Lake b2b.pdf
- 1. Corporate Profile Turn Concepts into Creative Connectivity jeffrey.w@lakeb2b.com www.lakeb2b.com
- 2. About us LakeB2B is a 360 Degree Marketing Agency that delivers Ad Agency Level Services at the cost of a Direct Response Marketing Company. Our clients value our relentless focus on results and Return on Marketing Investment. Strategic employs more than 1,800 people with over 690 focused on marketing services. Our approach is, first and foremost, anchored around your pain points and objectives. Secondly tools and channels, but always with a clear objective and ROMI focus in mind. To that end our Strategic Marketing Consulting & Client Performance Units are instrumental in meeting and exceeding our clients' expectations. Since 1999, we have attracted long term relationships with many Fortune 500 companies and leading global brands in both B2B and B2C. 2jeffrey.w@lakeb2b.com www.lakeb2b.com
- 3. We act as your extended marketing team Distributed focus on multiple activities like Business Planning, Production, Customer Delight, Market Research, Promotions and Day-To-Day Operations Has a need to hire professionals for different areas of marketing Needs expensive infrastructure to back up the team with effective tools Requires hours of work for planning and strategizing based on business-oriented marketing requirements Industry experts focused on project-specific activities assigned as per client requirements, ensuring results Handpicked industry-specific marketing professionals supported by more than 690+ experts Established facilities already equipped with specialized infrastructure and advanced tools for required areas Proven experience in 360-degree marketing consulting that has helped 3000+ companies worldwide. The Strategic team is ready with customized marketing strategies and campaigns relevant to your industry. Your In-house Team LakeB2B Team 3jeffrey.w@lakeb2b.com www.lakeb2b.com
- 4. Our Process We address every challenge with a unique approach that produces effective results every time. It all starts with a brainstorming session that leads to a great idea. The idea is then put through vigorous research that addresses various factors like target audience, competitive analysis, brand insights, etc. Upon completion of the research we then shape a concept that considers all these factors along with the development of an impactful and clear brand positioning that helps define the product or service. We then create a unique look for the brand through our design approach that incorporates the latest and best design principles and disciplines. The work is then moved into the testing phase where we inspect and analyse the various collaterals to see if it meets our clients’ requirements and addresses their concerns and challenges. Exceeding client expectations every time, we ensure that our delivery is always on time and on target. Through our process we are committed to providing result-oriented digital marketing. 4jeffrey.w@lakeb2b.com www.lakeb2b.com
- 5. Our Capabilities Branding Building & Management Support Services Performance Marketing Search Marketing Content Marketing Integrated Marketing Solutions Strategic Consultation Web Development Social Media Creative 5jeffrey.w@lakeb2b.com www.lakeb2b.com
- 6. Inbound marketing Social Media Marketing • Monitor conversations to create identity • Build brands, enhance loyalty and strengthen customer base • Brand your business to wider audience Campaign Services • Form new path to trial blazing campaigns • Glance at easy-to-read real-time reports Search Marketing • Control your online presence • Convert in short timeframe Marketing Automation • Manage & execute multi-channel marketing • Create highly relevant conversations at large scale • Convert more leads to deals VISITORS PROSPECTS LEADS SALES 6jeffrey.w@lakeb2b.com www.lakeb2b.com
- 7. Outbound marketing Direct Mailing • Targeted & personalized messages for business • Economical and easier campaigns Email • Captivate recipients to choose you over your competitors Telemarketing • Professionals to deliver industry centric conversations • Increase results with midstream plans and strategies Experiential Marketing • Striking displays with powerful visual elements that create emotional and rational responses from consumers ANALYSIS CONVERT GET FOUND Print Collaterals • Persuasive marketing collaterals with visual images and appropriate messages 7jeffrey.w@lakeb2b.com www.lakeb2b.com
- 8. Bespoke B2C solutions Branding • Create a strong brand • Stand out in the competition • Research, define and build brand strategy Customer Loyalty Programs • Help you manage your loyalty programs. Direct impact on repeat business and customer retention Trade Shows • Design and organize trade shows • Attract the right kind of audience PPC and Ad Campaign • PPC through a competitive bidding process • Buy favorable positions on the SERP keywords relevant to your business Content Solutions • Content that will keep your business at the forefront Web Solutions • Great web presence with rich and user-friendly web management 8jeffrey.w@lakeb2b.com www.lakeb2b.com
- 9. B2B: Account-based marketing Account Identification • Personalized communications to each profile • Introduce Brand, Product, or Services Account Profiling • Personalized communications to each profile • Introduce Brand, Product, or Services Contact Mapping • Categorizing, sorting and mapping contacts Capability Mapping • Products/services mapped against customer needs Channel Identification • Identification of marketing channels based on their impact on lead conversion and revenue Marketing Strategy • Clarify the roles, responsibilities, and processes and evaluate progress 9jeffrey.w@lakeb2b.com www.lakeb2b.com
- 10. Marketing automation Lead Generation • Get B2B, B2C telemarketing & email leads • Perform real-time verification & management Lead Management • Verify, qualify and score leads • Track behaviour and interest • Reroute sales-ready leads to sales pipeline Lead Nurturing • Create relevant content to follow up and create interest • Educate prospects/customers about product/services 10jeffrey.w@lakeb2b.com www.lakeb2b.com
- 11. Branding Brand Management • Get drilled-down brand evaluation research • Make unforgettable brand identity and digital presence Reputation Management • Regularize brand audits • Control brand look online • Build on customer reviews Event management • Find prospects for right attendees • Create promotional content • Track promotional process Public Relations • Start big conversations • Publish web-based PRs for online visibility • Distribute and manage web-based PRs 11jeffrey.w@lakeb2b.com www.lakeb2b.com
- 12. App Development Mobile Application Development Services • Customize mobile apps based on business needs • Create consumer & enterprise apps for customers connections and facilitate business transaction on the go Software Development Services • Provide cutting edge concept for user interface • Maintain & enhance enterprise systems to deliver value 12jeffrey.w@lakeb2b.com www.lakeb2b.com
- 14. Having serviced more than 150 brands globally, we are a one-stop shop for the entire range of digital marketing services and solutions. We create marketing concepts, develop strategies, execute and help companies' market services and solutions on a global scale. Lake Group Media is a member of the Direct Marketing Association (DMA) since 1960. We are also proud members of the DMA List & Database Council, DMA Non-Profit Federation, DMA Business-to- Business Council, DMA Catalog Council, Direct Marketing Association of Washington (DMAW), Magazine Publishers Association (MPA), Specialized Information Publishers Association (SIPA), the Direct Marketing Club of New York (DMCNY) and the Hudson Valley Direct Marketing Association (HVDMA). Why us? 14 & more… jeffrey.w@lakeb2b.com www.lakeb2b.com
- 15. Contact us Discover more about us: www.lakeb2b.com Write to us at: jeffrey.w@lakeb2b.com.com Phone : 212 596 7660 jeffrey.w@lakeb2b.com www.lakeb2b.com
- 16. Thank you for your time! jeffrey.w@lakeb2b.com www.lakeb2b.com