The document discusses search engine optimization for the Enterprise Carshare website. It analyzes key phrases and chooses "24 hour car rental" to optimize the "What is Enterprise Carshare?" page. Research from SEMrush and Google Trends showed this phrase has high search volume and interest. Implementing this phrase could increase monthly traffic by over 1,300 visitors through search engine rankings. The goal is to drive more visitors to the site and convert them into customers.
This talk covers the latest developments in Google Discover and provides you with actionable tips to improve your chances of being visible in this rising new vertical of search. Delivered at BrightonSEO, BristolSEO and ReadingSEO 2019.
Google continues to make algorithm changes that emphasize value-add content over simple keyword stuffing. Penguin and Panda updates have made link building difficult for small businesses. Responsive design is increasingly important as users access the web ubiquitously across various devices. SEO experts must focus on new ideas that aggregate useful data into content in order to provide value to users. Structured data standards will also continue to evolve and impact search results.
The document provides tips for writing an SEO-optimized article, including doing research on competitors, coming up with a unique title, creating an outline, writing content for humans not search engines using keywords, adding subheads, checking keyword density and grammar, optimizing images and metadata, and sharing the article on social media. The key steps outlined are to research topics, make a plan and title, write the content, edit and add links, check keywords and formatting, and share the article.
In this presentation, we review twelve areas of Google Analytics you might not be using. Topics include:
- Filters
- Real-time data
- Goals
- Annotations
- Dimensions
- Events
- Google Tag Manager
- Search Console integration
- Custom dashboards
- Scheduled reports
- Google Data Studio
- Mobile reporting
Learn what each topic is and why you might want to use them.
Craig Campbell is an SEO consultant based in Glasgow, Scotland with 16 years of experience in the industry. He offers training and consultancy services to help clients avoid mistakes he made over the years as a freelancer and agency owner. While private blog networks (PBNs) can be an effective link building technique, they require careful execution to avoid appearing spammy or violating search engine guidelines. Campbell recommends treating PBN sites like real websites by adding new original content regularly and building natural backlinks over time rather than relying on low-quality tactics.
Craig Campbell is an SEO consultant based in Glasgow, Scotland with over 16 years of experience in the SEO industry. He started his career as a freelancer and later built his own digital agency. Campbell discusses his career path and various SEO strategies, tools, and techniques. He emphasizes building private blog networks (PBNs) properly through unique content, different hosting, and avoiding interlinking to stay under the radar. Campbell also notes the importance of ranking keywords for clients and only reporting on traffic, conversions, and rankings.
Google Discover Optimisation with Google Web Stories
How to drive thousands of visits from Google Discover using Google Web Stories and other techniques that you will learn only if you watch this talk. With proven case studies and validated results.
The document provides a 17-point checklist for actionable SEO copywriting secrets that will drive more traffic to websites. It recommends using Udemy courses to make content more compelling, adding LSI keywords to please Google, and including "bucket brigades" to reduce bounce rates and increase time on page. Finally, it encourages hacking sources like Wikipedia, HARO, and Amazon to find new keyword and topic ideas.
How to Boost Organic Traffic that Converts using Featured Snippets - Himani K...
Featured Snippets - can it only help in better visibility on search engines? Or can it also help in boosting traffic that converts? I've got answers to it.
Your purpose behind preparing strategies and implementing SEO is to drive traffic and conversions to a website. But sometimes, despite good results, we face some of the below challenges:
➡️ Rankings are already improved but organic traffic is not improving
➡️ Compared to the organic traffic, the goal conversion ratio is quite less
➡️ Organic traffic is not experiencing a drastic hike
Let’s use featured snippets to resolve all of these challenges and bring the right audience to your website that converts.
Link to my content calendar template- https://bit.ly/3sBzTkj
Thank you so much for attending my talk today at Whitespark Local Search Summit 2021.
Don't forget to visit my website - missivedigital.com
And follow me on
Twitter - twitter.com/himani_Kankaria
LinkedIn - https://www.linkedin.com/in/himanikankaria/
A large portion of the web has already migrated to the Mobile First Index. However, there is still a huge portion still living in the world of desktop-first. To help those who have yet to make the transition, we recently dug into the data of nearly 500 million URLs over 1.5 billion Googlebot visits to learn from the sites that have fully made the move. In this talk from Botify’s Frank Vitovitch, find out the specific characteristics of sites who saw major improvements and learn the mistakes to avoid from those who lost traffic during their transition.
This document provides numerous tips for small businesses to improve their search engine optimization (SEO) and rankings. It suggests focusing on relevant keywords, optimizing on-page elements like titles, meta descriptions and headings, building high-quality backlinks, creating engaging content, and monitoring analytics and search engine updates. It also emphasizes the importance of patience, as SEO takes time to see results and maintaining efforts ongoing.
The document discusses strategies for optimizing a website for search engine rankings. It emphasizes the importance of user experience factors like dwell time and bounce rates in determining relevance. It recommends including engaging content like video and easy-to-read sections to improve user experience. Additionally, it highlights the need to optimize sites for mobile searches, as most searches now occur on mobile devices and Google prioritizes mobile-friendly pages in its mobile-first index. Link building is also still considered an important SEO tactic.
Seo keyword research & analysis assignment Maddy Zeller
The document discusses search engine optimization for the Enterprise Carshare website. It analyzes key phrases and chooses "24 hour car rental" to optimize the "What is Enterprise Carshare?" page. Research from SEMrush and Google Trends showed this phrase has high search volume and interest. Implementing this phrase could increase monthly traffic by over 1,300 visitors through search engine rankings. The goal is to drive more visitors to the site and convert them into customers.
Tips for optimising for Google DiscoverLucinda Wood
This talk covers the latest developments in Google Discover and provides you with actionable tips to improve your chances of being visible in this rising new vertical of search. Delivered at BrightonSEO, BristolSEO and ReadingSEO 2019.
SEO 2015 / Early 2016 Perspective & StrategyJames Allen
Google continues to make algorithm changes that emphasize value-add content over simple keyword stuffing. Penguin and Panda updates have made link building difficult for small businesses. Responsive design is increasingly important as users access the web ubiquitously across various devices. SEO experts must focus on new ideas that aggregate useful data into content in order to provide value to users. Structured data standards will also continue to evolve and impact search results.
A pound of tasty content and a pinch of seoHeadChannel
The document provides tips for writing an SEO-optimized article, including doing research on competitors, coming up with a unique title, creating an outline, writing content for humans not search engines using keywords, adding subheads, checking keyword density and grammar, optimizing images and metadata, and sharing the article on social media. The key steps outlined are to research topics, make a plan and title, write the content, edit and add links, check keywords and formatting, and share the article.
