AI-powered tools become more and more popular. They help professionals from various industries by saving time and optimizing different processes.
And marketing is no exception.
Check how marketing departments use AI, how it helps, and what main concerns marketers have.
Beyond the Buzz: How Sectors as Diverse as Logistics, Finance, Healthcare & M...Leah Kinthaert
In their report, “Predictions 2017: Artificial Intelligence Will Drive The Insights Revolution”, Forrester Research predicts that “insights-driven businesses will steal $1.2 trillion per annum from their less-informed peers by 2020”. Statista tells us that this year “the global AI market is expected to be worth approximately 7,35 billion U.S. dollars.”
I compiled a “best of” e-book for Informa Connect Learning from interviews with 34 pioneers on the topic of AI in marketing, healthcare, finance and maritime/logistics. From Wolfgang Lehmacher, Head of Supply Chain and Transport Industries of the World Economic Forum to Forbes 30 under 30 Domeyard Hedge Fund Partner, Christina Qi, the Global No. 1 Fintech, AI,
Blockchain & No. 2 InsurTech Influencer by Onalytica, Spiros Margaris to award winning scientist and entrepreneur, ReviveMed CEO and Co-Founder, Leila Pirhaji -
learn how 34 of the top artificial intelligence experts in the world are using AI to disrupt their industries, increase profits, drive efficiencies and in many cases - save lives.
Powered by AI: Communications and Marketing in the Algorithm AgeMSL
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, UK and US. We partnered with our colleagues at sister agency Publicis.Sapient who are experts in counselling companies and brands on the AI revolution.
According to a new market report pertaining to the global chatbot market published by Transparency Market Research the global chatbot market was valued at US$ 274.5 Mn in 2019 and is projected to reach US$ 2,358.2 Mn by 2027, at a CAGR of 31.3% during the forecast period from 2020 to 2027. The adoption of the chatbot system is expected to increase due to increasing adoption of artificial intelligence technology in services sector.
1) Digital assistants like Alexa and Siri will become the new gatekeepers between brands and consumers as they control the information consumers receive.
2) For marketers, success will depend on learning how to market not just to consumers but to the machines to ensure brands are relevant and delivered in responses.
3) Only the most hyper-relevant brands that truly understand individual consumer needs and behaviors will be able to ensure their brand is the one the digital assistant selects and delivers to the consumer.
AI & Analytics Predictions of 2022. InfographicInData Labs
What does 2022 hold for artificial intelligence? Will the AI revolution continue to gain momentum?
This report will provide a look into the future of AI technologies, including:
- Strategic AI predictions and trends for 2022 and beyond
- The current and projected state of the AI market and its value
- Business functions that already benefit from AI implementation
- Industries where AI is making the greatest disruption
- The business value generated by Artificial Intelligence
- Costs of AI implementation and main challenges
DIgital Marketing Trends 2018
Digital will witness yet another year of super-growth wherein new
digital products and solutions will be launched which will vie for larger eye-ball
share. Advertisers will look for performance over delivery and conversions over
clicks. Recent reports from IAB suggest mobile contributes 54% of the digital
advertising pie in the US. Being a mobile-first country unlike the
western worl,there is no doubt that India will move past that
percentage even faster than US.
In this report, we shall also throw light on three new platforms which we believe
will change the dynamics of the industry for giants like Google, Amazon and
Facebook forever.
At the current pace of growth, digital cannot be ignored by both small and large
enterprises. It is no more a platform which can be taken for granted.
Organizations will have to go back to the drawing board, develop strategies and
business models suiting the digital eco-system. The businesses will need to
significantly shift their culture and approach to grow and replicate their offline
success to digital platform.
AI in Marketing: Guest lecture at Bournemouth university Zoodikers
Katie King is an expert on AI and its impact on marketing. She discusses how AI is advancing beyond just data analysis to generating data from sights and sounds through machine vision and speech recognition. AI will transform marketers by helping with segmentation, tracking, and keyword tagging to make planning and execution more efficient. While AI can aid content creation, human marketers are still needed for their creativity. New technologies like chatbots and autonomous retail robots powered by AI are also discussed. King emphasizes that to prepare for the future of work with AI, organizations need to focus on retraining, culture, and experimentation.
