The document discusses the evolution of search engines from basic keyword search to semantic search using knowledge graphs and structured data. It provides examples of how search engines like Google are now able to provide direct answers to queries by searching structured data rather than just documents. It emphasizes the importance of representing web content as structured data using schemas like schema.org to be discoverable in semantic search and knowledge graphs.
Presentation on Semantic Search given at WIMS 2011 (with some slides celebrating 10 years of Semantic Web).
Google's search results now include entities and concepts. Entities refer to people, places, things, and 20-30% of queries are for name entities. Google uses meta data like Freebase to build a taxonomy of entities and their relationships. This supports features like the Knowledge Graph, which provides information panels, and allows querying of nearby entities which may soon be available in search results.
This document provides an introduction to a semantic search tutorial given by Peter Mika and Tran Duc Thanh. The agenda covers semantic web data, including the RDF data model and publishing RDF data. It also covers query processing, ranking, result presentation, evaluation, and a question period. The document discusses why semantic search is needed to address poorly solved queries and enable novel search tasks using structured data and background knowledge.
1. The document discusses Sergey Brin's early work on extracting structured data from unstructured sources like the world wide web through his DIPRE algorithm. 2. It then shows how projects at Google like Google Maps and WebTables have built upon this idea to generate structured data from various online sources. 3. Current initiatives at Google like schema markup, question answering, and crowdsourcing ontologies continue working to understand online information in a more semantic, structured way to improve search.
This document summarizes how Google search results are evolving to include more semantic data through direct answers, structured snippets, and rich snippets. It provides examples of direct answers being extracted from authoritative sources using natural language queries and intent templates. It also discusses how including structured data like tables, schemas, and markup can help search engines understand and display page content in a more standardized way. While knowledge-based trust is an interesting concept, current search ranking still primarily relies on link analysis and does not consider factual correctness.
SemTech 2011 tutorial on Semantic Search by Peter Mika (Yahoo! Research) and Thanh Tran (AIFB Institute at KIT)
Semantic search uses language processing to analyze the meaning of content and search queries to return more relevant results. It involves classifying content using taxonomies, identifying named entities, extracting relationships between entities, and matching these based on meaning. Implementing semantic search requires preparing content through classification, metadata, and information architecture, as well as technologies for semantic tagging, entity extraction, triple stores, and integrating these capabilities with existing search and content management systems.
Marko Hurst presented on leveraging taxonomy and metadata for superior search relevancy. He defined taxonomy as hierarchical relationships between categories and subcategories, metadata as data that describes other data, and ontology as associative relationships between concepts. Hurst explained that taxonomy can aid search by restricting it to relevant categories, expanding it to related terms through synonyms and mappings, and providing did-you-mean suggestions. Leveraging both taxonomy and semantic search provides the best results, while taxonomy alone allows searching across metadata and obscure relationships not found through pure text searches.
The document discusses how search engines are increasingly providing direct answers to queries in order to make searching quicker and easier. It describes Google's efforts to return direct answers from authoritative sources through techniques like processing sources offline to determine common answers to factual questions. The document also outlines various ways search engines can obtain structured information from sources like knowledge bases, query logs, and tabular data on websites to include as direct answers to users' questions.
The document summarizes the history and impact of the Semantic Web. It discusses how the Semantic Web was originally envisioned as a way to make information on the web more machine-readable through semantic annotations. While early work showed promise, widespread adoption lagged behind expectations. Key impacts included positive but limited effects on web search through knowledge graphs, the rise of centralized social networks rather than distributed semantic social media, and limited use in e-commerce. Ongoing work continues on standards and applications while addressing challenges around centralization.
This document discusses changes in search engine optimization (SEO) and how to cut through noise. It summarizes patents related to ranking news articles over time and how they show changes in what signals are used to evaluate news sources. It recommends optimizing content for things and voice search by adding structured data for entities and speakable schema to help digital assistants answer questions about the content. Additional reading on entity-oriented search, voice search, and leaving no valuable data behind is also provided.
