Lean Analytics workshop (from Lean Startup Conf)

The document provides tips and strategies for optimizing the user funnel, from acquiring first users to optimizing retention. It emphasizes testing optimizations through small experiments and using data to identify bottlenecks. Key recommendations include focusing first on learning rather than the funnel, using blogs and social media to acquire early users, and segmenting users to improve activation, onboarding and retention.

21 areas in which you can employ growth hacking tactics to grow your user / customer base. http://yongfook.com/actionable-growth-hacking-tactics.html

The document discusses buyer-centric funnel design. It emphasizes the importance of understanding where buyers are in their journey - awareness, consideration, or purchase. It recommends designing different experiences for each stage, with content that addresses buyer questions and concerns rather than just selling. The document also discusses identifying buyer personas, mapping their purchase process to the vendor's funnel, analyzing friction points, and optimizing the funnel based on buyer motivations and decision criteria. It provides examples from companies like Salsify and Apollo that redesigned their trials based on this approach, removing steps and addressing buyer pain points, which increased conversion rates.

The document discusses Lean Analytics and how data can be used to build a better business faster. It provides an overview of Lean principles and the stages of Lean Analytics - Empathy, Stickiness, Virality, Revenue, and Scale. It also discusses lessons like mining existing data, testing a new product daily, identifying local maxima, differences between startups and large companies, and building analytics into operations. The document advocates for an iterative process of generating hypotheses, designing tests, measuring results, and making production changes to continually learn and improve.

Growth hacking is a marketing technique used by startups that focuses on creativity, data analysis, and social metrics to gain customers and exposure. It involves rapidly testing ideas through prototypes and measuring results to iterate quickly. Some key aspects of growth hacking include having an awesome product, thinking creatively, understanding viral growth loops, seeking major changes not just improvements, and being prepared to fail many times. Successful growth hacking examples include LinkedIn allowing public profiles to boost search engine results, YouTube making it easy to embed videos, and Airbnb contacting people with listings on Craigslist. Qualities of a good growth hacker include problem-solving skills, ambition, understanding users, discipline, coding ability, and bravery in testing bold ideas.

The elusive hunt for finding product/market fit in your early startup is never easy. Here's some best practices from my own experiences founding & advising startups to bring discipline to that process. Enjoyed this presentation? Subscribe to my weekly essays at http://www.sachinrekhi.com

Ask 10 people what a product roadmap is and you will get 10 different answers! This little artifact is an often misunderstood component of product development, but an incredibly important one to get right. Creating a great one is part art and part science. In this session we will talk through the real purpose of a roadmap and how it can be used to get the most out of your project and team. We'll unpack the key steps in the process and shed more light on the tools and frameworks that can be used to ensure a successful roadmapping effort. If all goes well we'll even get a chance to practice a bit so we can see what it means to actually translate this stuff into real-life scenarios. About C. Todd Lombardo C. Todd is a leader who wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. A teacher and speaker at heart, he frequently speaks at conferences and has directed five TEDx events in two countries. C. Todd serves as Adjunct Faculty at IE Business School in Madrid, and co-authored the book "Design Sprint," published by O'Reilly. Not only is he a chemistry Ph.D. dropout, but he also founded ProductCamp Boston. Those two facts may or may not be related.

The document discusses building a growth process for a company. It advocates focusing first on establishing a repeatable process for experimentation and growth, rather than individual tactics. The process involves setting goals, brainstorming growth ideas, prioritizing experiments, testing hypotheses through minimum viable tests, implementing experiments, analyzing results, and systematizing successful experiments. Establishing this type of process allows a company to continuously run experiments, learn, and scale growth over time through an organized and data-driven approach.

The document outlines Zac Hays' presentation on product strategy. It discusses the differences between vision, strategy, and roadmaps. It then provides an overview of BuildingConnected's strategy to first build a network through bid management, grow their SaaS business, and expand into new marketplaces. Finally, it outlines a 5-step process for defining a product strategy, including determining product-market fit, identifying defensive moats, selecting a strategic path, sequencing objectives, and stress testing the strategy.

