This document provides an 18-step guide to creating a powerful LinkedIn profile and using LinkedIn to get a job. It discusses the importance of having a complete profile with a professional photo, compelling headline and summary, detailed experience section with keywords, recommendations, joining relevant groups, and networking on LinkedIn. The guide emphasizes optimizing the profile for search engines and recruiters by including keywords that potential employers are searching for. It also stresses connecting with others and engaging with contacts that could potentially hire you in order to use LinkedIn effectively for job searching.
This document provides information and instructions for a training session on using social media for business purposes. It discusses various social media platforms like LinkedIn, Twitter, and blogs and how businesses can utilize these platforms to market themselves, build online communities, monitor engagement, and more. Trainees are instructed to create blog posts throughout expanding on topics like the benefits of social media for businesses and ways to monitor social engagement. The document also provides guidance on using LinkedIn, including how to set up a profile, find connections, and get involved in groups. It discusses using Twitter for business and sharing useful content to build an audience.
LinkedIn can be a useful tool for advancing your career if used correctly. It allows you to establish an online presence, apply for jobs directly through your profile, and research prospective employers. To make the most of LinkedIn, you should create a high-quality profile with a professional photo, filled-out experience and skills sections, and an informative summary. It is also important to regularly update your profile and connect with others on LinkedIn to grow your professional network. LinkedIn offers various advertising options as well to help you promote your brand, services, or jobs.
LinkedIn can be a useful tool for advancing your career if used correctly. It allows you to establish an online presence, apply for jobs directly through your profile, and research prospective employers. To get the most out of LinkedIn, you should create a high-quality profile with a professional photo, comprehensive summary, and updated experience section. It is also important to claim your unique URL, turn on the "open to work" setting, and regularly maintain your profile. LinkedIn gives job seekers many opportunities to network, find jobs, and learn about companies in a professional online space.
LinkedIn - one of the world most searchable social media website that helps professional search for opportunity. Whether you are seeking for a new career and you are hiring for a new talent. This social media website does the job perfectly.
In this presentation Social Media Business Coach LeikHong is going to share the tips and tricks how do you get rank and found when people run a search that match your talents.
First of all you goto have a All Star LinkedIn Profile. So how to built one? Check out this presentation.
Have fun!
Welcome Talent
För svenska:
http://www.slideshare.net/LinkedInNordic/bygg-ditt-professionella-ntverk
For Arabic:
http://www.slideshare.net/LinkedInNordic/build-your-network-arabic-58285091/1
This document provides instructions for recent graduates on how to set up a profile on LinkedIn. It recommends filling out key sections like work experience, education, and a personal summary first. It also discusses advanced LinkedIn features like skills/endorsements and recommendations that can be added later. The goal is to help job seekers use LinkedIn as an online portfolio to attract potential employers.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
The document provides guidance on optimizing a LinkedIn profile. It begins with basic instructions on setting up an account and filling out profile information. It then provides more advanced tips, including using groups, status updates, endorsements, recommendations, and networking to establish expertise in one's field. The goal is to make users more visible and active on LinkedIn for opportunities like finding jobs or clients.
Grab your FREE TIP SHEET: 9 QUICK TIPS TO BOOST YOUR LINKEDIN INFLUENCE ==> http://www.stephaniesammons.com/linkedin-influence-free-tip-sheet
Building your influence is a process. And it all starts with your LinkedIn profile. LinkedIn says that members who have a complete profile are forty times more likely to receive opportunities.
Take these 10 steps to get started on developing a profitable LinkedIn profile!
LinkedIn provides benefits for professional networking, career development, and job opportunities. The document provides guidance on optimizing a LinkedIn profile, including adding relevant skills and experience, customizing the profile summary, and engaging with other professionals through groups and following thought leaders. Key recommendations include using the full character limit for the profile summary, including accomplishments and stories, and breaking up text with headers and graphics to engage readers. The overall aim is to create an online presence that highlights a user's qualifications and connects them with potential employers or career opportunities.
5 Tips For Boosting Your Brand Through Content MarketingMichael Cirrito
The document provides a 5-step guide for boosting a company's talent brand through content marketing. Step 1 involves planning by defining the target audience and creating a content calendar. Step 2 is to develop content by curating existing content, creating original content like blog posts and videos, and engaging different content types and topics. Step 3 is to share the content on various social media platforms at peak times. Step 4 is to amplify the content by asking employees to share and partnering with influencers. Step 5 is to measure the impact and adjust the strategy based on analytics. The overall guide educates on using content to build relationships with candidates and enhance a company's talent brand.
