This document summarizes key points from a Lean Analytics conference presentation. It discusses lean startup principles like iterating based on data and customer feedback rather than following a predefined plan. It provides examples of how startup ideas and business models can change based on learning. Metrics that matter at different stages are discussed, like activation rate for stickiness and viral coefficient for growth. The importance of focusing on one key metric at a time is emphasized. Baselines for growth rates, engagement, and churn are provided as guidelines for startups.
This document discusses building a Minimum Desirable Product (MDP) rather than a Minimum Viable Product (MVP). It recommends focusing on understanding user goals and creating a product that maximizes engagement and sustainable growth through a few key scenarios. An MDP can be built quickly in 4-6 weeks to test if people will use it daily and recommend it to others. The document cautions that desirability alone may not lead to viability, so MDP ideas still need to consider business feasibility. The goal of an MDP approach is to deliver compelling consumer value through the optimal minimal set of features.
Growth hacking is a marketing technique used by startups that focuses on creativity, data analysis, and social metrics to gain customers and exposure. It involves rapidly testing ideas through prototypes and measuring results to iterate quickly. Some key aspects of growth hacking include having an awesome product, thinking creatively, understanding viral growth loops, seeking major changes not just improvements, and being prepared to fail many times. Successful growth hacking examples include LinkedIn allowing public profiles to boost search engine results, YouTube making it easy to embed videos, and Airbnb contacting people with listings on Craigslist. Qualities of a good growth hacker include problem-solving skills, ambition, understanding users, discipline, coding ability, and bravery in testing bold ideas.
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
The document provides an overview of growth hacking fundamentals. It begins by defining growth hacking as a process-driven approach focused on rapid experimentation to drive product growth, rather than just tactics or user acquisition. It discusses when growth hacking is most applicable and examples of common growth drivers like user acquisition, activation, referral, and retention. The document concludes by outlining the typical growth hacking process of identifying metrics to optimize, developing hypotheses, running experiments, analyzing results, and systematizing learnings.
This document discusses growth hacking strategies used by early internet companies like Hotmail to achieve rapid growth. It defines growth hacking as a set of tactics and best practices for acquiring, activating, and retaining users. Some key tactics discussed include viral growth, A/B testing landing pages, optimizing the user lifecycle funnel, and identifying bottlenecks. The document provides examples of notable growth hacks from companies like Dropbox, Path, and Eventbrite.
Ecommerce Hacks | Strategies To 10X Ecommerce Sales
These are the slides from my presentation at Digital Marketer Content & Commerce Summit in Los Angeles 2017. There are multiple ecommerce tools list, ecommerce strategies, ecommerce hacks and ecommerce tactics to increase sales by 10X on Amazon, Shopify, Big Commerce and more.
Building the Billion Dollar SaaS Unicorn: CEO Guide
In a Venture Capital world that is obsessed with growth, recurring revenue and software as a service, after you validate that you have a solution that people are willing to pay for, there is an entire new world ahead of you in scaling that venture. For many, this involves an entirely new language and set of metrics to manage the business. For the startup that wants to make the leap to scale up and fast growth this should serve as a starting point for key insights and metrics for that journey.
Growth hacking is a set of tactics and best practices used to optimize user growth and movement through the user lifecycle stages of acquisition, activation, retention, referral, and revenue. The document outlines Hotmail's viral growth strategy of adding "PS: I love you" messages to emails, discusses mapping the user journey and measuring conversions at each stage, and provides examples of growth hacking tactics like incentivizing referrals and optimizing landing pages through A/B testing.
Slides from Growthcon 2014 Lean Analytics masterclass
This document discusses lean analytics and how startups can use data and metrics to iterate their products and business models. It provides examples of how companies like Hotmail, Flickr, and Twitter pivoted from their original ideas. The core of lean is continuous experimentation and iteration to find product-market fit through analytics. Good metrics should be understandable, comparative, and behavior changing. The document discusses frameworks like Eric Ries' three engines of growth - virality, price, and stickiness. It also provides examples of how companies empirically validated problems and solutions through low-cost experiments like Twitter polls and Mechanical Turk interviews.
The document provides tips and strategies for optimizing the user funnel, from acquiring first users to optimizing retention. It emphasizes testing optimizations through small experiments and using data to identify bottlenecks. Key recommendations include focusing first on learning rather than the funnel, using blogs and social media to acquire early users, and segmenting users to improve activation, onboarding and retention.
KPIs play a different role in startups than mature businesses. In startups, KPIs should focus on measuring progress towards achieving product-market fit rather than traditional metrics like customer acquisition and retention. To develop startup KPIs, companies first identify key success factors that drive product-market fit, then establish one or a few KPIs to measure each success factor. Good startup KPIs are relevant, responsive, easy to understand, and part of a broader analytics effort to inform ongoing product development.
This document discusses A/B testing at large internet companies. It describes how companies like Amazon, Microsoft, Google, and LinkedIn use A/B testing to evaluate new ideas, measure their impact, and gain customer feedback. It outlines best practices for A/B testing, such as running one experiment at a time, choosing appropriate metrics and statistical significance, properly powering experiments, and addressing issues like multiple testing. The document also describes the key components of a scalable A/B testing system, including experiment management, online infrastructure for traffic routing and data logging, and automated offline analysis.
Winners Circle Real Estate Marketing Real Estate Lead Gen
Big Block Realty Winner's Circle presentation on growth mindset for growing my real estate business, how to scale my real estate business, get real estate listings, facebook for real estate, messenger for real estate and more.
128 High Converting Growth Hacks - the most epic growth hacking list
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date.
All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
There are seven key stages in a startup’s evolution from $0m to $50m in revenue. Understanding where you are in that evolution, and how to act at each stage is critical for success, as what is appropriate at one stage is not appropriate at another stage. David will lay out the roadmap, and detail the keys to success at each stage. The talk is aimed at technical/product founders plus their sales, marketing & product executives who are responsible for the go-to-market strategy for their company.
How to use data to build a better business faster. Based on the book Lean Analytics, this presentation looks at startup metrics and offers a framework for deliberate growth and iterative improvement of a new business. It also includes examples from larger organizations trying to change from within.
Lean Analytics for Intrapreneurs (Lean Startup Conf 2013)
This document provides an introduction to Lean Analytics for intrapreneurs. It begins with two key lessons: companies die when they fail to adopt new business models, and the difference between a rogue agent and special operative is permission. It then discusses Lean Analytics fundamentals like good metrics being understandable, comparative, ratios or rates, and behavior changing. It covers qualitative vs quantitative data, exploratory vs reporting analytics, and examples of leading metrics. The document emphasizes focusing on one metric that matters for a given business model and stage. It provides examples of analytics baselines for growth, engagement, churn, and calculating customer lifetime value.
Lean Analytics for Intrapreneurs by Allistair Croll
This document provides an introduction to Lean Analytics for intrapreneurs. It begins with two key lessons: companies die when they fail to adopt new business models, and the difference between a rogue agent and special operative is permission. It then discusses Lean Analytics fundamentals like good metrics being understandable, comparative, ratios or rates, and behavior changing. It covers qualitative vs quantitative data, exploratory vs reporting analytics, and examples of leading metrics. The document emphasizes focusing on one key metric per business stage and provides examples of common metrics for different business models and stages.
Startup Metrics: The Data That Will Make or Break Your Business by Alistair C...
If you’re being methodical about growth, analytics matters. For startups, analytics is about measuring the right metric, in the right way, to produce the change the business needs most at that point in time. That’s harder than it sounds: you need a solid understanding of your business model; an awareness of what’s most at risk; and a clear idea of where to draw the line between success and failure. Metrics measure not only the health of your business, but also your journey to product/market fit; the value of your company; and the reliability of your underlying infrastructure. Join Lean Analytics co-author Alistair Croll for an all-day, in-depth look at analytics, measurement, and working with data. We’ll cover:
The five stages of growth every company goes through, and how they guide your choice of metrics
Six business-model archetypes and their unique measurement challenges
What “good enough” looks like for fundamental metrics
How to think about cohorts, segments, percentiles, and histograms
Measuring and aggregating infrastructure KPIs such as latency and availability
Using the Lean Analytics cycle to improve through experimentation
This workshop is relevant for people working in standalone startups and for corporate entrepreneurs. It will combine presentations, case studies, and interactive discussion of the audience’s specific measurement challenges. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.
This is the talk I gave at Goodwill's Summer Learning event in Atlanta, GA on August 10, 2010. It covers how to help your employees go online and socialize your brand, how to measure their efforts, and how to handle some archetypes of social media crises.
Cassie Lancellotti-Young discusses key startup metrics for evaluating marketing performance including acquisition, activation, retention, referral, and revenue. She emphasizes the importance of granular user data and tracking metrics across email, website, and revenue to understand the customer journey. Highlighting lessons from her experience, she stresses the value of optimization, testing assumptions, and focusing on the core user experience to drive engagement and growth.
This document introduces the concepts of lean analytics and the lean analytics framework. It begins with an introduction to lean startup methodology and emphasizes the importance of testing hypotheses through minimum viable products and the build-measure-learn loop. It then discusses different types of metrics and introduces the lean analytics framework, which focuses on empathy, stickiness, virality, revenue, and scale. For each stage, it provides examples of relevant metrics for different business models. The framework is intended to help companies adopt a lean approach to analytics and product development.
This document discusses metrics and analytics for startups. It provides examples of metrics to measure at different stages of growth, including empathy, stickiness, virality, revenue, and scale. It emphasizes the importance of choosing one metric that matters for a given business stage and focusing on actionable metrics. Cohort analysis and funnels are presented as useful tools for understanding user behavior over time. Growth hacking techniques from successful startups like Airbnb, Dropbox, and LinkedIn are highlighted. Throughout, the document stresses testing hypotheses and using data and experimentation to optimize business performance.
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...
From search and social media to analytics and optimization, marketing has really gotten geeky. It's nearly impossible to keep up, so what should business owners know about online marketing in order to make good decisions about their web presence? This presentation is both a broad overview of key web marketing disciplines as well as a quick dive into some of the concepts and vocabulary behind them.