Talk at the 2nd Summer Workshop of the Center for Semantic Web Research (January 16, 2016, Santiago, Chile) about the construction of Yahoo's Knowledge Graph and associated research challenges.
This document summarizes several patents related to query parsing and semantic search. It describes patents for multi-stage query processing, query breadth, query analysis, midpage query refinements (search suggestions), context vectors, and categorical quality (re-ranking search results based on the category of the query). Each patent is briefly described, including inventors, filing dates, and some technical details. The document aims to provide an overview of the evolution of semantic search and query understanding technologies at Google.
Keynote at the Exploiting Semantic Annotations in Information Retrieval Workshop, Shanghai, Nov 7, 2015
1. Relational navigation brings together social computing, semantics, and faceted navigation to improve search and information organization in enterprises. 2. Traditional search approaches like teleportation are being replaced by orienteering models using feeds, usage metadata, subject tagging, and organizational metadata. 3. This new approach applies enterprise 2.0 principles like wikis, blogs, and social networks to information organization using metadata and relationships between information.
This document describes related entity finding on the web and semantic search. It discusses using the structure of semantic data and ontologies to better understand user intent and the meaning of queries and content. This can help improve search accuracy and enable new types of searches beyond traditional keyword matching. The document provides examples of related entity recommendations during web searches and outlines the workflow used to extract features from query and interaction data to identify and rank related entities.
This document summarizes a presentation on semantic search given by Peter Mika, a senior research scientist at Yahoo Labs. It discusses the history and goals of semantic search, including improving query understanding and bridging the semantic gap. It also describes Yahoo's research into semantic search applications for web search, including enhancing search results, entity retrieval and recommendations, and question answering. Semantic representations of queries and documents are key to these applications.
This document is a presentation about design concepts and lessons learned from linked data for digital humanities projects. It discusses key concepts like discovery and interaction through serendipity and layering of data, data modeling through optimization and adaptability, and ensuring longevity through scalability. It provides examples of how linked data can be applied to cultural heritage projects to allow flexible exploration of related artifacts and histories in a way that evolves with new information over time.
Nature and importance of brands Characteristics of a good brand name Branding strategies of producers and middlemen Building and using brand equity Nature and importance of packaging and labeling Packaging strategies Marketing implications of product features
The document discusses e-invoicing in Europe. It notes that the number of e-invoices surpassed 1 billion but this only represents a tiny 5% market share. 20% of European companies now send or receive e-invoices, up from 17% last year. Adoption rates vary across countries, with Estonia highest and Sweden below average. Wholesale and retail trade firms are early adopters. Large companies can pressure smaller suppliers to use e-invoicing but complex legacy systems and lack of scale hold back many small and medium firms. The biggest savings may come not from e-invoicing itself but from streamlining broader billing processes.
A comprehensive analysis of where the media usage and advertising opportunities have been, where they are today, and where they are going by age group and gender. Covers TV, radio, print and web 2.0. A must for advertisers, marketers, media planners and buyers.
This election season, vote for foods that promise to be healthful and flavorful. Not only is pasta versatile and the perfect base for delicious vegetables and lean protein, it is a unique source of long lasting energy.
This document discusses integrating small fish into aquaculture systems in northwest Bangladesh to increase fish production and household nutrition. It describes the different types of inland open and closed water resources in Bangladesh and their current levels of fish production. It then discusses trends in using open floodplains for aquaculture and the impacts on access, ecosystem services, and biodiversity. The document outlines an approach using community-based fish culture and integrated floodplain management in open waters to ensure access and benefits for local communities while increasing fish production. It also discusses using small homestead ponds connected to rice fields to culture carp and small fish to provide nutrition and income for poor households.
1. The document discusses user journeys, which should be one of the primary outputs of a Sprint Zero process. User journeys aim to provide context and foster shared understanding early in a product collaboration. 2. It provides tips for creating user journeys, such as understanding user triggers and goals, including both on and off-platform actions, and referencing the user's motivations. It also cautions against creating overly complex labyrinth-like journeys or focusing on only the "happy path". 3. The document prompts the reader to create a sample user journey for adding a song to a playlist on a mobile music app to demonstrate how to incorporate different elements and considerations.
