsing experience.
Global Unichip Corp. is a Taiwanese fabless semiconductor company that provides IC design, manufacturing, and testing services. It was founded in 1987 and has grown to employ over 270 people. The company specializes in SOC design and has taped out numerous chip designs at various technology nodes down to 65nm. It has a diverse customer base including foundries, IDMs, and other fabless semiconductor companies.
The document provides an introduction to Lucene, an open-source text search engine library written in Java. It discusses Lucene's history and architecture at a high level, how it parses query terms and fields, and supports modifiers and Boolean operators to connect terms. The summary also lists some common sub-projects built with Lucene like Solr.
The document outlines 40 principles of innovation that are important guidelines for developing new ideas. Some of the principles discussed include the need to segment or divide concepts, discard unnecessary ideas, ensure compatibility and flexibility, avoid asymmetry, allow for multiple potential solutions, and consider simplicity and practicality.
This document provides a biography of Frank Toney, an expert in project management. It discusses Toney's extensive experience and credentials in project management, including his role leading benchmarking forums involving over 130 large companies. The document also discusses how benchmarking, or observing and duplicating best practices of other high-performing organizations, has been an important decision-making approach throughout history, dating back to ancient Chinese and Italian thinkers. Benchmarking allows companies to immediately improve their project management capabilities.
This document provides an overview of Oracle's OLAP (Online Analytical Processing) and data warehouse solutions. It discusses the history and concepts of OLAP, how it differs from OLTP, and Oracle's implementations of ROLAP, MOLAP, and hybrid approaches. Key aspects covered include dimensional modeling with star schemas, analytic capabilities beyond basic SQL queries, and using OLAP for decision support rather than just transaction processing.
This document provides information about the Sysview Confidential DataBoard, a digital signage and interactive whiteboard product. It describes the key features and functions of the DataBoard, including its touchscreen capabilities, automatic recording and sharing of audio and visual materials, ability to display various types of media content, and remote management system. Applications of the DataBoard discussed include modern digital education, conferences, multimedia classrooms, mobile cinemas, and digital signage.
Windows 7兼容性系列课程(2):Windows 7用户权限控制 (UAC)Chui-Wen Chiu
This document provides an overview of User Account Control (UAC) in Windows 7. UAC aims to increase security by running most programs with standard user privileges by default, while allowing elevated privileges when needed. It discusses how UAC works differently for standard users versus administrators, and potential issues common and specific to each user type. The document also covers UAC implementation methods, privilege elevation prompts, UAC manifests, and other technical aspects of the feature.
This monthly trend report from Trendbird provides information on emerging global trends and industry issues from November 1st to 30th, 2008. It offers a trend analysis service that filters crowdsourced data and daily updates on trends to help businesses anticipate future opportunities. The report also references Trendbird's trend database, sector experts, and global benchmarking to deliver practical information and new business ideas to clients.
This document is a structured note pricing study focusing on target redemption notes. It discusses how target redemption notes work, including how one was priced using the Libor market model. Monte Carlo simulation was used to model interest rate dynamics. The study also discusses hedging target redemption notes and analyzes how modifying the note contract would impact its value and average maturity. The goal is to contribute insights for issuers and investors of these products.
The document discusses different metaphors used in web design and development such as interfaces, films/multimedia, buildings/spaces, systems/applications, and industrial products. It provides examples of teams, deliverables, and artifacts for each metaphor. The document was presented by Charles Chen and provides further reading on communicating design and effective prototyping.
This document discusses Windows 7 logo certification, including an overview of the certification process and requirements. It states that the certification process involves downloading and installing the Windows 7 logo certification tool, which runs automated tests and reports results. It also outlines the technical requirements and guidelines that applications must meet, such as being uninstallable, supporting 64-bit Windows systems, and following UAC standards.
The document discusses Windows compatibility features, including:
- The Windows Resource Protection (WRP) protects system files.
