I would like twenty minutes of your time in which I will present 50 (I know a lot) slides to review 12 Models related to Lean Startup so that I can then introduce the
‘Startup Business Planning Jigsaw’.
The twelve models are:
► Business Model Canvas - Alexander Osterwalder
► Search v's Execution - Steve Blank & Bob Dorf
► Build-Measure-Learn - Eric Ries
►Three Stages of a Startup - Ash Maurya
► MVP and Product Market Fit
►Lean Canvas - Ash Maurya
► Customer Development - Brant Cooper and Patrick Vlaskovits
► Startup Pyramid – Sean Ellis
►Get Keep Grow – Steve Blank & Bob Dorf
► Pirate Metrics – Dave McClure
►One Metric that Matters - Croll & Yoskovitz
My invited talk at SAP Startup Studio on Aug 11. The talk was part of the Inspire Us series at the startup studio and was well attended by SAP employees as well as the startups.
Lean startup, customer development, and the business model canvas
The document discusses key concepts in lean startup methodology, including building business models focused on customer development rather than business plans, developing minimum viable products to test hypotheses, and using an iterative build-measure-learn process. It provides examples of how startups should focus on building products that solve customer pains and create gains rather than features, and emphasizes conducting customer interviews to gather evidence and test hypotheses about the business model.
Zero to 100 - Part 3: Founder-led Selling - Pete Kazanjy
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major Zero to 100 is a learning program from David Skok. It is a detailed detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
The document discusses the differences between a business plan and a business model. A business plan collects untested hypotheses about a business, while a business model diagrams the flows between a company and its customers. The document explains that a business plan should contain hypotheses about key areas like market size, customers, sales, and financing, as well as plans to test and execute those hypotheses. It emphasizes that the goal of a business model is to diagram all aspects of how a business works to create profits.
Alain le Loux is an experienced startup coach and business accelerator who has helped over 200 European startups. The document discusses his experience starting and scaling companies, including his first startup in 1992 and time as CEO of Virobuster Technologies in 2008. It also provides a high-level overview of common reasons why startups fail, such as underestimating costs, overestimating markets, and difficulties with funding, customer acquisition, pricing, team composition, and internal struggles during growth.
Something important has changed in the recruiting process: the best people are almost never on the market, and you have to develop recruiting processes to find and sell passive candidates. In many cases, it will take months or years of relationship building with these candidates to find the right moment when they are open to considering a change. Closing them takes greater selling efforts than in the past due to the intense competition over the good candidates. This leads me to believe that there is now a third crucial startup skill that needs to be developed: recruiting.
This document provides an outline for a pitch deck template from Sequoia Capital. It includes 12 sections that should be covered: 1) Company Purpose, 2) Problem, 3) Solution, 4) Why Now, 5) Market Size, 6) Competition, 7) Product, 8) Business Model, 9) Team, 10) Financials, and 11) The deal. The outline describes the key information that should be presented in each section to clearly convey the company's value proposition and case for investment.
Business plans take too long to write, are seldom updated, and almost never read by others but documenting your hypotheses is key.
Lean Canvas solves this problem using a 1-page business model that takes under 20 minutes to create, will be read by more people, and lets you focus on building your business - faster.
The document summarizes Steve Blank's presentation on the startup path and customer development process. It provides an overview of Blank's background and books that influenced his work. It then outlines the four steps of the customer development process - customer discovery, validation, creation, and growth. The presentation concludes by discussing how Blank teaches entrepreneurs to test hypotheses about their business model in his Lean LaunchPad class over 8 weeks.
This presentation was used for my talk at HowToWeb 2014 in Bucharest Romania and is the updated presentation to my blog post on the subject - http://thedrawingboard.me/2013/05/03/the-product-market-fit-cycle/
This document provides guidelines for creating an effective pitch deck to present to investors. It recommends including key elements like the problem being solved, market opportunity and size, product or service description, traction metrics, business model and fundraising ask. The deck should tell a concise story about the vision, current pain being addressed, need for the solution, and team's ability to execute on a large market opportunity. Graphics, screenshots and quotes can help showcase the value proposition while keeping the presentation light and engaging for the audience.
The document discusses different types of businesses - small businesses, scalable startups, and large companies - and how they differ. It notes that small businesses serve known customers with known products, while scalable startups aim to solve unknown customer needs and unknown product features through iteration. Startups search for a business model through customer development and pivoting, while companies focus on executing a known business model through metrics, sales, product management, and planning. The document advocates for searching for a business model using customer development rather than relying on traditional business plans.
With this presentation I share my experience as a lean investor and lean startup trainer, a subject that I thoroughly believe in.
However, this approach is not a cure-all. This means that an overwhelming majority of ideas for startups or corporates will fail regardless of how you approach it. My goal is to show you how to find this out as fast as possible and with the least effort. I point out the many pitfalls when working with Lean Startup/Lean Innovation and how to avoid them.
The focus is on how to find out whether you have targeted the right customer segment and if not, how to iterate with problem & solution interviews between the Problem, Solution and the Customer Segment Fields of the Lean Canvas until you have reached the Problem/Solution Fit.
