Important factors of SEO, on-page SEO, off-page SEO, keyword research, google indexing, google bot, types of keywords, points to consider while doing SEO
This document provides an introduction to building a website using WordPress. It begins with introductions and explaining why WordPress is a good platform. It then covers choosing a domain name and hosting, installing WordPress, choosing and installing themes, and the anatomy of a website including sitemaps and wireframes. It also discusses blogs versus websites, setting up pages like the homepage, using plugins, basic HTML and CSS, and getting help. The document is a beginner's guide that aims to explain all of the essential steps for designing and building a basic WordPress website.
This document provides an overview of the web and web design. It discusses the difference between the Internet and the World Wide Web, and how web browsers access web pages from the Internet. There are different types of websites, including commercial, portal, informational, educational, and personal sites. Web pages contain various elements like text, graphics, multimedia, and hyperlinks that link pages together. The web design process involves interaction, information, and presentation design. It also identifies careers in web authoring, design, development, and webmastering.
The document provides guidance on basic web design principles and elements. It outlines 7 principles for effective web design: 1) use a consistent visual language, 2) maintain balance, 3) limit choices to avoid overwhelming users, 4) focus on high-quality content, 5) simplify designs, 6) use a grid-based layout, and 7) optimize page load times. It also describes 6 key design elements: navigation, visual design, content, web compatibility, color scheme, and typography. The document emphasizes usability, engaging the user, and conveying the intended message through thoughtful application of design principles and elements.
The document provides an overview of how WordPress functions as a content management system (CMS). It explains that WordPress is a program written in PHP that communicates with a MySQL database to retrieve and display content in a web browser. It describes how WordPress separates content, stored in the database, from appearance, determined by themes. It also outlines the different roles that users can have, such as contributors who can create content and editors who can publish it.
A static web page displays the same information for all users and is not customizable. It is suitable when content needs to be updated rarely. Static pages exist as individual files like HTML files and are connected through navigation menus. Changes require updating every page. Dynamic pages can customize content for each user and draw changing content from external sources to provide interactive features like forms and searches. They are maintained through a content management system without technical HTML knowledge.
Detailed walk through of Wordpress CMS and Blogging Platforms and process of setting up hosted and self-hosted systems as well as using custom produced themes, bought and free themes.
Indictrans technologies CMS presentationKanhaiya Kale
The document discusses various features and benefits of content management systems (CMS). It explains that CMS allows both technical and non-technical users to easily manage and update website content. It provides examples of common uses of CMS, such as for corporate websites, small businesses, non-profits, and more. It also discusses specific features of CMS, including custom modules, templates, and tools for content creation and administration.
Drupal is a free and open source content management system (CMS) that allows users to create websites, forums, blogs, e-commerce sites, and more. It is a powerful tool but can be difficult to administer due to its complex interface and frequent version changes. Choosing a CMS depends on factors like one's needs, skills, budget, and what maintenance is required. The document provides advice on getting started with Drupal and encourages learning more through experimenting, comparing options, and discussing with others.
wordpress training | wordpress certification | wordpress training course | wo...Nancy Thomas
Website : http://www.todaycourses.com
WordPress Online Training Concepts :
Getting Started with WordPress
Blogging Basics
Types of blogs
Manual installation on a web server
Administration
Understanding the Dashboard
Setting up user accounts
Elements of a Post
Managing Posts, Categories and tags
Adding an About page
Adding your links
Site Design: Themes
How to find and install new themes
The basics components and files of a theme
How to use widgets
Quick PHP Overview
Review of basics template tags
Adding Functionality and Interactivity to your Blog
What is a Plugin?
How to find and install plugins
Popular and useful plugins
Marketing your Blog
Adding Analytics and RSS Feeds
SEO Optimization
Integrating social media sites
How to monetize your blog
Themes: ‘Under the Hood’
Blog design considerations
Dissecting how a theme works
Creating a basic theme from scratch
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Methodist University Website Training Presentationgoldentwig
This document provides an overview of how to create a website. It discusses static vs dynamic websites, responsive design, limitations of Flash, domain names, web hosting, content management systems like Wordpress, adding photos and videos, search engine optimization, and resources for learning web design. The goal is to help new website owners understand essential concepts and choose appropriate tools to build their site.