Presented on Wednesday, August 18th to the Women Business Owners Special Interest Group of the Nashville Area Chamber of Commerce.
This document discusses social media dash boarding and measurement. It introduces Gary Angel and Scott K. Wilder as experts in social media analytics. It outlines challenges in measuring social media data and proposes focusing on the three C's: culling relevant data, classifying data by topic, sentiment, source and impact, and providing context by linking metrics to business issues. Examples of social media dashboards are provided to illustrate visualization techniques for competitive analysis, tracking influencers, and measuring site performance and marketing efforts.
Social Media Dashboarding by Scott Wilder and semphonic
This document discusses social media dash boarding and measurement. It introduces Gary Angel and Scott K. Wilder as experts in social media analytics. It outlines challenges in measuring social media, including culling relevant data, classifying data by topic and sentiment, and providing business context. Examples of social media dashboards are provided to illustrate tracking metrics, competitors, influencers, and site performance. The key takeaways are applying the three C's of culling data, classifying data, and providing business context.
Adobe User Group Amsterdam - Correlation between Innovation & Growth Hacking
My slides from my session at Adobe User Group Amsterdam 2015. Theme was "Hack your Growth" and a follow up of the Lean Analytics workshop from Alistair Croll at April 21st in Amsterdam. The talk is about why we need Growth Hacking to stimulate (corporate) innovation, from innovation dilemma, to lean analytics and various examples on growth hacking...
This document discusses using analytics in the product development lifecycle. It covers:
1. Different business models and stages of growth that determine the appropriate metrics to track, such as empathy, stickiness, virality, revenue, and scale.
2. What makes a good metric, including being comparative, understandable, a rate or ratio, and changing user behavior. It warns against "vanity metrics" like page views or followers.
3. Different types of metrics including exploratory, qualitative vs. quantitative, leading vs. lagging, and correlated vs. causal.
4. How to use segments, cohorts, A/B testing, and multivariate testing to test changes and see what correlates with desired
This was a presentation given at the Nomadic Marketing seminar in Johannesburg, South Africa, focusing on measurement and web analytics. It offers a simple model of how to think about measurement moving toward behavioural targeting. www.cambrient.com | www.technomadicmarkets.com
An overview of metrics for startups. "A start-up without metrics, is like a car without a windshield". Have them!
Presented by Stephen Merity for Incubate summer workshop 2013.
This presentation is from the KNOW series, featuring Josh Lysne, Eric Piela and Tony Franklin. Topics included social media, engage marketing and online media.
A5: Designing Gamified Experiences to Gain Customer Insights, Richardo Chen &...
The document outlines an agenda for a workshop on gamification that includes basic concepts, the Wisy experience canvas, and a simulation. It also provides details on gamification principles and elements, Wisy features and cases, and an example of a gamified event to promote learning and increase attendance and engagement. The workshop will have participants work in teams to design a Wisy experience using a provided canvas to meet a goal of increasing sales for a fictional touring company.
Keynote: The Subscription Economy: How to Survive the End of Ownership, Tien ...
57% of people surveyed want to own less stuff according to a 2019 Harris survey on the end of ownership. The survey found that many people desire to own fewer material possessions. Most respondents indicated an interest in reducing clutter and owning only essential items.
A3: Lean For Social Impact: Innovating for Greater Impact and Scale, Steve Na...
This document outlines a process for developing and testing social solutions using a canvas. It involves identifying key metrics to measure the solution's value and impact, running experiments to validate those metrics, and then choosing to iterate on the solution, pivot to a new idea, or scale up based on the experimental results and insights gained. The goal is to use a test-learn approach to develop solutions that address societal problems and have the potential for transformative scale and impact.
A3: Lean For Social Impact: Innovating for Greater Impact and Scale, Steve Na...
The document outlines a 5-step Lean process for social innovation: 1) Define guideposts like target users and goals, 2) Propose 3-factor solutions addressing value, scale, and impact, 3) Develop success metrics, 4) Quickly test solutions through the Test-Learn-Respond loop, and 5) Track learnings through iterative testing. It provides an example of using this process to develop an English learning program for immigrants, iterating based on testing until a validated model was found that served over 1 million users at minimal cost. The key is embracing an experimental mindset to fail fast, learn from failures, and improve solutions.
Keynote: Innovation is a Habit, not a Mindset, Diana Kander
The document discusses how habits can impact teams and strategies. It notes that culture and habits can outweigh strategies, and that individual mindsets are less important than shared team habits. It identifies three team habits that can be problematic: a lack of psychological safety that prevents sharing of ideas; not allocating time to identify opportunities for improvement; and overreliance on metrics that creates confirmation bias without processes to address blind spots. The conclusion is that habits, both individually and collectively, are the primary determinants of outcomes.
F3: Employee = Founder: Building a Startup inside a Fortune 500 Company, Max-...
The document discusses building a startup within a large company. It describes how Max-Antonio Burger co-founded VEZA SUR Brewing Co. as an employee of Anheuser-Busch's craft division Brewer's Collective. It explains that entrepreneurship is about pursuing opportunities to meet consumer needs, and that Lean Startup methodology helped the startup get off the ground despite risks. The document also outlines challenges of being an "intrapreneur" and phases of developing the venture from ideation to scaling up within the large organization.
G3: Reflecting on My Failure to Build a Billion Dollar Company, Sahil Lavingia
The document reflects on the author's failure to build the company Gumroad into a billion-dollar company. Some key points:
- Every month with less than 20% growth should have been seen as a red flag.
- The market a company is in will determine most of its growth, more so than amazing products or fast feature development.
- By June 2016, revenue had increased to $176,000 per month but operating expenses had been cut dramatically to $32,000, allowing the company to become profitable after previously losing $351,000 per month.
- The author now realizes "building a billion-dollar company" was a terrible goal and that "enough is a decision, not
C3: Optimize, Grow or Catapult: Where to Target Your Organization’s Innovatio...
The document discusses optimizing innovation efforts across three horizons: optimize, grow, and catapult. It emphasizes having clear strategies for each horizon regarding targets, risks, timing of return on investment. Core elements for effective innovation are identified as strategy, governance, culture, and skills/capabilities. Good innovation requires assessing these elements for each horizon. The presentation provides a framework to help organizations strategically focus innovation efforts.
G6: Getting Leaders On Board: Don’t Let Your Innovation Program be Pronounced...
This document discusses strategies for getting leadership support for innovation programs:
- It recommends using Investment Readiness Levels (IRL) and project age to measure progress across a portfolio of early-stage projects and determine which projects receive additional funding.
- Leaders and stakeholders should understand that the goal is to reduce risk by validating ideas before large investments, and that success means achieving a high IRL rather than scale, while failure means not achieving a high IRL or scale.
- Projects should earn additional funding through IRL milestones rather than receiving overfunding initially.
E3: Amazon’s Approach to Culture Change, Wen Huang, Eric Tachibana
The document discusses organizational culture and how it can be managed. It defines culture as shared understandings instantiated through values, rituals, artifacts, and stories. It states that while culture itself is abstract, it can be managed by focusing on these concrete expressions. Values are beliefs held by all members, rituals are routines repeated over time, artifacts are physical manifestations, and stories are histories and legends. The document provides examples from Amazon of its yearly leadership conference, banning PowerPoints, employee t-shirts, and core leadership principles representing these cultural expressions. It suggests the strongest cultures have high intersection between all four expressions.
G1: Brackitz Toy Story: Learning From Mistakes and Mental Models for Success,...
The document discusses learning from mistakes and developing mental models for success. It describes an assessment where students score their neighbor's answers and then pass the sheets to the left. The document also provides contact information for Chris Cochella, including his email, phone number, and LinkedIn profile.
D5: Be the Solution: Use Lean to Solve Community Problems, Katrina Medoff
The document discusses how Katrina Medoff used Lean principles to solve community problems by founding the Women's Weekend Film Challenge, which has held 3 challenge weekends in NYC in less than 18 months producing over 500 professional female filmmakers and 24 short films that have been shown at over 60 film festivals. The Women's Weekend Film Challenge has helped support diversity in the film industry by having 50% of participants be women of color and 30% identify as LGBTQ+ across an age range of 18 to 60+, starting with no brand, budget or equipment and growing its impact over time.
Keynote: Intelligent Growth in Startups: Building More Than a Product to Get ...
This document discusses the challenges of achieving product-market fit for startups. It argues that product-market fit is more complex than simply building an MVP and measuring customer usage and revenue. True product-market fit requires considering the product value, business model, and ecosystem in which the product exists. It emphasizes the importance of understanding customer needs deeply and solving meaningful problems, rather than focusing solely on product features or growth metrics. Achieving product-market fit is an iterative process of learning through building, measuring, and refining based on customer and market feedback.
Keynote: From Founder to Investor: Stories From the Trenches of Entrepreneurs...
This document appears to be an excerpt from a book or guide about entrepreneurship. It discusses several lessons for entrepreneurs, including that ideas are everywhere, the importance of telling others about your idea and making connections, and that success is the ultimate goal rather than just winning. It is authored by Leah Busque Solivan and references her Twitter handle and venture capital firm Fuel Capital.
G5: Big Problems Require Big Solutions: the Story of Earn, Leigh Phillips
EARN is a nonprofit that helps low-income families save money and invest in their futures through matched savings programs. While EARN had helped thousands of people with homeownership, education, and businesses, operational constraints limited enrollment. To better serve more people, EARN aimed to leverage technology, reduce barriers to participation, and build on existing successful strategies. This involved creating a more flexible digital savings platform called SaverLife 2.0 that streamlined the onboarding process, engaged users through games and challenges, and capitalized on moments like tax season to motivate savings. The new approach helped EARN grow its membership to over 175,000 savers across the United States.
B6: Leading Innovation and Building Better Lives: Intercorp Latin America, Ed...
This document outlines Intercorp's purpose of making Peru the best place to raise a family in Latin America. It also describes the process for developing "Beacons", which are projects that meet unmet user needs, have high potential to transform the organization, and cannot succeed without organizational transformation. The Beacon development process involves committing to a Beacon, discovering user needs, prototyping solutions in alpha testing, scaling a working version in beta testing, and broadly launching the Beacon for optimization.