In this presentation, we review twelve areas of Google Analytics you might not be using. Topics include:
- Filters
- Real-time data
- Goals
- Annotations
- Dimensions
- Events
- Google Tag Manager
- Search Console integration
- Custom dashboards
- Scheduled reports
- Google Data Studio
- Mobile reporting
Learn what each topic is and why you might want to use them.
Craig Campbell SEO, SMXL Milan 15th November 2017Craig Campbell
Craig Campbell is an SEO consultant based in Glasgow, Scotland with 16 years of experience in the industry. He offers training and consultancy services to help clients avoid mistakes he made over the years as a freelancer and agency owner. While private blog networks (PBNs) can be an effective link building technique, they require careful execution to avoid appearing spammy or violating search engine guidelines. Campbell recommends treating PBN sites like real websites by adding new original content regularly and building natural backlinks over time rather than relying on low-quality tactics.
Craig Campbell is an SEO consultant based in Glasgow, Scotland with over 16 years of experience in the SEO industry. He started his career as a freelancer and later built his own digital agency. Campbell discusses his career path and various SEO strategies, tools, and techniques. He emphasizes building private blog networks (PBNs) properly through unique content, different hosting, and avoiding interlinking to stay under the radar. Campbell also notes the importance of ranking keywords for clients and only reporting on traffic, conversions, and rankings.
Google Discover Optimisation with Google Web StoriesFelipe Bazon
How to drive thousands of visits from Google Discover using Google Web Stories and other techniques that you will learn only if you watch this talk. With proven case studies and validated results.
The document provides a 17-point checklist for actionable SEO copywriting secrets that will drive more traffic to websites. It recommends using Udemy courses to make content more compelling, adding LSI keywords to please Google, and including "bucket brigades" to reduce bounce rates and increase time on page. Finally, it encourages hacking sources like Wikipedia, HARO, and Amazon to find new keyword and topic ideas.
How to Boost Organic Traffic that Converts using Featured Snippets - Himani K...Himani Kankaria
Featured Snippets - can it only help in better visibility on search engines? Or can it also help in boosting traffic that converts? I've got answers to it.
Your purpose behind preparing strategies and implementing SEO is to drive traffic and conversions to a website. But sometimes, despite good results, we face some of the below challenges:
➡️ Rankings are already improved but organic traffic is not improving
➡️ Compared to the organic traffic, the goal conversion ratio is quite less
➡️ Organic traffic is not experiencing a drastic hike
Let’s use featured snippets to resolve all of these challenges and bring the right audience to your website that converts.
Link to my content calendar template- https://bit.ly/3sBzTkj
Thank you so much for attending my talk today at Whitespark Local Search Summit 2021.
Don't forget to visit my website - missivedigital.com
And follow me on
Twitter - twitter.com/himani_Kankaria
LinkedIn - https://www.linkedin.com/in/himanikankaria/
A large portion of the web has already migrated to the Mobile First Index. However, there is still a huge portion still living in the world of desktop-first. To help those who have yet to make the transition, we recently dug into the data of nearly 500 million URLs over 1.5 billion Googlebot visits to learn from the sites that have fully made the move. In this talk from Botify’s Frank Vitovitch, find out the specific characteristics of sites who saw major improvements and learn the mistakes to avoid from those who lost traffic during their transition.
Paywall SEO: Digital First Print Second, From 0 to 35k subscribers in a yearDaniel Smullen
With more and more publishers adopting a paywall due to the decline in print circulation and revenue, media brands are looking to subscription models for the future of digital news and journalism.
But how do paywalls impact SEO? Learn the technical SEO best practices when it comes to integrating a paywall. Avoid the most common mistakes as they are revealed and get strategic insight into how Independent.ie went from 0 to 35k paying subscribers in a year. And think more than content when it comes to your paywall SEO strategy.
This document debunks 12 common SEO myths. It explains that while SEO has changed significantly in recent years, many marketers are still unsure what tactics are effective or outdated. Each myth is then addressed in its own section, with explanations for why the myth is false and what the reality is. Key points addressed include the importance of quality over quantity for both content and links, how user experience and intent are now major ranking factors for Google, and that techniques like keyword stuffing are no longer effective and can hurt a site.
This document provides a 10-chapter guide to search engine optimization (SEO) strategies. It covers topics like keyword research, site navigation, mobile optimization, local SEO, voice search, page speed, content, social media, technical audits, and competitor research. The guide emphasizes optimizing sites for keywords, easy navigation, responsive design, improving load times, listing on directories like Google My Business, and monitoring competitors.
This document provides a 10 chapter guide for search engine optimization (SEO) strategies. It covers topics like keyword research, site navigation, mobile optimization, local SEO, voice search optimization, page speed, content focused on search intent, use of social media, technical audits, and competitor research. The document emphasizes the importance of SEO for businesses and provides specific tactics within each chapter to help websites rank higher and drive more traffic from search engines like Google.
Below are the Techniques that you should be paying attention to increase your site's Organic Traffic as we move into 2021. They're not the only SEO tactics you'll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you'll be able to work on improving your Visibility and Traffic.
Visit On:- https://www.samaritaninfotech.com
Search engine optimization (SEO) refers to techniques that help a website rank higher in search engines. SEO has two main components: on-page optimization, which involves changes to the website itself, and off-page optimization involving external work. Keywords are important to target for SEO and can be broad, general terms or specific, targeted phrases. Internal linking structure, including page depth, number of links to a page, and link quality, is also crucial for a website's SEO performance. The title tag, keyword targeting, and link structure are important on-page elements to optimize.
This document provides an introduction and guide to search engine optimization (SEO). It is divided into three parts. Part 1 introduces key SEO concepts such as what SEO is, how search engines work, and the difference between white-hat and black-hat SEO techniques. Part 2 focuses on internal SEO factors including writing unique content, keyword research, on-page optimization of titles, meta descriptions and more. Part 3 will cover external SEO including links, authority, and link building strategies. The document provides information on SEO strategies and best practices to help websites improve their visibility and rankings in search engines.
SEO stands for search engine optimization. At its core, SEO is the process of making your site rank as high as possible on Google when someone types in “Digital Marketing”.
> There are a ton of technical SEO factors – site structure, anchor text, URL structure, and so forth.
> Metadata is the title and lines of text that show up on the search results page.
> The more high-quality, relevant links you acquire, the higher your site will likely rank for related key terms.
> User experience (UX) plays a substantial role in how well your website will rank on Google.
> Google’s move makes sense because more than 50% of traffic worldwide is generated from a mobile device.