This document provides an overview and agenda for a Wordpress workshop for new users. The workshop will cover: the benefits of using Wordpress; differences between Wordpress.com and Wordpress.org; how to choose a domain name and hosting; how to install Wordpress with a theme and plugins; how to identify a market niche; market research and understanding target customers; mind mapping a website roadmap; types of online income models; search engine optimization; Google Adsense; email lists; social media; building an email list; and time for questions. Attendees will learn steps to take before launching a Wordpress business site including brainstorming ideas, researching keywords, defining a niche, understanding customers, creating a team,
A website is a collection of web pages that are hosted on a web server and accessible online. A static website has pre-stored web pages while a dynamic website allows users to add or modify content without technical skills. A blog is a type of website maintained by an individual with regular commentary, events or other media displayed in reverse chronological order. WordPress is an open source blog publishing platform focused on aesthetics, standards and usability. Web hosting services provide space on internet servers to host websites publicly while domain names provide unique addresses for websites instead of numeric IP addresses.
- The document provides an overview of WordPress, including what it is, how it works, and how to modify a WordPress website.
- WordPress is a free content management system that allows users to easily create and manage website content without coding. Over 20% of websites use WordPress.
- The document demonstrates how to perform common WordPress tasks like adding users, writing and formatting posts/pages, uploading images and files, and getting help resources.
A website consists of related web pages that are hosted on one or more web servers and accessible via the internet. The pages have a common root URL and reside on the same physical server. Web pages provide information in HTML/XHTML format and allow navigation between pages via hyperlinks. For a website to function, it needs a domain name as the website address and web hosting, which is a computer that stores and serves the website files to users continuously over the internet. Effective website design considers the purpose, layout, content, navigation, speed, and security to provide a positive user experience.
WordPress is a website powerhouse for small and large businesses. Learn how to use it, and make it a valuable weapon in your marketing and SEO arsenal.
This document discusses search engine optimization (SEO) techniques for both on-site and off-site optimization. It begins by defining SEO and explaining how search engine algorithms like PageRank determine search results rankings. It then outlines important on-site optimization factors like titles, meta descriptions, URLs and linking structures. Off-site optimization techniques discussed include link building, social bookmarking and avoiding black hat tactics. The goal of SEO is to optimize a website to rank higher in search engines through both technical and content-based methods.
WordPress is a free and easy to use content management system (CMS) that is flexible and can be used to build small to large websites. It has a large community for support and over 4,000 free themes and 45,000 plugins available. WordPress provides a powerful and customizable system to create and manage a website through themes, posts, pages, categories and plugins. Setting up and maintaining a WordPress site requires choosing a theme, installing plugins, optimizing for search engines, and regular backups and updates.
The document provides an overview of web design, including:
1) The basic components of websites like pages, links, and browsers are introduced.
2) Effective site structure is important - pages should be logically grouped and linked together to meet a site's purpose.
3) Consistent page layout across a site helps users navigate, typically using standard colors, fonts, and positioning of elements.
4) Additional features like images, tables, forms, scripts, and multimedia can enrich sites, though some require certain browsers or plugins.
5) Completed sites must be uploaded to web servers for public access over the internet.
WordPress Websites for Everyone provides an overview of WordPress and how to build basic WordPress websites. WordPress is an open-source content management system that powers over 30% of websites and offers over 50,000 plugins and themes. The presentation discusses the WordPress.com model for getting started easily with a free website and recommends WordPress.com for beginners due to its simple dashboard and support community. It also covers basic steps for creating pages, posts, and designing the layout of a WordPress.com site. Upcoming changes to the WordPress editor called Gutenberg are mentioned, which aims to provide a simpler interface for building websites.
This document provides definitions and explanations of key terms related to websites and web development. It defines a website as a set of related web pages containing content that is hosted on a web server and accessible over the internet. It explains that web pages are documents written in HTML, and that web hosting services provide server space and connectivity. Other terms defined include web server, computer network, local area network, internet address, uniform resource locator (URL), and the world wide web (WWW). Diagrams are provided to illustrate the relationships between these components that make up the infrastructure of the web.
The document provides an overview of search engine optimization (SEO). It discusses what SEO is, how search engines work by crawling websites, indexing pages, processing search queries, and calculating relevancy to retrieve results. It also covers on-page SEO techniques like keywords, titles, and content optimization, as well as off-page SEO strategies like link building, social media, article submissions, and directory listings to improve a website's ranking in search engines.
This document provides an overview of search engine optimization (SEO) best practices. It discusses key on-page optimization techniques like optimizing title tags, meta descriptions, and internal linking. It also covers off-page optimization strategies like building high-quality backlinks from other reputable sites. The document explains how search engines work by crawling the web, indexing pages, and ranking them based on relevancy and popularity algorithms. It emphasizes that good SEO takes time, effort, and following ethical "white hat" techniques rather than manipulative "black hat" approaches.