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
SIX QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING YOUR STARTUP.
Launching a Startup is an empowering and uplifting experience. But it can also be a daunting task to juggle so many tasks and solve innumerable challenges daily.
Are you ready for it? Do you know that to do?
Use the 5-level roadmap (Startup Maturity Model) to know where you are, and to plan your next steps towards the launch of your high-performing startup.
This document provides an overview of how to build a startup presented by Raomal Perera. It discusses identifying problems worth solving, defining minimum viable products, validating solutions qualitatively and quantitatively, and the importance of customer development. It emphasizes getting outside the building to test hypotheses with customers rather than relying only on internal assumptions. Business model canvases and customer archetypes are presented as tools to help organize thinking and guide customer interactions.
This document provides an overview of how to build a startup. It discusses identifying problems and opportunities, defining solutions, validating ideas with customers, and pivoting based on feedback. Key frameworks mentioned include the Lean Startup methodology, customer development process, minimum viable product, and business model canvas. The document emphasizes the importance of getting outside the building to test hypotheses with customers rather than making assumptions internally. It also notes common startup metrics and the need for fast decision making and validation through customer experiments.
The document discusses applying Lean Startup principles in a large financial services company. It describes how the company formed an innovation team to prototype new solutions to address declining market share. The team used an innovation canvas to plan testing a robo-advisor MVP. While initial tests of the robo-advisor resulted in a pivot, persevering with a data warehouse to target customers proved more successful.
This document outlines various marketing tasks and topics that can be covered over the course of a year to promote business growth. It includes recommendations to send out different types of mailers and emails on a regular basis, as well as developing marketing calendars, lead generation strategies, sales funnels, and content about topics like copywriting, referrals, sales scripts, and more. The goal is to provide businesses with ideas and resources to help achieve ongoing marketing success.
This document provides an overview of strategy and business models for a startup module. It introduces concepts like identifying customer problems, developing minimum viable products, and qualitatively and quantitatively validating solutions. It discusses frameworks like the business model canvas and value proposition canvas that can be used to organize thinking and gather customer feedback. Finally, it covers examining the business environment including trends, market forces, macroeconomic factors and industry forces that influence business models. The goal is to help students build successful startups by first discovering problems and then inventing, designing and building business models to solve them.
The document discusses the lean startup methodology pioneered by Eric Ries in 2008. It is modeled after lean manufacturing principles and aims to help startups launch products faster with less funding through a process of building minimum viable products, testing ideas quickly with customers, and incorporating feedback through iterative improvements. The lean startup approach advocates developing a product customers want initially rather than attempting to build the perfect product. It helps impose structure on the uncertain startup process through principles like the build-measure-learn feedback loop. While the lean startup methodology has been successfully adopted by many companies, some risks include oversimplifying the process or compromising on quality in the rush to launch minimally.
Motarme Customer Development Workshop for Trinity Launchbox July 2015
Motarme Customer Development workshop provided to participants of Trinity Launchbox, July 2015. Includes a definition of Customer Development, some techniques for testing and validating a new product, leading into a process for Customer Acquisition. Also quick review of Agile principles. Includes list of recommended links / books.
VicHealth Physical Activity Innovation Challenge Concept Development Workshop...
Our slides from the Concept Development Workshop with VicHealth Wed 10 September 2014. Participants, 12 teams, were finalists in the Physical Activity Innovation Challenge. They included representatives from sporting clubs and associations, health and fitness professionals, policy makers, entrepreneurs and change makers. The Concept Development Workshop was the third of a three-part workshop series to build capability in the sector to generate and implement innovative ideas to get Victorians active, and to help applicants for the VicHealth Innovation Challenge to develop their ideas to get the inactive active and reach the hard to reach. Participants were led through the development of a Business Model Canvas for their concept. Learn more about the VicHealth Innovation Challenge here: http://challenge.vichealth.vic.gov.au/
TIMELINE ON HOW TO LAUNCH AND BUILD A HIGH GROWTH STARTUP
Timeline on how to approach Startup key stages and build a high growth startup for Africans entrepreneurs. In this manifesto, I share key task and actions you need to carry out systematic.
Timeline on how to approach Startup key stages and build a high growth startup for Africans entrepreneurs. In this manifesto, I share key task and actions you need to carry out systematic.
This document provides information about building a startup and lean startup methodology. It includes:
1) An overview of the Lean Startup Dublin Meetup group which discusses topics like lean startup, agile, and crowdfunding.
2) Details of a new Lean Startup for Enterprise Meetup group focused on topics for growing enterprises.
3) An explanation of the Lean Launchpad program which helps entrepreneurs increase their chances of success.
4) A description of the importance of observing customers and associating to gain insights through unexpected connections.
Some years ago, Eric Ries, Steve Blank and others initiated The Lean Startup movement. The Lean Startup is a movement, an inspiration, a set of principles and practices that any entrepreneur initiating a startup would be well advised to follow.
Projecting myself into it, I think that if I had read Ries' book before, or even better Blank's book, I would maybe own my own company today, around AirXCell or another product, instead of being disgusted and honestly not considering it for the near future.
