Product Managers: Treat Your Strategy as a Product

Launching a new brand within a large company is a challenge - when that new brand disrupts the flagship brand, it’s a massive challenge. Michael took the participants on his journey of conception, to building, to the launch of RealEstate.com – a brand that competes with its parent company, Zillow.com. He talked about starting from zero and convincing executives and other product teams that creating a disruptive new brand was (and is) a good idea. The audience learned a little bit about how Zillow Group’s product organizations work and more specifically how a team can still function as a small startup within a 2500+ person organization.

Thoughts about the process from the vision and strategy to execution and design. Based on my experiences and attempt to structure the building of the new social platform Conferize for all the conferences in the world.

The document discusses the role of product managers in AI-first organizations. It outlines the key responsibilities of an AI product manager, including defining problems, specifying success metrics, understanding AI trends and technologies, communicating with stakeholders, and measuring business impact. It also describes the product development lifecycle for an AI product like a spam filter, involving roles from product management to data science to engineering. Finally, it provides tips for becoming an AI product manager, such as upskilling on machine learning and communicating the iterative nature of AI.

Main Takeaways: -An easy to structure framework -Leveraging technology to create brilliant product ideas -Common pitfalls and mistakes to avoid.

In this conversation Gregory Larkin, Google's former Product Manager, talked about the key differences and winning strategies for launching products as an intrapreneur vs. as an entrepreneur. He discussed the key techniques for incorporating stakeholders into agile product management so that user needs are aligned with stakeholder requirements.

Managing stakeholders well is one of product’s keystones in launching a successful project: on time, with low risk and hopefully- with everyone happy. A great product kickoff meeting can set the stage for the road ahead and also get everyone excited to collaborate and problem solve. In this session, Katie Guernsey talked about how to get ahead of the 8-ball: pre-kickoff buy-in and meeting preparation, effective facilitation strategies so people are engaged and off their phones, and the important information to communicate to create context and buy-in.

Sydney Leading The Product (Session 2) with Jen Flynn from Airtasker. Jen describes what she has learned about the tangled path of roadmapping. Her story covers her personal roadmap and the lifecycle development or products after they have achieved their Product / Market Fit.

SpringOne 2020 What Makes a Great Product Manager Michael Gresham, Sr. Product Manager at VMWare Jennifer Handler, Services Strategy & Product Management Lead at VMware Adrien Hensley, Agile Transformation Coach at The Boeing Company Kenneth McDougall, Director of Product at Kessel Run

The document discusses challenges facing product managers at companies in a state of hyper-growth. It outlines a framework for balancing efforts to scale current business lines while exploring new opportunities through a portfolio of "bets" across exploring new ventures, expanding existing products, and extracting efficiencies. The framework advises identifying the riskiest assumptions in new exploratory bets and de-risking them through fast, cheap experiments designed to accelerate learning rather than minimize costs. This approach aims to increase the odds of success by allowing for more, faster experiments during the high-uncertainty exploration phase of hyper-growth.

Sudha Mahajan talked about how to build great roadmaps! Great roadmaps require right trade-offs, right prioritization, strong execution rigger and above all success metrics. A strong roadmap is your channel to success. There is no one size that fits all, but there are certain techniques that can help you get there.

Product road mapping is an art, one that requires a strong pulse on the state of the business, your customers and stakeholders. Road maps are meant to provide a clear path towards reaching the business objectives giving transparency and predictability to anyone involved on the team. But how often have you heard “Hey, we are agile, we don’t need a roadmap”; or the opposite “Hey, this feature was on the roadmap, but why haven’t you delivered?”. In this session, Angela Govila, former Product Manager at Capital One, talked about how to handle both of these situations and everything in between, by diving deep into the basics of how to conduct road mapping sessions.

Whether you're brand new to Product Management or learned on the job and have been working for years, Minimum Viable Product is always coming up in work. Fred Chong Rutherford from AMEX talked about hot to learn to unravel this mysterious topic by focusing on what’s viable. At first, he focused on The Viability Principle, giving us a framework for determining viability, and then applied this to the Fisher Space Pen.

This document provides an overview of an upcoming webinar titled "The Product Growth Engine" presented by Dave Martin and Brittany Shear. The webinar will discuss how to use a product growth engine approach to drive sustainable growth through outcome-driven leadership, continuous learning from customers, and collaboration across teams. An assessment toolkit is also introduced that evaluates a product team's competencies in learning, collaboration, and prioritization to identify areas for improvement.