This document summarizes a presentation about how AI can help marketers. It discusses:
1) How AI is amplifying human capabilities through intelligent technologies. Examples of AI applications in marketing include personalized experiences, predictive analytics, and automation.
2) Microsoft's AI tools for marketers, including Bing AI solutions that provide insights from data, marketing automation, and intelligent agents. The presentation demonstrates uses of AI through a Bing bot example.
3) How combining customer data with Microsoft Graph data can create richer digital profiles and audience-based marketing opportunities through platforms like Bing Ads and Cortana Intelligence.
AI in Media & Entertainment: Starting the Journey to ValueCognizant
Up to now, the global media & entertainment industry (M&E) has been lagging most other sectors in its adoption of artificial intelligence (AI). But our research shows that M&E companies are set to close the gap over the coming three years, as they ramp up their investments in AI and reap rising returns. The first steps? Getting a firm grip on data – the foundation of any successful AI strategy – and balancing technology spend with investments in AI skills.
iProspect's Future Focus 2018: The New Machine RulesiProspect
It's time to Focus on the Future. Based on interviews with over 250 global advertisers, we address the biggest trends you need to master in order to be prepared for The New Machine Rules. Download your copy now: http://bit.ly/2AirbwR
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
Artificial intelligence Trends in MarketingBasil Boluk
This document provides an overview and summary of key insights about artificial intelligence (AI) adoption from various research reports:
- Investment in AI remains high but large-scale adoption is happening slowly, as many companies are still in the planning phases.
- Research forecasts strong growth in the global AI market size over the next few years, reaching $60 billion by 2025, though most investment still comes from large tech companies.
- Adoption of AI technologies varies by industry, with around 20% of companies surveyed having adopted at least one AI technology at scale so far, while others are still experimenting or planning adoption.
Artificial Intelligence In Marketing A Systematic Literature ReviewAshley Carter
This document summarizes a systematic literature review of 57 publications on the use of artificial intelligence in marketing. It categorizes marketing into five functional themes - integrated digital marketing, content marketing, experiential marketing, marketing operations, and market research. Across these themes, it identifies 170 use cases where AI is leveraged to deliver superior outcomes. The review evaluates the publications qualitatively and quantitatively based on their coverage, impact, relevance and guidance. It finds growing adoption of AI across the marketing landscape and discusses implications for practitioners and researchers. The review aims to establish evidence of AI-powered marketing as an enabler of business outcomes and proposes a future research agenda to study its continuous transformation of marketing.
Member report: NEWBASE - Marketing Priorities 2017IAB Europe
In a rapidly changing media world, as marketers, we need to keep up with what is going on around us, track consumer behaviour and technology developments, and watch where the advertising dollars are moving. It is also essential that we understand the priorities of brand marketers, agencies and publishers alike, and build our marketing strategies accordingly.
By all accounts, 2019 will be the year marketers (finally!) get serious about customer experience (CX). Defined by BusinessDictionary.com as “the entirety of the interactions a
customer has with a company and its products,” CX has long been a hot topic, and in our age of endless distractions, an aspect of customer relationship management (or CRM)
that businesses can’t afford to get wrong. Armed with intelligent technologies capable of delivering the highest levels of customization and personalization, brands and their
partners will place big bets on CX – and its impact on driving conversions – in the year to
come.
Now onto a handful of the trends we’ve been tracking, in no particular order
Generative AI is evolving rapidly and disrupting marketing and sales in several ways:
1) It can leverage large datasets to identify new audience segments and automatically generate personalized outreach content at scale.
2) Within the sales process, it provides continuous support through tasks like hyper-personalized messaging, virtual assistance, and predictive insights.
3) It also has applications in customer onboarding, retention, and success analytics through tools like dynamic content and customer journey mapping.
Commercial leaders anticipate moderate to significant impact from generative AI use cases and most expect to utilize such solutions extensively in the next two years. Effective companies are prioritizing technologies like generative AI to improve performance.