In addition to giving a pretty important set of principles when it comes to creating and running a startup, The Lean Startup also implies an extended set of Engineering practices, especially software engineering practices.
This document provides an overview of developing a Minimum Viable Product (MVP) using Lean methodology. It emphasizes building iteratively based on customer feedback in order to validate assumptions quickly and minimize risks and costs. An MVP should deliver the core functionality that tests the main value proposition while engaging early customers. Through rapid build-measure-learn cycles, unnecessary features can be eliminated and the most important priorities identified to efficiently guide development. This process is aimed at achieving product-market fit and monetization faster while engaging and delighting customers.
The document discusses the principles and practices of Lean Startup as it relates to product management. It defines Lean Startup as focusing on eliminating waste, iterating quickly through build-measure-learn cycles to validate learning and achieve product-market fit. Key aspects of Lean Startup discussed include capturing business model hypotheses, systematically testing plans through experiments, building minimum viable products to test with customers, and iterating based on validated learning to improve the product.
The document discusses business validation and the Lean Startup method. It advocates building a basic product/prototype to test and validate ideas with customers. The key aspects of validation are determining if anyone is interested in the product, what features customers care about, what features are missing, and what features aren't necessary. The data learned from customers is then used to constantly revise the product.
This document provides an introduction to how to build a startup. It discusses hosting Lean Startup meetups and workshops in Dublin to teach entrepreneurs about topics like Lean Startup methodology, social media, agile, fundraising, and business model innovation. It encourages entrepreneurs to focus first on identifying customer problems rather than rushing to build solutions or raise funding. The document also promotes techniques like customer development, minimum viable products, and business model canvases to help validate ideas with customers.
A presentation of the search for Product-Market Fit with the principles, practices and processes that lead to it, from the Lean-Startup and Design Thinking perspective
A collation of online information sources summarising the supports for business in Ireland arising from the COVID 19 crisis. The corona virus is having a huge impact on enterprise both large business and sole traders across all sectors. This presentation provides a quick summary as of 16th March 2020 (4 days afer school closure) of applicable supports.
Social enterprises are businesses that have a social mission at their core. They generate income through trading to provide essential services and address social and environmental issues in their communities. Any profits are reinvested back into the business or community to continue providing benefits. Examples from Ireland include companies providing educational apps and books for children, personal health records, and psychological services for youth. The document provides an overview of social enterprises and introduces a social enterprise startup programme to guide participants through establishing their own social enterprise.
The goal is to give entrepreneurs hands-on experience with customer discovery techniques like generating hypotheses about customer needs, designing experiments to test hypotheses, and analyzing customer insights.
Getting to Product Market Fit - An Overview of Customer Discovery & ValidationJason Evanish
An overview of the first two stages of Steve Blank's Four Steps to the Epiphany: Customer Discovery and Customer Validation. Includes in depth advice on the customer development interview as well.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
This document discusses different types of startups and businesses. It begins by distinguishing between small businesses, which serve known customers with known products to generate revenue under $1 million, and scalable startups, which aim to solve unknown customer problems and build large companies generating over $100 million annually.
It then describes the three types of markets that startups can enter: existing markets with known customers and products, new or emerging markets with unknown customer needs, and disruptive markets that require new technologies or business models. Depending on the market type, startups must approach customer development, sales, marketing, and business development differently.
The document emphasizes that startups are temporary organizations that search for a scalable and repeatable business
My invited talk at SAP Startup Studio on Aug 11. The talk was part of the Inspire Us series at the startup studio and was well attended by SAP employees as well as the startups.
Lean startup, customer development, and the business model canvasgistinitiative
The document discusses key concepts in lean startup methodology, including building business models focused on customer development rather than business plans, developing minimum viable products to test hypotheses, and using an iterative build-measure-learn process. It provides examples of how startups should focus on building products that solve customer pains and create gains rather than features, and emphasizes conducting customer interviews to gather evidence and test hypotheses about the business model.
Zero to 100 - Part 3: Founder-led Selling - Pete KazanjyDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major Zero to 100 is a learning program from David Skok. It is a detailed detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
The document discusses the differences between a business plan and a business model. A business plan collects untested hypotheses about a business, while a business model diagrams the flows between a company and its customers. The document explains that a business plan should contain hypotheses about key areas like market size, customers, sales, and financing, as well as plans to test and execute those hypotheses. It emphasizes that the goal of a business model is to diagram all aspects of how a business works to create profits.
Alain le Loux is an experienced startup coach and business accelerator who has helped over 200 European startups. The document discusses his experience starting and scaling companies, including his first startup in 1992 and time as CEO of Virobuster Technologies in 2008. It also provides a high-level overview of common reasons why startups fail, such as underestimating costs, overestimating markets, and difficulties with funding, customer acquisition, pricing, team composition, and internal struggles during growth.
How Startups Can Build a Recruiting MachineDavid Skok
Something important has changed in the recruiting process: the best people are almost never on the market, and you have to develop recruiting processes to find and sell passive candidates. In many cases, it will take months or years of relationship building with these candidates to find the right moment when they are open to considering a change. Closing them takes greater selling efforts than in the past due to the intense competition over the good candidates. This leads me to believe that there is now a third crucial startup skill that needs to be developed: recruiting.