15 Tips For Using LinkedIn to Build Your Online PortfolioErica Starr
If you are job hunting, thinking about a career change, or are about to graduate high school or college, you can use LinkedIn to your advantage to grow your personal network, showcase your accomplishments, and even figure out what really interests you. Best of all, it's free, aside from taking some of your time to build.
This document provides guidance on creating an effective profile on LinkedIn to generate leads and position oneself as an expert in their industry. It discusses optimizing each section of the profile, including using a professional photo, adding relevant keywords throughout, and obtaining recommendations and endorsements from connections to build social proof. The goal is to introduce oneself, establish credibility, and compel others to connect or engage further.
Collegiate Miss CEO Workshop: Effective Resume & LinkedIn TacticsJenny Pollock
Jenny Pollock covers tactics to help get your career application materials in order. Including:
- Cover Purpose of a Resume
- General Rules of Resumes
- Intro to LinkedIn
- Navigating Applicant Tracking Systems (ATS)
- What Hiring Managers Are Looking For
Originally presented to Miss CEO collegiate students.
For more from Jenny on mobile monetization and women in tech visit her site: https://www.jennykaypollock.com/
How to make your cv and linkedIn profile stand out from the crowdJoshua Rayner MIRP
This document provides tips for making your CV and LinkedIn profile stand out. It recommends choosing the right CV format that is brief, uses a common font size and style, and has a logical chronological order. For your LinkedIn profile, it suggests using a professional photo, filling out your background and headline to say more than just your job title, and writing a story-based summary rather than just listing skills. It also recommends building your network by connecting with contacts and asking for recommendations to illustrate your value.
This document provides instructions on how to create the perfect LinkedIn profile in order to maximize connections, engagement, and business opportunities. It outlines key sections to focus on such as adding a professional photo, writing a compelling summary highlighting expertise, showcasing relevant experience, getting recommendations, and more. The goal is to position the user as an industry expert and generate leads through an optimized LinkedIn presence.
This document provides a 4-step guide for companies to empower employees to share professional content and strengthen their talent brand. The 4 steps are: 1) Build a team to lead the initiative, 2) Educate employees on benefits of sharing content and how to do so, 3) Empower employees by providing share-ready content, profile sessions, and recognition, and 4) Measure success through participation rates, social media reach and engagement. Following these steps can help attract more talent through a strengthened employer brand.
Danni Johnson presented on how to overcome fears when using LinkedIn and provided tips to stand out. Some key points included:
1. Create a persona of your target audience and understand the content they engage with.
2. Freshen up your profile regularly and focus on an impactful summary that showcases your value.
3. Consistency is important when posting on LinkedIn - experiment to find the best times and frequencies.
4. Carefully consider connection requests and whether the requester will provide value to your network.
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)Xpand
Who this webinar is for?
Any business owners or marketing personnel who have made a start on LinkedIn but just don’t use it enough to take full advantage of its capabilities. Sometimes there can be a fear of putting the wrong type of content out, this webinar will alleviate some of those fears.
675 million+ members are on LinkedIn, so it is not enough to simply create a profile, the work is nowhere near done, it’s just beginning. LinkedIn is the largest professional networking platform, so where do you start?
In this webinar, we will take you through the most common fear factors, and how to combat them.
We will answer…
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
This document provides guidance on optimizing profiles on the professional networking platform LinkedIn. It discusses why LinkedIn is a useful business tool, how to create a complete profile including sections like experience, education and skills. It also covers how to build connections, engage with your profile over time through updates, and common mistakes to avoid. The document recommends setting up a company page to represent your organization. It distinguishes LinkedIn profiles from resumes or CVs and provides etiquette tips. Finally it briefly introduces the LinkedIn Recruiter tool for recruiting passive candidates.
The document discusses the importance of optimizing one's LinkedIn profile. It notes that 65% of social media sales come from LinkedIn, which should be professionals' primary social media focus. LinkedIn is considered the most appropriate platform for business executives and people are twice as likely to trust information on LinkedIn over other platforms. The document provides tips on how to optimize different parts of one's profile, such as using a professional photo, filling out sections with relevant details, and incorporating keywords that clients may search for. It also recommends joining relevant groups and companies to boost visibility and engagement on LinkedIn.
The document provides guidance on using online profiles to benefit one's career. It emphasizes that employers now use online profiles to screen candidates and verify resume claims. It recommends building an online presence, managing profiles to highlight skills and achievements, and promoting one's personal brand online. Specific platforms like LinkedIn and tips on monitoring profiles, privacy settings, engagement, and establishing expertise are discussed to help readers optimize their online profile.
