Lean Analytics: A short summary

In the presentation we cover how it's important to track the key metrics within a SaaS sales funnel and how to optimize them at each stage. Many SaaS tools look at just number of sales and there are many stages both before and after the sale in which saas tools can work more efficiently and produce better results. We also cover communication strategies and the important of using the behaviour of your consumers to model your sales strategy.

David Skok, General Partner at Matrix Partners, provides a simple model to understand a SaaS businesses, as well as the key levers founders, can leverage to drive SaaS success.

An introduction to Lean Analytics for the Lean Startup Circle SF event. Covers the basic topics of analytics, Lean Analytics framework, and a number of case studies from companies such as Circle of Friends, Localmind, Static Pixels and more.

The document provides an overview of growth hacking fundamentals. It begins by defining growth hacking as a process-driven approach focused on rapid experimentation to drive product growth, rather than just tactics or user acquisition. It discusses when growth hacking is most applicable and examples of common growth drivers like user acquisition, activation, referral, and retention. The document concludes by outlining the typical growth hacking process of identifying metrics to optimize, developing hypotheses, running experiments, analyzing results, and systematizing learnings.

These are the slides from my presentation at Digital Marketer Content & Commerce Summit in Los Angeles 2017. There are multiple ecommerce tools list, ecommerce strategies, ecommerce hacks and ecommerce tactics to increase sales by 10X on Amazon, Shopify, Big Commerce and more.

This document discusses building a Minimum Desirable Product (MDP) rather than a Minimum Viable Product (MVP). It recommends focusing on understanding user goals and creating a product that maximizes engagement and sustainable growth through a few key scenarios. An MDP can be built quickly in 4-6 weeks to test if people will use it daily and recommend it to others. The document cautions that desirability alone may not lead to viability, so MDP ideas still need to consider business feasibility. The goal of an MDP approach is to deliver compelling consumer value through the optimal minimal set of features.

A comprehensive (but not complete!) review of the Lean Analytics book (http://leananalyticsbook.com), which was presented at the Lean Startup Conference in 2012. Focuses on the

The document provides an overview of Steve Blank's teachings on business models, customer development, and how startups differ from large companies. It discusses that startups search for a repeatable business model through customer development, while large companies focus on execution. Key points include: - Startups are temporary organizations that search for a business model, while companies execute known business plans. - The business model canvas is used to visualize hypotheses about the problem and solution that are then tested through customer development. - Customer development involves building minimum viable products and pivoting based on feedback, rather than following traditional product launch processes. - Founders run customer development teams rather than hiring functional roles like sales and marketing early on.

How do you know if Product Management is for you? How do you convince a company to hire you if you don't have any experience as a Product Manager? What does an interview for a Product Manager role actually look like? Evan Michner, Principal Product Manager at Atlassian, shared stories about how Product Managers “fall” into Product Management, and gave some tips on landing your first job in one of these roles.

This document provides an introduction to Lean Analytics for intrapreneurs. It begins with two key lessons: companies die when they fail to adopt new business models, and the difference between a rogue agent and special operative is permission. It then discusses Lean Analytics fundamentals like good metrics being understandable, comparative, ratios or rates, and behavior changing. It covers qualitative vs quantitative data, exploratory vs reporting analytics, and examples of leading metrics. The document emphasizes focusing on one metric that matters for a given business model and stage. It provides examples of analytics baselines for growth, engagement, churn, and calculating customer lifetime value.

This presentation is from my talk at the 2017 SaaStr Annual Conference in San Francisco. It offers an overview of a simple model to understand a SaaS business and the key levers a CEO can pull to get the most impact. The presentation covers: Optimizing the SaaS Funnel: - Get inside your customer’s head - Break down the funnel into microsteps - Identify bottlenecks - Use funnel math to make improvements 12 key levers within the funnel: 1) Product/Market fit 2) Top of the funnel flow 3) Conversion rate 4) CAC (customer acquisition cost) 5) Number of sales people 6) PPR (productivity per rep) 7) Getting enough leads 8) Pricing 9) Customer retention rate 10) Dollar retention rate 11) Months to recover CAC 12) Recruiting, onboarding & management

Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.

My presentation on Lean Startup Metrics given at Lean Startup Machine on the 4th Feb and Startup Weekend on the 25h Jan.

Describes the steps required to build a Sales and Marketing Machine that is predictable, scalable, automated, well instrumented, and cost efficient. This was a presentation that I gave at the Lean Startup Circle in Boston on March 24th, 2011.

KPIs play a different role in startups than mature businesses. In startups, KPIs should focus on measuring progress towards achieving product-market fit rather than traditional metrics like customer acquisition and retention. To develop startup KPIs, companies first identify key success factors that drive product-market fit, then establish one or a few KPIs to measure each success factor. Good startup KPIs are relevant, responsive, easy to understand, and part of a broader analytics effort to inform ongoing product development.

The document discusses optimizing the sales funnel for SaaS startups. It emphasizes the importance of understanding the buyer's perspective and journey. The key points covered are: 1) The sales funnel should be designed around the buyer's process, not the vendor's solutions. It is important to understand buyer personas and map the funnel steps to their evaluation process. 2) Friction points in the funnel like long delays or steps requiring other people can drastically reduce conversion. These points should be identified and removed or simplified when possible. 3) The goal is to create a "wow moment" or motivation for the buyer to continue engaging as early as possible. This may require redesigning trial experiences to quickly

Slides from the Balderton version of my Kiwi SaaS presentation, Metrics that Matter in 2023, designed to talk about which SaaS metrics matter today that, in some cases, were not as important 12-24 months ago.

My slides from my session at Adobe User Group Amsterdam 2015. Theme was "Hack your Growth" and a follow up of the Lean Analytics workshop from Alistair Croll at April 21st in Amsterdam. The talk is about why we need Growth Hacking to stimulate (corporate) innovation, from innovation dilemma, to lean analytics and various examples on growth hacking...

Slides for my workshop at Talent Institute about how performance & UX are key to conversion optimization. About positioning, web performance, user experience, lean analytics, complete web monitoring and sales hacks...

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1. The document discusses how to build customer habits and get users hooked on products by understanding what motivates customers and making their desired tasks easier. 2. It recommends identifying the "job to be done" that customers use a product for and finding new ways to improve that experience. Successful products form habits by addressing customer motivations simply and rewarding them in a way that leaves them wanting more. 3. The concept of an "addiction loop" is introduced, with triggers driving an action that results in a reward and further investment, keeping users engaged. Campaign design should follow customers' journeys through different channels to reach them at the right moments.

Alistair Croll's presentation of Lean Analytics hightlights at the Montreal Lean Startup Circle meetup September 2018

This document discusses how to build habit-forming products and marketing campaigns that get users hooked. It recommends finding the "job" a product helps customers accomplish and making that job easier. Products should form habits by addressing customer motivations through easy and rewarding behaviors. An "addiction loop" with triggers, actions, rewards, and investments can be created. For marketing, channels should be selected based on the customer journey and tested to optimize acquisition costs and lifetime value. The goal is to identify the most effective single channel for gaining traction.

Sales Training Program. Covered: 1. Basic Concepts of Sales/ Marketing (7P/ 4A) 2. 50 Tips 3. BCG Matrix/ few other Marketing Concepts 4. Cases studies/ Practical Examples 5. Sales Process 6. B2B/ B2C etc. Duration: 5 Hours. The PPT has content which we covered for a university in India. It was Online session where students did role play, case scenarios etc. Various Sales tips were discussed. Real cases were discussed to give students a complete idea about sales process. For customized plan, please connect at partner@edu4sure.com or call/ whatsapp at +91-9555115533