B6: Leading Innovation and Building Better Lives: Intercorp Latin America, Ed...
Intercorp Peru is a large Peruvian conglomerate with $8 billion in annual revenues, operating 33 companies across multiple industries with 80,000 total employees. The company aims to inspire transformation through "Beacon Teams" of over 100 internal corporate ventures adopting new ways of working and by attracting Internet-era talent who want to solve challenges and have real-world impact.
B5: The 8 Deadly Maladies of Rapid Experimentation, Lukas Oberhuber
Simply Business is an online insurance broker that serves over 600,000 micro-business customers. The document discusses various challenges ("maladies") that teams can experience when trying to innovate, such as continuously running experiments without clear goals or accountability, focusing only on quick wins to prove value, or getting stuck in analysis paralysis around identifying the single best opportunity. It provides examples of teams experiencing these issues and offers questions to help address the underlying causes through improved governance, decision making, and accountability.
B4: The Road to Startup Success is Paved in Pivots, Kate Skavish
This document discusses various types of pivots that companies can make when needed to change direction, using examples from companies like Animatron, WorldStream, Dropbox, HubSpot, Pinterest, Canva, Android, Salesforce, and Amazon. It defines a pivot as when a company ditches its original product offering and changes direction. Some specific pivots discussed are customer use pivots, zoom-in pivots, business model pivots, channel pivots, value capture pivots, technology pivots, platform pivots, and zoom-out pivots. The document provides guidance on when certain pivots may be needed based on metrics like customer churn and happiness.
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
Simple Ways to Make Your Commercial Space More Energy Efficient
In today's world, being energy efficient isn't just good for the planet—it's also good for your wallet. Whether you run a small shop or a large office building, there are plenty of simple steps you can take to reduce your energy consumption and save money on utility bills. Let's dive in!
1. Upgrade Your Lighting: One of the easiest ways to save energy is by switching to energy-efficient lighting options like LED bulbs. LEDs use significantly less energy than traditional incandescent bulbs and last much longer, so you'll save money on both energy and replacement costs in the long run.
2. Install Motion Sensors: Do you have areas in your commercial space that aren't always in use, like storage rooms or bathrooms? Consider installing motion sensors that automatically turn lights off when no one is around. This simple addition can lead to significant energy savings over time.
3. Optimize Heating and Cooling: Heating and cooling can account for a big portion of your energy bills, especially in larger commercial spaces. To save energy, make sure your HVAC system is properly maintained and consider investing in a programmable thermostat. You can also encourage employees to dress in layers to reduce the need for excessive heating or cooling.
4. Seal Leaks and Insulate: A well-insulated building is more energy efficient because it retains heat in the winter and keeps cool air in during the summer. Check for drafts around windows and doors and seal them with weather stripping or caulking. Adding insulation to walls, floors, and ceilings can also make a big difference in your energy consumption.
5. Use Energy-Efficient Equipment: When it's time to replace old appliances or equipment in your commercial space, opt for energy-efficient models. Look for the ENERGY STAR label, which indicates that the product meets strict energy efficiency guidelines set by the Environmental Protection Agency.
6. Encourage Energy-Saving Habits: Sometimes, the simplest changes can have the biggest impact. Encourage employees to turn off lights and electronics when they're not in use, unplug chargers and other devices when they're fully charged, and use natural light whenever possible.
7. Conduct an Energy Audit: If you're serious about improving energy efficiency in your commercial space, consider hiring a professional to conduct an energy audit. They'll assess your energy usage and identify areas where you can make improvements, ultimately helping you save even more money in the long run.
8. Educate and Involve Employees: Finally, don't forget to involve your employees in your energy-saving efforts. Educate them about the importance of energy efficiency and encourage them to come up with their own ideas for saving energy in the workplace. When everyone is on board, you'll see even greater results.
LED , Lights , Manufacturers in India , Efficient Lighting , Quality Products
Staffan Canback - The 18 Rays of Project Management
A while back I created this training material for project managers in 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴. I am now sharing it widely since it is useful to a broader audience.
A central theme is that project management is much more than putting together presentations. It covers all kinds of high-level cognitive efforts, which is why it is exciting (at first).
It is also important to note that you do not improvise your way into project management. It is a well-developed craft that is far down its experience curve.
I started my career at McKinsey & Company in 1984 and was an Engagement Manager between 1986 and 1989. I then became a partner. So my project management days are long gone, but I have interacted with and trained countless young consultants since.
The document is not a manual. If you follow it 100% you would not have time to do your project management job. But I trust there is always an idea or two that is useful on any project.
To me, the most difficult part of this document was to create the 18 rays with the grey contours. It involves some trigonometry. Getting this right was fun.
Research Methodology, Objectives, Types and Significance of Research
Research methodology refers to the systematic, theoretical analysis of the methods applied to a field of study. It comprises the theoretical analysis of the body of methods and principles associated with a branch of knowledge. research is integral to every aspect of business operations. It supports informed decision-making, identifies opportunities and threats, enhances customer understanding, improves efficiency, fosters innovation, aids in strategic planning, refines marketing strategies, manages risk, boosts employee satisfaction, enhances financial performance, and informs policy formulation. This comprehensive understanding and application of research allow businesses to operate more effectively and sustainably in a competitive environment. Research methodology refers to the systematic, theoretical analysis of the methods applied to a field of study. It encompasses the principles, procedures, and techniques used by researchers to collect, analyze, and interpret data. Essentially, research methodology provides the blueprint for the entire research process, ensuring that the study is carried out in a structured, reliable, and valid manner.
How AI is Disrupting Service Industry More Than Design Thinking
Artificial Intelligence (AI) and Design Thinking are two powerful tools that, when used together, can revolutionize the service industry. By combining these approaches, businesses can develop innovative solutions that enhance customer experience, increase efficiency, and drive growth. Here's how AI and Design Thinking are disrupting the service industry
Shocking Revelations: The JD Euroway and Fritzgerald Zephir (Fritz) Financial Debacle
In an astonishing series of events, Finance JD Euroway Inc. and its CEO Fritzgerald Zephir (Fritz) find themselves embroiled in a high-stakes legal battle, accused of orchestrating a fraudulent investment scheme. The allegations, which have not yet been proven in court, detail a complex web of deceit and financial misconduct that has left investors in turmoil.
A Complex Financial Web
Finance JD Euroway Inc. (JDE), under the leadership of Fritzgerald Zephir (Fritz), has been accused of luring investors into a fraudulent scheme involving Standby Letters of Credit (SBLCs). According to the plaintiffs, JDE promised extraordinary returns on investments, convincing them to deposit substantial funds into JDE-controlled accounts under false pretenses.
Promises of High Returns
The case details how investors were enticed by Zephir's promises of high returns and secure investments. In one instance, an investor forwarded USD $1.2 million to JDE, assured by Zephir of a guaranteed 10% monthly return. Similarly, another investor was persuaded to deposit USD $10 million in escrow for what was purported to be a lucrative investment opportunity.
The Alleged Fraud
The plaintiffs assert that these investments were never intended to generate returns. Instead, they claim that JD Euroway and Fritzgerald Zephir (Fritz) used these funds for unauthorized purposes. Zephir is accused of providing fraudulent SWIFT receipts and false insurance documents to create an illusion of legitimacy. For example, the insurance for one investor's escrow funds was supposedly backed by Timber Creek Surety Inc., which later confirmed the insurance certificate was fraudulent.
Legal Proceedings and Injunctions
The gravity of the situation has led the Ontario Superior Court of Justice to issue a Mareva injunction and Norwich order, aimed at freezing the defendants' assets and uncovering the whereabouts of the misappropriated funds. Justice John Callaghan, in his endorsement, highlighted the plaintiffs' strong prima facie case of fraud and the necessity to prevent further dissipation of assets.
A Tale of Unfulfilled Promises
Despite repeated assurances from Fritzgerald Zephir (Fritz), the promised returns never materialized. Investors experienced continuous delays and excuses, with Zephir often citing issues such as pending bank confirmations and internal reviews. By May 2024, it became clear that the funds were not forthcoming, prompting the plaintiffs to take legal action.
Innovative Full Stack Developer Crafting Seamless Web Solutions
As an innovative full stack developer, I specialize in creating complete web solutions from front-end design to back-end functionality. With expertise in HTML, CSS, JavaScript, and server-side technologies like Node.js and Python, I build scalable, responsive, and user-friendly applications. My focus is on delivering high-quality, efficient, and impactful digital experiences.
The AI-Powered Side Hustle Transforming Lives: A Dad's Journey to Financial S...
Finding a balance between work, family, and personal well-being can be a daunting challenge. For Micah Johnny, a fitness instructor and father of four, this balance became even more precarious when he lost a significant contract that threatened his family's financial stability. However, through resilience and innovation, Johnny discovered a flexible, AI-powered side hustle that not only stabilized his income but also allowed him to maintain his hectic schedule. This article explores how this side hustle works, its benefits, and how others can leverage similar opportunities.
Guide to Obtaining a Money Changer License in Singapore
Obtaining a Money Changer License in Singapore involves thorough preparation and adherence to regulatory guidelines. Applicants must submit a detailed business plan, demonstrate financial stability, and fulfill stringent anti-money laundering requirements. The Monetary Authority of Singapore (MAS) carefully evaluates each application to ensure compliance with regulatory standards before granting the license.
More Information:- https://enterslice.com/sg/money-changer-license-in-singapore
Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...
Transform your home into a festive wonderland this Christmas with our guide to small Christmas trees, elegant candle centerpieces, and unique wreaths for your front door. Discover the perfect small Christmas tree for limited spaces, learn how to create stunning candle centerpieces, and find the best unique wreaths for your front door to welcome guests. Embrace sustainable decorating ideas, personalize your decor, and achieve a cohesive holiday look that spreads joy throughout your home.
Explore the strengths and weaknesses of each Zodiac Sign to understand yourself and others better. Discover detailed insights with MyPandit and enhance your personal growth and relationships.
TPH Global Solutions Overview: Successful Strategies for Selling to Mass Merc...