The document provides guidance on using online profiles to benefit one's career. It emphasizes that employers now use online profiles to screen candidates and verify resume claims. It recommends building an online presence, managing profiles to showcase skills and contributions, and promoting one's personal brand online. Specific social media sites are identified where professionals can establish expertise and visibility to potential employers.
LinkedIn is the biggest professional platform. If you want to create credibility, show case you value, stand out from the crowd then these 10 steps to creating a great profile will help.
The document provides 5 tips for using LinkedIn effectively: 1) Professionalize your profile by adding a photo, personal statement, status updates, and customizing experience and summary sections. 2) Build connections by searching for contacts and accepting connection requests from people you know. 3) Ask connections for recommendations about past work. 4) Join and engage with industry groups to expand your network and knowledge. 5) Install applications like SlideShare and WordPress to showcase your work and expertise. Following these tips can help maximize business opportunities and build professional connections on LinkedIn.
Welcome talent - create a great LinkedIn profile LinkedIn Nordic
The document provides tips on how to create a great LinkedIn profile in 7 steps: 1) Add a professional photo, 2) Write an attention-grabbing headline, 3) Draft a compelling summary, 4) Detail experience with descriptions of responsibilities and achievements, 5) Add multimedia to showcase work, 6) Include relevant skills and get endorsements, and 7) Highlight any volunteer or cause-related experience. It emphasizes using keywords, telling a personal story, and showcasing personality to stand out among LinkedIn's many members.
This document provides tips and strategies for using LinkedIn effectively. It begins by explaining why LinkedIn is important for professional networking and visibility. It then offers seven strategies to improve individual profiles: 1) add compelling positions and accomplishments, 2) include a professional photo, 3) list relevant skills, 4) join and engage with groups, 5) recommend connections, 6) create content like articles and posts, and 7) build a business page to promote brands and companies. The document emphasizes positioning oneself as a thought leader, engaging with others, and using LinkedIn to both give and receive endorsements, recommendations and new opportunities.
LinkedIn is a professional networking site that can help college students market themselves, find jobs, and connect with professionals in their field. Students should focus on the field they are studying, brainstorm potential career goals, and develop a target audience of potential employers when setting up their profile. They should optimize their profile by including a professional photo and summary, listing experiences and education, and asking for recommendations to showcase their qualifications and character. Developing a professional online presence and network through meaningful participation in LinkedIn groups and connections can help students transition successfully from college to their career.
This document provides tips and strategies for using LinkedIn effectively. It discusses creating a compelling profile with a good photo and headline. The importance of forging connections through recommendations and personalized connection requests is explained. Searching and filtering options on LinkedIn are outlined to find relevant people and information. Maintaining an active network and using LinkedIn features daily are emphasized to fully leverage the professional networking platform.
Four Easy LinkedIn Tips for Job SeekersLucas Group
More than 225 million people use LinkedIn, the top social media site for professionals. If you are not on LinkedIn, get on it ASAP, even if you’re not currently looking for a job. LinkedIn has become an essential avenue for marketing your personal brand, resume and experience, and its networking capability provides exponential opportunity.
Welcome talent: How to build a great Linkedin profileLinkedIn Nordic
The document provides tips on how to create a great LinkedIn profile in 7 steps: 1) Add a professional photo, 2) Write an attention-grabbing headline, 3) Draft a compelling 40+ word summary with keywords, 4) Detail experience with descriptions of responsibilities and achievements, 5) Add skills and get endorsements, 6) Highlight volunteer experience, and 7) Showcase work through multimedia additions like photos and links. Following these steps can help a profile stand out to recruiters during a job search.
- LinkedIn is an important professional networking platform, with 85% of recruiters using it to research candidates before considering other tools like Naukri or Indeed.
- Having a complete LinkedIn profile that highlights your skills, experiences, and areas of expertise through relevant content like a portfolio, articles, and blogs can help increase your visibility to recruiters and potential employers.
- Engaging with others on LinkedIn through comments, shares, and group participation also helps expand your professional network and visibility, potentially leading to new opportunities and career advancement.
90% of C-suite executives (a.k.a the decision-makers) say they never respond to cold calls or email blasts. If they aren’t responding, how can you possibly make a sale? Over time, social media has proven to be a powerful tool – 78% of sales people using social media outsold their peers. Great, but where do you start? Check out our Sell with Social Media whitepaper and learn how you can use social media to shatter your sales goals.