This document provides an outline for a pitch deck template from Sequoia Capital. It includes 12 sections that should be covered: 1) Company Purpose, 2) Problem, 3) Solution, 4) Why Now, 5) Market Size, 6) Competition, 7) Product, 8) Business Model, 9) Team, 10) Financials, and 11) The deal. The outline describes the key information that should be presented in each section to clearly convey the company's value proposition and case for investment.
Business plans take too long to write, are seldom updated, and almost never read by others but documenting your hypotheses is key.
Lean Canvas solves this problem using a 1-page business model that takes under 20 minutes to create, will be read by more people, and lets you focus on building your business - faster.
The document summarizes Steve Blank's presentation on the startup path and customer development process. It provides an overview of Blank's background and books that influenced his work. It then outlines the four steps of the customer development process - customer discovery, validation, creation, and growth. The presentation concludes by discussing how Blank teaches entrepreneurs to test hypotheses about their business model in his Lean LaunchPad class over 8 weeks.
The Product Market Fit Cycle (Updated to v. 2.0)Carlos Espinal
This presentation was used for my talk at HowToWeb 2014 in Bucharest Romania and is the updated presentation to my blog post on the subject - http://thedrawingboard.me/2013/05/03/the-product-market-fit-cycle/
HubSpot for Startups | Sample Pitch Deck TemplateKim Walsh
This document provides guidelines for creating an effective pitch deck to present to investors. It recommends including key elements like the problem being solved, market opportunity and size, product or service description, traction metrics, business model and fundraising ask. The deck should tell a concise story about the vision, current pain being addressed, need for the solution, and team's ability to execute on a large market opportunity. Graphics, screenshots and quotes can help showcase the value proposition while keeping the presentation light and engaging for the audience.
The document discusses different types of businesses - small businesses, scalable startups, and large companies - and how they differ. It notes that small businesses serve known customers with known products, while scalable startups aim to solve unknown customer needs and unknown product features through iteration. Startups search for a business model through customer development and pivoting, while companies focus on executing a known business model through metrics, sales, product management, and planning. The document advocates for searching for a business model using customer development rather than relying on traditional business plans.
With this presentation I share my experience as a lean investor and lean startup trainer, a subject that I thoroughly believe in.
However, this approach is not a cure-all. This means that an overwhelming majority of ideas for startups or corporates will fail regardless of how you approach it. My goal is to show you how to find this out as fast as possible and with the least effort. I point out the many pitfalls when working with Lean Startup/Lean Innovation and how to avoid them.
The focus is on how to find out whether you have targeted the right customer segment and if not, how to iterate with problem & solution interviews between the Problem, Solution and the Customer Segment Fields of the Lean Canvas until you have reached the Problem/Solution Fit.
Zero to 100 - Part 7: The Role of the CEODavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
SIX QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING YOUR STARTUP.Ajay Batra
Launching a Startup is an empowering and uplifting experience. But it can also be a daunting task to juggle so many tasks and solve innumerable challenges daily.
Are you ready for it? Do you know that to do?
Use the 5-level roadmap (Startup Maturity Model) to know where you are, and to plan your next steps towards the launch of your high-performing startup.
This document provides an overview of how to build a startup presented by Raomal Perera. It discusses identifying problems worth solving, defining minimum viable products, validating solutions qualitatively and quantitatively, and the importance of customer development. It emphasizes getting outside the building to test hypotheses with customers rather than relying only on internal assumptions. Business model canvases and customer archetypes are presented as tools to help organize thinking and guide customer interactions.
This document provides an overview of how to build a startup. It discusses identifying problems and opportunities, defining solutions, validating ideas with customers, and pivoting based on feedback. Key frameworks mentioned include the Lean Startup methodology, customer development process, minimum viable product, and business model canvas. The document emphasizes the importance of getting outside the building to test hypotheses with customers rather than making assumptions internally. It also notes common startup metrics and the need for fast decision making and validation through customer experiments.
The document discusses applying Lean Startup principles in a large financial services company. It describes how the company formed an innovation team to prototype new solutions to address declining market share. The team used an innovation canvas to plan testing a robo-advisor MVP. While initial tests of the robo-advisor resulted in a pivot, persevering with a data warehouse to target customers proved more successful.
This document outlines various marketing tasks and topics that can be covered over the course of a year to promote business growth. It includes recommendations to send out different types of mailers and emails on a regular basis, as well as developing marketing calendars, lead generation strategies, sales funnels, and content about topics like copywriting, referrals, sales scripts, and more. The goal is to provide businesses with ideas and resources to help achieve ongoing marketing success.
How to build a startup new frontiers 2017Raomal Perera
This document provides an overview of strategy and business models for a startup module. It introduces concepts like identifying customer problems, developing minimum viable products, and qualitatively and quantitatively validating solutions. It discusses frameworks like the business model canvas and value proposition canvas that can be used to organize thinking and gather customer feedback. Finally, it covers examining the business environment including trends, market forces, macroeconomic factors and industry forces that influence business models. The goal is to help students build successful startups by first discovering problems and then inventing, designing and building business models to solve them.