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What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
Optimizing Your Website for Search EnginesTony Sattler
SEO is hard. It’s a sub-section of the digital industry that has never found common ground. It's nearly impossible to tell who's good at it and who's not.
Fortunately, you can lay a foundation for good organic search traffic by implementing best practices on your own website.
This document provides an overview of key search engine optimization (SEO) concepts and strategies. It discusses search engines and how they work, the differences between SEO and search engine marketing (SEM), important on-page and off-page ranking factors, technical SEO best practices like canonical URLs and redirects, the SEO process, keyword research techniques, and popular free SEO tools.
This document discusses search engine optimization techniques. It describes white hat and black hat SEO techniques and how search engines work by crawling, indexing, processing and retrieving web pages. The benefits of SEO are also outlined, such as increased traffic, brand credibility and return on investment. The document provides details on on-page and off-page optimization strategies. It also discusses Google Trends, content creation best practices, the Google Panda update, and how to use Google Webmaster Tools to analyze a website's search engine performance.
What is the SEO,and why does it matter to your business website?Chittaranjan Infotech
SEO (Search Engine Optimization) refers to the process of improving a website's rankings on search engine results pages. Developing an SEO strategy can help drive more customer traffic to a business's website and increase sales and revenue. Key components of an effective SEO strategy include optimizing H1 tags, keyword density, meta titles and descriptions, backlinks, and having a responsive mobile-friendly website. Maintaining and updating an ongoing SEO strategy is important as search engine algorithms and technologies evolve over time.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Demand quest SEO training Session 1 May 2017Nate Plaunt
The document provides an agenda for an SEO training session. It begins with introductions and an overview of how search has evolved and how search engines work. It then defines SEO and discusses key on-page and off-page optimization factors such as technical structure, content, and links. Metrics for success and tools for analysis are also reviewed. The training aims to provide actionable tactics for improving search engine visibility and website usability.
Search Engine Optimization (SEO) is the on-going process of making sure that your web site performs as well as possible on specific search engine searches.
This presentation aims to explain the SEO basics that every SEO beginner, website designer, developer, or site owner should know.
Learn more about SEO here: http://seoinformationtechnology.blogspot.com/
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
Digital Marketing is the leading industry in the market and most popular filed is SEO so why are waiting just learn SEO and prepare for SEo interview Questions. Due to this pandemic, the Digital Advertising industry has been increased by about 15% growth in the year 2020.
This document provides information on search engines, including what they are, the oldest search engines, types of search engines, SEO, how to identify unindexed URLs, advantages and key factors of SEO, how to prepare and optimize sites for SEO, link building best practices, Google algorithm updates, keyword research, meta tags, robots.txt files, and how to analyze competitors. It discusses topics like search engine optimization, link building, local SEO, content optimization, and more.
SEO is the process of optimizing a website to increase its visibility in organic search engine results. It involves both on-page elements like keywords, meta tags and headings, as well as off-page factors like backlinks. Search engines use crawlers to index websites, and rank pages based on relevance to search terms. The goal of SEO is to help websites rank higher for targeted keywords in order to drive more organic traffic.
Search engines use keywords entered by users to find websites containing relevant information. Key strategies for improving search engine optimization (SEO) include optimizing on-page factors like titles, headers, images, and content as well as off-page factors like links and anchor text. Keyword research is important to identify the best keywords for a website to target to increase search traffic. Tools can help with tasks like keyword discovery, tracking rankings, and analyzing page optimization. Mobile compatibility is becoming increasingly important for SEO success. With proper optimization over time, websites can improve their search engine rankings.
This document provides information about search engine optimization (SEO) techniques. It discusses key SEO strategies like keyword research, on-page optimization with keywords and metadata, link building, content generation, and technical SEO best practices. The document also lists the 10 essential SEO strategies including writing good content, keyword research, on-page keyword optimization, link building, site structuring, analytics, keeping updated on SEO, avoiding blackhat techniques, duplicate content issues, and optimizing meta descriptions and keywords.
Digital marketing uses electronic devices like computers and smartphones to engage with customers. It has benefits like increased traffic, brand awareness, and measurable results. The main components of digital marketing are web design, search engine optimization, pay-per-click advertising, social media marketing, email marketing, content marketing, affiliate marketing, web analytics, and mobile marketing. Each component has specific strategies and tools to reach customers online.