The document provides an overview of growth hacking fundamentals. It begins by defining growth hacking as a process-driven approach focused on rapid experimentation to drive product growth, rather than just tactics or user acquisition. It discusses when growth hacking is most applicable and examples of common growth drivers like user acquisition, activation, referral, and retention. The document concludes by outlining the typical growth hacking process of identifying metrics to optimize, developing hypotheses, running experiments, analyzing results, and systematizing learnings.

30 Marketing growth hack cards taken from the recent blog posts of the smartest cookies in the industry. Crazy, sneaky, happy and weird marketing hacks.

Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy. To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/

Zuora Sales Deck

Not just another buzzword…product-led growth is an important go-to-market strategy that underpins some of today’s most successful businesses. Think Dropbox, Slack, Intercom, Expensify and Datadog. At OpenView, we define product-led growth (PLG) as a strategy that puts the product front and center when it comes to how a company acquires, expands and retains customers. Relying on a product-led strategy yields rapid, extremely efficient growth. Although similar to a freemium approach, a product-led growth strategy doesn’t actually require that you offer your product for free. It does however necessitate an amazing product and customer experience. In fact, PLG companies make it frictionless for users to start using their products. They deliver value extremely quickly and target users rather than buyers.

This document discusses lean analytics and how startups can use data and metrics to iterate their products and business models. It provides examples of how companies like Hotmail, Flickr, and Twitter pivoted from their original ideas. The core of lean is continuous experimentation and iteration to find product-market fit through analytics. Good metrics should be understandable, comparative, and behavior changing. The document discusses frameworks like Eric Ries' three engines of growth - virality, price, and stickiness. It also provides examples of how companies empirically validated problems and solutions through low-cost experiments like Twitter polls and Mechanical Turk interviews.

This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).

User Story Mapping (USM) helps teams get a common understanding of requirements from the user's perspective to facilitate backlog creation. It improves backlog quality and team communication. USM creates a map with user stories arranged in a usage flow. Each story follows the "As a <user>, I want <goal> so that <benefit>" format. Together, the mapped stories provide an overview of a product from the user experience while maintaining granular stories for planning and testing.

Alistair Croll's presentation of Lean Analytics hightlights at the Montreal Lean Startup Circle meetup September 2018

How to use data to build a better business faster. Based on the book Lean Analytics, this presentation looks at startup metrics and offers a framework for deliberate growth and iterative improvement of a new business. It also includes examples from larger organizations trying to change from within.

3h workshop on Lean Analytics, given at Dublin City University. Includes the system diagrams for the six basic business archetypes in the book.

My slides from my session at Adobe User Group Amsterdam 2015. Theme was "Hack your Growth" and a follow up of the Lean Analytics workshop from Alistair Croll at April 21st in Amsterdam. The talk is about why we need Growth Hacking to stimulate (corporate) innovation, from innovation dilemma, to lean analytics and various examples on growth hacking...

This document introduces the concepts of lean analytics and the lean analytics framework. It begins with an introduction to lean startup methodology and emphasizes the importance of testing hypotheses through minimum viable products and the build-measure-learn loop. It then discusses different types of metrics and introduces the lean analytics framework, which focuses on empathy, stickiness, virality, revenue, and scale. For each stage, it provides examples of relevant metrics for different business models. The framework is intended to help companies adopt a lean approach to analytics and product development.

A look at the metrics and processes needed to build a better business faster through data, whether you're a startup or a large enterprise.