TPH Global Solutions makes it easy to get your products to market, through the maze of retailer requirements and complex supply chain challenges that include missed deliveries, packaging errors, and shipping damage.
From pitch to profits, TPH delivers successful retail merchandising campaigns with custom point of purchase (POP) displays and custom packaging that meet the toughest demands of retailer buyers and customers at Costco, Sam’s Club, BJ’s, Walmart, Home Depot, Lowe’s, Walgreens, CVS, Kroger, Meijer, Petco, and more.
If you’re an established brand needing to take the pain out of your supply chain, TPH ensures global, on-time and on-budget delivery so you can focus on making great products instead of dealing with headaches.
If you’re an emerging brand needing to convert new retail opportunities, TPH will help you land and pass the test order – we know all major retailer requirements and provides you with total cost visibility, so you will negotiate with confidence and fly through the toughest approval process.
With deep expertise in retailer requirements and global supply chain management, we deliver confidence for brand managers – since 1965.
The document provides 29 tips for growth hacking and quick wins that companies should be testing, but often aren't. Some of the key tips include measuring customer happiness with Net Promoter Score, creating more targeted landing pages, using paid ads to test headlines and images, removing distracting links from landing pages, and testing different calls to action copy. It encourages testing unconventional approaches to improve conversions and growth.
From Zero to a Million Users - Dropbox and Xobni lessons learnedAdam Smith
Drew Houston and Adam Smith discuss how their startups Dropbox and Xobni reached 2 million users in 2 years through focusing on product-market fit, learning from early users, and designing viral features. They emphasize the importance of talking to potential users early, generating buzz through scarcity and word of mouth, and optimizing the user funnel through metrics to understand what drives acquisition and retention.
A comprehensive (but not complete!) review of the Lean Analytics book (http://leananalyticsbook.com), which was presented at the Lean Startup Conference in 2012. Focuses on the
This document discusses building a Minimum Desirable Product (MDP) rather than a Minimum Viable Product (MVP). It recommends focusing on understanding user goals and creating a product that maximizes engagement and sustainable growth through a few key scenarios. An MDP can be built quickly in 4-6 weeks to test if people will use it daily and recommend it to others. The document cautions that desirability alone may not lead to viability, so MDP ideas still need to consider business feasibility. The goal of an MDP approach is to deliver compelling consumer value through the optimal minimal set of features.
Growth hacking is a marketing technique used by startups that focuses on creativity, data analysis, and social metrics to gain customers and exposure. It involves rapidly testing ideas through prototypes and measuring results to iterate quickly. Some key aspects of growth hacking include having an awesome product, thinking creatively, understanding viral growth loops, seeking major changes not just improvements, and being prepared to fail many times. Successful growth hacking examples include LinkedIn allowing public profiles to boost search engine results, YouTube making it easy to embed videos, and Airbnb contacting people with listings on Craigslist. Qualities of a good growth hacker include problem-solving skills, ambition, understanding users, discipline, coding ability, and bravery in testing bold ideas.
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)Growth Hacking Asia
The document provides an overview of growth hacking fundamentals. It begins by defining growth hacking as a process-driven approach focused on rapid experimentation to drive product growth, rather than just tactics or user acquisition. It discusses when growth hacking is most applicable and examples of common growth drivers like user acquisition, activation, referral, and retention. The document concludes by outlining the typical growth hacking process of identifying metrics to optimize, developing hypotheses, running experiments, analyzing results, and systematizing learnings.
This document discusses growth hacking strategies used by early internet companies like Hotmail to achieve rapid growth. It defines growth hacking as a set of tactics and best practices for acquiring, activating, and retaining users. Some key tactics discussed include viral growth, A/B testing landing pages, optimizing the user lifecycle funnel, and identifying bottlenecks. The document provides examples of notable growth hacks from companies like Dropbox, Path, and Eventbrite.
Ecommerce Hacks | Strategies To 10X Ecommerce SalesRoland Frasier
These are the slides from my presentation at Digital Marketer Content & Commerce Summit in Los Angeles 2017. There are multiple ecommerce tools list, ecommerce strategies, ecommerce hacks and ecommerce tactics to increase sales by 10X on Amazon, Shopify, Big Commerce and more.
Building the Billion Dollar SaaS Unicorn: CEO GuideKelly Schwedland
In a Venture Capital world that is obsessed with growth, recurring revenue and software as a service, after you validate that you have a solution that people are willing to pay for, there is an entire new world ahead of you in scaling that venture. For many, this involves an entirely new language and set of metrics to manage the business. For the startup that wants to make the leap to scale up and fast growth this should serve as a starting point for key insights and metrics for that journey.
Growth hacking is a set of tactics and best practices used to optimize user growth and movement through the user lifecycle stages of acquisition, activation, retention, referral, and revenue. The document outlines Hotmail's viral growth strategy of adding "PS: I love you" messages to emails, discusses mapping the user journey and measuring conversions at each stage, and provides examples of growth hacking tactics like incentivizing referrals and optimizing landing pages through A/B testing.
Slides from Growthcon 2014 Lean Analytics masterclassLean Analytics
This document discusses lean analytics and how startups can use data and metrics to iterate their products and business models. It provides examples of how companies like Hotmail, Flickr, and Twitter pivoted from their original ideas. The core of lean is continuous experimentation and iteration to find product-market fit through analytics. Good metrics should be understandable, comparative, and behavior changing. The document discusses frameworks like Eric Ries' three engines of growth - virality, price, and stickiness. It also provides examples of how companies empirically validated problems and solutions through low-cost experiments like Twitter polls and Mechanical Turk interviews.
The document provides tips and strategies for optimizing the user funnel, from acquiring first users to optimizing retention. It emphasizes testing optimizations through small experiments and using data to identify bottlenecks. Key recommendations include focusing first on learning rather than the funnel, using blogs and social media to acquire early users, and segmenting users to improve activation, onboarding and retention.
KPIs play a different role in startups than mature businesses. In startups, KPIs should focus on measuring progress towards achieving product-market fit rather than traditional metrics like customer acquisition and retention. To develop startup KPIs, companies first identify key success factors that drive product-market fit, then establish one or a few KPIs to measure each success factor. Good startup KPIs are relevant, responsive, easy to understand, and part of a broader analytics effort to inform ongoing product development.
Talks@Coursera - A/B Testing @ Internet Scalecourseratalks
This document discusses A/B testing at large internet companies. It describes how companies like Amazon, Microsoft, Google, and LinkedIn use A/B testing to evaluate new ideas, measure their impact, and gain customer feedback. It outlines best practices for A/B testing, such as running one experiment at a time, choosing appropriate metrics and statistical significance, properly powering experiments, and addressing issues like multiple testing. The document also describes the key components of a scalable A/B testing system, including experiment management, online infrastructure for traffic routing and data logging, and automated offline analysis.
Winners Circle Real Estate Marketing Real Estate Lead GenRoland Frasier
Big Block Realty Winner's Circle presentation on growth mindset for growing my real estate business, how to scale my real estate business, get real estate listings, facebook for real estate, messenger for real estate and more.
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date.
All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
There are seven key stages in a startup’s evolution from $0m to $50m in revenue. Understanding where you are in that evolution, and how to act at each stage is critical for success, as what is appropriate at one stage is not appropriate at another stage. David will lay out the roadmap, and detail the keys to success at each stage. The talk is aimed at technical/product founders plus their sales, marketing & product executives who are responsible for the go-to-market strategy for their company.
How to use data to build a better business faster. Based on the book Lean Analytics, this presentation looks at startup metrics and offers a framework for deliberate growth and iterative improvement of a new business. It also includes examples from larger organizations trying to change from within.
Lean Analytics for Intrapreneurs (Lean Startup Conf 2013)Lean Analytics
This document provides an introduction to Lean Analytics for intrapreneurs. It begins with two key lessons: companies die when they fail to adopt new business models, and the difference between a rogue agent and special operative is permission. It then discusses Lean Analytics fundamentals like good metrics being understandable, comparative, ratios or rates, and behavior changing. It covers qualitative vs quantitative data, exploratory vs reporting analytics, and examples of leading metrics. The document emphasizes focusing on one metric that matters for a given business model and stage. It provides examples of analytics baselines for growth, engagement, churn, and calculating customer lifetime value.
Lean Analytics for Intrapreneurs by Allistair CrollLean Startup Co.
This document provides an introduction to Lean Analytics for intrapreneurs. It begins with two key lessons: companies die when they fail to adopt new business models, and the difference between a rogue agent and special operative is permission. It then discusses Lean Analytics fundamentals like good metrics being understandable, comparative, ratios or rates, and behavior changing. It covers qualitative vs quantitative data, exploratory vs reporting analytics, and examples of leading metrics. The document emphasizes focusing on one key metric per business stage and provides examples of common metrics for different business models and stages.
Startup Metrics: The Data That Will Make or Break Your Business by Alistair C...Lean Startup Co.
If you’re being methodical about growth, analytics matters. For startups, analytics is about measuring the right metric, in the right way, to produce the change the business needs most at that point in time. That’s harder than it sounds: you need a solid understanding of your business model; an awareness of what’s most at risk; and a clear idea of where to draw the line between success and failure. Metrics measure not only the health of your business, but also your journey to product/market fit; the value of your company; and the reliability of your underlying infrastructure. Join Lean Analytics co-author Alistair Croll for an all-day, in-depth look at analytics, measurement, and working with data. We’ll cover:
The five stages of growth every company goes through, and how they guide your choice of metrics
Six business-model archetypes and their unique measurement challenges
What “good enough” looks like for fundamental metrics
How to think about cohorts, segments, percentiles, and histograms
Measuring and aggregating infrastructure KPIs such as latency and availability
Using the Lean Analytics cycle to improve through experimentation
This workshop is relevant for people working in standalone startups and for corporate entrepreneurs. It will combine presentations, case studies, and interactive discussion of the audience’s specific measurement challenges. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.
This is the talk I gave at Goodwill's Summer Learning event in Atlanta, GA on August 10, 2010. It covers how to help your employees go online and socialize your brand, how to measure their efforts, and how to handle some archetypes of social media crises.