The document discusses the lean startup methodology pioneered by Eric Ries in 2008. It is modeled after lean manufacturing principles and aims to help startups launch products faster with less funding through a process of building minimum viable products, testing ideas quickly with customers, and incorporating feedback through iterative improvements. The lean startup approach advocates developing a product customers want initially rather than attempting to build the perfect product. It helps impose structure on the uncertain startup process through principles like the build-measure-learn feedback loop. While the lean startup methodology has been successfully adopted by many companies, some risks include oversimplifying the process or compromising on quality in the rush to launch minimally.
Motarme Customer Development workshop provided to participants of Trinity Launchbox, July 2015. Includes a definition of Customer Development, some techniques for testing and validating a new product, leading into a process for Customer Acquisition. Also quick review of Agile principles. Includes list of recommended links / books.
VicHealth Physical Activity Innovation Challenge Concept Development Workshop...Doing Something Good
Our slides from the Concept Development Workshop with VicHealth Wed 10 September 2014. Participants, 12 teams, were finalists in the Physical Activity Innovation Challenge. They included representatives from sporting clubs and associations, health and fitness professionals, policy makers, entrepreneurs and change makers. The Concept Development Workshop was the third of a three-part workshop series to build capability in the sector to generate and implement innovative ideas to get Victorians active, and to help applicants for the VicHealth Innovation Challenge to develop their ideas to get the inactive active and reach the hard to reach. Participants were led through the development of a Business Model Canvas for their concept. Learn more about the VicHealth Innovation Challenge here: http://challenge.vichealth.vic.gov.au/
TIMELINE ON HOW TO LAUNCH AND BUILD A HIGH GROWTH STARTUPDresnice
Timeline on how to approach Startup key stages and build a high growth startup for Africans entrepreneurs. In this manifesto, I share key task and actions you need to carry out systematic.
Startup Development Stages and Scale Timeline Dresnice
Timeline on how to approach Startup key stages and build a high growth startup for Africans entrepreneurs. In this manifesto, I share key task and actions you need to carry out systematic.
This document provides information about building a startup and lean startup methodology. It includes:
1) An overview of the Lean Startup Dublin Meetup group which discusses topics like lean startup, agile, and crowdfunding.
2) Details of a new Lean Startup for Enterprise Meetup group focused on topics for growing enterprises.
3) An explanation of the Lean Launchpad program which helps entrepreneurs increase their chances of success.
4) A description of the importance of observing customers and associating to gain insights through unexpected connections.
Some years ago, Eric Ries, Steve Blank and others initiated The Lean Startup movement. The Lean Startup is a movement, an inspiration, a set of principles and practices that any entrepreneur initiating a startup would be well advised to follow.
Projecting myself into it, I think that if I had read Ries' book before, or even better Blank's book, I would maybe own my own company today, around AirXCell or another product, instead of being disgusted and honestly not considering it for the near future.
In addition to giving a pretty important set of principles when it comes to creating and running a startup, The Lean Startup also implies an extended set of Engineering practices, especially software engineering practices.
This document provides an overview of developing a Minimum Viable Product (MVP) using Lean methodology. It emphasizes building iteratively based on customer feedback in order to validate assumptions quickly and minimize risks and costs. An MVP should deliver the core functionality that tests the main value proposition while engaging early customers. Through rapid build-measure-learn cycles, unnecessary features can be eliminated and the most important priorities identified to efficiently guide development. This process is aimed at achieving product-market fit and monetization faster while engaging and delighting customers.
The document discusses the principles and practices of Lean Startup as it relates to product management. It defines Lean Startup as focusing on eliminating waste, iterating quickly through build-measure-learn cycles to validate learning and achieve product-market fit. Key aspects of Lean Startup discussed include capturing business model hypotheses, systematically testing plans through experiments, building minimum viable products to test with customers, and iterating based on validated learning to improve the product.
The document discusses business validation and the Lean Startup method. It advocates building a basic product/prototype to test and validate ideas with customers. The key aspects of validation are determining if anyone is interested in the product, what features customers care about, what features are missing, and what features aren't necessary. The data learned from customers is then used to constantly revise the product.
This document provides an introduction to how to build a startup. It discusses hosting Lean Startup meetups and workshops in Dublin to teach entrepreneurs about topics like Lean Startup methodology, social media, agile, fundraising, and business model innovation. It encourages entrepreneurs to focus first on identifying customer problems rather than rushing to build solutions or raise funding. The document also promotes techniques like customer development, minimum viable products, and business model canvases to help validate ideas with customers.
A presentation of the search for Product-Market Fit with the principles, practices and processes that lead to it, from the Lean-Startup and Design Thinking perspective
A collation of online information sources summarising the supports for business in Ireland arising from the COVID 19 crisis. The corona virus is having a huge impact on enterprise both large business and sole traders across all sectors. This presentation provides a quick summary as of 16th March 2020 (4 days afer school closure) of applicable supports.