Demand Quest SEO Training Sept. 2017 - Session 1Nate Plaunt
The document provides an agenda for an SEO training session. It discusses how search engines have evolved as search queries have changed over time. It defines SEO as optimizing a website to be accessible to search engines and relevant to users. The presentation covers technical SEO factors like site structure, page speed and security as well as on-page optimization including keywords, copy and links. It also discusses off-page factors like backlinks, social media and reviews that help search engine rankings. The goal of SEO is to help websites rank higher in organic search results.
Traditional Foods Of Australia and The HistoryThe Aussie Way
One of the most iconic foods in Australia is the meat pie. This handheld snack or meal consists of a pastry shell filled with minced meat, most commonly beef, and savoury gravy. It is often enjoyed at sporting events or as a quick and satisfying lunch option.
Visit - https://theaussieway.com.au/category/food/
Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools.
Key Takeaways:
Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...VWO
Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO).
Imagine: At the click of a button, your landing pages dynamically adapt to feature content and elements specific to the keywords and products they are targeting. That’s the power of pCRO, transforming generic pages into highly personalized experiences. With pSEO, generate quality pages at scale that rank at the top of search results for relevant long-tail keywords, driving traffic that then converts.
Excited? In this session, Eric will guide you through how to implement these game-changing techniques for your own business, enhancing your digital strategy and maximizing your ROI.
CampusEdge offers a comprehensive suite of tools including financial management, human resources, student information, and more. It promotes streamlined processes and data integration.
Enhanced efficiency and productivity through automation, data centralization, and real-time insights. Improved decision-making based on accurate data and analytics.
Allows for seamless scalability to adapt to the changing needs of educational institutions. Enables consolidation of various functions into a single platform.
Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes.
Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...BBPMedia1
Develop a category & retail vision to drive business impact today
Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!
Foundations in Content Optimization: How to Optimize Your Content to Fuel Organic Traffic Growth
A highly tactical introduction to best practices in optimizing your owned content to drive sustainable (and converting) organic traffic. In this Master Class, we'll cover everything from identifying the right keywords to use to how to strategically apply them to your content strategy to generate ROI.
Key Takeaways:
- A breakdown of key content-related factors Google and other Search Engines use when ranking content.
- Understand the basics of keyword research and where to begin.
- Learn how to apply those keyword learnings to optimize your content strategy and owned assets to maximize their organic visibility.
- Learn what to measure to articulate ROI and feed back into your strategy.
Top 10 Cases of Amnesia A Journey through Memory Loss.pptxelizabethella096
Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.
Training devistation provides quality training in digital marketing.
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Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.
2. INTRODUCTION
• Whenever you enter a query in a search engine and hit 'enter' you
get a list of web results that contain that query term. Users
normally tend to visit websites that are at the top of this list as they
perceive those to be more relevant to the query.
• If you have ever wondered why some of these websites rank better
than the others then you must know that it is because of a powerful
web marketing technique called Search Engine Optimization (SEO).
• SEO is a technique which helps search engines find and rank your
site higher than the millions of other sites in response to a search
query. SEO thus helps you get traffic from search engines.
3. • Google Indexing is a process in which Google's web crawlers
(spiders) capture the information of the website, at the time that it
is being made and pass on this information to Google Search
Engine, and store it based on keywords, so whenever someone
searches using those keywords, the prestored results are displayed.
• If the crawlers do not crawl your website, you can update your
website in their search engine (index) through webmaster tool, go
to webmaster.google.com, and submit your website there.
• Crawling is a process by which search engines discover publicly
available web pages. Google uses software name “web crawlers”
for crawling. The crawl process begins with a list of web address
from past crawls and sitemaps provided by website owners.
5. • What you can do is to check what a crawler sees from your
site. As above mentioned, crawlers are not humans and they
do not see images, Flash movies, frames, password-protected
pages and videos, so if you have added these on your site,
you'd better run the Spider Simulator below to see if these
goodies are viewable by the spider.
• If they are not viewable, not indexed, not processed, etc. - in
a word they will be non-existent for search engines.
6. • Google Spider is a program (set of instructions) that
automatically fetches Web pages. Spiders are used to feed
pages to search engines. It's crawls over the Web, so it’s called
spider. Another term for these programs is known as
WebCrawler.
• Example:
Name of Google Spider is “Googlebot”.
Name of Bing Spider is “Bingbot”.
Name of Alta Vista Spider is “Scooter”.