ARTIFICIAL INTELLIGENCE & MACHINE LEARNING CAREER GUIDENcib Lotfi
The document provides information about career opportunities in artificial intelligence. It discusses various applications of AI across industries like healthcare, entertainment, banking/finance, marketing, retail, manufacturing and more. It outlines popular job roles in AI like software engineers, data scientists, AI researchers, intelligence specialists, consultants, AI data analysts, machine learning engineers, sales engineers, and product managers. The document also provides sample job descriptions for roles like artificial intelligence engineer and machine learning engineer. It discusses necessary skills for AI careers like Python, Java, R, machine learning frameworks, data science, analytics and more. Finally, the document shares success stories from the Post Graduate Program in Artificial Intelligence and Machine Learning (PGP-AIML).
The Second Technology Revolution: How the PR Business Needs To Change Once AgainMSL
The document discusses how the PR industry needs to change and adapt to a second technology revolution driven by emerging technologies like artificial intelligence, augmented and virtual reality, and big data analytics. It argues that these technologies are augmenting influence by providing more data-based insights, amplifying emotional resonance through immersive experiences, and using artificial intelligence to automate and adapt interactions. This will disrupt traditional media and influence, requiring PR practitioners to develop new skills in data, technology, and storytelling to help clients navigate this changing landscape.
Similar to How Marketing Uses AI Top Data & Insights to Know.pdf (20)
How Will AI Influence SEO in 2024. Explained by 19 Experts.Adsy
The rise of AI usage is evident. 76% of marketers use generative AI for creating content and drafting compelling copy. 27% of US citizens trust in AI-powered search results. Google shared that it works on the all-new search engine Magi and develops some AI tools.
So, we decided to ask 19 SEO experts, marketers, and business owners from all over the world how AI or AI-generated content will influence search and SEO in 2024 and beyond.
The Future of AI in Digital Marketing Transforming Customer Experiences.pdfAdsy
Can AI help marketers understand users better?
That's what we want to figure out in this presentation.
Firstly, let's see how AI can help with personalization. Also, let's see how artificial intelligence can help with user engagement.
Sure thing, we will talk about ethical concerns regarding AI.
But overall, you need to know that more and more companies use AI in their daily activities.
15 AI-Based Tools for Effective Content Marketing.pdfAdsy
AI tools can make our lives better. If you know right services you can fine-tune your content marketing.
From more optimal content writing to email automation and more precise audit of target audience - learn what AI tools can help your content marketing be more effective.
5 Examples of Creative Marketing Campaigns by Brands.pdfAdsy
Would you like to get inspired by the top creative marketing campaigns from renowned brands?
We gathered five examples of jaw-drapping campaigns that will help you with ideas and directions you can take to promote your company.
35 Mind-Blowing AI Statistics for 2023 & Future.pdfAdsy
This document provides statistics about the history and growth of artificial intelligence (AI). It discusses key developments in AI, including the first use of the term in 1956, advances in machine reading and language processing, and recent models from OpenAI and Microsoft. The document also summarizes statistics on public awareness of and attitudes toward AI, the size and growth of the AI market, and uses of AI in marketing.
Gen Z will soon be the biggest cohort in the US. Yet, the global trend is alike with more young adults becoming a focus audience of many companies.
In this presentation, you will learn about the centennials (aka Gen Zers, iGens). We've gathered some data from reputable sources to let you understand this generation better, know it shopping habits, and attitude to marketing.
Check the full article at https://adsy.com/how-to-market-generation-z.
B2B and B2C Content Marketing Trends to Look for in 2023.pdfAdsy
Do you want to execute a successful content marketing strategy for your company?
Then you need to know current content marketing data and predictive statistics for the next years.
We gathered the main data for B2B and B2C marketers based on the Statista's "Content Marketing Trends Report 2022."
GPT-4 What It Is, What It Does, How It Deals with Content.pdfAdsy
GPT-4 is a new big hit from OpenAI. This large multimodal model is capable of doing many things - from writing screenplays to turning sketches into real sites.
We decided to share the main GPT-4 parameters, see what the developers have improved, and how users can employ it in terms of content.
Can ChatGPT or AI Writing Tools Replace Content Writers.pdfAdsy
Is it possible for AI-based tools like ChatGPT to replace human content writers?
Generative AI becomes a hot topic right now so we decided to study its usage in detail. We have found 3 crucial advantages and 3 main limitations AI writing tools have.