Mumbai's Only Agency Based Digital Marketing Course
Learn SEO, Social Media, Website Development, Google Ads, Facebook,Email Marketing, PPC, Content writing and more.
35+ Modules with case studies. Fees 20,000/-.
https://www.dmla.in/
eCommerce SEO is the easiest thing to do, but in practice, it is the hardest one, there are thousands of inter-connected activities included that have to be monitored, analysed and implemented time and time again . The process and activities are more complex when it comes to eCommerce websites and let me know hows that's working from begin SEO take a look Above Document
The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. SEO (search engine optimization) is, perhaps, the fastest growing marketing tool available today and it works by putting your website at the top of search results page on Google and Bing when customers are searching for terms relevant to your business.
The Internet can work wonders: If you are looking for guidance on a home improvement project, there is a YouTube video for every conceivable “how to.” Need a last-minute recipe or want to find a unique gift item? Presto, with a few clicks results appear on your screen. Of course, it can also be frustrating. The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. In other words, don’t let potential leads get lost on their way to your website! (http://bit.ly/2ghsK8H)
The document provides an overview of search engine optimization (SEO) for beginners. It discusses what SEO is, what it is not, who uses SEO, and various SEO techniques including keyword research, choosing keywords, understanding PageRank, how important PageRank is, and how to increase a site's PageRank. The document aims to give beginners foundational knowledge about SEO best practices and strategies.
SEO Interview Questions and Answers -Adesh SaxenaDevetol
This document provides sample interview questions and answers for an SEO job interview. It discusses popular SEO interview questions regarding experience, algorithm updates, technical skills, tools used, myths, on-page vs off-page optimization, and more. Sample answers are provided to help applicants prepare for SEO-related job interviews.
Digital marketing involves using online channels and strategies to promote a company's products and services. This includes building trust, growing client base, measuring success through digital campaigns, and providing greater flexibility. Search engine optimization is important as 80-90% of consumers find websites through search engines, with the top results receiving most clicks. SEO involves optimizing on-page and off-page factors to achieve high search rankings. Key factors search engines consider include keywords, links, content quality, and mobile friendliness. Social media marketing uses platforms like Facebook and Twitter to share content and build an online community to promote a brand.
This document provides tips for increasing website traffic without relying solely on search engine optimization. It recommends diversifying traffic sources through paid advertising, social media promotion, creating engaging content in different formats, optimizing content for search engines through headlines, internal linking, and keyword targeting. Guest blogging, interviews, and speed optimizations are also suggested to increase referral traffic and conversions. The overall message is that relying only on SEO carries risks, so a multifaceted traffic generation strategy is important.
SEO (search engine optimization) involves optimizing websites to improve rankings in search engines. It is important because most search engine users click on top results. SEO improves the user experience and makes websites more trustworthy, while also helping to get ahead of competition by driving more visitors and potential customers to websites. Proper SEO requires an audit of the website, defining goals and keywords, optimizing content for users and search engines, building links from other sites, and tracking metrics to measure success.
Top 40 seo myths everyone should know aboutAhmad Idrees
The road to SEO success is very broad and complex. Ranking on first page is not heaven sent. I’ve seen a lot of never-ending debates about SEO and internet marketing from leading forum sites.
Having said that, it’s very important for us to take the advice of experts in the field. Simply because they’ve been there and they’ve done that. They can help us understand SEO and internet marketing better and lead us straight ahead.
Search engines aim to provide the most relevant results to users by considering various on-page factors like content, page speed, authority and user experience. While keyword stuffing and other manipulative tactics used to work, search engines now prioritize natural, unique content and a good user experience over optimization. Modern SEO involves both classic on-page techniques as well as new approaches like optimizing for speed, enhancing search result details, getting social shares and producing valuable content to improve ranking. The focus is on creating a seamless search and landing experience for users rather than individual optimizations.
The 18 lies our SEO peers seem to believe.
Total transparency, this is basically a reproduction of the 10 SEO Myths written by Cyrus Shepard
https://moz.com/blog/seo-myths
With another 8 of my own which I hear far too often!
Delivered by Jay Best (http://www.freshzeal.com) for our local SEO Meetup group:
http://www.meetup.com/Auckland-SEO-PPC-Affiliate-Email-Marketing-Group/
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
The document discusses trends in finance apps in 2017. Key points include:
- Finance app adoption grew significantly faster than overall app growth in many markets. Mobile is disrupting traditional banking.
- A wide range of financial services are now available through apps, including payments, banking, investing, insurance and more.
- Regulations like PSD2 in the EU will further open banking to fintech competitors, allowing third parties to access customer account data.
- In emerging markets like India and China, payment apps are helping drive cashless societies, with services like Paytm and WeChat Pay achieving high penetration rates.
[2018] Tech Trends For Journalism and Media – The Future Today InstituteFilipp Paster
Key Takeaways
2018 marks the beginning of the end of smartphones in the world's largest economies. What's coming next are conversational interfaces with zero-UIs. This will radically change the media landscape, and now is the best time to start thinking through future scenarios.
In 2018, a critical mass of emerging technologies will converge finding advanced uses beyond initial testing and applied research. That’s a signal worth paying attention to. News organizations should devote attention to emerging trends in voice interfaces, the decentralization of content, mixed reality, new types of search, and hardware (such as CubeSats and smart cameras).
Journalists need to understand what artificial intelligence is, what it is not, and what it means for the future of news. AI research has advanced enough that it is now a core component of our work at FTI. You will see the AI ecosystem represented in many of the trends in this report, and it is vitally important that all decision-makers within news organizations familiarize themselves with the current and emerging AI landscapes. We have included an AI Primer For Journalists in our Trend Report this year to aid in that effort.
Decentralization emerged as a key theme for 2018. Among the companies and organizations FTI covers, we discovered a new emphasis on restricted peer-to-peer networks to detect harassment, share resources and connect with sources. There is also a push by some democratic governments around the world to divide internet access and to restrict certain content, effectively creating dozens of “splinternets.”
Consolidation is also a key theme for 2018. News brands, broadcast spectrum, and artificial intelligence startups will continue to be merged with and acquired by relatively few corporations. Pending legislation and policy in the U.S., E.U. and in parts of Asia could further concentrate the power among a small cadre of information and technology organizations in the year ahead.
To understand the future of news, you must pay attention to the future of many industries and research areas in the coming year. When journalists think about the future, they should broaden the usual scope to consider developments from myriad other fields also participating in the knowledge economy. Technology begets technology. We are witnessing an explosion in slow motion.
The 300 influencers who responded to the survey are heavily engaged on social media. 56 percent spend at least four hours per day on social media, and more than 20 percent spend in excess of seven hours per day on social sites.
