Martha van Berkel — Schema Markup Explained: 10 Complicated Concepts Made Simple and Actionable | 5 Hours of Technical SEO

Everyone hears they should be doing SEO, but what does that really mean? I will cover the core basics of SEO and provide insights and strategies that are actionable for attendee's that day. The presentation will include: - SEO as A.R.T. - Topics vs. Keywords - Title, Meta, and Content Optimization - Importance of backlinks and citations - Intro to technical considerations

This document provides tips for planning website content for a successful website relaunch from an SEO perspective. It discusses identifying important existing content that should not be deleted, such as pages that drive traffic, have backlinks, or meet business goals. The document recommends integrating or improving important content and replacing PDFs with HTML pages. It also suggests retaining images and internal linking structure to maintain SEO performance after the relaunch.

An SEO audit evaluates the search engine optimization friendliness of a website at a point in time. It identifies factors slowing traffic growth and assesses problem severity. The audit examines technical, semantic, link popularity, and competitive elements. Technically, it checks the server, crawlability, page speed and templates. Semantically, it evaluates keywords, coverage, targeting and content quality. For links, it considers volume, quality and abnormal patterns. Competitor audits mirror these analyses. Regular audits are important as things change without notice. The website owners and editors are also important to audit.

Mohit Maheshwari presented on conducting SEO audits. He discussed the importance of SEO audits to discover issues, create an action plan, and set priorities. He recommended tools for conducting technical, link profile, content, and competitor audits. Mohit outlined the SEO audit process including checking indexability, accessibility, site performance, search engine penalties, on-page and off-page ranking factors. He provided tips on audit reporting and creating an implementation schedule based on priorities.

In this webinar, I will go through the benefits and limitations of Data Studio, tips and tricks for turning spreadsheets into cool reports, and share some hot dashboard templates

This is an example PowerPoint Deck of my tried and tested on-site SEO audit, as sold by the SEO Pragmatists.

The document outlines a 4-step process for conducting an SEO competitor analysis: 1) Track keywords, 2) Analyze ranking results to understand competitors' strengths, 3) Identify content outreach opportunities by comparing backlinks, and 4) Analyze topic search and trend data to determine priorities. The goal is to discover competitors, see where they outrank you, and find ways to improve rankings through link building and content optimization strategies.

A free Portent webinar by Ken Colborn, learn how to review your website for common SEO issues in 30 minutes or less. We will be focusing on technical SEO, content, and off-site SEO factors.

This document discusses search engine optimization (SEO) techniques. It explains that SEO is the process of improving a website to increase its visibility and ranking in search engine results pages. It provides details on both on-page SEO techniques like optimizing title tags, meta descriptions, and headings, as well as off-page techniques like link building, social sharing, and submitting to directories.

Google Webmaster Tools is the perfect Companion to Analytics. Webmaster Tools provides information such as Content Keywords, crawl statistics and errors that are not available through Google Analytics.

Entities are machine classified objects and concepts that allow for reliable results, more efficient fact delivery, better UX of web search, and so much more. Basically put - entities are breathtaking! Izzi's talk touches upon entities and the Knowledge Graph within the context of Search over the past 8 years, and how brands and domains can leverage their power to be present and well-represented across SERPs, the risks of doing so, and what this all means for the ecosystem of search.

SEO is dead. But is it? Well, it doesn't matter anyway because in the enterprise we have NO TIME and NO RESOURCES anyway. Well, this deck is here to save you. Here are about 9 things you can do yourself without the need for anyone else. Get after it.

The document provides tips for writing an SEO-optimized article, including doing research on competitors, coming up with a unique title, creating an outline, writing content for humans not search engines using keywords, adding subheads, checking keyword density and grammar, optimizing images and metadata, and sharing the article on social media. The key steps outlined are to research topics, make a plan and title, write the content, edit and add links, check keywords and formatting, and share the article.