What is social enterprise an irish perspectiveDonncha Hughes
Social enterprises are businesses that have a social mission at their core. They generate income through trading to provide essential services and address social and environmental issues in their communities. Any profits are reinvested back into the business or community to continue providing benefits. Examples from Ireland include companies providing educational apps and books for children, personal health records, and psychological services for youth. The document provides an overview of social enterprises and introduces a social enterprise startup programme to guide participants through establishing their own social enterprise.
Startup Marketing in a nutshell answers the fundamental question as to where a startup must start with their marketing. Every business is different and there is no silver bullet but we can learn from experience to answer why we need to do marketing and what that entails.
The why, what, how and when references Lean Startup Engines of Growth, Ash Maurya's Three Stages of a Startup and the Business Model Canvas before detailing the marketing tools, tactics and outlook required for Startup Marketing Success. Includes link to download One Page Marketing Plan.
20 slides to outline the new Entrepreneurship programme delivered on behalf of the GMIT Innovation in Business Centres (IiBC) in Galway and Castelebar by Donncha Hughes.
The Accelerate Programme is a national initiative to help businesses located in Limerick City and County that have been operating for at least 18 months. The free programme provides training sessions, mentoring, and one-on-one support from September 2011 through December 2011. It aims to help participating businesses drive their growth forward. The document outlines the programme overview, trainers and mentors involved, dates for the training sessions and one-on-ones, and contact information for those interested in registering.
This document provides guidance on creating an effective business plan. It emphasizes that a business plan should clearly explain the problem being solved, the solution or product/service offering, unique selling point, competition, target market, and marketing and financial plans. It recommends using templates or outlines to structure the business plan and including an executive summary, company details, product information, market analysis, operations, management team, growth strategy, financing needs, projections, and appendices. The goal is to present the information concisely and focus on the business model and value proposition to attract investors or clarify the vision for employees.
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Diversity in Toys is an online toy shop that brings together unique and custom toys, art supplies, accessories, inclusive toys, and many more. Our goal is to make available toys that enable children to see themselves reflected as a positive member in society, and have these available in one single location.
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My Business Pitch (Defining my Business Project)Gurjant Singh
In this Presentation me as an organic dietitian, dedicated to promoting health and wellness through organic nutrition. My business provides personalized diet plans and nutrition counseling that prioritize organic, whole foods. Leveraging my background in plant science and AI in agriculture, I offer scientifically-backed, sustainable dietary recommendations tailored to individual needs. Through my services, clients can achieve their health goals while supporting eco-friendly practices and local organic farmers. Join me in fostering a healthier lifestyle and a more sustainable future with organic nutrition.
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Art of Selling (Developing and Expanding Your Bussiness Goals)Gurjant Singh
Mastering the art of selling as an organic dietitian (specifically taking an account of this Presentation, you may consider your own defined/dreamed Bussiness goal) involves effectively communicating the benefits of organic nutrition (your own business goal) . This includes understanding clients' unique needs, offering personalized diet plans, and emphasizing the health advantages of organic foods. Building trust through transparency, showcasing success stories, and providing ongoing education about sustainable practices are key strategies. By demonstrating expertise and delivering exceptional customer service, you can inspire clients to invest in their health through your services and foster long-term relationships.
2. I would like twenty minutes of your time in
which I will present 50 (I know a lot) slides to
review 12 Models related to Lean Startup so
that I can then introduce the
‘Startup Business Planning Jigsaw’.
Donncha Hughes – Feb 2015
3. 3
Lean Startup is about getting you to
focus on the right thing, at the right
time, with the right mindset.
Lean Analytics: Use Data to Build a Better Startup Faster –
Alistair Croll & Benjamin Yoskovitz
4. Search v’s Execution – Steve Blank & Bob Dorf
Three Stages of a Startup – Ash Maurya
Lean Canvas – Ash Maurya
MVP and Product Market Fit -
Customer Development – Brant Cooper and Patrick Vlaskovits
Get Keep Grow – Steve Blank & Bob Dorf
Pirate Metrics – Dave McClure
Engines of Growth – Eric Ries
Build – Measure – Learn Cycle – Eric Ries
Startup Pyramid – Sean Ellis
Business Model Canvas – Alexander Osterwalder
10
11
1
2
3
4
5
6
7
8
9
A
G
E
N
D
A
One Metric That Matters – Croll & Yoskovitz12
5. Business Model Canvas1
72 Page Preview available
http://www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdf
The right side of
business model canvas
emphasizes value
while the left side is
predominantly cost
driven.
Financial
considerations (costs,
revenues) are on the
bottom and
value is at the centre
with connections to
partners and
customers.
6. A lot of ‘business
planning’ required by
startups.
6
7. Every element of your
Business Model must be
tested and validated.
7
8. P143 The Startup Owner’s Manual: The Step-by-Step Guide to Building a Great
Company – Steve Blank & Bob Dorf
Search v’s Execution2
8
9. Entrepreneurs now understand the
problem, namely that startups are not
simply smaller versions of large companies.
Companies execute business models where
customers, their problems, and necessary
product features are all “knowns”. In sharp
contrast, startups operate in “search
mode”, seeking a repeatable and profitable
business model.