Build your business with Linkedin for Fraser Valley ExecutiveAnyssa Jane
This document provides tips for using LinkedIn effectively for business purposes. It discusses setting up an optimized profile on LinkedIn, including choosing a relevant job title and headline, writing an impactful summary, and selecting a professional photo. The document also provides seven key tasks that LinkedIn can help CEOs with, such as managing demands on their time, hiring smarter, and gaining market insights. Overall, the document outlines best practices for crafting a LinkedIn profile and leveraging the professional networking platform to benefit one's business goals.
Interesting document about putting up your profile on LinkedinHubert Van de Vyver
The document provides tips for optimizing a LinkedIn profile, including using relevant keywords throughout, adding a professional photo and complete contact information, customizing website links, writing a compelling summary that tells one's career story, listing relevant skills and getting endorsements, reordering sections for optimal flow, joining relevant groups, and managing privacy and notification settings. The goal is to build an engaging profile that helps a user stand out from the 350+ new members who join every second, build their professional reputation and network, and find jobs or business opportunities.
This document contains a digital signature from Hussein Elsayed from Egypt dated March 17, 2013. The signature was not verified. The document also lists an email address of compunar@yahoo.com but does not contain any other text.
This document provides ratings from four rating agencies (S&P's, A.M Best, Fitch, and Moody's) for 221 reinsurance companies from around the world. The document lists each reinsurer's name, country of origin, and ratings. It notes that previous contracts can still be reinsured with these companies, but that new reinsurance operations during 2017 should not be reinsured with 10 companies listed at the bottom due to their failure to meet listing requirements. The majority of reinsurers listed are from European countries, Bermuda, and the United States.
Hussein Elsayed digitally signed a message with an unverified signature. The message contained his name, the date March 3, 2013, and an email address of compunar@yahoo.com. The signature at the bottom could not be verified.
This job posting is looking for ambitious individuals who are passionate and willing to do what it takes to achieve their goals. It encourages applicants to apply via the provided link to potentially transform their ambition into reality at Barclays Bank Egypt, where they can aim high and prosper, subject to terms and conditions.
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...kevinkariuki227
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Edition By William Messier Jr, Steven Glover, Verified
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Edition By William Messier Jr, Steven Glover, Verified
This case study underscores upGrad's role in reshaping education through internet-driven innovation, illustrating its commitment to empowering learners and fostering career growth in the digital age.
#Digital Transformation
#Global Reach
#Industry-Relevant Programs
As the world spins on its axis, the constant ebb and flow of current events, technological advancements, and social trends shape our daily lives. Here are the top five predictions for today that are set to influence various facets of our global society:
1. AI Integration in Daily Life
Artificial Intelligence (AI) continues to embed itself deeper into our everyday routines. Today, expect to see more AI-driven solutions in sectors like healthcare, finance, and education. Personalized learning experiences powered by AI algorithms are becoming mainstream, while in healthcare, AI is aiding in early diagnosis and personalized treatment plans. Financial institutions are increasingly relying on AI for fraud detection and customer service automation.
2. Stock Market Fluctuations Amid Economic Uncertainty
The stock market remains a rollercoaster, reflecting global economic uncertainties. Inflation concerns, geopolitical tensions, and shifting monetary policies are likely to cause significant fluctuations. Investors should brace for a volatile day as markets react to new economic data and policy announcements. Keep an eye on tech stocks, which are particularly sensitive to changes in interest rates and investor sentiment.
3. Climate Action and Environmental Policies
With climate change becoming an ever-pressing issue, today's headlines will likely feature significant climate action. Governments and organizations are set to announce new policies and initiatives aimed at reducing carbon footprints and promoting sustainable practices. From renewable energy investments to stricter emission regulations, these efforts are critical in the global fight against climate change.
4. Breakthroughs in Medical Research
The field of medical research is on the cusp of several groundbreaking discoveries. Today, we anticipate announcements of advancements in treatments for chronic diseases such as cancer, diabetes, and neurodegenerative disorders. Innovative therapies, including gene editing and personalized medicine, are set to offer new hope for patients worldwide. These breakthroughs not only promise to improve health outcomes but also to revolutionize medical practices.
5. Social Media Trends and Digital Influences
Social media platforms continue to shape public opinion and cultural trends. Today, expect new viral challenges, influencer endorsements, and social justice movements gaining traction online. With platforms like TikTok and Instagram driving much of the digital conversation, brands and public figures will leverage these channels to connect with audiences and promote their messages. Be prepared for a flood of new content that could spark debates and inspire collective action.
As these predictions unfold, they will undoubtedly impact various aspects of our lives. Staying informed and adaptable is key to navigating the rapid changes in today's dynamic world.