- The Program Compatibility Assistant (PCA) is triggered when programs fail to install or run correctly.
- Driver signing and file signature verification help ensure only trusted software runs on the system.
- The document also covers installation detection technology, user account control features, and compatibility modes.
Webken 03: Project Design for Optimaizing User ExperienceNobuya Sato
This document discusses strategies for optimizing website design. It describes large-scale website design projects as having many interrelated parts and stakeholders. The document recommends taking a holistic, collaborative approach to website redesign projects that involves reconfiguring the entire site structure and shared interfaces. It also emphasizes the importance of user experience and usability testing during the design process.
This document discusses information architecture and usability. It provides an overview of information architecture and defines it. It then discusses various roles related to information architecture like information architects, interaction designers, and user experience designers. It provides tips for conducting information architecture work, such as creating site structures and wireframes. It also discusses methods for research like card sorting and provides examples of prototyping tools.
웹 사이트 벤치마킹은 웹 기획의 기본스킬입니다. 그리고 웹 사이트 벤치마킹은 웹 기획자에게 웹 사이트의 트렌드를 읽을수 있는 눈을 키워줄 뿐만아니라 경쟁 사이트 혹은 유명 사이트의 벤치���킹을 통하여 웹의 문제점과 개선방안에 실질적인 도움을 받을 수 있습니다.
웹 사이트 벤치마킹은 웹의 콘셉이나 우수한 서비스를 발견하는 것이 전부가 아니라 사용자의 사고, 사이트 이용패턴, 이용경험까지 벤치마킹해야합니다
The document provides information on risk management for manufacturing. It discusses financial crises in the UK and US and responses from Gordon Brown, Barack Obama, and George Bush. It then covers cash flow issues for businesses and strategies for risk management, including managing accounts receivable, production and inventory, cash, and people. The author Dick Lam has experience in management accounting and is a member of accounting organizations in Hong Kong and the UK.
웹 사이트 벤치마킹은 웹 기획의 기본스킬입니다. 그리고 웹 사이트 벤치마킹은 웹 기획자에게 웹 사이트의 트렌드를 읽을수 있는 눈을 키워줄 뿐만아니라 경쟁 사이트 혹은 유명 사이트의 벤치마킹을 통하여 웹의 문제점과 개선방안에 실질적인 도움을 받을 수 있습니다.
웹 사이트 벤치마킹은 웹의 콘셉이나 우수한 서비스를 발견하는 것이 전부가 아니라 사용자의 사고, 사이트 이용패턴, 이용경험까지 벤치마킹해야합니다
웹 사이트 벤치마킹은 웹 기획의 기본스킬입니다. 그리고 웹 사이트 벤치마킹은 웹 기획자에게 웹 사이트의 트렌드를 읽을수 있는 눈을 키워줄 뿐만아니라 경쟁 사이트 혹은 유명 사이트의 벤치마킹을 통하여 웹의 문제점과 개선방안에 실질적인 도움을 받을 수 있습니다.
웹 사이트 벤치마킹은 웹의 콘셉이나 우수한 서비스를 발견하는 것이 전부가 아니라 사용자의 사고, 사이트 이용패턴, 이용경험까지 벤치마킹해야합니다
UGC allows users to generate and share content such as text, images, and videos by placing it on online platforms for others to view. Examples of UGC include blogs, wikis, video and photo sharing sites, podcasts, microblogging, and social networks. Research estimates that by 2010, the number of times UGC content is downloaded will exceed 650 billion times, generating $8.5 billion in revenue for UGC-based businesses. Common categories of UGC include blogs, wikis, video and photo sharing sites, podcasts, microblogging, social networks, news sites, functional tools, and educational content.
Similar to Testing at the core of digital optimization (20)
Sustainability requires ingenuity and stewardship. Did you know Pigging Solutions pigging systems help you achieve your sustainable manufacturing goals AND provide rapid return on investment.