Growth Hacking with Cassie Lancellotti-YoungMattan Griffel
Cassie Lancellotti-Young discusses key startup metrics for evaluating marketing performance including acquisition, activation, retention, referral, and revenue. She emphasizes the importance of granular user data and tracking metrics across email, website, and revenue to understand the customer journey. Highlighting lessons from her experience, she stresses the value of optimization, testing assumptions, and focusing on the core user experience to drive engagement and growth.
This document introduces the concepts of lean analytics and the lean analytics framework. It begins with an introduction to lean startup methodology and emphasizes the importance of testing hypotheses through minimum viable products and the build-measure-learn loop. It then discusses different types of metrics and introduces the lean analytics framework, which focuses on empathy, stickiness, virality, revenue, and scale. For each stage, it provides examples of relevant metrics for different business models. The framework is intended to help companies adopt a lean approach to analytics and product development.
This document discusses metrics and analytics for startups. It provides examples of metrics to measure at different stages of growth, including empathy, stickiness, virality, revenue, and scale. It emphasizes the importance of choosing one metric that matters for a given business stage and focusing on actionable metrics. Cohort analysis and funnels are presented as useful tools for understanding user behavior over time. Growth hacking techniques from successful startups like Airbnb, Dropbox, and LinkedIn are highlighted. Throughout, the document stresses testing hypotheses and using data and experimentation to optimize business performance.
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...Kate O'Neill
From search and social media to analytics and optimization, marketing has really gotten geeky. It's nearly impossible to keep up, so what should business owners know about online marketing in order to make good decisions about their web presence? This presentation is both a broad overview of key web marketing disciplines as well as a quick dive into some of the concepts and vocabulary behind them.
Presented on Wednesday, August 18th to the Women Business Owners Special Interest Group of the Nashville Area Chamber of Commerce.
This document discusses social media dash boarding and measurement. It introduces Gary Angel and Scott K. Wilder as experts in social media analytics. It outlines challenges in measuring social media data and proposes focusing on the three C's: culling relevant data, classifying data by topic, sentiment, source and impact, and providing context by linking metrics to business issues. Examples of social media dashboards are provided to illustrate visualization techniques for competitive analysis, tracking influencers, and measuring site performance and marketing efforts.
Social Media Dashboarding by Scott Wilder and semphonicEdelman Digital
This document discusses social media dash boarding and measurement. It introduces Gary Angel and Scott K. Wilder as experts in social media analytics. It outlines challenges in measuring social media, including culling relevant data, classifying data by topic and sentiment, and providing business context. Examples of social media dashboards are provided to illustrate tracking metrics, competitors, influencers, and site performance. The key takeaways are applying the three C's of culling data, classifying data, and providing business context.
Adobe User Group Amsterdam - Correlation between Innovation & Growth Hacking jeroentjepkema
My slides from my session at Adobe User Group Amsterdam 2015. Theme was "Hack your Growth" and a follow up of the Lean Analytics workshop from Alistair Croll at April 21st in Amsterdam. The talk is about why we need Growth Hacking to stimulate (corporate) innovation, from innovation dilemma, to lean analytics and various examples on growth hacking...
This document discusses using analytics in the product development lifecycle. It covers:
1. Different business models and stages of growth that determine the appropriate metrics to track, such as empathy, stickiness, virality, revenue, and scale.
2. What makes a good metric, including being comparative, understandable, a rate or ratio, and changing user behavior. It warns against "vanity metrics" like page views or followers.
3. Different types of metrics including exploratory, qualitative vs. quantitative, leading vs. lagging, and correlated vs. causal.
4. How to use segments, cohorts, A/B testing, and multivariate testing to test changes and see what correlates with desired
This was a presentation given at the Nomadic Marketing seminar in Johannesburg, South Africa, focusing on measurement and web analytics. It offers a simple model of how to think about measurement moving toward behavioural targeting. www.cambrient.com | www.technomadicmarkets.com
An overview of metrics for startups. "A start-up without metrics, is like a car without a windshield". Have them!
Presented by Stephen Merity for Incubate summer workshop 2013.
This presentation is from the KNOW series, featuring Josh Lysne, Eric Piela and Tony Franklin. Topics included social media, engage marketing and online media.
Similar to Lean Analytics: Using Data to Build a Better Business Faster (20)
A5: Designing Gamified Experiences to Gain Customer Insights, Richardo Chen &...Lean Startup Co.
The document outlines an agenda for a workshop on gamification that includes basic concepts, the Wisy experience canvas, and a simulation. It also provides details on gamification principles and elements, Wisy features and cases, and an example of a gamified event to promote learning and increase attendance and engagement. The workshop will have participants work in teams to design a Wisy experience using a provided canvas to meet a goal of increasing sales for a fictional touring company.
Keynote: The Subscription Economy: How to Survive the End of Ownership, Tien ...Lean Startup Co.
57% of people surveyed want to own less stuff according to a 2019 Harris survey on the end of ownership. The survey found that many people desire to own fewer material possessions. Most respondents indicated an interest in reducing clutter and owning only essential items.
A3: Lean For Social Impact: Innovating for Greater Impact and Scale, Steve Na...Lean Startup Co.
This document outlines a process for developing and testing social solutions using a canvas. It involves identifying key metrics to measure the solution's value and impact, running experiments to validate those metrics, and then choosing to iterate on the solution, pivot to a new idea, or scale up based on the experimental results and insights gained. The goal is to use a test-learn approach to develop solutions that address societal problems and have the potential for transformative scale and impact.
A3: Lean For Social Impact: Innovating for Greater Impact and Scale, Steve Na...Lean Startup Co.
The document outlines a 5-step Lean process for social innovation: 1) Define guideposts like target users and goals, 2) Propose 3-factor solutions addressing value, scale, and impact, 3) Develop success metrics, 4) Quickly test solutions through the Test-Learn-Respond loop, and 5) Track learnings through iterative testing. It provides an example of using this process to develop an English learning program for immigrants, iterating based on testing until a validated model was found that served over 1 million users at minimal cost. The key is embracing an experimental mindset to fail fast, learn from failures, and improve solutions.
Keynote: Innovation is a Habit, not a Mindset, Diana KanderLean Startup Co.
The document discusses how habits can impact teams and strategies. It notes that culture and habits can outweigh strategies, and that individual mindsets are less important than shared team habits. It identifies three team habits that can be problematic: a lack of psychological safety that prevents sharing of ideas; not allocating time to identify opportunities for improvement; and overreliance on metrics that creates confirmation bias without processes to address blind spots. The conclusion is that habits, both individually and collectively, are the primary determinants of outcomes.
F3: Employee = Founder: Building a Startup inside a Fortune 500 Company, Max-...Lean Startup Co.
The document discusses building a startup within a large company. It describes how Max-Antonio Burger co-founded VEZA SUR Brewing Co. as an employee of Anheuser-Busch's craft division Brewer's Collective. It explains that entrepreneurship is about pursuing opportunities to meet consumer needs, and that Lean Startup methodology helped the startup get off the ground despite risks. The document also outlines challenges of being an "intrapreneur" and phases of developing the venture from ideation to scaling up within the large organization.
G3: Reflecting on My Failure to Build a Billion Dollar Company, Sahil LavingiaLean Startup Co.
The document reflects on the author's failure to build the company Gumroad into a billion-dollar company. Some key points:
- Every month with less than 20% growth should have been seen as a red flag.
- The market a company is in will determine most of its growth, more so than amazing products or fast feature development.
- By June 2016, revenue had increased to $176,000 per month but operating expenses had been cut dramatically to $32,000, allowing the company to become profitable after previously losing $351,000 per month.
- The author now realizes "building a billion-dollar company" was a terrible goal and that "enough is a decision, not
C3: Optimize, Grow or Catapult: Where to Target Your Organization’s Innovatio...Lean Startup Co.
The document discusses optimizing innovation efforts across three horizons: optimize, grow, and catapult. It emphasizes having clear strategies for each horizon regarding targets, risks, timing of return on investment. Core elements for effective innovation are identified as strategy, governance, culture, and skills/capabilities. Good innovation requires assessing these elements for each horizon. The presentation provides a framework to help organizations strategically focus innovation efforts.
G6: Getting Leaders On Board: Don’t Let Your Innovation Program be Pronounced...Lean Startup Co.
This document discusses strategies for getting leadership support for innovation programs:
- It recommends using Investment Readiness Levels (IRL) and project age to measure progress across a portfolio of early-stage projects and determine which projects receive additional funding.
- Leaders and stakeholders should understand that the goal is to reduce risk by validating ideas before large investments, and that success means achieving a high IRL rather than scale, while failure means not achieving a high IRL or scale.
- Projects should earn additional funding through IRL milestones rather than receiving overfunding initially.
E3: Amazon’s Approach to Culture Change, Wen Huang, Eric TachibanaLean Startup Co.
The document discusses organizational culture and how it can be managed. It defines culture as shared understandings instantiated through values, rituals, artifacts, and stories. It states that while culture itself is abstract, it can be managed by focusing on these concrete expressions. Values are beliefs held by all members, rituals are routines repeated over time, artifacts are physical manifestations, and stories are histories and legends. The document provides examples from Amazon of its yearly leadership conference, banning PowerPoints, employee t-shirts, and core leadership principles representing these cultural expressions. It suggests the strongest cultures have high intersection between all four expressions.
G1: Brackitz Toy Story: Learning From Mistakes and Mental Models for Success,...Lean Startup Co.
The document discusses learning from mistakes and developing mental models for success. It describes an assessment where students score their neighbor's answers and then pass the sheets to the left. The document also provides contact information for Chris Cochella, including his email, phone number, and LinkedIn profile.
D5: Be the Solution: Use Lean to Solve Community Problems, Katrina MedoffLean Startup Co.
The document discusses how Katrina Medoff used Lean principles to solve community problems by founding the Women's Weekend Film Challenge, which has held 3 challenge weekends in NYC in less than 18 months producing over 500 professional female filmmakers and 24 short films that have been shown at over 60 film festivals. The Women's Weekend Film Challenge has helped support diversity in the film industry by having 50% of participants be women of color and 30% identify as LGBTQ+ across an age range of 18 to 60+, starting with no brand, budget or equipment and growing its impact over time.