Many people know about rich results and how to do structured data for them, but many don't know how to create rich connected schema markup. In this presentation I go over everything from the ROI to advanced uses of the schema.org vocabulary to help you ensure voice and search engines truly understand your content. Martha van Berkel is the CEO at Schema App (https://www.schemaapp.com), professional tools for doing Structured Data at scale for any type of content, on any type of CMS.

SMX Advanced presentation on : Rich Snippets, Schema & Microformats / RDFa - presentation by Stephan Spencer

The document provides details about an upcoming Salesforce developer workshop, including information about speakers, a safe harbor statement, and the workshop agenda. The agenda includes an overview of the Salesforce platform and demonstrations of how to create data models, applications, Apex classes, SOQL queries, triggers, and Visualforce pages on the platform. Attendees will learn how to access and manipulate data programmatically as well as build custom applications and interfaces.

Why is semantic search marketing important today? This brief overview answers what is semantic search, why is it important to act now, the visual outcomes of adopting it, and how you can get started.

What is the current status quo of the Semantic Web as first mentioned by Tim Berners Lee in 2001? Not only 10 blue links can drive you traffic anymore, Google has added many so called Knowlegde cards and panels to answer the specific informational need of their users. Sounds complicated, but it isn’t. If you ask for information, Google will try to answer it within the result pages. I'll share my research from a theoretical point of view through exploring patents and papers, and actual testing cases in the live indices of Google. Getting your site listed as the source of an Answer Card can result in an increase of CTR as much as 16%. How to get listed? Come join my session and I'll shine some light on the factors that come into play when optimizing for Google's Knowledge graph.

This document provides an overview of structured data and how to plan and implement it effectively. It discusses the giant global graph and semantic web concepts. Schema.org is introduced as a way to add structured data tags to pages. The benefits of structured data like improved rankings and user experience are outlined. The document then covers how to plan structured data by auditing pages, identifying appropriate schema types and properties. Implementation tips around templating, testing and monitoring structured data are provided. Common pitfalls to avoid are also highlighted.

Trying to scale your SEO strategies but having trouble keeping up? Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team? Discover how you can overcome growing pains in our upcoming educational webinar specifically designed for enterprise marketers. In this presentation, you’ll learn: -How to use Edge SEO to automate and improve processes in product management (from an SEO perspective). -The best way to use entities scalably for better support of content creation. -How to deal with out-of-stock products to maintain brand visibility and avoid negatively impacting the user experience. -Often, enterprise ecommerce sites and websites that offer SaaS subscription models are challenged with automation and require technical assistance as they scale. Dan Taylor, Head Of Research And Development at SALT.agency – and a Search Engine Journal VIP Contributor – will discuss SEO strategies you should know to scale your efforts and grow your business.

Step by Step Guide to Web Analytics. #Data drives Decision. Access the Full Video Course for FREE at Unacademy. www.avikbal.com/webanalytics https://unacademy.com/user/avik0381/courses

The document summarizes Noman Khan's internship report at A9Ventures. Over the 12 week internship, Noman worked on various web development projects including a PDF generator using Django, a TODO app using Flask, and building authentication and dashboard features. Noman also learned JavaScript, React, and integrated React into an existing Django ERP application. The internship provided hands-on experience in full stack web development and improved Noman's technical skills.

In this presentation we will explore the the history of the internet and how Schema.org helps tell a story.

We've known for years that data-driven content was a 'thing' when we'd produce simple infographics that shared a few statistics and they'd get easy traction for us online. The game has lifted and consumers are becoming more and more obsessed with data and are now demanding higher quality and more complex data-driven content. The challenge for us now as "T-Shaped" marketers is that there are increasing demands for us to learn new skills to produce this content but we don't have the time to do this amongst the other things we need to be expert at. This presentation is going to give you specific help on how to produce data-driven content without any programming skill. After watching this presentation you'll have the confidence to build your own data-driven content with the knowledge of: - blueprints for data-driven content ideas - scraping tools, frameworks and methodologies - how to brief in a data scraping project to your in-house team or a freelancer - how to turn your data into visually appealing content - channels for promoting data-driven content to ensure it gets traction

eMarketer moderates a special presentation with Drew Burns, principal product marketing manager at Adobe, who shows you how to unlock countless opportunities to shape and improve the digital experiences that you deliver to your customers.