How? Our systems recover over 99% of product in transfer piping. Recovering trapped product from transfer lines that would otherwise become flush-waste, means you can increase batch yields and eliminate flush waste. From raw materials to finished product, if you can pump it, we can pig it.
RPA In Healthcare Benefits, Use Case, Trend And Challenges 2024.pptxSynapseIndia
Your comprehensive guide to RPA in healthcare for 2024. Explore the benefits, use cases, and emerging trends of robotic process automation. Understand the challenges and prepare for the future of healthcare automation
Mitigating the Impact of State Management in Cloud Stream Processing SystemsScyllaDB
Stream processing is a crucial component of modern data infrastructure, but constructing an efficient and scalable stream processing system can be challenging. Decoupling compute and storage architecture has emerged as an effective solution to these challenges, but it can introduce high latency issues, especially when dealing with complex continuous queries that necessitate managing extra-large internal states.
In this talk, we focus on addressing the high latency issues associated with S3 storage in stream processing systems that employ a decoupled compute and storage architecture. We delve into the root causes of latency in this context and explore various techniques to minimize the impact of S3 latency on stream processing performance. Our proposed approach is to implement a tiered storage mechanism that leverages a blend of high-performance and low-cost storage tiers to reduce data movement between the compute and storage layers while maintaining efficient processing.
Throughout the talk, we will present experimental results that demonstrate the effectiveness of our approach in mitigating the impact of S3 latency on stream processing. By the end of the talk, attendees will have gained insights into how to optimize their stream processing systems for reduced latency and improved cost-efficiency.
Quality Patents: Patents That Stand the Test of TimeAurora Consulting
Is your patent a vanity piece of paper for your office wall? Or is it a reliable, defendable, assertable, property right? The difference is often quality.
Is your patent simply a transactional cost and a large pile of legal bills for your startup? Or is it a leverageable asset worthy of attracting precious investment dollars, worth its cost in multiples of valuation? The difference is often quality.
Is your patent application only good enough to get through the examination process? Or has it been crafted to stand the tests of time and varied audiences if you later need to assert that document against an infringer, find yourself litigating with it in an Article 3 Court at the hands of a judge and jury, God forbid, end up having to defend its validity at the PTAB, or even needing to use it to block pirated imports at the International Trade Commission? The difference is often quality.
Quality will be our focus for a good chunk of the remainder of this season. What goes into a quality patent, and where possible, how do you get it without breaking the bank?
** Episode Overview **
In this first episode of our quality series, Kristen Hansen and the panel discuss:
⦿ What do we mean when we say patent quality?
⦿ Why is patent quality important?
⦿ How to balance quality and budget
⦿ The importance of searching, continuations, and draftsperson domain expertise
⦿ Very practical tips, tricks, examples, and Kristen’s Musts for drafting quality applications
https://www.aurorapatents.com/patently-strategic-podcast.html
The Rise of Supernetwork Data Intensive ComputingLarry Smarr
Invited Remote Lecture to SC21
The International Conference for High Performance Computing, Networking, Storage, and Analysis
St. Louis, Missouri
November 18, 2021
Scaling Connections in PostgreSQL Postgres Bangalore(PGBLR) Meetup-2 - MydbopsMydbops
This presentation, delivered at the Postgres Bangalore (PGBLR) Meetup-2 on June 29th, 2024, dives deep into connection pooling for PostgreSQL databases. Aakash M, a PostgreSQL Tech Lead at Mydbops, explores the challenges of managing numerous connections and explains how connection pooling optimizes performance and resource utilization.
Key Takeaways:
* Understand why connection pooling is essential for high-traffic applications
* Explore various connection poolers available for PostgreSQL, including pgbouncer
* Learn the configuration options and functionalities of pgbouncer
* Discover best practices for monitoring and troubleshooting connection pooling setups
* Gain insights into real-world use cases and considerations for production environments
This presentation is ideal for:
* Database administrators (DBAs)
* Developers working with PostgreSQL
* DevOps engineers
* Anyone interested in optimizing PostgreSQL performance
Contact info@mydbops.com for PostgreSQL Managed, Consulting and Remote DBA Services
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-InTrustArc
Six months into 2024, and it is clear the privacy ecosystem takes no days off!! Regulators continue to implement and enforce new regulations, businesses strive to meet requirements, and technology advances like AI have privacy professionals scratching their heads about managing risk.