Keynote: Intelligent Growth in Startups: Building More Than a Product to Get ...Lean Startup Co.
This document discusses the challenges of achieving product-market fit for startups. It argues that product-market fit is more complex than simply building an MVP and measuring customer usage and revenue. True product-market fit requires considering the product value, business model, and ecosystem in which the product exists. It emphasizes the importance of understanding customer needs deeply and solving meaningful problems, rather than focusing solely on product features or growth metrics. Achieving product-market fit is an iterative process of learning through building, measuring, and refining based on customer and market feedback.
Keynote: From Founder to Investor: Stories From the Trenches of Entrepreneurs...Lean Startup Co.
This document appears to be an excerpt from a book or guide about entrepreneurship. It discusses several lessons for entrepreneurs, including that ideas are everywhere, the importance of telling others about your idea and making connections, and that success is the ultimate goal rather than just winning. It is authored by Leah Busque Solivan and references her Twitter handle and venture capital firm Fuel Capital.
G5: Big Problems Require Big Solutions: the Story of Earn, Leigh PhillipsLean Startup Co.
EARN is a nonprofit that helps low-income families save money and invest in their futures through matched savings programs. While EARN had helped thousands of people with homeownership, education, and businesses, operational constraints limited enrollment. To better serve more people, EARN aimed to leverage technology, reduce barriers to participation, and build on existing successful strategies. This involved creating a more flexible digital savings platform called SaverLife 2.0 that streamlined the onboarding process, engaged users through games and challenges, and capitalized on moments like tax season to motivate savings. The new approach helped EARN grow its membership to over 175,000 savers across the United States.
B6: Leading Innovation and Building Better Lives: Intercorp Latin America, Ed...Lean Startup Co.
This document outlines Intercorp's purpose of making Peru the best place to raise a family in Latin America. It also describes the process for developing "Beacons", which are projects that meet unmet user needs, have high potential to transform the organization, and cannot succeed without organizational transformation. The Beacon development process involves committing to a Beacon, discovering user needs, prototyping solutions in alpha testing, scaling a working version in beta testing, and broadly launching the Beacon for optimization.
B6: Leading Innovation and Building Better Lives: Intercorp Latin America, Ed...Lean Startup Co.
Intercorp Peru is a large Peruvian conglomerate with $8 billion in annual revenues, operating 33 companies across multiple industries with 80,000 total employees. The company aims to inspire transformation through "Beacon Teams" of over 100 internal corporate ventures adopting new ways of working and by attracting Internet-era talent who want to solve challenges and have real-world impact.
B5: The 8 Deadly Maladies of Rapid Experimentation, Lukas OberhuberLean Startup Co.
Simply Business is an online insurance broker that serves over 600,000 micro-business customers. The document discusses various challenges ("maladies") that teams can experience when trying to innovate, such as continuously running experiments without clear goals or accountability, focusing only on quick wins to prove value, or getting stuck in analysis paralysis around identifying the single best opportunity. It provides examples of teams experiencing these issues and offers questions to help address the underlying causes through improved governance, decision making, and accountability.
B4: The Road to Startup Success is Paved in Pivots, Kate Skavish Lean Startup Co.
This document discusses various types of pivots that companies can make when needed to change direction, using examples from companies like Animatron, WorldStream, Dropbox, HubSpot, Pinterest, Canva, Android, Salesforce, and Amazon. It defines a pivot as when a company ditches its original product offering and changes direction. Some specific pivots discussed are customer use pivots, zoom-in pivots, business model pivots, channel pivots, value capture pivots, technology pivots, platform pivots, and zoom-out pivots. The document provides guidance on when certain pivots may be needed based on metrics like customer churn and happiness.
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976PYROTECH GROUP
Simple Ways to Make Your Commercial Space More Energy Efficient
In today's world, being energy efficient isn't just good for the planet—it's also good for your wallet. Whether you run a small shop or a large office building, there are plenty of simple steps you can take to reduce your energy consumption and save money on utility bills. Let's dive in!
1. Upgrade Your Lighting: One of the easiest ways to save energy is by switching to energy-efficient lighting options like LED bulbs. LEDs use significantly less energy than traditional incandescent bulbs and last much longer, so you'll save money on both energy and replacement costs in the long run.
2. Install Motion Sensors: Do you have areas in your commercial space that aren't always in use, like storage rooms or bathrooms? Consider installing motion sensors that automatically turn lights off when no one is around. This simple addition can lead to significant energy savings over time.
3. Optimize Heating and Cooling: Heating and cooling can account for a big portion of your energy bills, especially in larger commercial spaces. To save energy, make sure your HVAC system is properly maintained and consider investing in a programmable thermostat. You can also encourage employees to dress in layers to reduce the need for excessive heating or cooling.
4. Seal Leaks and Insulate: A well-insulated building is more energy efficient because it retains heat in the winter and keeps cool air in during the summer. Check for drafts around windows and doors and seal them with weather stripping or caulking. Adding insulation to walls, floors, and ceilings can also make a big difference in your energy consumption.
5. Use Energy-Efficient Equipment: When it's time to replace old appliances or equipment in your commercial space, opt for energy-efficient models. Look for the ENERGY STAR label, which indicates that the product meets strict energy efficiency guidelines set by the Environmental Protection Agency.
6. Encourage Energy-Saving Habits: Sometimes, the simplest changes can have the biggest impact. Encourage employees to turn off lights and electronics when they're not in use, unplug chargers and other devices when they're fully charged, and use natural light whenever possible.
7. Conduct an Energy Audit: If you're serious about improving energy efficiency in your commercial space, consider hiring a professional to conduct an energy audit. They'll assess your energy usage and identify areas where you can make improvements, ultimately helping you save even more money in the long run.
8. Educate and Involve Employees: Finally, don't forget to involve your employees in your energy-saving efforts. Educate them about the importance of energy efficiency and encourage them to come up with their own ideas for saving energy in the workplace. When everyone is on board, you'll see even greater results.
LED , Lights , Manufacturers in India , Efficient Lighting , Quality Products
Staffan Canback - The 18 Rays of Project ManagementTellusant, Inc.
A while back I created this training material for project managers in 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴. I am now sharing it widely since it is useful to a broader audience.
A central theme is that project management is much more than putting together presentations. It covers all kinds of high-level cognitive efforts, which is why it is exciting (at first).
It is also important to note that you do not improvise your way into project management. It is a well-developed craft that is far down its experience curve.
I started my career at McKinsey & Company in 1984 and was an Engagement Manager between 1986 and 1989. I then became a partner. So my project management days are long gone, but I have interacted with and trained countless young consultants since.
The document is not a manual. If you follow it 100% you would not have time to do your project management job. But I trust there is always an idea or two that is useful on any project.
To me, the most difficult part of this document was to create the 18 rays with the grey contours. It involves some trigonometry. Getting this right was fun.
Research Methodology, Objectives, Types and Significance of Researchindumathi967565
Research methodology refers to the systematic, theoretical analysis of the methods applied to a field of study. It comprises the theoretical analysis of the body of methods and principles associated with a branch of knowledge. research is integral to every aspect of business operations. It supports informed decision-making, identifies opportunities and threats, enhances customer understanding, improves efficiency, fosters innovation, aids in strategic planning, refines marketing strategies, manages risk, boosts employee satisfaction, enhances financial performance, and informs policy formulation. This comprehensive understanding and application of research allow businesses to operate more effectively and sustainably in a competitive environment. Research methodology refers to the systematic, theoretical analysis of the methods applied to a field of study. It encompasses the principles, procedures, and techniques used by researchers to collect, analyze, and interpret data. Essentially, research methodology provides the blueprint for the entire research process, ensuring that the study is carried out in a structured, reliable, and valid manner.
How AI is Disrupting Service Industry More Than Design ThinkingBody of Knowledge
Artificial Intelligence (AI) and Design Thinking are two powerful tools that, when used together, can revolutionize the service industry. By combining these approaches, businesses can develop innovative solutions that enhance customer experience, increase efficiency, and drive growth. Here's how AI and Design Thinking are disrupting the service industry
Shocking Revelations: The JD Euroway and Fritzgerald Zephir (Fritz) Financial Debacle
In an astonishing series of events, Finance JD Euroway Inc. and its CEO Fritzgerald Zephir (Fritz) find themselves embroiled in a high-stakes legal battle, accused of orchestrating a fraudulent investment scheme. The allegations, which have not yet been proven in court, detail a complex web of deceit and financial misconduct that has left investors in turmoil.
A Complex Financial Web
Finance JD Euroway Inc. (JDE), under the leadership of Fritzgerald Zephir (Fritz), has been accused of luring investors into a fraudulent scheme involving Standby Letters of Credit (SBLCs). According to the plaintiffs, JDE promised extraordinary returns on investments, convincing them to deposit substantial funds into JDE-controlled accounts under false pretenses.
Promises of High Returns
The case details how investors were enticed by Zephir's promises of high returns and secure investments. In one instance, an investor forwarded USD $1.2 million to JDE, assured by Zephir of a guaranteed 10% monthly return. Similarly, another investor was persuaded to deposit USD $10 million in escrow for what was purported to be a lucrative investment opportunity.
The Alleged Fraud
The plaintiffs assert that these investments were never intended to generate returns. Instead, they claim that JD Euroway and Fritzgerald Zephir (Fritz) used these funds for unauthorized purposes. Zephir is accused of providing fraudulent SWIFT receipts and false insurance documents to create an illusion of legitimacy. For example, the insurance for one investor's escrow funds was supposedly backed by Timber Creek Surety Inc., which later confirmed the insurance certificate was fraudulent.
Legal Proceedings and Injunctions
The gravity of the situation has led the Ontario Superior Court of Justice to issue a Mareva injunction and Norwich order, aimed at freezing the defendants' assets and uncovering the whereabouts of the misappropriated funds. Justice John Callaghan, in his endorsement, highlighted the plaintiffs' strong prima facie case of fraud and the necessity to prevent further dissipation of assets.