La Región Amazónica del Ecuador es una de las cuatro regiones naturales del país. Se extiende sobre 120.000 km2 e incluye las provincias de Orellana, Pastaza, Napo, Sucumbíos, Morona Santiago y Zamora Chinchipe. Limita con los Andes al oeste y con Perú y Colombia al sur y este.
According to the document, 40% of spouses/partners are unfaithful. The document provides a checklist of potential signs that a partner may be having an affair, including never letting their cell phone out of sight, erasing messages and calls, increased computer use with private passwords, wearing cologne or perfume, taking frequent trips with friends, reduced sexual activities, and spending more time at work. The document advises that if a partner exhibits these behaviors, it may be time to investigate further with a private investigator.
- The NEPSE index reached a new all-time high of 1441.67 points last week, gaining 35.89 points or 2.53% over the previous week. - Technical indicators like MACD, RSI, and Bollinger bands suggest the bullish momentum in the market continued last week. - The immediate support and resistance levels for NEPSE remain at 1390 and 1500, respectively. The index may test the resistance level given the ongoing bullish sentiment.
This document is advertising home loans from Anne Street Partners Home Loans Pty Ltd, with the company challenging readers to seek them out for a better home loan option. Anne Street Partners provides home loans and their Australian Credit Licence number and ABN are listed at the bottom for identification purposes.
Distribion Targeting Solutions Sales Deck
Using social media can engage employees by providing clarity on company strategy and direction. Social networks, blogs, podcasts, and niche audiences allow for conversation and custom content beyond traditional annual reports. While some see social media as problematic, it also presents opportunities for discussion, facilitation, and conveying clarity to shareholders, customers, partners and employees in both good and challenging times. Social media acts as a canvas for mainstream media beyond annual reports.
Доклад Кати Микулы, генерального директора Lamoda.ua, представленный на семинаре-практикуме Promodo Partners 20 октября 2016 года в Киеве.
תמי תמיר היא דיקנית בית הספר למדעי המחשב במרכז הבינתחומי הרצליה ומתמחה בתכנון וניתוח אלגוריתמים.
Bible teacher Mr. Harold Camping's "Time Has An End." Most of the spiritual nature of his studies in this book are still accurate. There are few corrections required such as the nature of "judgment day," being spiritual rather than physical and annihilation of unsaved rather than having a place called "hell" for the unsaved to be tormented forevermore. The timeline of Biblical history and many truths reveled through progressive revelation are still very accurate and faithful in the Bible study. The rapture of God's elect will occur on the last day of judgment day, which possibly may happen on the 1600th day of judgment which began on May 21, 2011 and will end on Oct 7, 2015, the last day of the Feast of Tabernacle. This is our hope and great expectation to be with Lord Jesus Christ forever.
Sandals Resorts worked with Yahoo to promote their annual 2-for-1 sale through targeted native advertising campaigns on Yahoo platforms. Yahoo used their first-party data and audience insights to target Sandals' existing customer base as well as new audiences matching their demographics. The campaign exceeded expectations by driving both online and offline conversions. Post-campaign analysis revealed new insights into Sandals' highest performing customer segments that can be leveraged in future campaigns.
Este documento presenta las actividades realizadas en el Centro de Apoyo a Niños y Adolescentes Trabajadores (CANAT), incluyendo oficios como peluquería, confecciones, cocina y mecánica de motos. Se detallan prácticas externas como corte de pelo en La Molina y elaboración de postres en Alto de los Mores, así como campañas de mantenimiento de motos. También se ofrecieron cursos complementarios de refuerzo de conocimientos básicos, computación, inglés, dibujo, fútbol
A HAWK oferece a seus clientes o serviço de "Desenvolvimento de Negócios" que consiste na realização de uma consultoria inicial para estruturação da estratégia comercial e padronização do modelo de comunicação para com os clientes finais, e, em seguida, é iniciado o trabalho de Prospecção Comercial, onde desenvolvemos listas de leads de acordo com o perfil de mercado almejado por sua empresa, apresentamos sua empresa e serviços, e realizamos o agendamento de reuniões, onde você deverá enviar um representante de sua empresa para atender aos potenciais clientes.