If you’re being methodical about growth, analytics matters. For startups, analytics is about measuring the right metric, in the right way, to produce the change the business needs most at that point in time. That’s harder than it sounds: you need a solid understanding of your business model; an awareness of what’s most at risk; and a clear idea of where to draw the line between success and failure. Metrics measure not only the health of your business, but also your journey to product/market fit; the value of your company; and the reliability of your underlying infrastructure. Join Lean Analytics co-author Alistair Croll for an all-day, in-depth look at analytics, measurement, and working with data. We’ll cover: The five stages of growth every company goes through, and how they guide your choice of metrics Six business-model archetypes and their unique measurement challenges What “good enough” looks like for fundamental metrics How to think about cohorts, segments, percentiles, and histograms Measuring and aggregating infrastructure KPIs such as latency and availability Using the Lean Analytics cycle to improve through experimentation This workshop is relevant for people working in standalone startups and for corporate entrepreneurs. It will combine presentations, case studies, and interactive discussion of the audience’s specific measurement challenges. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.

From search and social media to analytics and optimization, marketing has really gotten geeky. It's nearly impossible to keep up, so what should business owners know about online marketing in order to make good decisions about their web presence? This presentation is both a broad overview of key web marketing disciplines as well as a quick dive into some of the concepts and vocabulary behind them. Presented on Wednesday, August 18th to the Women Business Owners Special Interest Group of the Nashville Area Chamber of Commerce.

Cassie Lancellotti-Young discusses key startup metrics for evaluating marketing performance including acquisition, activation, retention, referral, and revenue. She emphasizes the importance of granular user data and tracking metrics across email, website, and revenue to understand the customer journey. Highlighting lessons from her experience, she stresses the value of optimization, testing assumptions, and focusing on the core user experience to drive engagement and growth.

This document summarizes common analytic mistakes made in business intelligence projects. It discusses mistakes such as not asking the right questions, focusing on past metrics rather than future needs, misunderstanding metrics and their methodology, bottlenecking the value of analytics to the organization, overvaluing data visualization, compromising data through consensus, confusing insight with the ability to take action, and more. The document provides examples and recommendations to avoid these common mistakes in analytics projects.

In this informative presentation, Maria Harrison will take you through the good, the bad and the ugly of interactive metrics. Interactive marketing is a double-edged sword when it comes to metrics. Just because everything can be counted, doesn’t mean it’s important in making business decisions that will help you have a positive impact on your interactive marketing initiatives. Ms. Harrison will show you how simplistic interactive metrics can really be, how to set benchmarks, and develop meaningful executive dashboards that will help you make the right decisions to improve your interactive marketing efforts. She will define some basic interactive metric terms and teach you how to immediately apply those metrics to your business.

Don’t drown yourself in data- align your analytics to your marketing plan and get the information you need to make educated decisions on what to improve on your website and internet marketing.

This document provides an agenda and overview for a social media analytics workshop at SXSW 2013. The workshop will provide insights into how companies measure ROI from social media activities, best practices for analysis, examples of metrics used to measure success on social media channels and campaigns, and overviews of tools and approaches used. The agenda includes sessions on measuring ROI, analysis best practices, choosing social networks, channel metrics, campaign metrics, data visualization, and ROI analysis. Introductions of the speakers are also provided.

This document provides guidance on setting up analytics for a startup to understand user behavior and business metrics. It recommends beginning with high-level business metrics like growth and churn rates before analyzing lower-level usage data. Google Analytics is suggested to start tracking events and user behavior. Funnel analysis and A/B testing can help identify where users drop off and test improvements. Cohort analysis of retention rates over time helps evaluate user engagement and churn. The goal is to use analytics to answer questions that influence key business metrics.

This document summarizes key points from an internet marketing practices course. It discusses techniques for acquiring website visitors through search engine optimization, social media, and paid advertising. It also covers best practices for converting visitors to customers through usability, affordance, and natural mapping principles. Retaining customers is discussed through customer service, personalization, loyalty programs and email marketing best practices. Metrics like conversion rates and their improvement are also covered.