Ponakaladinne Reddy is seeking a career as a Salesforce developer. He has over 8 years of experience designing and developing applications on the Salesforce platform including customizing objects, workflows, visualforce pages, and Apex code. Some of his project experience includes developing applications for healthcare, solar, and manufacturing clients. He is proficient in Salesforce development tools and processes like change management.

This Video introduces rich snippets and their use for promotional practices to get better results with search engines. In this presentation, get to know about google rich snippets and hire SynapseIndia for effective SEO services,

Vishal Goyal seeks a position as a web developer where he can utilize 1.7 years of experience in web development and skills in PHP, MySQL, JavaScript, jQuery, and frameworks like WordPress and Magento. He has experience developing, testing, debugging, and optimizing websites. His education includes a B.Tech from 2013 and skills include programming languages, frameworks, CMS customization, and jQuery. He has worked on projects including magazine cover design tools, business directories, NGO websites, and e-commerce sites for clients.

Naveen Kumar is a web developer with experience developing web applications using technologies like HTML, CSS, JavaScript, PHP, and MySQL. He currently works at PRIMUS Global Technologies debugging and creating HTML pages. Previously he worked at Tarka InfoTech developing web applications. He has experience with projects like an e-commerce site and a content management system.

Dubizzle Classified helps to build a classified portal like Dubizzle within 24 hours. This php based product is now available at only $499USD. It has rich in-built features and functionalists like integrated payment system, newsletter feature, add custom fields for each category, easy management of ads panel etc.

Marketing in the Cloud with Google It's no secret that "data" and "the cloud" presents a huge opportunity for marketers - but often it's difficult to understand how exactly these famous buzzwords can really help step change performance for a business. In this talk you will learn how Google thinks about marketing in the cloud, what the key use cases are and best practices that will help advertisers prepare for the future.

Desirous of working in competitive environment in reputed company which provide me adequate opportunity for career development and to learn to utilize my knowledge to enchance the growth of organization

Jen Stretch, Principal Consultant at HomeStretch Marketing presents "Sales Acceleration with Marketing Automation" at the BMA Carolinas Connect2Education B2B Marketing Workshop

This document summarizes top e-commerce marketing channels in 2021. It discusses rising consumer expectations, increased competition for Google, and diversification of user acquisition channels as trends impacting the industry. The document also outlines the agenda for its presentation, including rankings of top retailers and shopping apps, shifts in app downloads, top e-commerce websites by traffic and performance, and key traffic channels driving e-commerce growth. Questions are posed about the best channels for building brand awareness, lead generation, and increasing sales as well as how to track traffic and key performance indicators.

These slides were presented at the Semrush webinar "E-commerce Marketing: How to Attract, Convert and Retain Customers". Video replay is available at https://www.semrush.com/webinars/e-commerce-marketing-how-to-attract-convert-retain-customers/

These slides were presented at the Semrush webinar "Advanced Structured Data for Medical Websites". Video replay and transcript are available at https://www.semrush.com/webinars/advanced-structured-data-for-medical-websites/

These slides were presented at the Semrush webinar "Building Links to Sales Pages". Video replay and transcript are available at https://www.semrush.com/webinars/building-links-to-sales-pages/

These slides were presented at the Semrush webinar "Structured Data for Content Marketing". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-for-content-marketing/

These slides were presented at the Semrush webinar "Structured Data for Content Marketing". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-for-content-marketing/

These slides were presented at the Semrush webinar "How to Improve Performance with Audience-First SEO & Content Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-improve-performance-with-audience-first-seo-and-content-strategy/