Facebook IQ: Mapping Travel Digital Path to PurchaseFilipp Paster
More than half of US travelers take three or more domestic trips per year, and a quarter go on at least one international trip. When planning trips, travelers visit an average of 56 digital travel sites and sources. Mobile devices fuel the planning process, with 85% of travelers using a smartphone and 63% using a tablet to plan their last trip. Travelers draw inspiration from hearing other people's travel stories and following travel providers online.
Google Report: A Definitive Guide to What Teens Think Is CoolFilipp Paster
This document provides a summary of research on what Gen Z teens find "cool" through three studies commissioned by Google. Some of the key findings include:
- Technology like smartphones, iOS, VR/AR, Snapchat and Instagram are considered very cool, while Facebook is seen more as a utility.
- Popular cool brands include YouTube, Netflix, Google, Xbox, Oreo, GoPro, and Nike.
- Gen Z values authenticity and individuality in celebrities, music and self-expression. Sports, junk food, reading and video games are also commonly seen as cool activities.
- There are some differences in what males and females view as cool, but both value feeling connected to friends through shared interests.
GMEI 2017: Global Mobile Engagement IndexFilipp Paster
The document summarizes key findings from the GSMA Intelligence 2017 Global Mobile Engagement Index (GMEI). The GMEI measures consumer engagement with mobile services across 56 countries based on usage and frequency of 29 mobile use cases. South Korea ranks first in mobile engagement. Understanding differences in engagement levels and how consumer behavior will evolve over time is important for anticipating industry growth. Regional trends show engagement increasing the most in South Asia as consumers shift from basic voice/text use to utilizing mobile internet services.
The document discusses the concept of data-driven cities and provides examples from several major cities. It finds that while there is no single definition of a data-driven city, key elements include the generation and analysis of data to improve living standards through social, economic, and environmental initiatives. The study analyzed 28 global cities and identified Moscow, New York, London, Barcelona, and Sydney as technological leaders due to their extensive use of data-driven solutions across areas like transportation, utilities, security and citizen engagement. While each city demonstrates strengths in various technologies and policy areas, New York stands out as the overall leader in terms of development and implementation of data-driven practices in urban management.
FEED vs READ: Impact of Scroll VelocityFilipp Paster
1) The document analyzes how ad visibility, attention, and memory differ across editorial, social media, and search environments on mobile devices.
2) It finds that ads receive the highest visibility and longest viewing times in the editorial environment, with ads visible for an average of 44 seconds, compared to just 3 seconds in social media and 6 seconds in search.
3) However, ads are more likely to be actually viewed by users in social media (99% view rate) and search (93% view rate) compared to editorial (72% view rate), likely due to how content and ads are presented.
The CMO Survey: Highlights and Insights [August 2016]Filipp Paster
The document summarizes key findings from the 17th administration of The CMO Survey conducted in August 2016. 427 CMOs responded to questions about their outlook on the economy, company growth strategies, marketing budgets, and spending. Key findings include CMOs being more optimistic about their own companies than the overall economy, investments focusing on existing markets and offerings, marketing budgets expected to increase 7.2% on average in the next year, and continued growth in digital marketing spending outpacing traditional advertising.
Brain Food! Volume 2: Winners of the year 2016 [Awwwards].Filipp Paster
This document describes the Paper Planes interactive experience created by Active Theory for Google I/O 2016. Paper Planes allowed users around the world to create and throw paper planes that would fly between devices in real-time. It used WebSockets and servers on Google Cloud Platform to connect thousands of mobile devices and public screens. Modern web technologies like WebGL powered the real-time graphics. The experience was optimized to work smoothly across different devices and networks through techniques like load balancing and adaptive plane simulation.
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
Criteo: State Of Cross Device Commerce 2016 | 2-nd QuarterFilipp Paster
Кросс-девайс – это надолго
В этом году более половины розничных онлайн
транзакций были совершены с использованием как
минимум двух устройств.
Старые подходы не работают
Ритейлеры, использующие традиционные методы
аналитики, ориентированные на устройства, рискуют,
поскольку недооценивают вовлеченность
потребителей и упускают возможность
оптимизировать рекламные расходы
Никаких исключений
Кросс-девайс покупки становятся нормой во всех
категориях ритейла.
Забудьте вариант «Выбирай со смартфона,
покупай с компьютера».
Поскольку на смартфонах теперь не только
выбирают товар, но и покупают, ритейлеры должны
позаботиться о том, чтобы пользователи уверенно и
успешно работали не только с мобильными, но и со
всеми другими устройствами и платформами
You Missed Mobile — Don't Miss Immersive VideoFilipp Paster
Users aren't seeing as many ads thanks to ad-blocking technology. Furthermore, people have been shifting to mobile as their primary media consumption device in the last three years, while ad spend lagged. The industry is reactive rather than proactive. As a result, U.S. digital ad revenue has become Google and Facebook, followed by everyone else.
But immersive video through virtual and augmented reality could change all that.
This document provides guidance on email marketing best practices. It discusses building an audience through website capture forms, data cleansing to ensure accurate subscriber information, using surveys to gather feedback and cleanse data, planning email marketing campaigns carefully considering the right frequency of emails, improving email reputation through deliverability best practices, designing effective email copy and content, and ensuring high deliverability rates. The overall message is that taking time to implement these best practices through an integrated approach can help email marketers achieve better response rates and returns on their email marketing campaigns.
### Data Description and Analysis Summary for Presentation
#### 1. **Importing Libraries**
Libraries used:
- `pandas`, `numpy`: Data manipulation
- `matplotlib`, `seaborn`: Data visualization
- `scikit-learn`: Machine learning utilities
- `statsmodels`, `pmdarima`: Statistical modeling
- `keras`: Deep learning models
#### 2. **Loading and Exploring the Dataset**
**Dataset Overview:**
- **Source:** CSV file (`mumbai-monthly-rains.csv`)
- **Columns:**
- `Year`: The year of the recorded data.
- `Jan` to `Dec`: Monthly rainfall data.
- `Total`: Total annual rainfall.
**Initial Data Checks:**
- Displayed first few rows.
- Summary statistics (mean, standard deviation, min, max).
- Checked for missing values.
- Verified data types.
**Visualizations:**
- **Annual Rainfall Time Series:** Trends in annual rainfall over the years.
- **Monthly Rainfall Over Years:** Patterns and variations in monthly rainfall.
- **Yearly Total Rainfall Distribution:** Distribution and frequency of annual rainfall.
- **Box Plots for Monthly Data:** Spread and outliers in monthly rainfall.