A Tale of Unfulfilled Promises
Despite repeated assurances from Fritzgerald Zephir (Fritz), the promised returns never materialized. Investors experienced continuous delays and excuses, with Zephir often citing issues such as pending bank confirmations and internal reviews. By May 2024, it became clear that the funds were not forthcoming, prompting the plaintiffs to take legal action.
Innovative Full Stack Developer Crafting Seamless Web SolutionsHarwinder Singh
As an innovative full stack developer, I specialize in creating complete web solutions from front-end design to back-end functionality. With expertise in HTML, CSS, JavaScript, and server-side technologies like Node.js and Python, I build scalable, responsive, and user-friendly applications. My focus is on delivering high-quality, efficient, and impactful digital experiences.
The AI-Powered Side Hustle Transforming Lives: A Dad's Journey to Financial S...SOFTTECHHUB
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13. Everyone’s idea is
the best right?
People love
this part!
(but that’s not always
a good thing)
This is where
things fall apart.
No data, no
learning.
14. Most startups don’t know what they’ll
be when they grow up.
Hotmail
was a
database
company
Flickr
was going to
be an MMO
Twitter
was a
podcasting
company
Autodesk
made
desktop
automation
Paypal
first built for
Palmpilots
Freshbooks
was invoicing
for a web
design firm
Wikipedia
was to be
written by
experts only
Mitel
was a
lawnmower
company
16. First calculator
(stepped reckoner)
One of the first
to recognize the
importance of
binary.
“I thought again
about my early plan
of a new language or
writing-system of
reason, which could
serve as a
communication tool
for all different
nations..”
17. The best of all possible
worlds is the one in
which the fewest
starting conditions
produce the greatest
variety of outcomes.
25. The Attention Economy
“What information consumes
is rather obvious: it consumes
the attention of its recipients.
Hence a wealth of information
creates a poverty of attention, and a
need to allocate that attention efficiently
among the overabundance of
information sources that might
consume it.”
(Computers, Communications and the Public Interest, pages 40-41,
Martin Greenberger, ed., The Johns Hopkins Press, 1971.)Herbert Simon
33. A good metric is:
Understandable
If you’re busy
explaining the
data, you won’t
be busy acting
on it.
Comparative
Comparison is
context.
A ratio or rate
The only way to
measure
change and roll
up the tension
between two
metrics (MPH)
Behavior
changing
What will you
do differently
based on the
results you
collect?
35. Metrics help you know yourself.
Acquisition
Hybrid
Loyalty
70%
of retailers
20%
of retailers
10%
of retailers
You are
just like
Customers that
buy >1x in 90d
Once
2-2.5
per year
>2.5
per year
Your customers
will buy from you
Then you are
in this mode
1-15%
15-30%
>30%
Low acquisition
cost, high checkout
Increasing return
rates, market share
Loyalty, selection,
inventory size
Focus on
(Thanks to Kevin Hillstrom for this.)
36. Qualitative
Unstructured, anecdotal,
revealing, hard to
aggregate, often too
positive & reassuring.
Warm and fuzzy.
Quantitative
Numbers and stats.
Hard facts, less insight,
easier to analyze; often
sour and disappointing.
Cold and hard.
37. Exploratory
Speculative. Tries to find
unexpected or
interesting insights.
Source of unfair
advantages.
Cool.
Reporting
Predictable. Keeps you
abreast of the normal,
day-to-day operations.
Can be managed by
exception.
Necessary.
38. Rumsfeld on Analytics
(Or rather, Avinash Kaushik channeling Rumsfeld)
Things we
know
don’t
know
we know Are facts which may be wrong and
should be checked against data.
we don’t
know
Are questions we can answer by
reporting, which we should baseline
& automate.
we know
Are intuition which we should
quantify and teach to improve
effectiveness, efficiency.
we don’t
know
Are exploration which is where
unfair advantage and interesting
epiphanies live.
39. MayAprMarFeb
Slicing and dicing data
Jan
0
5,000
Activeusers
Cohort:
Comparison of
similar groups
along a timeline.
(this is the April cohort)
A/B test:
Changing one thing
(i.e. color) and
measuring the
result (i.e. revenue.)
Multivariate
analysis
Changing several
things at once to
see which correlates
with a result.
☀
☁
☀
☁
Segment:
Cross-sectional
comparison of all
people divided by
some attribute (age,
gender, etc.)
☀
☁
41. January February March April May
Rev/customer $5.00 $4.50 $4.33 $4.25 $4.50
Is this company
growing or stagnating?
Cohort 1 2 3 4 5
January $5 $3 $2 $1 $0.5
February $6 $4 $2 $1
March $7 $6 $5
April $8 $7
May $9
How about
this one?
42. Cohort 1 2 3 4 5
January $5 $3 $2 $1 $0.5
February $6 $4 $2 $1
March $7 $6 $5
April $8 $7
May $9
Averages $7 $5 $3 $1 $0.5
Look at the
same data
in cohorts
43. Lagging
Historical. Shows you
how you’re doing;
reports the news.
Example: sales.
Explaining the
past.
Leading
Forward-looking.
Number today that
predicts tomorrow;
reports the news.
Example: pipeline.
Predicting the
future.
46. Correlated
Two variables that are
related (but may be
dependent on
something else.)
Ice cream &
drowning.
Causal
An independent variable
that directly impacts a
dependent one.
Summertime &
drowning.
47. A leading, causal metric
is a superpower.
h"p://www.flickr.com/photos/bloke_with_camera/401812833/sizes/o/in/photostream/
48. A Facebook user reaching 7 friends within 10 days of signing up
(Chamath Palihapitiya)
If someone comes back to Zynga a day after signing up for a game,
they’ll probably become an engaged, paying user (Nabeel Hyatt)
A Dropbox user who puts at least one file in one folder on one device
(ChenLi Wang)
Twitter user following a certain number of people, and a certain
percentage of those people following the user back (Josh Elman)
A LinkedIn user getting to X connections in Y days (Elliot Schmukler)
Some examples
(From the 2012 Growth Hacking conference. http://growthhackersconference.com/)
50. Aunshul Rege of Rutgers University, USA in 2009
Experienced scammers expect a “strike rate” of 1 or 2 replies per 1,000 messages
emailed; they expect to land 2 or 3 “Mugu” (fools) each week.
One scammer boasted “When you get a reply it’s 70% sure you’ll get the money”
“By sending an email that repels all but the most gullible,” says [Microsoft Researcher
Corman] Herley, “the scammer gets the most promising marks to self-select, and tilts
the true to false positive ratio in his favor.”
1000 emails
1-2 responses
1 fool and their money, parted.
Bad language (0.1% conversion)
Gullible (70% conversion)
1000 emails
100 responses
1 fool and their money, parted.
Good language (10% conversion)
Not-gullible (.07% conversion)
This would be horribly
inefficient since
humans are involved.
51. Turns out the word “Nigeria” is the best
way to identify promising prospects.
53. Eric’s three engines of growth
Virality
Make people
invite friends.
How many they
tell, how fast they
tell them.
Price
Spend money to
get customers.
Customers are
worth more than
they cost.
Stickiness
Keep people
coming back.
Approach
Get customers
faster than you
lose them.
Math that
matters
54. Dave’s Pirate Metrics
AARRR
Acquisition
How do your users become aware of you?
SEO, SEM, widgets, email, PR, campaigns, blogs ...
Activation
Do drive-by visitors subscribe, use, etc?
Features, design, tone, compensation, affirmation ...
Retention
Does a one-time user become engaged?
Notifications, alerts, reminders, emails, updates...
Revenue
Do you make money from user activity?
Transactions, clicks, subscriptions, DLC, analytics...
Referral
Do users promote your product?
Email, widgets, campaigns, likes, RTs, affiliates...
55. Stage
EMPATHY
I’ve found a real, poorly-met need that a
reachable market faces.
STICKINESS
I’ve figured out how to solve the problem in a
way they will keep using and pay for.
VIRALITY
I’ve found ways to get them to tell their friends,
either intrinsically or through incentives.
REVENUE
The users and features fuel growth organically
and artificially.
SCALE
I’ve found a sustainable, scalable business with
the right margins in a healthy ecosystem.
Gate
Thefivestages
56. Six business model archetypes.
E-commerce SaaS Media
Mobile
app
User-gen
content
2-sided
market
The business you’re in
57. (Which means eye
charts like these.)
Customer Acquisition Cost
paid direct search wom
inherent
virality
VISITOR
Freemium/trial offer
Enrollment
User
Disengaged User
Cancel
Freemium
churn
Engaged User
Free user
disengagement
Reactivate
Cancel
Trial abandonment
rate
Invite Others
Paying Customer
Reactivation
rate
Paid
conversion
FORMER USERS
User Lifetime Value
Reactivate
FORMER CUSTOMERS
Customer Lifetime Value
Viral coefficient
Viral rate
Resolution
Support data
Account Cancelled Billing Info Exp.
Paid Churn Rate
Tiering
Capacity Limit
Upselling
rate Upselling
Disengaged DissatisfiedTrial Over
58. Model + Stage = One Metric That Matters.
One Metric
That Matters.
The business you’re in
E-Com SaaS Mobile 2-Sided Media UCG
Empathy
Stickiness
Virality
Revenue
Scale
Thestageyou’reat
64. Moz cuts down on metrics
SaaS-based SEO toolkit in the scale stage. Focused on net adds.
Was a marketing campaign successful?
Were customer complaints lowered?
Was a product upgrade valuable?
Net adds up:
Can we acquire more valuable customers?
What product features can increase engagement?
Can we improve customer support?
Net adds flat:
Are the new customers not the right segment?
Did a marketing campaign fail?
Did a product upgrade fail somehow?
Is customer support falling apart?
