This document discusses the Lean Startup methodology. It notes that the vast majority of new products and startups fail. The Lean Startup approach was developed by Eric Ries to help startups search for a scalable and profitable business model through experimentation and customer feedback. It advocates developing a minimum viable product and using the build-measure-learn process to continually pivot based on learning. The Lean Startup principles of validating learning and innovation accounting are also summarized.
This document provides steps to create a minimum viable product (MVP): 1. Build a prototype (e.g. landing page, video, basic app) to test hypotheses and ideas with minimal effort. Tools include Google Forms, Balsamiq, LaunchRock, WordPress. 2. Expose the prototype to customers and measure behaviors and data using tools like Google Analytics, Mixpanel, KissMetrics. Track metrics regularly to determine if the idea is worth pursuing. 3. Analyze customer data and behaviors to develop new hypotheses and ideas. Prioritize next steps and features using tools like Google Sheets and Trello. Determine if raising money to build the next iteration is needed.
Presentation by Eric Ries (Author/Speaker/Consultant, The Lean Startup) at the 'Lean Startup, Lean Investor' event on November 3, 2010 (Produced by 500 Startups & Nokia/Nokia Growth Partners)
This is an internal “brown bag” presentation I did at PlayHaven, introducing the fundamentals of Lean Startup methodology. Unfortunately, the Cookie Monster GIF doesn’t animate in the Slideshare presentation but you enjoy it 24/7 by clicking this link: http://gifsoup.com/view/1836944/cookie-monster.html :) Also note that you may notice a few jumps in the included audio recording - I had to remove some sensitive material. Ryan @rrhoover http://ryanhoover.me
The document discusses how to build a Minimum Viable Product (MVP). It recommends a three step process: 1) Build a prototype to test hypotheses, 2) Expose the prototype to customers and measure behaviors to collect data, and 3) Transform the behavioral data into new hypotheses and ideas for the next iteration. The goal of this iterative process is to continuously test ideas, build the product, and lower risks while maximizing learning for startups. It emphasizes that even large, successful companies continue iterating in this way.
Phil Dillard, Black Ant, @PhilD0210 The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher. Lean Startup 101 is a perfect way to kick off your week of Lean Startup! Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
We made a selection of innovation tools, to kickstart your innovation team with less than $100 a month.
The document discusses different types of minimum viable products (MVPs) that can be used to validate ideas with users without extensive coding, design, or financial risk. It provides examples of low-fidelity MVPs like interviews, paper sketches, mockups, landing pages, and concierge MVPs. It also discusses higher-fidelity options like video and crash test MVPs, noting you can get user feedback without fully building the product. The overall process of creating a vision, running experiments, creating MVPs, and incorporating feedback is summarized.
Dan Olsen, The Lean Product Playbook , @danolsen Room: C260 Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.
This document provides an excerpt from slides for a 2-3 day professional training on design thinking and innovation management. The slides cover the basics of design thinking, including its origins and nature, how it is portrayed in the media, and how it relates to strategic thinking. Design thinking is presented as a way to take an outside-in perspective focused on customer needs and experiences to drive value creation and innovation. The training is intended to help participants better understand design thinking and apply it to innovating without unrealistic expectations. The facilitator also provides strategy advisory and training on other topics beyond design thinking.
The key points: ▫️Empathy in business and how to measure it? ▫️Design thinking tools ▫️How to handle uncertainty as the project evolves? ▫️Design thinking in IT — how does it work? ▫️Tips and tricks on design thinking methodology.
I would like twenty minutes of your time in which I will present 50 (I know a lot) slides to review 12 Models related to Lean Startup so that I can then introduce the ‘Startup Business Planning Jigsaw’. The twelve models are: ► Business Model Canvas - Alexander Osterwalder ► Search v's Execution - Steve Blank & Bob Dorf ► Build-Measure-Learn - Eric Ries ►Three Stages of a Startup - Ash Maurya ► MVP and Product Market Fit ►Lean Canvas - Ash Maurya ► Customer Development - Brant Cooper and Patrick Vlaskovits ► Startup Pyramid – Sean Ellis ►Get Keep Grow – Steve Blank & Bob Dorf ► Pirate Metrics – Dave McClure ►One Metric that Matters - Croll & Yoskovitz
- Steve Blank Presentation - Nov 09 San Francisco Lean Startup Circle - Customer Development Past Present Future
This document outlines 10 steps to achieving product/market fit according to Ash Maurya: 1. Validate your problem and solution by building an MVP and getting early customer feedback. 2. Formulate an implementation strategy and focus on early adopters to define your business model. 3. Continuously measure key metrics like acquisition, activation, retention, revenue and referrals through a feedback loop with customers. 4. Identify your engine of growth whether it's paid, sticky, or viral and ignore other metrics to focus on scaling one thing at a time. The process focuses on learning through experiments rather than long-term planning.
This document discusses product discovery and defines it as determining "what to build", "why is this product needed", "who has the problem", and "what should be built". Traditional product discovery is viewed as pre-work to generate ideas, but it faces challenges in fast-paced environments where needs change. Agile focuses on how to build well but not what to build. The document advocates for modern product discovery approaches like design thinking, lean startup, and dual-track development to focus on quick, validated learning through customer development and business model innovation. Key aspects of product discovery discussed are understanding customer pain points, jobs-to-be-done, and determining what customers would pay for.
[Updated May 5, 2017] "Successful startups are all alike; every unsuccessful startup is unsuccessful in its own way." These are my personal observations on a few traits that make startups successful. You can find a video of the talk at https://www.youtube.com/watch?v=z_D9oXCK2lM and the book at http://www.hello-startup.net/.
When PMs or entrepreneurs tackle a new product venture, they need to acquire and combine skills and tools from the Development, Business and Design fields. In this session, the following topics will be introduced: - Is there really a formula for new product or startup success? - What is Design-Thinking and how it is driving innovation around the world? - Building a Toolkit: a subset of practical tools curated from the Lean Startup, Customer Development, Design-Thinking and other methods, to really help entrepreneurs to accelerate and find a scalable business model. http://productcampsf.com/proposed-session-a-design-thinking-approach-to-pm-and-startups/
Jason Evanish gave a presentation on Lean Startups and how to apply Lean principles to new ventures. He discussed that Lean Startups focus on getting customer feedback as early as possible through interviews and minimum viable products, rapidly iterating based on what is learned. Evanish recommended tools like the Lean Canvas and customer development interviews to help follow the Lean process and identify problems to solve rather than features to build. He closed by urging attendees to start applying Lean Startup techniques immediately and provided further resources on the topic.
The document discusses lean startup and design thinking practices. It notes that 9 out of 10 new products fail and 75% of startups fail. Lean startup focuses on experimentation to test hypotheses about customer problems and solutions. Key lean startup principles include validating learning through building-measuring-learning cycles and innovation accounting. Design thinking is a method for solving complex problems and creating new ideas. The document provides references for further reading on lean startup and its practices like customer development and the business model canvas.