7. a) When page is crawled by crawler the next step is to index its all the
content.
b) The index page stored in a giant database, from where it can be access or
retrieved later as per requirement.
c) Essentially, the process of indexing is identifying the words that best
describe the page and provides the page to particular keywords which search
on the web.
d) So typical work is very difficult for a human to process such amounts of
information but generally search engines manage just fine with this task
within a few time.
e) Sometimes search engine not get the meaning of a page right but if we
help them by optimizing it, it will be easier for to search engine to classify
your pages correctly and for you – to get higher rankings and better results.
10. Keywords – The Most Important factor in SEO
• Keywords are the most important SEO element for every search engine,
they are what search strings are matched against. Choosing the right
keywords to optimize for is thus the first and most crucial step to a
successful SEO campaign.
• Now, when the Web is so densely populated with sites, it is next to
impossible to achieve constant top ratings for a one-word search string.
Achieving constant top ratings for two-word or three-word search strings
is a more realistic goal. For instance, If you have a site about dogs, do NOT
try and optimize for the keyword "dog" or "dogs". Instead you could try
and focus on keywords like "dog obedience training", "small dog breeds",
"homemade dog food", "dog food recipes" etc. Success for very popular
one-two word keywords is very difficult and often not worth the trouble,
it's best to focus on less competitive highly specific keywords.
11. • When choosing the keywords to optimize for, you need to consider not
only the expected monthly number of searches but also the relevancy of
these keywords to your website.
• Although narrow keywords get fewer searches they are a lot more
valuable than generic keywords because the users would be more
interested in your offerings.
• Lets say you have a section on your website where you give advice on
what to look for when adopting a dog. You might discover that the "adopt
German shepherd" key phrase gives you better results than a keyword like
"German shepherd dogs". This page is not of interest to current German
shepherd owners but to potential German shepherd owners only. So,
when you look at the numbers of search hits per month, consider the
unique hits that fit into the theme of your site.
13. When it comes to star website like Amazon niche site keyword
research, the following terms are considered as ready to purchase
term.
• Best/Top Rated + Product Type
• Cheap + Product Type
• Quality + Product Type
• Product Name + For Sale
• Bargain + Product Type
• Best + Product Type + Online
• Best + Product Type + Review
• Best + Product Type + Year
• Buy + Product Type / Product Name
• Where Can I Buy + Product Name / Product Type
• Product Name + Vs/Or/Compared to + Product Name
• Product Name + Review/Reviews
• Product Name + Coupon
16. Some of the basic Points to Remember while
doing on-Page SEO
• Update Meta Title of the webpage with the focus keyword.
• Update Meta Description of the webpage with the focus keyword in it.
• Content on the website should be relevant and original includes written
content, images, logos, overall design of the website.
• Bounce Rate should be in check, should not above average that is 59%.
• Internal Linking amongst pages. (This is done to control the bounce Rate).
• Navigation (Menu) should be simple to use.
• Alt Txt of the Images should be updated with the focus keyword in it.
• About us page, and Privacy policy Page should be on the website.
• Focus Keyword should be in the first paragraph of the webpage
17. • Focus Keyword should be on the heading of the webpage (H1, H2, H3
etc, its good to do).
• Webpage should have minimum 300 words content.
• Focus Keyword Ratio to text on the website should be 1% to 2%
• NO keyword Stuffing, keywords on the website should not be more
than 2% and not on places unnecessarily to gain ranking
• External Linking (putting links leading to other website, It is not
necessary, but it is good to do).
• Site speed should not be slow (use tools to check site speed, images
should be in smaller size , enough hosting space for large images).
18. • Plugin used for increasing the speed of the site is Wp speed up ,to use
this plugin just Install and activate the plugin.
• Virtual Robots.txt- go to settings Reading- and add url that you do not want
to be crawled.
• Website Sitemap Updated and submitted- in Yoast you will get an option
for Sitemap, enable user sitemap.
• canonical tag updated (if you have 2 versions of the webpage, clearly
mention the version that you want the crawlers to crawl, and the one that
you are using).
• A canonical tag (or "rel canonical") is a way of telling search engines
that a specific URL represents the master copy of a page. Using
the canonical tag prevents problems caused by identical or
"duplicate" content appearing on multiple URLs.
19. • Website must be updated on Google Webmaster tool to check for
indexing and crawling issues.
• Website updated in google Analytics tool to get visitor data, and
how they respond to your website pages.
• Website should be responsive (ie it should take the shape of the
device that you are using, mobile phone, tablet, laptop, large led)
• The targeted focus Keyword should be Highlighted (bolded, italics,
underlined, Not must do).