What can we learn about the first six months of data privacy trends and events in 2024? How should this inform your privacy program management for the rest of the year?
Join TrustArc, Goodwin, and Snyk privacy experts as they discuss the changes we’ve seen in the first half of 2024 and gain insight into the concrete, actionable steps you can take to up-level your privacy program in the second half of the year.
This webinar will review:
- Key changes to privacy regulations in 2024
- Key themes in privacy and data governance in 2024
- How to maximize your privacy program in the second half of 2024
Coordinate Systems in FME 101 - Webinar SlidesSafe Software
If you’ve ever had to analyze a map or GPS data, chances are you’ve encountered and even worked with coordinate systems. As historical data continually updates through GPS, understanding coordinate systems is increasingly crucial. However, not everyone knows why they exist or how to effectively use them for data-driven insights.
During this webinar, you’ll learn exactly what coordinate systems are and how you can use FME to maintain and transform your data’s coordinate systems in an easy-to-digest way, accurately representing the geographical space that it exists within. During this webinar, you will have the chance to:
- Enhance Your Understanding: Gain a clear overview of what coordinate systems are and their value
- Learn Practical Applications: Why we need datams and projections, plus units between coordinate systems
- Maximize with FME: Understand how FME handles coordinate systems, including a brief summary of the 3 main reprojectors
- Custom Coordinate Systems: Learn how to work with FME and coordinate systems beyond what is natively supported
- Look Ahead: Gain insights into where FME is headed with coordinate systems in the future
Don’t miss the opportunity to improve the value you receive from your coordinate system data, ultimately allowing you to streamline your data analysis and maximize your time. See you there!
BT & Neo4j: Knowledge Graphs for Critical Enterprise Systems.pptx.pdfNeo4j
Presented at Gartner Data & Analytics, London Maty 2024. BT Group has used the Neo4j Graph Database to enable impressive digital transformation programs over the last 6 years. By re-imagining their operational support systems to adopt self-serve and data lead principles they have substantially reduced the number of applications and complexity of their operations. The result has been a substantial reduction in risk and costs while improving time to value, innovation, and process automation. Join this session to hear their story, the lessons they learned along the way and how their future innovation plans include the exploration of uses of EKG + Generative AI.
YOUR RELIABLE WEB DESIGN & DEVELOPMENT TEAM — FOR LASTING SUCCESS
WPRiders is a web development company specialized in WordPress and WooCommerce websites and plugins for customers around the world. The company is headquartered in Bucharest, Romania, but our team members are located all over the world. Our customers are primarily from the US and Western Europe, but we have clients from Australia, Canada and other areas as well.
Some facts about WPRiders and why we are one of the best firms around:
More than 700 five-star reviews! You can check them here.
1500 WordPress projects delivered.
We respond 80% faster than other firms! Data provided by Freshdesk.
We’ve been in business since 2015.
We are located in 7 countries and have 22 team members.
With so many projects delivered, our team knows what works and what doesn’t when it comes to WordPress and WooCommerce.
Our team members are:
- highly experienced developers (employees & contractors with 5 -10+ years of experience),
- great designers with an eye for UX/UI with 10+ years of experience
- project managers with development background who speak both tech and non-tech
- QA specialists
- Conversion Rate Optimisation - CRO experts
They are all working together to provide you with the best possible service. We are passionate about WordPress, and we love creating custom solutions that help our clients achieve their goals.
At WPRiders, we are committed to building long-term relationships with our clients. We believe in accountability, in doing the right thing, as well as in transparency and open communication. You can read more about WPRiders on the About us page.
