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Social Media Marketing - Summer internship report

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Surojita Majumdar
Surojita Majumdar

The internship report summarizes Surojita Majumdar's 2-month internship at Webenza Bangalore, a digital media marketing firm, where they served on the Social Media Marketing team. Their responsibilities included client servicing, account management, social media marketing, research, ideation, competitive analysis, content creation, social media management, and data compilation. The internship helped them understand how digital media marketing works in comparison to traditional marketing, and how to use social media to meet marketing objectives and grow a business online. They learned the importance of social media being real-time and how to stay on top of trends.

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Summer Internship Report Surojita Majumdar March 2016 – May 2016 COMMITS - Bangalore
Introduction • My internship was based at Webenza Bangalore, a leading digital media marketing firm • I completed my required two months by serving as a member of the Social media marketing team. • My key responsibilities included: Client Servicing, Account Management, Social Media Marketing, Research and ideation
Objectives • Understand importance of digital media marketing in present scenario • Understand how a digital media marketing agency works • Create and manage digital marketing campaigns • Help identify opportunities that will promote growth on social media sites • Create quality content for social media sites • Use social media to reach marketing objectives
Clients
Tasks and Responsibilities  Research  Competitive Analysis  Pitching in ideas for campaigns and business development pitches  Community moderation, including answering comments and questions, prompting further engagement and maintaining community standards.  Content curation of relevant articles, social media content etc.  Blog monitoring  Compiling data
 Act as a bridge between the client and the design team  Prepare monthly content calendar  Manage social media accounts on Facebook and Twitter  Manage and execute social media contests and engagement activities  Online outreach and promotion using Facebook, Quora, LinkedIn, Twitter, and more Tasks and Responsibilities Cont.
Challenges One main challenge is that social media is real time. You have to be monitoring a lot of different sites, trying to keep abreast of the latest trends and news that might be important to share with target audience
Learning • The impact of technology on the traditional marketing mix. • How to use digital marketing to increase sales and grow business • Understand the basics of social media marketing • Became familiar with the elements of the digital marketing plan • How to reach your online target market and develop basic digital marketing objectives
Thank You!

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Social Media Marketing - Summer internship report

  • 1. Summer Internship Report Surojita Majumdar March 2016 – May 2016 COMMITS - Bangalore
  • 2. Introduction • My internship was based at Webenza Bangalore, a leading digital media marketing firm • I completed my required two months by serving as a member of the Social media marketing team. • My key responsibilities included: Client Servicing, Account Management, Social Media Marketing, Research and ideation
  • 3. Objectives • Understand importance of digital media marketing in present scenario • Understand how a digital media marketing agency works • Create and manage digital marketing campaigns • Help identify opportunities that will promote growth on social media sites • Create quality content for social media sites • Use social media to reach marketing objectives
  • 5. Tasks and Responsibilities  Research  Competitive Analysis  Pitching in ideas for campaigns and business development pitches  Community moderation, including answering comments and questions, prompting further engagement and maintaining community standards.  Content curation of relevant articles, social media content etc.  Blog monitoring  Compiling data
  • 6.  Act as a bridge between the client and the design team  Prepare monthly content calendar  Manage social media accounts on Facebook and Twitter  Manage and execute social media contests and engagement activities  Online outreach and promotion using Facebook, Quora, LinkedIn, Twitter, and more Tasks and Responsibilities Cont.
  • 7. Challenges One main challenge is that social media is real time. You have to be monitoring a lot of different sites, trying to keep abreast of the latest trends and news that might be important to share with target audience
  • 8. Learning • The impact of technology on the traditional marketing mix. • How to use digital marketing to increase sales and grow business • Understand the basics of social media marketing • Became familiar with the elements of the digital marketing plan • How to reach your online target market and develop basic digital marketing objectives