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Demand7 - Customer Acquisition Engine

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Myk Pono
Myk Pono

Demand7 is a customer acquisition engine that segments website visitors in real-time and presents them with relevant content and calls to action to improve engagement and conversion rates. It identifies visitor attributes like company name, industry, and search keywords to personalize the experience. Content and calls-to-action are tailored for different customer segments. Demand7 also provides analytics on visitor behavior to optimize the lead generation process and marketing strategies over time.

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Customer Acquisition Engine!
more than 98% of all visitors leave your website and never return! less than 2 out of 100 visitors convert on a B2B website (avg. conversion rate is 1.6%)! The Problem Engaging visitors is difficult! but 9 out 10 marketers say that company’s website is still the most effective lead generation resource.!
*according to B2B Lead Generation Report by B2B Technology Marketing Community ! Generating high-quality leads ! is by far the number one challenge for B2B marketers*.! B2B Marketing Challenges Generating high-quality leads! Converting leads into customers! Creating meaningful content! Maximizing ROI! 61%! 45%! 37%! 35%!
1 Increase volume & quality of leads 2 Improve rates of conversion from visitor to lead, and from lead to customer 3 Improve your marketing ROI Challenge! Lack of resources, staffing, and budget prevents B2B companies from reaching their marketing and sales goals.! of B2B marketers say that lack of resources: staff, budget and time is the greatest barrier for lead generation! Your Goals 45%!
Demand7 ! is a data-driven customer acquisition engine.! Our solution segments visitors in real-time and presents them with relevant content and most optimal calls to action. ! The Solution Industry: Retail Size: 250 employees Search term: mobile marketing Location: MA Search term: mobile workforce management Industry: Home Services Size: 100 employees Search term: marketing automation Company: IBM Industry: Hardware, Software, IT Services Size: 2,500+ employees Company: SoundBite Communications Location: USA Job Title: VP of HR Search term: Oracle integration Anonymous
Identify Segment Personalize Target Engage Optimize Analyze 1 2 The Process 3 4 5 6 7 Identify the company name, size, industry, location, and search keywords of visitors landing on your website ! Segment your prospects based on collected data! Personalize content and a call-to-action for each customer segment! Target and display content to your visitors in real-time! Engage and convert visitors with a personalized call-to-action ! Optimize your conversion process by automated testing ! Analyze visitor’s path and behaviors to further improve engagement and lead gen conversion rate!
Other Benefits 1 Personalize communication! 2 Marketing intelligence! Demand7 allows companies to segment prospects and create content that talks directly to them. Our goal is to move prospects visiting your website from no or low levels of engagement to higher engagement (such as connecting to social media and signing-up to a newsletter) to becoming a lead and eventually a customer. ! Our solution provides analytics that improves your marketing decision making process including identifying the marketing assets provide better ROI, when a prospect is ready to buy, and which value proposition message resonates better in a specific industry or customer segment.! 3 No IT involvement! Demand7 eliminates or at least greatly reduces the need for marketing teams to create custom landing pages as well as marketing dependencies on IT departments. Every page on the existing website can be a custom landing page with targeted content in addition to be A/B tested and optimized in real-time. Our solution also allows marketers to create custom outbound marketing campaigns that will alter website content based on campaign tracking or referral website data.!
Contact Us Let’s talk! ! Call! 978.505.2407! Email ! mykola@demand7.com! !

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Demand7 - Customer Acquisition Engine

  • 2. more than 98% of all visitors leave your website and never return! less than 2 out of 100 visitors convert on a B2B website (avg. conversion rate is 1.6%)! The Problem Engaging visitors is difficult! but 9 out 10 marketers say that company’s website is still the most effective lead generation resource.!
  • 3. *according to B2B Lead Generation Report by B2B Technology Marketing Community ! Generating high-quality leads ! is by far the number one challenge for B2B marketers*.! B2B Marketing Challenges Generating high-quality leads! Converting leads into customers! Creating meaningful content! Maximizing ROI! 61%! 45%! 37%! 35%!
  • 4. 1 Increase volume & quality of leads 2 Improve rates of conversion from visitor to lead, and from lead to customer 3 Improve your marketing ROI Challenge! Lack of resources, staffing, and budget prevents B2B companies from reaching their marketing and sales goals.! of B2B marketers say that lack of resources: staff, budget and time is the greatest barrier for lead generation! Your Goals 45%!
  • 5. Demand7 ! is a data-driven customer acquisition engine.! Our solution segments visitors in real-time and presents them with relevant content and most optimal calls to action. ! The Solution Industry: Retail Size: 250 employees Search term: mobile marketing Location: MA Search term: mobile workforce management Industry: Home Services Size: 100 employees Search term: marketing automation Company: IBM Industry: Hardware, Software, IT Services Size: 2,500+ employees Company: SoundBite Communications Location: USA Job Title: VP of HR Search term: Oracle integration Anonymous
  • 6. Identify Segment Personalize Target Engage Optimize Analyze 1 2 The Process 3 4 5 6 7 Identify the company name, size, industry, location, and search keywords of visitors landing on your website ! Segment your prospects based on collected data! Personalize content and a call-to-action for each customer segment! Target and display content to your visitors in real-time! Engage and convert visitors with a personalized call-to-action ! Optimize your conversion process by automated testing ! Analyze visitor’s path and behaviors to further improve engagement and lead gen conversion rate!
  • 7. Other Benefits 1 Personalize communication! 2 Marketing intelligence! Demand7 allows companies to segment prospects and create content that talks directly to them. Our goal is to move prospects visiting your website from no or low levels of engagement to higher engagement (such as connecting to social media and signing-up to a newsletter) to becoming a lead and eventually a customer. ! Our solution provides analytics that improves your marketing decision making process including identifying the marketing assets provide better ROI, when a prospect is ready to buy, and which value proposition message resonates better in a specific industry or customer segment.! 3 No IT involvement! Demand7 eliminates or at least greatly reduces the need for marketing teams to create custom landing pages as well as marketing dependencies on IT departments. Every page on the existing website can be a custom landing page with targeted content in addition to be A/B tested and optimized in real-time. Our solution also allows marketers to create custom outbound marketing campaigns that will alter website content based on campaign tracking or referral website data.!