An invited talk given by Mark Billinghurst on Research Directions for Cross Reality Interfaces. This was given on July 2nd 2024 as part of the 2024 Summer School on Cross Reality in Hagenberg, Austria (July 1st - 7th)
Best Programming Language for Civil EngineersAwais Yaseen
The integration of programming into civil engineering is transforming the industry. We can design complex infrastructure projects and analyse large datasets. Imagine revolutionizing the way we build our cities and infrastructure, all by the power of coding. Programming skills are no longer just a bonus—they’re a game changer in this era.
Technology is revolutionizing civil engineering by integrating advanced tools and techniques. Programming allows for the automation of repetitive tasks, enhancing the accuracy of designs, simulations, and analyses. With the advent of artificial intelligence and machine learning, engineers can now predict structural behaviors under various conditions, optimize material usage, and improve project planning.
Best Practices for Effectively Running dbt in Airflow.pdfTatiana Al-Chueyr
As a popular open-source library for analytics engineering, dbt is often used in combination with Airflow. Orchestrating and executing dbt models as DAGs ensures an additional layer of control over tasks, observability, and provides a reliable, scalable environment to run dbt models.
This webinar will cover a step-by-step guide to Cosmos, an open source package from Astronomer that helps you easily run your dbt Core projects as Airflow DAGs and Task Groups, all with just a few lines of code. We’ll walk through:
- Standard ways of running dbt (and when to utilize other methods)
- How Cosmos can be used to run and visualize your dbt projects in Airflow
- Common challenges and how to address them, including performance, dependency conflicts, and more
- How running dbt projects in Airflow helps with cost optimization
Webinar given on 9 July 2024
How Social Media Hackers Help You to See Your Wife's Message.pdfHackersList
In the modern digital era, social media platforms have become integral to our daily lives. These platforms, including Facebook, Instagram, WhatsApp, and Snapchat, offer countless ways to connect, share, and communicate.
10. How testing works 如何测试
Objective
目标
Feed the
winners, starve
Hypothesis
the losers
假设
优胜劣汰,适者
生存
Execute Design
experiment experiment
进行试验 设计实验
10
11. Example 案例
Tip: Think about
segmentation Motivate visitors to sign up
技巧:注意细分 Objective for a newsletter
目标
激发来访者订阅电子期刊
Remove low
The “Call to action”
performers and
Feed the
on the sign up
design new winners, starve
Hypothesis
the losers button drives
experiments 假设
优胜劣汰,适者
conversion)
based on 生存
“请点击”的订阅
dominant solution
按钮促成转换率
去除表现不好的设
计并根据好的结果
设计新的实验
Build multiple versions of
the landing page,
Drive traffic randomly
identical apart from the
to all options and Execute Design
experiment experiment
CTA
measure conversion 进行试验 设计实验
设计多种版本的登陆页,
to sign-up 随意获取
“点击处”按钮设计保持
各个版本页面的流量
统一
并衡量订阅数的转换
率
11
12. Hypothesis
假设
Voice of
customer
Focus group
surveys
集群
用户调查的声音
Usability Test Best practices
可用性测试 最佳案例
Hypothesis Competitive
Web Analytics
research
网站分析
假设 竞争性的调查
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13. Execute experiment 进行试验
Traffic
流量
25% 25%
Alternative A Alternative B
选项A 选项B
70% 10%
Random
随机
25% 25%
Alternative C Alternative D
选项C 选项D
10%
10%
Google Website
Optimizer, Omniture
Test & Target
Google 网站优化
Omuniture 测试&目标
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14. Feed the winners, starve the losers
优胜劣汰,适者生存
Name 名称 Visits来访者 Conversion Conversion
转换 Rate 转换率
Alternative A 7,000 210 3%
选项A
Alternative B 1,000 20 2%
选项B
Alternative C 1,000 50 5%
选项C
Alternative D 1,000 10 1%
选项D
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