El documento presenta la planificación de una estudiante para asistir puntualmente a su curso de nivelación y admisión en la Universidad Técnica "Luis Vargas Torres" de Esmeraldas. La estudiante establece objetivos diarios como levantarse a tiempo, desayunar, arreglarse y estar lista a la hora para el bus. También considera variables como el tiempo, la distancia y los recursos económicos, y prioriza actividades como levantarse con la alarma, asearse, comer y llegar a tiempo. La estudiante elige levant
When your colleagues say they want Google, they don’t mean the Google Search Appliance. They mean the Google Search user experience: pervasive, expedient and delivering the information that they need. Successful enterprise search does not start with the application features, is not part of the information architecture, does not come from a controlled vocabulary and does not emerge on its own from the developers. It requires enterprise-specific data mining, enterprise-specific user-centered design and fine tuning to turn “search sucks” into search success within the firewall. This presentation looks at action items, tools and deliverables for Discovery, Planning, Design and Post Launch phases of an enterprise search deployment.
A history and description of the adoption of Semantic Search by the major search and social engines. Covers schema.org, the knowledege graph and status to date (july 30, 2013). Presented From a Search Engine Point of View.
Cape Town - Bioschemas workshop before the Bioinformatics Education Summit. Explains schema.org, Bioschemas, TeSS Case study, and the tools and implementation techniques adopters can use
This is a presentation for people looking to improve Enterprise Search and Intranets. It provides details around Microsoft Search, Azure Search and Elastic Search and how to take a basic search platform and transform it into what Gartner calls Insight Engines and what Forrester calls Cognitive Search and Knowledge Discovery.
This document discusses emerging changes in search technologies, including the growing use of semantic web techniques, natural language processing, machine learning, and big data. Key points include: 1) Structure is being derived from unstructured data like text through entity extraction, knowledge graphs, and other semantic technologies. 2) Advances in natural language processing are enabling capabilities like natural language search statements and image recognition. 3) Multiple companies are developing these technologies, not just Google, bringing changes across news and other search applications.
Web search engines and other search technologies use crawlers to systematically explore the web by following links. Crawlers download pages and send them to be indexed so that queries can later retrieve relevant pages. Search engines face challenges in completely and efficiently crawling the massive web while being polite to websites and respecting robot exclusion protocols. Advanced techniques include focused crawling, link analysis, and distributed architectures for scaling to billions of pages.
This document provides a full syllabus with questions and answers related to the course "Information Retrieval" including definitions of key concepts, the historical development of the field, comparisons between information retrieval and web search, applications of IR, components of an IR system, and issues in IR systems. It also lists examples of open source search frameworks and performance measures for search engines.
This document discusses search-based applications (SBAs) and how they differ from traditional database-driven applications. SBAs are built on a search engine backbone rather than a database, and are designed for mission-oriented information access, analysis, or discovery. The document outlines some key challenges of SBAs, including unifying multiple search interfaces and data silos. It also discusses components of SBAs like content sources, crawling, indexing, processing crawled properties into managed properties, ranking, search interfaces, and federation. SBAs are well-suited for aggregating heterogeneous content, processing large volumes of data, providing real-time information, and enabling ad hoc reporting.
The document discusses issues with how computer science has directed the development of search systems, focusing on efficiency over user experience. It argues search systems have paid minimal attention to the user experience beyond results relevance and ad-matching. The goal of the plenary is to inspire designing search experiences that do more than just sell products well.
This document provides an overview of basic SEO concepts. It discusses what SEO is, why it is important to understand for digital content creation and distribution. Specifically, it covers optimizing content for search engines like Google as well as semantic search. It also explains Google's Knowledge Graph and Knowledge Vault which are databases that surface structured information from sources on the web to enhance search results. The document emphasizes that SEO is important for finding and interacting with an online audience across different devices and platforms.
Given at Confab 2012, Minneapolis, USA; May 16, 2012, NYC Content Strategy Meetup, September 27, 2012. Slides highly subject to change.