Janene Hachemeister has created a personal brand exploration document. She identifies her brand archetype as a "Caregiver" who focuses on helping and supporting others through marketing, sales, and maintaining processes. Her short term goals are to gain digital marketing experience with her current employer and build a portfolio of 10 website and digital design projects. Her long term goal is to manage the marketing efforts for a top industry brand. She provides examples of potential competitors and outlines her skills, credentials, and professional development plan to support her brand positioning as a provider of responsive and ADA compliant website design services.
The document outlines Sidney Climer's personal brand exploration project. It includes details about her core values of making others feel comfortable and welcomed, as well as her principles of honor, integrity, and selflessness. Potential job titles identified include Search Marketing Strategist, Digital Forensics Analyst, and Market Research Analyst. The goals are to make others feel comfortable in the workplace and encourage them through an accessible and hardworking brand strategy. Outreach plans are outlined for potential hiring managers at Meta.
In my presentation, Personal Brand Exploration, to explore my career goals, identify potential job titles, and connect with my target audience. I discuss competitor analysis, reflect on my identity, and create a personal brand statement. The ultimate aim is to share my insights and discover my own personal brand narrative, fostering empowerment in developing an authentic and meaningful identity.
This is a project I completed for my "Project and Portfolio I: Personal Branding" course at Full Sail University.
Completed on February 23, 2024
Digital marketing has become the cornerstone of modern business strategies, making skilled professionals highly sought after. Whether you're interested in crafting compelling social media campaigns, optimizing websites for search engines, or analyzing consumer data to drive business growth, a digital marketing course equips you with the essential skills and knowledge needed to thrive in today's competitive job market. From roles such as Digital Marketing Specialist and SEO Analyst to Social Media Manager and Content Marketer, the career paths are diverse and rewarding. Companies across all sectors, from startup to multinational corporations, rely on digital marketers to enhance their online presence, engage with customers, and ultimately drive revenue.
As part of the digital marketing bachelor's degree program at Full Sail University, I completed the Project & Portfolio I course, which taught me how to market myself online and how to brand myself. Upon completion of the course, I created this portfolio to showcase my work.
Uneak White's Personal Brand Exploration Presentationuneakwhite
Welcome to my Personal Brand Exploration Presentation! In this engaging and insightful presentation, I take you on a journey to discover the essence of my professional identity as a digital marketer. Through a blend of visual storytelling and strategic insights, I showcase the key elements that define my personal brand and highlight my unique value proposition in the digital marketing realm.
In this presentation, you will:
Gain an understanding of the objectives and significance of personal branding in the digital age.
Explore the core values, strengths, and passions that shape my professional persona.
Witness the creative process behind developing a cohesive visual identity and brand narrative.
Learn how I leverage my skills, experiences, and aspirations to create meaningful connections with my audience and stakeholders.
Discover the strategic approach I take in aligning my personal brand with industry trends, market demands, and future career goals.
Whether you're a fellow digital marketer, a potential employer, or simply curious about the power of personal branding, this presentation offers valuable insights and inspiration. Join me as we delve into the world of personal branding and unlock the potential of crafting a compelling professional identity in today's competitive landscape.
Madison Hongell is a digital marketing major who aspires to work for National Geographic and help businesses find their brand and voice. She has a caregiver brand archetype and wants to focus on clients' needs. Her short term goals include building a portfolio from internships and independent projects. Her long term goal is to create a business around her interests in crafting. She sees herself competing against others with more experience and online presence for marketing jobs.
Nicholas Bonfiglio has created a personal brand focused on digital marketing. He values discipline, passion, and perseverance based on his background. His experience in various roles has taught him valuable lessons and given him resilience and adaptability. Going forward, he aims to secure an internship or job in digital marketing through skills development, networking, and creating targeted strategies for small businesses to boost their online presence.
Social selling involves using social media to build relationships as part of a sales strategy. It allows professionals to listen to customers, develop their personal brand, curate relevant content, and find opportunities to build and influence relationships. When done effectively through authentic engagement and content tailored to audiences, social selling can increase sales pipelines and improve customer engagement. For example, a campaign by Whiteoaks for Barco increased Twitter followers by 123% and engagement across social media by 48%.
The document provides an overview of the Postgraduate Diploma in Digital Marketing offered by the Digital Marketing Institute, including details on the five course streams covering areas like search marketing, social media marketing, mobile marketing, and digital strategy and planning. The course is designed and taught by industry experts to provide students with the latest skills and knowledge needed to succeed in digital marketing careers. Students will complete two assignments to demonstrate their learning and ability to develop comprehensive digital marketing strategies.
Kathleen McGuire grew up in Florida where she developed a passion for creativity and design. She has worked in web design and digital marketing for several years and is now pursuing a bachelor's degree in digital marketing. Her goal is to help small businesses engage customers through digital storytelling and increase sales. She outlines her skills, experience, education, and career goals to position herself as a digital marketing expert for small businesses in the local area.