The Startup Owner’s Manual:
The Step-by-Step Guide to Building a Great Company
– Steve Blank & Bob Dorf
9
10. A Startup?
Is a human institution designed to deliver a new
product or service under conditions of extreme
uncertainty
Eric Ries – The Lean Startup: How constant Innovation
Creates Radically Successful Businesses
10
11. If you feel like you don’t
know everything at this
stage that is ok…. And
the feeling won’t go
away!
11
12. And Don’t believe
the Myth of the
Visionary ….
The Lean Entrepreneur, how visionaries
create products, innovate with new
ventures, and disrupt market by Brant
Cooper and Patrick Vlaskovits, Foreword by
Eric Ries, illustrations by @fakegrimlock
that someone can predict the
future and then bring it to
fruition. In reality the visionary is
likely someone who is not
committed to a specific scenario,
but rather seeks change and
seizes present opportunities and
relentlessly pursues the change
13. How are
opportunities to
be grasped – what
is the rule or guide
book, is there an
optimal process to
follow?
13
15. • Startups are experiments … to discover new
sources of growth
• Somewhat easier to start these days …
BUT
• Startups consume a lot of resources
• And most startups/products still FAIL!
Ash Maurya,
Running Lean
16. most startups fail not because they don’t
manage to develop and deliver a product to
the market; they fail because they develop
and deliver a product that no customers
want or need.
Steve Gary Blank – The Four Steps to the Epiphany: Successful
Strategies for Products that Win
16
17. Build-Measure-Learn-Feedback
Loop
3
The faster your organisation iterates
through the cycle, the more quickly you
will find the right product and market.
Build-Measure-
Learn Cycle
applies to
everything you
do, from
establishing a
vision to building
product features
to developing
channels and
marketing
strategies
18. There are no facts inside
your building, so get
outside
Rule #.1 of the Customer Development Manifesto as detailed in The
Startup Owners Manual
19. Talking to Humans, Success starts with
understanding your customers GIFF
CONSTABLE with Frank Rimalovski
illustrations by Tom Fishburne and foreword
by Steve Blank
20. 3 Stages of a Lean Startup4
Problem/Solution
Fit
Product/ Market
Fit
Scale
Stage 1 Stage 2 Stage 3
How do I accelerate growth?
Ideal time to raise funding
Problem worth solving?
Running Lean: Iterate from Plan A to a Plan that
Works, Ash Maurya (The Lean Series – O’Reilly)
21. What is a Lean Startup?
• Uses fast, iterative development practices
to:
1. Validate core hypotheses (customer problem-
solution).
2. Develop the minimum viable product.
3. Achieve Product-Market fit.
4. Produce a development and marketing
roadmap for scaling.
21
22. Stage 1 – Problem/Solution Fit
• The first stage is about determining whether
you have a problem worth solving before
investing months or years of effort into
building a solution:
– Is it something customers want? (must have)
– Will they pay for it? If not, who will? (viable)
– Can it be solved? (feasible)
22
24. Minimum Viable Product
• A product with the fewest number of
features needed to achieve a specific
objective, and users are willing to “pay” in
some form of a scarce resource.
Steve Gary Blank – The Four Steps to the
Epiphany: Successful Strategies for Products
that Win
24
Concept (Slides) Design & Spec Manual
Configuration
Demo Beta
PROTOTYPE CONTINUUM
Alpha
First production run
LAUNCHIDEA
26. Product Market Fit
• When a product shows strong demand by
passionate users representing a sizable market.
“achieving Product-Market fit requires at least
40% of users saying they would be “very
disappointed” without your product.
Sean Ellis – Lean Startup Marketing : Agile Product
Development, Business Model Design, Web Analytics,
and Other Keys to Rapid Growth [Kindle Edition]
26
27. The three stages of a Startup cont.
Problem/Solution
Fit
Product/ Market
Fit
Scale
Stage 1 Stage 2 Stage 3
Focus: Validated Learning
Experiments : Pivots
Focus: Growth
Experiments :
Optimizations
27
A pivot is a change in strategy that is
grounded by learning
28. Lean Canvas …. Leanstack.com6
PROBLEM SOLUTION
KEY METRICS
UNIQUE
VALUE
PROPOSITION
COST STRUCTURE REVENUE
UNFAIR
ADVANTAGE
CHANNELS
CUSTOMER
SEGMENTS
PRODUCT MARKET
Source : p.27 Running Lean, Ash Maurya
Top 3
problems
Top 3 features
Key activities
you measure
Single clear
compelling
message that states
why you are
different and worth
paying attention
Target
Customers
Can’t be easily
copied or bought
Path to
Customers
Customer Acquisition Costs
Distribution Costs
Hosting
People etc
Revenue Model
Lifetime Value
Revenue
Gross Margin
Existing
Alternatives
Early
Adopters
BREAKEVEN
29. • What separates successful startups from
unsuccessful ones is not necessarily the
fact that successful startups begin with a
better initial plan (or Plan A) but rather
that they find a plan that works before
running out of resources.