These slides were presented at the Semrush webinar "Agency Growth: How to Scale From 10 to 50 Clients". Video replay and transcript are available at https://www.semrush.com/webinars/agency-growth-how-to-scale-from-10-to-50-clients/

These slides were presented at the Semrush webinar "Why Listings Management Still Matters | 5 Hours of Local SEO". Video replay and transcript are available at ————

These slides were presented at the Semrush webinar "Ricky Bobby's Guide to Winning at Local Link Building in 2021 | 5 Hours of Local SEO". Video replay and transcript are available at https://www.semrush.com/webinars/ricky-bobby-s-guide-to-winning-at-local-link-buiding-in-2021-or-5-hours-of-local-seo/

These slides were presented at the Semrush webinar "Local SEO for Service-Area Businesses into 2021 | 5 Hours of Local SEO". Video replay and transcript are available at https://www.semrush.com/webinars/local-seo-for-service-area-businesses-into-2021-or-5-hours-of-local-seo/

These slides were presented at the Semrush webinar "The True Value Of Local Search: A Case Study Across Five Countries | 5 Hours of Local SEO". Video replay and transcript are available at https://www.semrush.com/webinars/the-true-value-of-local-search-a-case-study-across-five-countries-or-5-hours-of-local-seo/

These slides were presented at the Semrush webinar "Create the Perfect Lead Magnet for Attracting Your Ideal Client". Video replay and transcript are available at https://www.semrush.com/webinars/create-the-perfect-lead-magnet-for-attracting-your-ideal-client/

These slides were presented at the Semrush webinar "Wix for SEO: Separating Fact from Fiction". Video replay and transcript are available at https://www.semrush.com/webinars/wix-for-seo-separating-facts-from-fiction/

These slides were presented at the Semrush webinar "5 Practical Ways to Implement NLP in Your SEO Strategy ". Video replay and transcript are available at https://www.semrush.com/webinars/5-practical-ways-to-implement-nlp-in-your-seo-strategy/

These slides were presented at the Semrush webinar "Is the SERP Stacked Against You? Where Average Sites Can Beat Super-Authorities". Video replay and transcript are available at https://www.semrush.com/webinars/is-the-serp-stacked-against-you-where-average-sites-can-beat-super-authorities/

These slides were presented at the Semrush webinar "How Anyone Can Win Featured Snippets — Backed by Data Science". Video replay and transcript are available at https://www.semrush.com/webinars/how-anyone-can-win-featured-snippets-backed-by-data-science/

As you strategize your marketing efforts for 2021, it’s important to understand how the digital marketing landscape is evolving. New technologies, tools, and tactics are coming to the fore, changing marketers’ promotional strategies across marketing channels. In this presentation, seasoned experts Pinar Ünsal, and Zaryn Sidhu shared their insights on SEO, PPC, and Paid Social trends. These slides were presented at the SEMrush webinar "Marketing Channels: The Digital Marketing Trends for 2021". Video replay and transcript are available at https://www.semrush.com/webinars/marketing-channels-the-digital-marketing-trends-for-2021/

These slides were presented at the SEMrush webinar "Structured Data: Schema Changes and Updates". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-schema-changes-and-updates/

These slides were presented at the SEMrush webinar "Structured Data: Schema Changes and Updates". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-schema-changes-and-updates/

Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO). Imagine: At the click of a button, your landing pages dynamically adapt to feature content and elements specific to the keywords and products they are targeting. That’s the power of pCRO, transforming generic pages into highly personalized experiences. With pSEO, generate quality pages at scale that rank at the top of search results for relevant long-tail keywords, driving traffic that then converts. Excited? In this session, Eric will guide you through how to implement these game-changing techniques for your own business, enhancing your digital strategy and maximizing your ROI.

Brand Repositioning Strategy Presentation

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation! Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/

PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development. One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements​ ​. Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers​​.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses​. APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance. ​​SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready​ ​. Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers​​.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien

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