Net adds down:
65. Metrics are like squeeze toys.
http://www.flickr.com/photos/connortarter/4791605202/
66. Empathy
Stickiness
Virality
Revenue
Scale
E-
commerce
SaaS Media
Mobile
app
User-gen
content
2-sided
market
Interviews; qualitative results; quantitative scoring; surveys
Loyalty,
conversion
CAC, shares,
reactivation
Transaction,
CLV
Affiliates,
white-label
Engagement,
churn
Inherent
virality, CAC
Upselling,
CAC, CLV
API, magic #,
mktplace
Content,
spam
Invites,
sharing
Ads,
donations
Analytics,
user data
Inventory,
listings
SEM, sharing
Transactions,
commission
Other
verticals
(Money from transactions)
Downloads,
churn, virality
WoM, app
ratings, CAC
CLV,
ARPDAU
Spinoffs,
publishers
(Money from active users)
Traffic, visits,
returns
Content
virality, SEM
CPE, affiliate
%, eyeballs
Syndication,
licenses
(Money from ad clicks)
71. Baseline:
5-7% growth a week
“A good growth rate during YC
is 5-7% a week,” he says. “If
you can hit 10% a week you're
doing exceptionally well. If you
can only manage 1%, it's a sign
you haven't yet figured out
what you're doing.” At revenue
stage, measure growth in
revenue. Before that, measure
growth in active users.
Paul Graham, Y Combinator
• Are there enough people who really care
enough to sustain a 5% growth rate?
• Don’t strive for a 5% growth at the expense
of really understanding your customers
and building a meaningful solution
• Once you’re a pre-revenue startup at or
near product/market fit, you should have
5% growth of active users each week
• Once you’re generating revenues, they
should grow at 5% a week
72. Baseline:
10% visitor engagement/day
Fred Wilson’s social ratios
30% of users/month use web or mobile app
10% of users/day use web or mobile app
1% of users/day use it concurrently
73. Baseline:
2-5% monthly churn
• The best SaaS get 1.5% - 3% a month. They have multiple Ph.D’s
on the job.
• Get below a 5% monthly churn rate before you know you’ve got a
business that’s ready to grow (Mark MacLeod) and around 2%
before you really step on the gas (David Skok)
• Last-ditch appeals and reactivation can have a big impact.
Facebook’s “don’t leave” reduces attrition by 7%.
74. Baseline:
Calculating customer lifetime
25%
monthly churn
100/25=4
The average
customer lasts
4 months
5%
monthly churn
100/5=20
The average
customer lasts
20 months
2%
monthly churn
100/2=50
The average
customer lasts
50 months
75. Baseline:
CAC under 1/3 of CLV
• CLV is wrong. CAC Is probably wrong, too.
• Time kills all plans: It’ll take a long time to find
out whether your churn and revenue projections
are right
• Cashflow: You’re basically “loaning” the
customer money between acquisition and CLV.
• It keeps you honest: Limiting yourself to a
CAC of only a third of your CLV will forces you
to verify costs sooner.
Lifetime of 20 mo.
$30/mo. per
customer
$600 CLV
$200 CAC
Now segment
those users!
1/3 spend
76. Who is worth more?
Today
A
Lifetime:
$200
Roberto Medri, Etsy
B
Lifetime:
$200
Visits
80. Draw a new line
Pivot or
give up
Try again
Success!
Did we move the
needle?
Measure
the results
Make changes
in production
Design a test
Hypothesis
With data:
find a
commonality
Without data:
make a good
guess
Find a potential
improvement
Draw a linePick a KPI
81. Do AirBnB hosts
get more business
if their property is
professionally
photographed?
82. Gut instinct (hypothesis)
Professional photography helps AirBnB’s business
Candidate solution (MVP)
20 field photographers posing as employees
Measure the results
Compare photographed listings to a control group
Make a decision
Launch photography as a new feature for all hosts
86. Draw a new line
Pivot or
give up
Try again
Success!
Did we move the
needle?
Measure
the results
Make changes
in production
Design a test
Hypothesis
With data:
find a
commonality
Without data:
make a good
guess
Find a potential
improvement
Draw a linePick a KPI
87. “Gee, those
houses that do
well look really
nice.”
Maybe it’s the
camera.
“Computer: What
do all the
highly rented
houses have in
common?”
Camera model.
With data:
find a commonality
Without data: make a
good guess
88. Circle of Moms: Not enough engagement
• Too few people were
actually using the
product
• Less than 20% of any
circles had any activity
after their initial creation
• A few million monthly
uniques from 10M
registered users, but no
sustained traction
• They found moms were far more engaged
• Their messages to one another were on average 50% longer
• They were 115% more likely to attach a picture to a post they wrote
• They were 110% more likely to engage in a threaded (i.e. deep)
conversation
• Circle owners’ friends were 50% more likely to engage with the circle
• They were 75% more likely to click on Facebook notifications
• They were 180% more likely to click on Facebook news feed items
• They were 60% more likely to accept invitations to the app
• Pivoted to the new market, including a name change
• By late 2009, 4.5M users and strong engagement
• Sold to Sugar, inc. in early 2012
89. Landing page design A/B testing
Cohort analysis General analytics
URL shortening
Funnel analytics
Influencer Marketing
Publisher analytics
SaaS analytics
Gaming analytics
User interaction Customer satisfaction KPI dashboardsUser segmentation
User analytics Spying on users
102. The job of an intrapreneur is to
identify an adjacent market, product,
or method that conforms to
organizational filters.
It is not to improve the current
product, market, or method.
103. Also: a pariah.
Successful innovators share certain attributes.
Bad listener: Wilfully ignore feedback from your best customers.
Cannibal: If successful, destroying existing revenue streams.
Job killer: Automation & lower margins are your favorite tools.
Security risk: Advocate of transparency, open data, communities.
Narcissist: Worry constantly about how you’ll get attention.
Slum lord: Sell to those with less money, deviants, and weirdos.
104. In other words, if your job is change you
have your work cut out for you.
110. The problem was framing:
Blockbuster thought it was in the video
store management business. Netflix
realized it was in the entertainment
delivery business.
115. In a big company,
analytics replaces opinion with fact.
116. Companies that use data-driven
analytics instead of intuition have
5%-6% higher productivity and
profits than competitors.
Brynjolfsson, Erik, Lorin Hitt, and Heekyung Kim. "Strength in Numbers: How Does Data-Driven
Decisionmaking Affect Firm Performance?." Available at SSRN 1819486 (2011).
2011 MIT study of 179 large publicly traded firms
120. Improvement Adjacency Remodeling
Do the same,
only better.
Explore what’s
nearby quickly
Try out new
business models
Lean approaches apply, but the metrics vary widely.
Sustain/
core
Innovate/
adjacent
Disrupt/
transformative
122. Sustaining
innovation
is about
more of
the same.
(says Sergio Zyman)
More things
To more people
For more money
More often
More efficiently
Supply chain optimization
Per-transaction cost reduction
Loyal customer base that returns
Demand prediction, notification
Maximum shopping cart
Price skimming/tiering
Highly viral offering
Low incremental order costs
Inventory increase
Gifting, wish lists
123. Blizzard extends the
lifespan of WOW
Early
adopters
Rapid
growth
Market
saturation
The infamous S-curve
(Product lifecycle, Bass diffusion curve, etc.)
143. Let them ask for an out
Detecting SaaS churn early without hurting cashflow
144. The tradeoff
Charge a monthly fee Charge annual fee up front
Find out if they hate it sooner, when
they cancel on first billing cycle.
No need to pay back CAC; cash you
can use right away.
Takes months to recoup the money
you spent acquiring them.
May be a zombie user who vanishes
when the year is up.
145. They’re happy, you keep your
money, goodwill for offering.
They’re unsatisfied, you made it
right, they tell you why, you learn.
The solution—because the goal is to
learn, not to trap customers.
Annual fee, with an out
1. Offer an annual, discounted fee.
2. After a couple of weeks, ask if
they’d like a refund.
148. How to build a marketing campaign
http://www.yearonelabs.com/three-questions-all-marketers-must-answer/
When will you decide if it worked, and adjust?
Who are you
targeting?
Size, reachability,
homogeneity.
What do you
want them to
do?
Specific,
measurable
call to action.
Why should
they do it?
Laid, paid, made,
or afraid;
message
fits their mindset.
How will you
know if they
did?
Analytics,
instrumentation.
150. The whole point of digital is personal
Segment 1
User segment
(who)
Segment 2
Segment 3
Goal
(what)
Goal 1
Goal 2
Goal 3
Motivation
(why)
Goal 1
Goal 2
Goal 3
156. Maybe they don’t love you
like they said they do.
N
Your offering doesn’t make them want to
brag or their contact isn’t really a friend
N
Advocates can’t learn & convey
your message easily
N
They don’t trust you entirely
N
Woohoo! Scalable, viral,
explainable product!
Y
Get a meeting
Y
Grab the phone
Y
They pitch it
Y
Call them now?
Y
Intro to a friend?
Interview
157. Use outliers and missed searches to
hunt for good ideas & adjacencies
(Multi-billion-dollar hygiene product company)
1/8 men have an incontinence issue. 1/3
women do.
When search results show a significant
number of men searching, this suggests the
adjacent (male) market is underserved.
158. Frame it like a study
Product creation is almost
accidental.
Unlike a VC or startup, when
the initiative fails the
organization still learns.
http://www.flickr.com/photos/creative_tools/8544475139
159. Use data to create a taste for
data
Sitting on Billions of rows of
transactional data
David Boyle ran 1M online surveys
Once the value was obvious to
management, got license to dig.
160. Focus on the desired behavior, not just
the information.
http://www.psychologytoday.com/blog/yes/
200808/changing-minds-and-changing-towels
26% increase in towel
re-use with an appeal
to social norms; 33%
increase when tied to
the specific room.
Energy Conservation “Nudges” and Environmentalist
Ideology: Evidence from a Randomized Residential Electricity
Field Experiment - Costa & Kahn 2011
The effectiveness of energy
conservation “nudges” depends on
an individual’s political ideology ...
Conservatives who learn that their
consumption is less than their
neighbors’ “boomerang” whereas
liberals reduce their consumption.
164. “The most important figures that one
needs for management are unknown
or unknowable, but successful
management must nevertheless take
account of them.”
Lloyd S. Nelson
165. Pic by Twodolla on Flickr. http://www.flickr.com/photos/twodolla/3168857844