The Business Process Model and Notation (BPMN) is the OMG industry standard for defining and orchestrating the flow of activities comprising end-to-end business processes. This live event will showcase the iterative creation and seamless exchange of BPMN models among different tools, highlighting the interoperability and sophistication of current BPMN technology. This showcase is an invaluable opportunity for professionals in the field to witness firsthand the advanced functionalities and collaborative potential of BPMN tools. Join us for an insightful exhibition of the latest advancements in business process management.
Organisational success today hinges on effectively understanding and responding to customer needs across diverse segments with varying expectations and preferences. Indeed, with consumers becoming increasingly demanding, it is more important than ever to prioritise customer experience excellence at every touchpoint.
Ensuring exceptional customer experiences at every level of your organisation is crucial. While customer needs might be different, you must build deep customer experience skills and knowledge to accurately identify, address, and enhance the various grey areas in your customer value journey.
Failing to do this can lead to customer attrition and lost opportunities. A few key considerations can ensure your organisation is on the right track to deliver outstanding experiences.
In this deck, you'll learn the secrets to improving your organisation's customer experience.
You'll also learn:
• How you can measure Customer Experience
• What is means to manage your Customer Experience (CX) and the key components for effective implementation
• Tested strategies to elevate your Customer Experience
• And lastly, the difference between Customer Experience and Customer Service.
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...Newman George Leech
Understand the profound impact Newman George Leech has had on the Swiss real estate sector, managing €500 million in assets, while operating from the United Kingdom.
Virtual Production Tool Set and Technologies Redefining Cinema.pdfvirtualproduction38
Discover how Virtual Production Tools and cutting-edge tech are revolutionizing filmmaking! Unleash creative freedom with virtual sets and in-camera VFX.
The standard operating procedure aims to align all the Digital Marketing Efforts into a single channel and help to measure the effectiveness of each department.
This SOP applies to all digital marketing activities including
• Social Media Marketing (SMM)
• Search Engine Marketing (SEM)
• Digital Ads
• Web Development
• SEO
• Email Marketing
• SMS Marketing
• Community Marketing (Whatsapp/ Viber etc.)
• Paid Marketing
• Native Marketing
• Analytics Tools
Network Observability – 5 Best Platforms for ObservabilityGauriKale30
Constant changes in network traffic and configurations require understanding the IT network for reliability. Network observability with telemetry, AI/ML, and AIOps gathers and analyzes data, predicts issues, and automates responses
1. Part 1: Creating a Powerful Profile
Part 2: Landing a Job through LinkedIn
A Step-by-Step
Guide to Mastering
2. Part18 Steps to Creating a
Powerful LinkedIn Profile
Why should you be on LinkedIn?
The latest survey data says a full 94% of recruiters today use social
media in their recruitment efforts. And that is across the board for short
order cooks to financial analysts, yet people are puzzled, or at least
skeptical, as to why tools like LinkedIn are such game changers.
Think of it like this: it used to be that only the demand side of the labor
market was organized. Now the supply side of the labor market — i.e.
you and me — has a place to hang out. Employers can come and find
you, with or without a specific job in mind. LinkedIn is a searchable
database of talent and skills. You are potentially visible to everyone
specifically looking for what you have to offer.
Imagine if you could permanently run an ad in a world newspaper
selling the best of “you” — and that anyone with any opportunity,
whether it is a job offer, a consulting gig, or a business deal, could find
you. That’s LinkedIn.
In Part 1 of this guide we are going to show you how to create that
advertisement in just eight steps. We tracked the before and after
results of doing this — and only this much — with 27 of our clients’
LinkedIn profiles. The optimized profiles garnered on average five
times as many profile views as before.
www.careerly.co
3. Part 1: Creating a Powerful LinkedIn Profile
1Your Picture .
www.careerly.co
The old adage is true. People remember
faces more than names. This is also why
one needs to see your face and not some
other part of you. For example, a yoga
instructor should still use a headshot and
not a photo of her/himself in a yoga pose.
Pictures that attest to skill or talent can be
uploaded elsewhere on your profile, along with training videos
and presentation materials.
You don’t have to wear business attire if that’s not your style.
But you need to look professional and pleasant. Smile. You
are going for “dependable” and “trustworthy.” Avoid “sexy” or
“quirky.”
• Not upload a picture
• Use a picture of anything
other than your face
(i.e. your dog, a vacation
landscape picture, etc.)
• Use a “selfie”
• Use a distracting picture
(hats, sunglasses, etc.)
Don’tDo
• Use a headshot
• Look straight ahead
• Use a picture of only you
• Be natural
• Think simple and
professional
• Consider getting a
professional picture taken
4. Part 1: Creating a Powerful LinkedIn Profile
2 Your Headline .
You have 120 characters at the top of your profile to describe to
the world what you do.