The internship report summarizes Surojita Majumdar's 2-month internship at Webenza Bangalore, a digital media marketing firm, where they served on the Social Media Marketing team. Their responsibilities included client servicing, account management, social media marketing, research, ideation, competitive analysis, content creation, social media management, and data compilation. The internship helped them understand how digital media marketing works in comparison to traditional marketing, and how to use social media to meet marketing objectives and grow a business online. They learned the importance of social media being real-time and how to stay on top of trends.
The purpose of this project was to help me understand my personal brand and how to improve it. The Canvas concept is easy to use and serves as a practical visual framework that helps me understand why I am unique and how to let my future employers know it.
Brian Haney is exploring his personal brand and career path in digital media. He has a background in the military and interests in digital marketing, content creation, photography, and the outdoors/automotive industries. His goals are to apply his digital skills to an environmentally-conscious company in public relations, marketing, or brand management. To achieve this, his plan is to network, improve his technical skills, and gain relevant work experience through internships or projects related to the outdoors and automotive industries.
Ishmael King is exploring their personal brand as a digital marketer for the entertainment industry. They have experience in customer service and want to help companies improve customer relations. Their goals are to gain work experience, enhance their personal brand, and eventually work independently. They are exploring target audiences and networking opportunities to pursue these goals.
Is Digital Marketing a Good Career Choice in Today's Digital Age?muskaanvig31
Digital marketing presents a compelling career choice, characterized by its dynamic nature and immense potential for growth. In today's digital age, businesses are increasingly relying on online platforms to connect with their target audiences, creating a high demand for skilled digital marketers. This field offers diverse opportunities, ranging from social media marketing and content creation to search engine optimization and email marketing. Professionals in this field enjoy flexibility in work arrangements, with many opportunities for remote work and freelancing. Moreover, digital marketing fosters continuous learning, as individuals need to stay updated with the latest trends, technologies, and algorithms to remain competitive. With experience and proficiency, digital marketers can command competitive salaries and access lucrative career advancement opportunities. The data-driven nature of digital marketing allows for precise tracking and measurement of campaign performance, enabling marketers to demonstrate tangible ROI to clients or employers. Additionally, digital marketing offers a global reach, allowing professionals to connect with audiences worldwide and break down geographical barriers. Overall, for individuals passionate about leveraging technology and creativity to drive business growth, digital marketing offers a rewarding and fulfilling career path.
Brian Haney is exploring his personal brand and career path in digital media. He has a background in the military and interests in digital marketing, photography, and content creation. His goal is to apply these skills to companies in the outdoor and automotive industries to help better the planet and communities. In the short term, he aims to obtain an entry-level marketing position and make professional connections relevant to his interests.
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2. Goals
• Short Term Goal:
• Immediately After Graduation, 2026
• Secure a position as a Digital Marketing Specialist
at Maison MRKT
Focus on mastering essential digital marketing skills
such as SEO, SEM, and social media management. Gain
practical experience through internships or freelance
projects in the fashion or luxury sectors.
Career Category: Starting Career
Long Term Career Goals: (2036)
• Grow into a leadership role as a Digital
Marketing Manager, overseeing
comprehensive digital campaigns that
deliver measurable ROI and enhance
brand reputation.
5. Competition
Melinda
Rogers
Work Experience:
• 6 months of Social Media Marketing for
Lilybranch Trading Co.
Education:
• Current student enrolled in Digital
Marketing, B.A. At Full sail University
Noteworthy Experience:
• Lab Assistant, Social Media Marketing
Skills and Proficiencies:
• Social Media Marketing , SEO, Public
Speaking , Photoshop
Overall Online Presence:
• Professional headshot, active on
personal social media account.
Amanda
Johnson
Work Experience:
• Amanda has 5 years of experience in digital
marketing, specializing in tech startups and B2B
sectors
Education:
• Marketing , B.A.
Noteworthy Experience:
• Started her career as a PR and Marketing Intern at
Ivanka Trump Fine Jewelry in 2013
Skills and Proficiencies:
• EO, SEM, social media marketing, and proficiency in
marketing automation
Overall Online Presence:
• Amanda maintains a robust LinkedIn profile with
detailed project achievements, endorsements, and
active participation in digital marketing communities
Source: LinkedIn. (n.d.-a).
6. Identity
Core Values:
1. Integrity
2. Creativity
3. Respect
4. Excellence
Vision: To become a leading digital marketing
expert known for delivering impactful results.
Guiding Principle:
Continuous learning and adaptation
to industry trends.
Passion:
Creativity solve marketing challenges
effectively
Superpower:
Strategic thinker with a knack for
analyzing consumer behavior.