In this talk, the Box Sr. Product Manager talked about how to tackle quick wins, and then develop a longer term strategy for onboarding, sales channels, increasing marketshare for mostly enterprise software (can also dip into a bit of consumer). The key points were: 1) Growth isn't just important for consumer facing software companies - it should be something that every technology company is thinking about from an engagement and revenue perspective. 2) Growth can range from sales channel optimization (both self-serve and enabling reps), marketing campaigns, building experiences for customers to demo your product, onboarding, matching users with the correct tools to get the most value from your company etc. 3) Experiment! Fail fast. Part of finding the best growth strategy is to try things out and A/B test experiences to see what is driving your core metrics.

Main takeaways: - Understand the benefits of practicing continuous product discovery - Three 'try now' tips to incorporate product discovery today - Move beyond theory and into reality with an example of launching product discovery teams at Pearson

It is often said that a great idea is worthless without polished execution. In this talk, Akshay Kannan from Google explained some tactics for executing your ideas within an organization. This could be as simple as a new feature that you want to build, or something as complex as a total priority shift. As a Product Manager, you don't have the luxury of authority for forcing a team to do something. In many cases, the teams that you need to convince may not even be in your organization.

The document summarizes Chris Graham's talk on building HYFN8 from scratch to becoming a top 10 social media advertising and management platform. It describes how HYFN8 started as a digital agency, transitioned to focus on mobile when native apps emerged, and slowly gained traction with clients by running their advertising. As it grew from a few clients generating $200k in 2013 to over 60 employees and $4.5M in revenue in 2014, HYFN8 scaled its operations and partnered with major social media platforms. It was eventually acquired by Nexstar in 2016 and now aims to further differentiate its technology to solidify its top 10 market position over the next 5 years.

The document discusses an AI-powered tool from Ogilvy that analyzes product reviews from multiple websites. It can synthesize thousands of text reviews to provide insights into customer pain points, preferred features and sentiments. The tool identifies key themes in reviews through unsupervised text mining. It also compares metrics like review count, word count, average ratings between brands. Insights from the tool can help prioritize marketing messaging based on real customer feedback.

HTML5 is the up and coming standard for web development. It can create rich user experiences with less effort, enhance search functionality, and ensure a more consistent experience across different platforms. But what does that have to do with SharePoint? This session will answer that questions and cover the new features that are only available in HTML5, SharePoint 2013 HTML5 mobile pages, new SharePoint branding options, and some limitations organizations face when it comes to HTML5. Demonstrations will include: a custom map SharePoint webpart, dynamic animations, a rich video experience without plugins, and more. No coding experience is needed for this presentation.

[Updated May 5, 2017] "Successful startups are all alike; every unsuccessful startup is unsuccessful in its own way." These are my personal observations on a few traits that make startups successful. You can find a video of the talk at https://www.youtube.com/watch?v=z_D9oXCK2lM and the book at http://www.hello-startup.net/.

It's no secret, links matter. We'll present everything from basic directory linkbuilding to advanced tactics like .edu & authority linkbuilding. Discussion will include all above board, clean tactics.

This document discusses JavaScript SEO and provides best practices. It begins by noting many websites are not ready to handle the responsibilities that come with powerful JavaScript frameworks. It then discusses issues like partial indexing for sites relying heavily on client-side JavaScript rendering. The document provides tips on troubleshooting JavaScript indexing issues using the Google Search Console. It also emphasizes the importance of server-side rendering and principles like progressive enhancement. Overall, the key message is that while challenges remain, there is hope for properly optimized client-side rendered JavaScript sites to rank well in Google with continued improvements to crawler and rendering capabilities.

Serverless Toronto's 6th-anniversary event helps IT pros understand and prepare for the #GenAI tsunami ahead. You'll gain situational awareness of the LLM Landscape, receive condensed insights, and actionable advice about RAG in 2024 from Google AI Lead Mark Ryan and LlamaIndex creator Jerry Liu. We chose #RAG (Retrieval-Augmented Generation) because it is the predominant paradigm for building #LLM (Large Language Model) applications in enterprises today - and that's where the jobs will be shifting. Here is the recording: https://youtu.be/P5xd1ZjD-Os?si=iq8xibj5pJsJ62oW

HacktoberFestPune is a beginner-friendly, all-inclusive event that is absolutely free of cost. Certificates will be issued by DSC MESCOE and DSC PVGCOET for everyone who can complete 4 successful Pull Requests by 13th October 10 AM! An evening filled with speaker sessions, interactions with fellow developers, and mini-games, we think you'll have a great time with everyone!