Many people just put their official job title, which is one way to go
or you can really use the system to your advantage here. Also,
creative headlines come in handy if you are currently looking for
work.
Our recommendation
Choose descriptive and compelling keywords that
a) make you as marketable as possible
b) help you get found by the right people.
Remember, LinkedIn is a search engine.
Examples
• “Recruiter, HR, Talent Management
Expert”
• “Brand Marketing, PR,
Communications Professional”
www.careerly.co
5. Part 1: Creating a Powerful LinkedIn Profile
3 Your Summary .
You can think of it as your “60-second commercial” or your
“elevator speech.” These are the first sentences people read,
and you have a very short time to grab the reader’s attention
and make them want to read more.
Play around! You can include high-resolution photos,
an infographic of your experience, or a video of a talk you gave.
How far you can go in terms of creativity depends to some
extent on your industry, as some are more traditional than
others.
In any event, at the end of this section, the reader must have a
strong idea of who you are and how you help people. End with a
Call to Action (CTA) — for example, “Please reach out to discuss
opportunities in X, Y, and Z.”
www.careerly.co
Various effective approaches
• Copy/paste of your resume’s summary section
• Construct a few paragraphs that reads more like a bio
• Take a core competencies approach - list the three or four
key skills you bring to the table
• Take an accomplishments approach - list the three or
four big results you have achieved on behalf of your past
employers or contacts
• Pair an interesting story with a section called “what you
won’t find on my resume”
6. Part 1: Creating a Powerful LinkedIn Profile
4 Your Experience .
This is the body of your profile — just like on a
traditional resume — where you really showcase
your experience, expertise, and skills.
Add where you have worked, for how long, and
in what roles and functions. Include your current
position and at least two other positions.
Two ways to handle this section
Adapt it from your resume; you can copy/paste the relevant
job descriptions and accomplishments for each position. 1
If you are uncomfortable listing too much information
under specific employers, you can simply add the name
of employer, your position, dates, keep the rest blank, and
include in the Summary a more general “skills-based”
experience piece.
2
www.careerly.co
7. Part 1: Creating a Powerful LinkedIn Profile
5 Keywords & SEO.
Include keywords everywhere, especially in the Summary and
Experience sections, for search engine optimization (SEO)
purposes.
When recruiters use LinkedIn, they use certain industry-specific
key words. These are the terms that will help you show up in
their search results within LinkedIn.
What words and phrases might people in your target market
use to search for someone with your background, experience,
and service offering?
Go to the Careers page of some potential employers you are
interested in, and pick common keywords around that job or
industry.
How to figure out your keywords
www.careerly.co
8. Part 1: Creating a Powerful LinkedIn Profile
6 Recommendations.
www.careerly.co
This is one area that we see easily fall through the cracks. Yet it
is one of the most valuable tools in building up your credibility in
the job marketplace.
You have to be proactive about asking for recommendations,
following up, and keeping on top of it. Recommendations can be
from anyone: bosses, colleagues, mentors and mentees, happy
clients, or anyone who has collaborated with you and benefited
from your skills or advice.
A well-crafted recommendation that is genuinely glowing from
a peer is better than a few generic sentences from a high-level
managing director.
1. Ask each person to speak to particular skills or highlight
certain experiences with as much detail as possible. Help
out your recommenders by giving them this detail.
2. Ensure that the sum total of your recommendations covers
all your skills and experiences, and that the content in them
backs up (or least does not contradict) what you wrote
about yourself.
3. Thank your recommenders and offer to recommend them.
Have a strategy
If you want them to highlight leadership skills, remind
them of two or three instances when you skillfully led
a project.
9. Part 1: Creating a Powerful LinkedIn Profile
www.careerly.co
Groups are a way to build relationships and network with people
who are doing similar work or have similar interests as you. You
have about 1.9 million groups on LinkedIn to choose from.
Get started
• Join the alumni groups for where you went to
school.
• Join any industry association groups pertinent
to your line of work.
• Join as many relevant groups as you can and
contribute to the conversation.
When you join the discussion, try to lend your expertise to benefit
the conversation and to show your interest and value.
7 Groups.
10. 8
Part 1: Creating a Powerful LinkedIn Profile
Achieve a “fully
.
www.careerly.co
LinkedIn says your profile will appear 40 times more in search
results if it is “complete.” In other words, you will be open to 40
times more opportunities if you do this. So please do.
complete” profile
Definition of a 100% Complete Profile
(according to Linkedin)
— Your industry and location
— An up-to-date current position (with a description)
— Two past positions
— Your education
— Your skills (minimum of 3)
— A profile photo
— At least 50 connections
11. Part 1: Creating a Powerful LinkedIn Profile
www.careerly.co
In Part 2 we will show you how to use LinkedIn
both as a networking tool and a formidable job
search engine.
