Selling The Mobile Web

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Everyone's screaming "We need to be 'on' mobile!" What does that even mean? Where do you start? One of the biggest challenges is getting clients, coworkers and stakeholders on board with the mobile web and actually execute a project the right way. The hurdles are many: lack of understanding of the medium, small budgets, outdated processes and many more. Every organization is different so changing existing behaviors and processes takes a lot of effort, patience and time. This presentation shows you how to execute a mobile web project successfully with a cross-disciplinary team. We'll provide a set of helpful tools and practices to get you started and help educate your coworkers and clients at the same time. Topics discussed: - Selling the mobile-first philosophy and strategy Using mobile as an excuse to develop a strong content strategy - Overcoming "App-itis" (people's tendency to think anything made for mobile needs to be a native app) - How to create future-friendly mobile web experiences

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