- **Correlation Matrix of Monthly Rainfall:** Relationships between different months' rainfall.
#### 3. **Data Transformation**
**Steps:**
- Ensured 'Year' column is of integer type.
- Created a datetime index.
- Converted monthly data to a time series format.
- Created lag features to capture past values.
- Generated rolling statistics (mean, standard deviation) for different window sizes.
- Added seasonal indicators (dummy variables for months).
- Dropped rows with NaN values.
**Result:**
- Transformed dataset with additional features ready for time series analysis.
#### 4. **Data Splitting**
**Procedure:**
- Split the data into features (`X`) and target (`y`).
- Further split into training (80%) and testing (20%) sets without shuffling to preserve time series order.
**Result:**
- Training set: `(X_train, y_train)`
- Testing set: `(X_test, y_test)`
#### 5. **Automated Hyperparameter Tuning**
**Tool Used:** `pmdarima`
- Automatically selected the best parameters for the SARIMA model.
- Evaluated using metrics such as AIC and BIC.
**Output:**
- Best SARIMA model parameters and statistical summary.
#### 6. **SARIMA Model**
**Steps:**
- Fit the SARIMA model using the training data.
- Evaluated on both training and testing sets using MAE and RMSE.
**Output:**
- **Train MAE:** Indicates accuracy on training data.
- **Test MAE:** Indicates accuracy on unseen data.
- **Train RMSE:** Measures average error magnitude on training data.
- **Test RMSE:** Measures average error magnitude on testing data.
#### 7. **LSTM Model**
**Preparation:**
- Reshaped data for LSTM input.
- Converted data to `float32`.
**Model Building and Training:**
- Built an LSTM model with one LSTM layer and one Dense layer.
- Trained the model on the training data.
**Evaluation:**
- Evaluated on both training and testing sets using MAE and RMSE.
**Output:**
- **Train MAE:** Accuracy on training data.
- **T
Amazon DocumentDB(MongoDB와 호환됨)는 빠르고 안정적이며 완전 관리형 데이터베이스 서비스입니다. Amazon DocumentDB를 사용하면 클라우드에서 MongoDB 호환 데이터베이스를 쉽게 설치, 운영 및 규모를 조정할 수 있습니다. Amazon DocumentDB를 사용하면 MongoDB에서 사용하는 것과 동일한 애플리케이션 코드를 실행하고 동일한 드라이버와 도구를 사용하는 것을 실습합니다.
Amazon Aurora 클러스터를 초당 수백만 건의 쓰기 트랜잭션으로 확장하고 페타바이트 규모의 데이터를 관리할 수 있으며, 사용자 지정 애플리케이션 로직을 생성하거나 여러 데이터베이스를 관리할 필요 없이 Aurora에서 관계형 데이터베이스 워크로드를 단일 Aurora 라이터 인스턴스의 한도 이상으로 확장할 수 있는 Amazon Aurora Limitless Database를 소개합니다.
2. 2
Introduction
To say SEO has “changed a lot” would be the understatement of the decade.
We’ll often see multiple updates per year from Google – including this year’s
major Penguin update in September 2016, which made the rewarding of high-
quality websites in search results a part of its core algorithm. We also saw
an increase in featured snippets on search engine results pages (SERPs),
Google’s Accelerated Mobile Pages (AMP) project, the removal of AdWords
on the righthand side of SERPs for desktop searches, and the inclusion of a
maximum of four ads on top of organic results.
Marketers and SEO agencies worldwide have halted their obsession with link-
building and keywords and re-prioritized a little bit. Now, successful inbound
marketers have turned their attention to a long overdue focus on high-quality
content.
But does that mean an SEO specialist’s job is just to pump out high-quality,
keyword-optimized content? Far from it. In fact, SEO has changed so much in
the past several years that many marketers aren’t sure what’s outdated, what’s
important, what will actually move the needle, and what’s simply wasted effort.
This guide is going to point out all of the most common myths and assumptions
about how SEO works and debunk them for you, so you’re not wasting a single
moment on things that simply don’t matter for SEO in 2017. Let’s get started.
3. 3
Myth #1:
“I must submit my site to Google.”
When you do a Google search,
youaren’tactuallysearchingthe
web. You’re searching Google’s
index of the web, or at least as
much of it as we can find.
We do this with software
programs called spiders.
Spiders start by fetching a few
web pages, then they follow
the links on those pages and
fetch the pages they point
to; and follow all the links on
those pages, and fetch the
pages they link to, and so on,
until we’ve indexed a pretty big
chunk of the web; many billions
of pages stored on thousands
of machines.”
- Matt Cutts in Lesson 1.3 of How
Search Works
“ The idea that you need to submit your website to Google in order to appear in
search results (or rank) is nonsense.
While a brand new site can submit its URL to Google directly, a search engine
like Google can still find your site without you submitting it. Matt Cutts’ quote
over there on the left explains exactly how this works.
Even if you do submit
your site to Google, a
submission does not
guarantee anything.
Crawlers will find your
site and index it in due
time, so don’t worry about
this idea of needing to
“tell” Google about your
site.
If you’d like to hear more
from Matt Cutts about
“How Google Works,”
check out this video.
4. 4
Myth #2:
“More links are better than more content.”
In the past, building as many links as possible without analyzing the linking
domain was how SEO typically worked. By doing this, your website was sure
to rank higher. Building links is still a very important part of ranking factors. It is
among the top five most important ranking factors, according to a correlational
study on ranking factors by Searchmetrics, which is a company that provides
SEO analytics and reporting tools for large enterprises. But you must build links
in a much different manner than you used to.
When Penguin 2.0 was released in May 2013, all of this changed. Nowadays,
it is important to focus on the quality of links you are obtaining, rather than the
quantity. Sometimes less can be more if you know how exactly to build links
the proper way.
This is something that often comes along with the question, “Which should I
invest in, link building or content generation?” Links are an important part of
your website’s authority (even with the changing link landscape). However, if
you have budget to invest in your website, I would say, “Hire someone to write
for you.”
Too often, when businesses hire someone to do link building, they focus on
the quantity of links rather than their quality. But linking is not a numbers game
anymore. Far from it, actually. You should focus on having relevant and diverse
sources that link to relevant pages.
When you invest in content, that content can be used for webpages, blog
posts, lead generation offers, and guest posts on other sites – all content types
that will bring more links with them over time.
Image source: Searchmetrics
5. 5
Myth #3:
“Having a secure (HTTPS encrypted)
site isn’t important for SEO.”
SSL is the standard security
technology for establishing an
encrypted link between a web
server and a browser. This link
ensures that all data passed
between the web server and
browser remain private.”