• Keep adding content and optimizing for best results.
• Connect with people and start building a powerful
network of old colleagues and future collaborators
alike.
That’s it! Your profile is now ready.
Use it to position yourself as an expert in your field.
Hello World!
What’s next?
12. Part27 Steps to Getting a Job
Through LinkedIn
Are you effectively using LinkedIn?
There are more than 300 million people on LinkedIn at last count. This
means you want to be on it. But you also don’t want to get lost in the
crowd.
Now, we’ll show you how to actually use LinkedIn once you are properly
on it.
LinkedIn is a formidable professional networking platform as well as
a powerful job board and search engine. The fact that a full 94% of
recruiters use social media, in particular LinkedIn, to fill open positions
should get you excited.
Here’s how you can use this game-changing platform to get your
next job. . .
www.careerly.co
13. 1
Part 2: Landing a Job through LinkedIn
Understand where
.
www.careerly.co
In order to use it well, it’s important to understand how LinkedIn
fits into the larger context of social media networking.
Facebook is about brand and identity, whether that is a
personal profile or a business page. Twitter is about events
or occurrences, which could be a missing plane in the Indian
Ocean or letting your audience know that your latest blog post
is published. LinkedIn is the best channel for engaging with
people and organizations that could potentially hire you.
LinkedIn allows users to effectively research people and
companies. This is something that’s very handy before meeting
a contact for coffee, when requesting an informational chat
with someone, and, especially, as key preparation before a
formal job interview.
You want to know everything you possibly can about the
person/people who is/are interviewing you. It will help you ask
good questions as well as find points of connection over which
you can bond. For example, perhaps you went to the same
school or once lived in the same city or country.
LinkedIn “fits in”
14. 2
Part 2: Landing a Job through LinkedIn
Use the search function
.
www.careerly.co
As already mentioned, LinkedIn is a high-power search engine.
to your advantage
To get started with search, go to the search bar on top; this is
where you will type in your search terms. For example, if you
type in “MBA career coaching,” you will get a list of related jobs,
groups, and people doing similar work. If you are connected to
them, it will prompt you to message them, and if you are not, it
will prompt you to connect.
The drop down box next to the search bar (or once you are in
“search,” the menu at the top left) allows you to customize your
search by people, jobs, companies, groups, and inbox. Click
“jobs” and you can further hone in by location, connections,
industry, job function, and experience level.
Using the search
function to look for jobs
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Part 2: Landing a Job through LinkedIn
Search for jobs.1
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Now, let’s say you click on a Product Manager position at Google
located in San Francisco. One of the most helpful features of
LinkedIn is that in addition to details on that job, you will get:
1. A list of other jobs at Google,
2. A list of similar jobs at other companies (for example, a
Product Manager position at Facebook),
3. A list of other jobs that people who viewed this job also
viewed.
There’s more!
You’ll see a list of people that connect you to the position you
are viewing, showing you exactly how and through whom you
are connected. This is priceless because now, you can write
that networking email (see no. 7 below) asking your friend from
graduate school to connect you to his friend from college who
now works in that department at Google.
One last thing. LinkedIn’s intelligent search will, over time, get a
feel for what your preferences are and give them to you. You see
now why search engine optimization (SEO) is important when
you are crafting your own profile. The right keywords get you
found by people who are using those terms. So, make sure you
are findable.
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Part 2: Landing a Job through LinkedIn
Create interesting
.
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Speaking of being findable, one of the ways of standing out is
to be perceived as a solid professional in your field, someone
knowledgeable and highly employable. To do that, you need to
share your expertise and experience...and be heard above the
noise.
Lindsay Pollak, a great resource for absolutely anything
LinkedIn-related, defines a shareable experience as one
where you can provide a status update about that highlights
your exposure and interest and/or shares valuable information
with your network. Examples of shareable experiences include
attendance at important conferences and events, access to
key industry folks, and opportunities to provide expertise or
feedback.
Visuals matter more and more. So when you are at that
conference or running a training or workshop, use a picture from
that event with your update.
shareable experiences
In this age of ubiquitous social media, everyone is constantly
collecting and sharing experiences. When we experience
something special, we want to record it and share it.