Landing Page Optimization, What is Landing Page Optimization, Examples, 5-second Testing, Fogg Behavior, AIDA Model, Marketing Models, LPO Checklist, Limbic System, Types of Landing Page Optimization, Five Second Test

The document summarizes key concepts from the book "Lean Analytics" by Ben Yoskovitz. It discusses how analytics is the measurement of progress towards business goals and outlines important characteristics of good metrics like being understandable, comparable, and behavior changing. It also describes the lean analytics cycle of finding potential improvements, designing tests to validate hypotheses, measuring results, and iterating. Finally, it discusses different stages of business like empathy, stickiness, virality and revenue that companies need to progress through.

This document provides an introduction to Lean Analytics for intrapreneurs. It begins with two key lessons: companies die when they fail to adopt new business models, and the difference between a rogue agent and special operative is permission. It then discusses Lean Analytics fundamentals like good metrics being understandable, comparative, ratios or rates, and behavior changing. It covers qualitative vs quantitative data, exploratory vs reporting analytics, and examples of leading metrics. The document emphasizes focusing on one metric that matters for a given business model and stage. It provides examples of analytics baselines for growth, engagement, churn, and calculating customer lifetime value.

This document provides an introduction to Lean Analytics for intrapreneurs. It begins with two key lessons: companies die when they fail to adopt new business models, and the difference between a rogue agent and special operative is permission. It then discusses Lean Analytics fundamentals like good metrics being understandable, comparative, ratios or rates, and behavior changing. It covers qualitative vs quantitative data, exploratory vs reporting analytics, and examples of leading metrics. The document emphasizes focusing on one key metric per business stage and provides examples of common metrics for different business models and stages.

This is not your everyday data talk. Through working deep inside the fastest growing SaaS startups in our space, we’ve studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data. (How else would you grow from one marketer through to a $60M+ Series B just 12 months later?) How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things. So brace yourselves: we’re going to be navigating through AI, automation, “moving the needle”, and a minefield of other buzzwords to try to make sense of using your data for growth. But you’ll leave this talk with a simple framework and set of questions you can take and use right away.

Brief overview of Lean Analytics for the Melbourne Business Schools Master of Business Analytics programme

The document provides an introduction to lean analytics for startups. It discusses how analytics can help iterate products to achieve market fit before running out of money. It emphasizes that good metrics are understandable, comparative, ratios or rates, and behavior changing. The document also covers key analytics concepts like cohorts, correlation vs causation, lagging vs leading indicators, and keeping analytics KISS (Keep It Simple, Stupid).

Présentation fait au Web à Québec. Comment utiliser les données met metriques pour croitre votre startup plus rapidement, avec des leçons pour entreprises de toutes grandeurs. Version franglais; le plupart des slides sont traduis. Veuillez excuser les erreurs; le français n'est pas ma langue maternelle. Closing keynote for the Web A Quebec conference in Quebec City. Looks at how to use data to build a better business faster, for organizations of all sizes.

The document summarizes a presentation by Alistair Croll on using lean analytics for local government projects. Some key points from the presentation include: - Most government projects have an attention or connectivity problem, which is where innovating will spend most time. - Lean analytics lessons include choosing one metric to rally around and rejecting vanity metrics, as well as designing experiments to test hypotheses around potential improvements. - The lean analytics cycle involves picking a key metric, finding areas for potential improvement, designing a hypothesis-driven experiment, making changes, and iterating based on results.

The document discusses key metrics for different types of digital businesses. It provides examples of metrics that matter for businesses involving e-commerce, two-sided markets, mobile apps, SaaS, user-generated content, and media. Examples include customer acquisition cost, customer lifetime value, engagement, downloads and churn for mobile apps, paid enrollment rates for SaaS, and time on site for user-generated content businesses. It emphasizes focusing on one metric that matters rather than many metrics.

Presentation given to the Nikkei BP event on Big Data and Analytics in Tokyo, Japan on April 9, 2013.

The document provides an overview of lean analytics and the lean analytics framework. It discusses using data to build a better business faster and emphasizes measuring movement towards business goals. Key aspects of lean analytics discussed include identifying the right metrics that are clear, comparable, tied to the business model, and actionable. The document also covers topics like causality, cohorts, segmentation, A/B testing, and using the right metrics to iterate a product to fit the market.