- SSL.com
“ Have you ever noticed that some URLs start with “http://” while others start
with “https://”? Perhaps you noticed that extra “s” when you were browsing
websites that require giving over sensitive information, like when you were
paying bills online.
To put it simply, the extra “s” means your connection to that website is
encrypted so hackers can’t intercept any of your data. The technology that
powers that little “s” is called SSL, which stands for Secure Sockets Layer.
In August of 2014, Google announced that it had started using HTTPS as a
signal in their ranking algorithms. This means that if your website still relies on
standard HTTP, your rankings could suffer as a result.
This time last year, HTTPS remained a “lightweight” signal, affecting fewer than
1% of global queries (according to Google). It wasn’t time to freak out just yet.
But in September 2016, Google announced that Chrome will flag HTTP pages
as potentially unsafe starting in January 2017. This is part of a long-term plan to
mark all HTTP sites as non-secure. So if you haven’t thought about encrypting
your site, now’s the time to get moving.
(HubSpot customers: If you’re using the Website Platform, you can get a
standard SSL certificate for free. If you’re a customer but don’t have the
HubSpot Website Platform, SSL is available for purchase. To find out more,
contact your Customer Success Manager, or visit our pricing page.)
6. 6
Myth #4:
“SEO is all about ranking.”
Ranking for what? I’m sure we all
remember those ‘Guaranteed
to get you to #1 on Google!’ ads.
But they never said what for.
Rather than obsessing about
ranking, be useful – then your
readers will bring about more
consumers because they’ll
share your stuff.”
- Alisa Meredith
“
#2
#3
While there’s a strong correlation between search results placement and
clickthrough rates, ranking is not the supreme end goal that it used to be.
Studies of clickthrough rates and user behavior have shown that searchers
favor the top search results – particularly the top-three listings. However, it’s
also been shown that on subsequent pages, being listed toward the top of
the page shows similar click behavior. And with search results now being
appended with rich text/snippets, results that appear below the top three
search results are getting much higher clickthrough rates.
Even before all of that was applied, rankings did not guarantee success.
Theoretically, you could rank quite well for a term, get tons of traffic, and not
make a dime from it. Is that what you really want? I don’t think so.
This is a big misconception: that higher rankings mean more
search traffic. It is true that people will see your listing, but it
does not mean you will get more click-throughs. There are a
couple of reasons for this:
1. You’re trying to rank for keywords that are unrelated to
your field. To address this, make sure you pick and choose
your keywords carefully by conducting keyword research for
SEO.
2. Your meta descriptions are not appealing and inviting for
the user. To solve this, be sure to think about what language
will compel people to click through to your page.
3. The top result isn’t always an organic listing. This is
especially true when product listing ads steal away clicks from
organic search results). To combat this, consider paid search
on queries that are mobile-oriented with four ads on top.
4. The top result could be a Featured Snippet, which can
garner more clicks than a #1 listing. To address this problem,
make sure your content is ranking on Page 1 and is well
structured.
#1
7. 7
Myth #5:
“Meta descriptions have a huge
impact on search rankings.”
Meta descriptions are HTML attributes that concisely explain the contents of webpages. You’ve seen them before on Google’s search engine
results pages (SERPs), where they’re commonly used as preview snippets. So, it’d make sense that Google’s algorithm would take these meta
descriptions into account when determining search rankings … right? Well, not so much.
All the way back in 2009, Google announced that meta descriptions (and meta keywords) have no bearing on search rankings. That’s not to say
that these descriptions aren’t important for SEO, though. On the contrary, in fact: Meta descriptions present a major opportunity to separate yourself
from the riff-raff and convince searchers that your page is worth navigating to.
Although meta descriptions may not affect rankings, they do affect clickthrough rates, which are important. Having a relevant, compelling meta
description can be the difference between a searcher who clicks through to your page and one who clicks elsewhere. And guess what: Bing
and other search engines evaluate clickthrough rate as a ranking factor. Unfortunately, Google has been avoiding giving a straight answer to the
question of whether their algorithm rewards sites with higher clickthrough rates. In his well known presentation “How Google Works,” long-time
Google software engineer Paul Haahr explained that his team at Google conducts live experiments of SERP ranking where they look for changes in
click patterns, but it’s unclear whether their algorithm actually rewards search results that get more clicks based on these tests.
8. 8
Myth #6:
“Pop-ups will always hurt my ranking in search.”
As inbound marketers, we care about creating lovable experiences
for our website visitors – and, at the same time, we also want to
generate leads for our sales teams. To help generate these leads,
many marketers have put pop-up forms on their website pages.
(After all, pop-ups work.) But the misuse of pop-ups has led to a lot
of controversy over whether marketers really should use them.
Even Google had to weigh in on it all by announcing in August 2016
that they would begin to penalize websites that use what they call
“intrusive interstitials.” (We call these “crappy pop-ups.”)
The key word here is “intrusive.” Google doesn’t penalize all pop-
ups –just the ones that get in the way of a user’s ability to easily
access the content on the page when they search on mobile.
For example, pop-ups that a mobile user has to dismiss before
being able to access the main content of the page will get you in
trouble with Google. On the other hand, pop-ups (including banners
and slide-ins) that use a reasonable amount of screen space and
don’t disrupt the mobile user experience are just fine.
(Note: The pop-ups you can create with HubSpot’s free conversion
tool are not affected at all by Google’sannouncement, even for
mobile users.)
When they’re used in a way that’s helpful instead of disruptive, pop-
ups can be a healthy part of your inbound strategy. Be sure yours
offer something valuable and relevant to the people visiting that
particular site page, and fit them seamlessly into the context of what
your users are doing already so as not to sacrifice user experience.
9. 9
Myth #7:
“Keyword optimization is THE key to SEO.”
Until search engines are able to enter our
brains and read our thoughts, we’ll always
need to use written language in order to
make search queries. We need to use
keywords to communicate.
It used to be important that you write your
content with exact matches of your keyword.
But now, Google uses RankBrain, which is
its machine-learning algorithm (and the third
most important signal). RankBrain most likely
uses a variation of Word2vec to find keyword
topics that are related to one another.
RankBrain uses artificial intelligence to embed vast amounts of written language into mathematical entities, called vectors, that the computer can
understand. If RankBrain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar
meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries.
Today, it’s important to optimize your page for the user experience. This means that you do not have to place your keywords word-for-word in the
content. Instead, write the content for the user. If you use synonyms and related terms, search engines like Google will still understand what your
goal is.
That being said, it’s important to realize that Google is no longer trying to match the keywords you type into its search engine to the keywords of a
web page. Instead, it’s trying to understand the intent behind the keywords you type so it can match that intent to relevant, high-quality content.