Golden Circle:
Why: I believe in leveraging digital
technologies to create meaningful
connections and drive business growth.
How: By crafting data-driven strategies and
compelling content that resonate with target
audiences.
What: Implementing effective digital
marketing campaigns that elevate brand
visibility and engagement.
7. Promise &
Position:
Promise:
I help to crafting compelling digital reports
that resonate with audiences to drive
brand growth and engagement in the
Marketing industry.
Position:
Storyteller, Strategist, Innovator
8. Networking
Industry Events
• Digital Marketing World
Conference
• March 2025, New York City, NY
• Objective: Network with industry leaders, gain
insights into the latest digital marketing trends, and
explore collaboration opportunities.
• American Marketing Association (AMA)
• Objective: Engage with marketing professionals, attend
workshops on innovative marketing strategies, and stay
updated on industry trends.
Elevator Pitch:
You know how businesses struggle to stand out
in today's crowded digital landscape? Well, what
I do is craft compelling digital narratives that
resonate deeply with target audiences. By
leveraging data-driven insights and innovative
strategies, I help brands not only increase their
visibility but also engage customers authentically.
Mentorship:
• I will seek a mentor who is a seasoned
digital marketing executive with
experience in global campaign
management and brand positioning.
This mentor should have a track record
of driving successful digital
transformations and navigating complex
market landscapes.
Source: #DMWF World Series. (2024, Source: JSTOR. jstor. (n.d.).
9. Digital Marketing
• Online ID Calculator
Results:
• Volume: Average
• Relevance: Zero
• Purity: Low
• Diversity: High
• Validation: Average
• Brand Archetype:
• Archetype Name: Hero
• Description: The Hero archetype embodies bravery, strength, and a
desire to overcome obstacles. Heroes are driven by a sense of
purpose and strive to make a positive impact on their community or
industry. They are often seen as courageous leaders who inspire
others to achieve greatness through their actions and integrity.
• Digital Marketing strategy to Improve Online ID Calculator Score While Exuding Brand Archetype:
• Focus Variables: Purity & Relevance
•Content Type: I will focus on producing motivational and inspirational content that highlights success
stories, leadership qualities, and strategies for overcoming challenges in the marketing industry.
•Social Media Tools: LinkedIn will be my primary platform for sharing professional achievements and
thought leadership articles. Twitter will be used for engaging in industry discussions and sharing quick
updates on industry trends and insights.
Source: Putnam, K. (2023, May 23).
10. Professional
Development
Technical
Data Analysis and Visualization
• Task: Complete a Data Analysis Certification
course focusing on advanced techniques and
tools (e.g., Python, Tableau).
• Organization: Coursera
• Due Date: October 2024
Marketing Automation
• Task: Attend a workshop
or seminar on Marketing
Automation platforms (e.g.,
HubSpot, Marketo)
• .Organization: Marketing
Automation Institute
• Due Date: December 2024
Transferable
Project Management
• Task: Enroll in a Project Management Professional (PMP) exam
preparation course to enhance project planning and execution
skills.
• Organization: Project Management Institute (PMI)
• Due Date: March 2025
Communication and Negotiation
• Task: Participate in a Communication and Negotiation Skills
workshop focused on effective communication strategies and
conflict resolution.
• Organization: Dale Carnegie Training
• Due Date: June 2025
11. REFERENCES:
Abdulla, H. (2024, January 4). Fashion brand marketing spend to spike in bid to engage shoppers. Just Style. https://www.just-
style.com/news/signal-fashion-brand-marketing-spend-to-spike-in-bid-to-engage-shoppers/
American marketing association on JSTOR. jstor. (n.d.). https://www.jstor.org/publisher/ama
Digital Marketing World Forum: #Dmwf series: Conference. #DMWF World Series. (2024, March 8). https://www.digitalmarketing-
conference.com/
LinkedIn. (n.d.-a). https://www.linkedin.com/company/linkedin/
Maison Mrkt: Criteo success story. Criteo. (2023, March 30). https://www.criteo.com/success-stories/maison-mrkt/
Null. (n.d.). Maison MRKT: The Most Trusted Growth Marketing Partner. maison.
https://www.maisonmrkt.com/?gad_source=1&gclid=EAIaIQobChMImNSH1fDehgMVfkZ_AB2JGwVcEAAYASAAEgI0PPD_BwE
Occupation keyword search. O*NET OnLine. (n.d.). https://www.onetonline.org/find/result?s=digital%2Bmarketing
Port, M. (n.d.). Book yourself solid, 3rd Edition. O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-
solid/9781119431220/c02.xhtml#head-2-9
Putnam, K. (2023, May 23). Brand quiz - kaye putnam: Psychology driven brand strategist. Kaye Putnam | Psychology Driven Brand Strategist.
https://www.kayeputnam.com/brandality-quiz/