This is the keynote presentation on Lean Analytics for the Web Analytics Congress (#wac13) from Amsterdam. It covers the basics of Lean Analytics, along with ways to effectively communicate the value of analytics to business managers and owners.

A recent presentation Ben did about the myths of Lean Startup and how analytics can help create a common language between investors and entrepreneurs.

Highlights from a presentation about Lean Analytics at the Lean Startup Montreal event on July 16. This is mostly the dry stuff; there were ton

Presented at Gartner Data & Analytics, London Maty 2024. BT Group has used the Neo4j Graph Database to enable impressive digital transformation programs over the last 6 years. By re-imagining their operational support systems to adopt self-serve and data lead principles they have substantially reduced the number of applications and complexity of their operations. The result has been a substantial reduction in risk and costs while improving time to value, innovation, and process automation. Join this session to hear their story, the lessons they learned along the way and how their future innovation plans include the exploration of uses of EKG + Generative AI.

We are honored to launch and host this event for our UiPath Polish Community, with the help of our partners - Proservartner! We certainly hope we have managed to spike your interest in the subjects to be presented and the incredible networking opportunities at hand, too! Check out our proposed agenda below 👇👇 08:30 ☕ Welcome coffee (30') 09:00 Opening note/ Intro to UiPath Community (10') Cristina Vidu, Global Manager, Marketing Community @UiPath Dawid Kot, Digital Transformation Lead @Proservartner 09:10 Cloud migration - Proservartner & DOVISTA case study (30') Marcin Drozdowski, Automation CoE Manager @DOVISTA Pawel Kamiński, RPA developer @DOVISTA Mikolaj Zielinski, UiPath MVP, Senior Solutions Engineer @Proservartner 09:40 From bottlenecks to breakthroughs: Citizen Development in action (25') Pawel Poplawski, Director, Improvement and Automation @McCormick & Company Michał Cieślak, Senior Manager, Automation Programs @McCormick & Company 10:05 Next-level bots: API integration in UiPath Studio (30') Mikolaj Zielinski, UiPath MVP, Senior Solutions Engineer @Proservartner 10:35 ☕ Coffee Break (15') 10:50 Document Understanding with my RPA Companion (45') Ewa Gruszka, Enterprise Sales Specialist, AI & ML @UiPath 11:35 Power up your Robots: GenAI and GPT in REFramework (45') Krzysztof Karaszewski, Global RPA Product Manager 12:20 🍕 Lunch Break (1hr) 13:20 From Concept to Quality: UiPath Test Suite for AI-powered Knowledge Bots (30') Kamil Miśko, UiPath MVP, Senior RPA Developer @Zurich Insurance 13:50 Communications Mining - focus on AI capabilities (30') Thomasz Wierzbicki, Business Analyst @Office Samurai 14:20 Polish MVP panel: Insights on MVP award achievements and career profiling

How do we build an IoT product, and make it profitable? Talk from the IoT meetup in March 2024. https://www.meetup.com/iot-sweden/events/299487375/

This presentation explores the practical application of image description techniques. Familiar guidelines will be demonstrated in practice, and descriptions will be developed “live”! If you have learned a lot about the theory of image description techniques but want to feel more confident putting them into practice, this is the presentation for you. There will be useful, actionable information for everyone, whether you are working with authors, colleagues, alone, or leveraging AI as a collaborator. Link to presentation recording and slides: https://bnctechforum.ca/sessions/details-of-description-part-ii-describing-images-in-practice/ Presented by BookNet Canada on June 25, 2024, with support from the Department of Canadian Heritage.