The bottom line: Search engines of the future aren’t going to punish folks for under using keywords or failing to have an expertly crafted, keyword-
optimized page title ... but they will continue to punish folks for overusing keywords.
10. 10
Myth #8:
“Keywords need to be an exact match.”
Keywords do not need to be repeated verbatim
throughout a piece of content. In a headline,
in particular, you want to use a keyword (or
keywords) in a way that makes the most sense
to your audience. The goal should be to write a
stellar headline (somewhere between 4-9 words)
that clearly explains what the piece of content is
about.
Nothing is more of a buzzkill than having a
headline that’s awkwardly framed around one
keyword phrase; or worse, one that forcibly
repeats a keyword phrase.
This rule applies not only to headlines, but also the content on the
page. The goal should be to inform the reader, not to inform the search
engines.
Keyword-stuffing is the act of shoving as many keywords onto the page
as possible. Google’s own Matt Cutts warned us in 2007 against stuffing
your page with keywords to rank higher in the search results. Some
webmasters did not take this to heart; that is, until Google continuously
came out with new algorithm updates like Panda every year that were
meant to target bad content.
Keyword-stuffing is 100% against Google’s Webmaster Guidelines and
is a dangerous game. Because of Google’s algorithm getting more
advanced each year, you are likely to get your website penalized.
11. 11
Myth #9:
“The H1 is the most important on-page element.”
Your H1 is still important, but it’s not the most important element on your pages.
Think of the content structure on your webpage as an outline. It’s a tiered
approach to presenting information to users and search engines. Which header
tag your headline is wrapped in has little to no influence on your overall SEO.
That header tag (whether it ís an H1, H2, H3, and so on) is only used for styling
purposes.
The H1 is part of your CSS (Custom Style Sheet) that a designer puts together
to reference what font styling and size will
be applied to a particular piece of content.
This used to be more important, but search
engines are smarter these days and
realized that web designers are more likely
to use header tags to define style. (And,
unfortunately, people also spammed this to
death.)
So it really doesn’t matter what header tag
you use, so long as you present your most
important concepts upfront and closer to
the top of the page. Remember: You’re
optimizing your page for users first and
foremost, which means that you want to
tell them ASAP what your page is about
through a clear headline. From a purely
SEO perspective, though, it now matters
much less to have your target keyword as
the first word in an H1 tag.
Moz’s Search
Engine Ranking
Factors 2015:
https://moz.com/
search-rank-
ing-factors
12. 12
Myth #10:
“My homepage needs a lot of content.”
Have you ever come across a homepage littered with copy? Or, on the
opposite spectrum, a homepage with barely any content at all? Think of your
homepage as the gateway to your business. Visualize it! This is your chance
to make a first impression and convey what you’re all about. Maybe your
value proposition is simplicity – in that case, just a single login makes sense
(especially if your name is Dropbox).
For most marketers, however,
there is a need for a bit more
content and context than that.
Your homepage content should
be long enough to clarify who
you are, what you do, where
you’re located (if you’re local),
your value proposition, and
what visitors should do next.
These visitors should leave
satisfied, not overwhelmed or
underwhelmed – and certainly
not confused.
13. 13
Myth #11:
“The more pages I have, the better.”
QualitY
Some people have the notion that if you have more pages, you will get more
traffic to your website. Just like link-building, creating content just to have more
pages isn’t enough. Make sure you are focusing not just on quantity, but on
quality, too. If you don’t have good content, you will not rank well and all those
pages you created won’t help your cause.
Logically, you would think that the larger the footprint of your website, the
better you would rank – but that’s simply not true.
First, not everything you publish gets indexed (and rightfully so). Second,
sometimes, pages get indexed, but they don’t remain in the index. For
example, search engines may omit your page to users because it is too similar
to content already indexed. And third, just because you have pages indexed
doesn’t mean they will drive qualified traffic and leads.
Unfortunately, those who strive to have lots of pages on their website also tend
to overlook the quality of that content – and realistically, it’s difficult to strive for
both. The aim should be to publish what is most relevant. Have your content
be at its best.
First introduced in February 2011, Google’s Panda algorithm has been getting
better and better at detecting content that does not help users. Nowadays, if
you have poor content, it is possible you may face a Google penalty. So make
sure you are creating great content that users want to read.
over
QuAntity
In the past, SEO was all about
manipulatingdataandkeywords
to gain search engine rankings.
However with the leak of
Google’s Quality Rating Guide
back in August, it has become
crystal clear that modern SEO
is all about adding quality
rather than quantity. We shifted
our entire content marketing
strategy to be about the user,
creating engaging content that
compels our audience to take
action.
- Phil Laboon, Eyeflow Internet
Marketing
“
14. 14
Myth #12:
“Good user experience is an
added bonus, not a requirement.”
Where do take your SEO
strategy when you’ve got links,
titles, and content covered?
Recently we’ve revamped
our site to offer a better user
experience.Withinthreemonths
of rolling out the changes, time
onsiteisup30%andourbounce
rate is down 9%, all while our
search traffic is up almost 110%.
Google is looking for quality
indicators. Make sure your user
experience isn’t sending the
wrong ones.
- Nick Reese, BroadbandNow
“
As Google began to provide better results to its users, they were able to
invest more in their search algorithm. Through this investment, they were able
to qualitatively assess the effectiveness of their algorithm, and then make
quantitative adjustments to the weights of ranking signals for particular query
intents. As a result, a good user experience is more important than ever.
It makes sense. If Google sends you to a webpage, they want to make sure
you have a good experience on that page. They are after all a business
too, and thus they want to delight their users. Think about it from the search
engine’s point of view: they didn’t create the webpage themselves, but they
are endorsing it. They need to ensure that users have a good experience on
that page to keep people coming back to Google.
To improve your website’s user experience, you’ll want to focus on things like
page load time, bounce rate, time on page, page views per visit, and how far a
person scrolls down the page.
As long as you satisfy the number one goal of creating quality content that
people can easily digest and enjoy, your content will naturally satisfy a search
engine’s ranking algorithms, helping your content to organically rise to the top.
15. 15
Myth #13:
“Local SEO doesn’t matter anymore.”
If you are a local business,
having a website isn’t enough
to rank well in Google’s local
search listings. If you want to
rank well you need to unlock,
verify, and optimize a Google+
Business Page (referred to
more recently as a Google My
Business Page). If you want to
maximize your search traffic
from Google, treat your Google
Business Page as you would
your website, and optimize
accordingly.
