This document discusses how in-house marketplaces can empower retailers and brands. It notes that marketplaces are winning over consumers, with 64% starting searches on marketplaces and 50% of online global retail sales coming from marketplaces. It then discusses how consolidation around assortment matters and how PFTech provides modules and enterprise software solutions to help address challenges in ecommerce, including uploading large amounts of data, enabling partners to manage product information, maximizing inventory and sales across channels, and syndicating catalogs. It envisions brand-owned marketplaces becoming more common.
Leading B2B organizations weigh in on the critical role of marketplaces and platforms in their hypergrowth and digital transformation strategy. ________________________________________________ Being a market leader means staying a step ahead of the rest. For industry giants Avnet and ABB, the future is digital. They’re owning the B2B digital transformation imperative, with innovative digital strategies that bring them closer to buyers and streamlines supply chains – all to offer the leading customer experience within their respective industries. In this on-demand B2B Executive Symposium, hear MaryAnn Miller, Chief Administrative Officer at Avnet, Nishant Nishant, VP of Digital at Avnet, and Samer Shehadeh Global eCommerce & Innovation Director for ABB Electrification, in conversation with Joe Cicman, Sr. Analyst at Forrester, and discover how their businesses are transforming to stay at the head of the pack. You’ll learn: - Why these industry giants are investing in a marketplace strategy now - How to develop a leading digital transformation strategy of your own - The secrets to effective change management in large organizations
Starting with the Top 10 trends impacting Digital Commerce market, this presentation by Dimension Data shares an understanding of the Digital Commerce landscape & opportunity, five best practices to implement digital commerce, and recommendations like Cloud Services for SAP Hybris Commerce.
This document discusses managing customer conversations in a connected world. It begins by providing background on Freshdesk, including its vision, mission, locations, customers, and products. It then discusses the importance of social support, offering strategies to move from chaos to control, reactive to proactive, and growth pains to scaling up customer support operations. Finally, it discusses the importance of moving from darkness to alignment by tracking the right metrics, maintaining a consistent voice, and shifting focus to extraordinary customer experiences across all support channels.
How retailers can develop a winning strategy to attract diginal advertising dollars_civalue_rema 1000_nielsen_facebook
This document discusses risks in retail and how to manage them. It contains the following key points: 1. Retail has become more complex with the rise of online shopping and expectations of fast delivery and easy returns, creating new risks around inventory, fraud, and fulfillment. 2. Managing risks effectively requires integrating store inventory and fulfillment into the online order process through approaches like ship-from-store, in-store pickup, and multi-node fulfillment networks. 3. Adopting modern order management systems is important to gain visibility and control over the fulfillment process and meet rising consumer expectations. Fraud management also requires balancing machine learning and human review to approve orders while minimizing losses.
Voucher code affiliates steal sales from other affiliates and 'last click wins' is an outdated and unfair reward mechanism for affiliates. Affiliate Marketing is full of these and other assumptions yet rarely has any in depth research been carried out to show whether these accepted truths are actually the case. Having trawled the Affiliate Window database, chopping, splicing and scrutinising the reams of information available, Affiliate Window presents our findings on some generally accepted affiliate marketing assumptions and asks whether it's time to revise some of these commonly held beliefs. Using actual merchant examples to illustrate how different variables can impact the performance of your programme such as what effect introducing vouchers, paid search activity and cashback sites can have on your campaign or whether rewarding all affiliates involved in a sale rather than just the last referrer is a fair and viable alternative, Affiliate Window will be offering some key considerations for merchants looking to take their programmes to the next level. Aimed at affiliate managers and merchants who are looking to understand the value of their affiliate traffic within the wider online mix AffiliateWindow will aim to provide plenty of food for thought.