The truth is
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Part 2: Landing a Job through LinkedIn
Join relevant groups,
.
www.careerly.co
There are hundreds of thousands of groups on the platform from
retail and finance to social media and marketing. You will find
interests and topics on any business subject imaginable. The
latest research shows that the groups feature is the top favorite
of users.
contribute, & engage
LinkedIn Group Basics
1. Post useful and interesting content in your groups. This may
include articles and blog posts you read (or wrote), a funny
(but work-related!) video you watched, or a major report on
your industry that just hit the news.
2. Make it easy for others to engage with you. Ask a question
where people can give a very short answer, for example,
“What do you think is the secret to ultimate job satisfaction:
i) talent, ii) passion, or iii) money?”
3. Remember to engage back; reply to all comments you
receive, even if it’s just a short thank you! Don’t argue with
people, but instead, try to facilitate a good discussion.
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Part 2: Landing a Job through LinkedIn
Make connections and
.
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Everyone you meet is someone you may
end up working for, recruiting, referring, or
advising. This is really where you
see the magic of LinkedIn; it’s a
veritable live global village
of mentors and mentees,
job leads, and business
opportunities.
So, connect with everyone and make it personal.
build your network
Make it
Send a customized message when you ask to connect with
people in the vein of:
It was a pleasure to meet you at the conference. I enjoyed our chat.
Good luck with your projects, and let’s keep in touch.
Warm regards, Hira.
This way, you establish and build the relationship right from the
start. And the receiver will likely appreciate your extra effort and
remember you among the sea of people he or she met at that
conference.
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Part 2: Landing a Job through LinkedIn
Take recommendations
.
www.careerly.co
Endorsements are provided at the click of a button and don’t
really say that much about the endorser’s experience of you and
that skill. A huge volume of endorsements looks good (so, there is
no harm in collecting them), and all you have to do is tell LinkedIn
what your skills and expertise are - you can add up to 50 skills.
Recommendations, should be taken more seriously. We cannot
stress enough the incredible value that recommendations
provide. They add layer upon layer of credibility in the eyes of
prospective employers. If you are in a client-based role, clients
writing on your behalf essentially serve as testimonials. For an
independent consultant or a freelancer, this is golden
(& endorsements) seriously
Asking for a recommendation
1. Offer to help. Remember that people are busy, and also,
most people don’t like writing recommendations! They may
think great things about you but be at a loss when it comes
to putting pen to paper. It would be a relief to get some
information from you reminding them of projects you worked
on, goals you accomplished, and examples of key skills you
used in that job. Always remember to say, “Please feel free to
adjust this as you see fit.”
2. Offer to return the favor and write a recommendation for your
recommender. That’s just good business practice.
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Part 2: Landing a Job through LinkedIn
Write thoughtful
.
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networking e-mails
Here are some basic tips for writing good networking emails
that will get you a response.
1. Keep it simple and make sure that what you are asking for
is clear. If you are looking for opportunities in XYZ field and
would like to connect to Mr. Smith to have an informational
chat about his experience in that field, then say so. Don’t
say that you’d like any job in that field. Mentioned your skills
and explain how they match a particular job or opening.
2. Act according to your objective. If you want a contact to
forward your information, write an email that is easy to
forward. If you want a contact to make an introduction,
ask for it clearly, but give them an out. They may not
have spoken to that person in a long time or don’t feel
comfortable making the intro for other reasons.
Dear Stephen,
I hope this message finds you well. I am applying for the
Community Director position with the Humane Society, a
favorite organization of mine. I saw that your friend, Sarah
Michaels, works for HS. I was wondering if you would feel
comfortable making a connection between us, as I’d love
to chat with her about her time at HS and my interest in
this position. Many thanks in advance.
Best, Barbara
ex.
21. A connected future
Finally, let us say this. As much as LinkedIn is currently one of the
greatest tools available for finding the job of your dreams, it’s not
about the job.
It’s about your future. It’s about taking a genuine and active
interest in your career and your life. It’s about relationships,
opportunities, and all kinds of possibilities that could come your
way because you are now in touch with hundreds of interesting
people representing a vast continuum of backgrounds, talents,
connections, and experiences.
About
www.careerly.co
We are a Washington D.C. based career strategy and coaching
company with clients across the globe from London and Rome to
Mozambique and India, as well as of course, the United States.
We’re best known for our combination of left brain analysis and right
brain intuition.
Our services run the gamut from resumes to high-level career
design. We exist to help you understand your own ambition, and
match your natural gifts, talents, and skills to what the world needs
and/or what the market will pay for. We want a more rewarding and
fulfilling career experience for everyone.
We are skilled at working with a pretty diverse cross-section of
clients, from graduates of the top MBA programs to mid-career
professionals to the long-term unemployed.