As a popular open-source library for analytics engineering, dbt is often used in combination with Airflow. Orchestrating and executing dbt models as DAGs ensures an additional layer of control over tasks, observability, and provides a reliable, scalable environment to run dbt models. This webinar will cover a step-by-step guide to Cosmos, an open source package from Astronomer that helps you easily run your dbt Core projects as Airflow DAGs and Task Groups, all with just a few lines of code. We’ll walk through: - Standard ways of running dbt (and when to utilize other methods) - How Cosmos can be used to run and visualize your dbt projects in Airflow - Common challenges and how to address them, including performance, dependency conflicts, and more - How running dbt projects in Airflow helps with cost optimization Webinar given on 9 July 2024

Everything that I found interesting about engineering leadership last month

Is your patent a vanity piece of paper for your office wall? Or is it a reliable, defendable, assertable, property right? The difference is often quality. Is your patent simply a transactional cost and a large pile of legal bills for your startup? Or is it a leverageable asset worthy of attracting precious investment dollars, worth its cost in multiples of valuation? The difference is often quality. Is your patent application only good enough to get through the examination process? Or has it been crafted to stand the tests of time and varied audiences if you later need to assert that document against an infringer, find yourself litigating with it in an Article 3 Court at the hands of a judge and jury, God forbid, end up having to defend its validity at the PTAB, or even needing to use it to block pirated imports at the International Trade Commission? The difference is often quality. Quality will be our focus for a good chunk of the remainder of this season. What goes into a quality patent, and where possible, how do you get it without breaking the bank? ** Episode Overview ** In this first episode of our quality series, Kristen Hansen and the panel discuss: ⦿ What do we mean when we say patent quality? ⦿ Why is patent quality important? ⦿ How to balance quality and budget ⦿ The importance of searching, continuations, and draftsperson domain expertise ⦿ Very practical tips, tricks, examples, and Kristen’s Musts for drafting quality applications https://www.aurorapatents.com/patently-strategic-podcast.html

Not so much to say

The DealBook is our annual overview of the Ukrainian tech investment industry. This edition comprehensively covers the full year 2023 and the first deals of 2024.

Have you noticed the OpenSSF Scorecard badges on the official Dart and Flutter repos? It's Google's way of showing that they care about security. Practices such as pinning dependencies, branch protection, required reviews, continuous integration tests etc. are measured to provide a score and accompanying badge. You can do the same for your projects, and this presentation will show you how, with an emphasis on the unique challenges that come up when working with Dart and Flutter. The session will provide a walkthrough of the steps involved in securing a first repository, and then what it takes to repeat that process across an organization with multiple repos. It will also look at the ongoing maintenance involved once scorecards have been implemented, and how aspects of that maintenance can be better automated to minimize toil.

CIO Council Cal Poly Humboldt September 22, 2023

Blockchain technology is transforming industries and reshaping the way we conduct business, manage data, and secure transactions. Whether you're new to blockchain or looking to deepen your knowledge, our guidebook, "Blockchain for Dummies", is your ultimate resource.

Revolutionize your transportation processes with our cutting-edge RPA software. Automate repetitive tasks, reduce costs, and enhance efficiency in the logistics sector with our advanced solutions.

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Everything that I found interesting last month about the irresponsible use of machine intelligence

Manual Method of Product Research | Helium10 | MBS RETRIEVER

Support en anglais diffusé lors de l'événement 100% IA organisé dans les locaux parisiens d'Iguane Solutions, le mardi 2 juillet 2024 : - Présentation de notre plateforme IA plug and play : ses fonctionnalités avancées, telles que son interface utilisateur intuitive, son copilot puissant et des outils de monitoring performants. - REX client : Cyril Janssens, CTO d’ easybourse, partage son expérience d’utilisation de notre plateforme IA plug & play.

MuleSoft Meetup on APM and IDP

Cybersecurity is a major concern in today's connected digital world. Threats to organizations are constantly evolving and have the potential to compromise sensitive information, disrupt operations, and lead to significant financial losses. Traditional cybersecurity techniques often fall short against modern attackers. Therefore, advanced techniques for cyber security analysis and anomaly detection are essential for protecting digital assets. This blog explores these cutting-edge methods, providing a comprehensive overview of their application and importance.

Password Rotation in 2024 is still Relevant