Ash Maurya– Running Lean: Iterate from Plan A to a Plan that
Works
30. Document your Plan A Systematically test
your plan
Identify the Riskiest
Parts of Your Plan
• Document your Plan A
• Share your Plan A … identify the riskiest parts of
your plan(s)
• Systematically test the Plan
Roadmap for Running Lean
37. Race up the Pyramid
• Promise: Highlight the benefits described by
your “must have” users (those that say they
would be very disappointed without your
product).
• Economics: Implement the business model
that allows you to profitably acquire the most
users.
• Optimize: Streamline a repeatable, scalable
customer acquisition process by testing
multiple approaches and tracking to improve
the right metrics.
38. Deliver on the promise
• Extreme customer support … go beyond
expectations will drive customer loyalty and
enhance WOM.
• Brand experience over brand awareness …
obsess over every element of the customer
experience
For more see http://startup-marketing.com/milestones-to-
startup-success/
39. Get Keep Grow Model9
‘Get Keep Grow’ for Web Mobile Figure 3.10
Startup Owner’s Manual
40. Acquisition
Activation
Retention
Revenue
Referral
How do users find you?
Do users have a great
first experience?
Do users come back?
How do you make money?
Do users tell others?
Before
Product
Market Fit
Dave McClure’s AARRR Pirate Metrics
as presented by Ash Maurya
10
For more see http://www.slideshare.net/dmc500hats/startup-
metrics-for-pirates-long-version
41. • Acquisition describes the point when you turn an
unaware visitor into an interested prospect
• Activation describes when the interested
customer has her first gratifying user experience
• Retention measures ‘repeated use’ and/or
engagement with your product.
• Revenue measures the events that you get paid
• Referral is a more advanced form or a user
acquisition channel where your happy customers
refer or drive potential prospects into your
conversion funnel.
41
42. 11 Engines of Growth help identify Product
Market Fit
• The moment when a startup finally
finds a widespread set of customers
that resonate with the product
• Easy to recognise when it happens
but not so easy to know how far off a
particular company is from reaching
its Product Market Fit.
43. Three Engines of Growth
I. Sticky .. when the rate of new customer
acquisition exceeds the churn
II. Viral .. Growth happens as a consequence
of customers using the product.
III. Paid .. ROI on marketing activity.
44. What to measure?
Depends on Your Engine of Growth
I. Sticky .. rate of new customer acquisition
versus the churn.
II. Viral .. How many new customers will use
the product as a result of each new
customer who signs up.
III. Paid .. Customer acquisition costs relative
to lifetime value.
45. Success looks like …
Depends on Your Engine of Growth
I. Sticky .. Widening gap between new customers
minus churn over short periods
(day/week/month).
II. Viral .. Is viral coefficient increasing? A viral
coefficient of 0.9 is very close (every ten people
bring in around 9 e.g every person invites 3
people and in 9 of 10 cases 1 of those 3 joins)
III. Paid .. Are customer acquisition costs reducing
relative to lifetime value.
46. Your Engine of Growth Helps
Prioritise Startup priorities
I. Sticky .. Focus development efforts on
customer usability.
II. Viral .. Focus development efforts on
customer sign up and user flow
optimisation to increase conversion.
III. Paid .. Focus on getting Sales & Marketing
right.
48. One Metric That Matters
• Do you know your One Metric That Matters
.. Read chapter 6
• Beware of Vanity Metrics
Lean Analytics: Use
Data to Build a Better
Startup Faster, Alistair
Croll & Benjamin
Yoskovitz (The Lean
Series – O’Reilly)
12
49. Lean frameworks to think
about your business
• Start with the Lean Canvas, to help you map
out the components of your business model
so you can evaluate and test them.
• Engage in Customer Development
– Think about the Startup Pyramid and the Get
Keep Grow Model to identify how you will
acquire and retain customers to drive business
growth.
• Identify your Engine of Growth, Pirate Metrics
and One Metric that Matters to clarify startup
stage and agree priorities.
C
O
N
C
L
U
S
I
O
N
52. • The idea origins of the problem and solution
• Lean Canvas sketches details of the business
model
• The Promoter/ Team domain knowledge,
credibility and track record (plus advisors)
• Customer Development/ Market Validation
start testing the canvas
• MVP (Solution) start charging
• Business Model Validation 9 building blocks
• Learning market product customers strategy
• Lean Metrics measure for results and decisions
• Business Action Plan for investors (and own
team)
53. Read full article on Startup Business Planning Jigsaw
by Donncha Hughes on LinkedIn Pulse.
54. Donncha Hughes
Startup Mentor, Advisor & Trainer
• Trainer – e.g. New Frontiers in GMIT, DKIT, and LyIT/ IT Sligo
• Areas of Expertise – Marketing, Sales, Business Plans, R&D
Applications, Projections.
• Mentor – LEO Galway, Enterprise Ireland, SCCUL
• Member of EI Competitive Start Evaluation Panel
• Member InterTrade Ireland Seedcorn Business Plan Evaluation
Panel.
• Non Executive Director of an Irish Tech startup
• Former Manager of Incubation Centre
• 7.5 years with IBEC
www.startuphughes.com
www.startuphughes.com/blog