- Kristopher Jones, LSEO.com
“
This myth couldn’t be further from the truth. If you’re a local business,
optimizing for local search won’t only help you get found, but it will help you
get found by people who are nearby and more likely to buy from you. And if
you’re a national or global business trying to rank for a local term, you might as
well give up. Local SEO is that important now.
Looking forward, Google will
continue to take steps to bubble the
best local content to the surface of
search results. Need some proof?
In July of 2014, Google took a major
step in this direction with the release
of its Pigeon algorithm. The algorithm
treats local search rankings more like
traditional search rankings, taking
hundreds of ranking signals into
account. Pigeon also improved the
way Google evaluates distance when
determining rankings.
The bottom line? Local SEO matters
more now than ever before.
16. 16
Myth #14:
“Google will never know if I
have bad sites linking to me.”
With penalty algorithms,
negative SEO can now impact
businessesthatarenotcarefully
watching their backlinks and
other metrics. There have even
been studies of sites hit by
negative SEOs that sent bogus
traffic and negatively impacted
bounce rate and CTR from
Google SERPs. Watch your link
profile, analytics, and be on the
lookout for misuse.
– Marcela DeVivo, Gryffin Media
“
Yes, they will!
Just like Santa Claus knows if you’ve been good or bad. Just like the Tooth
Fairy knows when you’ve lost a tooth. Just like your parents can sense when
you’ve missed your curfew.
The point is Google knows (everything). Don’t try to fool them – especially
following Google’s Penguin algorithm update – or you will be sent to your room
(well, in this case, penalized).
If you know you have bad sites linking to you, that’s okay. It’s not too late. Just
make sure you disavow them!
17. 17
Myth #15:
“Images don’t require any optimization.”
For a long time, it was okay to neglect the images on
your site and still rank without using alt text and image
file names to boost your page relevance. On-page
SEO is more important than ever, so excluding images
will prevent your website’s SEO from being the best it
can be.
Search engines cannot see images on websites, so it
is important to give the image an alt text and relevant
file name to ensure Google knows what the image
is about. By not creating this text, you lose a huge
opportunity to be as visible as possible online.
It helps Google if the text on the page where the
image is located mentions the image, too, so always
try to reference your images in your text, close to
where it lives on the page, using keywords similar
to the alt text/filename of the image. Google also
recommends providing descriptive titles and captions
for your images, so consider adding those when
relevant.
The image types Google can index include BMP, GIF, JPEG, PNG, WebP, and
SVG, so be sure to only use these image file types on your website to make it
possible for Google to index them.
Name your image files something that is indicative of what the image is itself,
rather than something like IMG2394870.jpg. Yes, keywords matter here!
18. 18
Myth #16:
“Answer boxes only matter if you’re Wikipedia.”
Pages that Google selects for
quick answers on our site are
high-authoritypageswithquality,
well-structured content that is
theme-relevant and optimized
for a great user experience,
and answer specific questions
closely matching the query.
- Kirill Kronrod
“
Though it may seem like an impossible feat to beat out Wikipedia for Google’s
answer box spot, it’s completely doable. See these images below as an
example of two websites that outbeat Wikipedia because they created content
that was more highly relevant. One example focuses on Google’s big update
from 2015: Mobilegeddon. The other example shows a list-based post when I
search “how to blog.” This list-based option came up first because it is the most
digestible piece of information Google could find on this topic.
You also might be wondering if answer boxes drive any traffic, and if optimizing
for this even worth your time.
The short answer is yes. These
boxes help you skip the line
and rank even above #1 as a
special feature. You’ll also see
the examples below give you
a clear link to the article so you
can read on to get more detail
on a particular topic.
Give this a try for yourself!
Go search for some terms in
Google and see where you find
opportunities for your own blog
or website.
19. 19
Myth #17:
“I don’t need a mobile optimization strategy.”
In the spring of 2015, Google had a
algorithm update called “Mobilegeddon,”
which expanded Google’s use of mobile-
friendliness as a ranking signal. The update
rewards mobile-friendly websites and
penalizes those that aren’t fully optimized for
mobile in mobile search results.
After an analysis of more than 15,000 of our
customers’ websites, here’s what we found:
Websites that aren’t mobile optimized had an
average of 5% decline in organic traffic.
If your web presence screams 2009, you should be thinking about a
comprehensive strategy to modernize your site and bring it in line with
consumer expectations. If you’re limited by the technology you have in place,
it may even be time to move to a modern website platform that delivers a
responsive experience.
The optimal experience for your visitors and your own performance is to
implement responsive design. Responsive design makes your page adapt to
the visitor and will display information that is sized and zoomed appropriately
so it’s easy to read on whatever device he or she is using.
Note: For customers hosting your website with HubSpot, you automatically get
responsive design included with your COS Website. Your website should be
mobile-friendly by default and look beautiful for visitors from any device.
Check to see if your site is mobile-friendly here:
https://www.google.com/webmasters/tools/mobile-friendly/
For more tips, download our
free mobile-friendly guide
here: http://offers.hubspot.
com/mobile-friendly
Free Guide!
20. 20
Myth #18:
“SEO is something I can hand off to IT.”
SEO is one of those acronyms
that sounds like a flavor
of rocket fuel – something
that belongs in the hands of
technoids with html street cred.
With every new iteration of
Google algorithms though, we
are learning that SEO should
really stand for being Simply
Excellent Online. In other words,
create remarkable content first,
THEN work with the IT folks to
make sure that what reads well
also scores well technically.
- Paul Furiga
“ There seems to be a perception that SEO requires some technical expertise,
and since it is technical, IT can just do the work. While there is a technical
component to SEO, it requires way more than just technical chops, so I’d think
long and hard before handing an entire project to IT or a web designer.
Though you may need some of those individuals to assist you during the
course of optimizing your website, it’s far from ideal to just give SEO duties to
IT and expect best practices to be adhered to.
While many IT professionals are adept in many technical areas – for instance,
making sure your website is crawlable and setting up redirects and XML
sitemap files – just remember that many IT personnel also work on things like
setting up printers, which is … well ... a different skill set than what’s needed to
effectively run an SEO strategy.
21. 21
Conclusion
Now that you know what the common SEO myths are, what are you doing
that isn’t moving the needle? Or worse, what are you doing that’s making your
SEO efforts worse? Understanding these SEO truths will make you both more
effective and more efficient with your organic search strategy.
If you can take one thing away from this guide, it’s this: More than anything
else, SEO is about the overall experience for a searcher, and that experience
starts the moment they enter a search query. The better their experience with
you – from your SERP listing, to the quality and relevancy of the content on
your site, to the ease with which they can move through your site – the better
your SEO will be, too.