Check this presentation to learn if smart models can give people the sack.
ChatGPT What It Is and How Writers Can Use It.pdfAdsy
Have you heard of ChatGPT? This smart model seems to change the way we work in the content marketing field.
We've investigated what this AI tool can do regarding content writing and ready to share the results.
Check this presentation to learn how this chatbot can assist you with content creation.
45 Instagram Growth Tips for Business Owners.pdfAdsy
Instagram is the seventh most visited site on the Internet. That makes it an incredibly essential marketing tool for business owners.
Do you want your company to shine on this social media? Then check these 45 from the Instagram expert Brock Johns that our team has hand-picked for you.
5 Instagram Marketing Trends for Businesses to Know in 2023.pdfAdsy
Learn where Instagram in 2023 will go. What trends and tendencies should you be aware of?
Know the major five things that will define Instagram this year. Also, check how different brands make the most of these trends.
Getting high ranks on SERP is a wish of any site owner.
And link building is one of the approaches that help to grow positions and make a website visible to more people. There are so many tactics to choose from. Yet, you need to know the ones you should definitely avoid.
Here is a list of seven link building tactics you should get rid of. Don't use them if you don't want to fall under the search engine's penalties.
Would you like to know all the main aspects of guest posting?
Then this guide is definitely for you!
Learn what goals guest blogging helps you reach. Get to know seven essential benefits guest posting has to offer.
Moreover, learn how to make the guest posting process easy, fast, and smooth.
11 Ways How Content Writing Helps Business.pdfAdsy
Do you want your business to stand out from the competition, rank higher on SERP, and be recognized by customers?
Then you need to take time for content creation.
Content is your ultimate helper when it comes to brand awareness growth, customer acquisition, and overall business growth.
Check eleven main perks content creation can offer your company.
How to rank higher than your competitors in 5 steps.pdfAdsy
Is there a way to outperform your competitors?
Well, it's possible, and you are going to learn how after checking this presentation.
We are giving out five working strategies that will help your business more effective, strong, and visible.
Would you like to make your company noticeable?
Then building a brand is your top priority.
In this presentation, we will tell you about six elements that help your business stand out and attract more clients.
5 Steps to Social Media for Small Businesses + Monetization Tips.pdfAdsy
🤯 Social media gets 13.5 new users every second. And now stretch it to minutes, hours, and days!
As you understand, you and your small business have a great opportunity to reach potential customers.
Adsy shares 5 steps on how to fine-tune social media accounts for your company and how to monetize them.
Digital tools are an indivisible part of every successful business nowadays. Thanks to these tools business owners can achieve impressive results in various spheres of their activities.
Learn what perks you can get after using digital tools.
Implement digital strategies to grow your business and outperform competitors. Become one of 85% of SMB owners who have felt an increase in the company's performance.
11 Email Marketing Benefits Every Company Should Know.pdfAdsy
Do you know why the email marketing channel is so beneficial? Well, there are quite a few reasons for this and we can't wait to share them!
Check this presentation to learn about the 11 perks email marketing has to offer.
Integrated Marketing: A Strategic Approach for Modern Marketersdmprachigupta
Integrated Marketing is a strategic approach that ensures all communication and messaging across various channels are cohesive and consistent, aiming to unify promotional efforts across traditional and digital platforms. This approach is pivotal in today's marketing landscape, fostering brand trust and loyalty through a seamless customer experience.
How AI Drives Success In Digital Marketing-skillfloor.pdfgchaitya21
This article explores the integral role of artificial intelligence in digital marketing. It delves into how AI tools and technologies enhance customer experiences, optimize marketing strategies, and drive business success. Learn about the various AI applications in marketing, including personalization, predictive analytics, chatbots, and data analysis, and understand how businesses can leverage these tools to stay competitive in the digital environment.
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsVbout.com
The presentation"How to Build AI Chatbots in Minutes" covers the following key points:
1. Introduction to AI Chatbots: Overview of what AI chatbots are and their benefits for businesses.
2. Getting Started: Steps to begin building an AI chatbot, including selecting a platform and setting up necessary accounts.
3. Training the Bot: Guidance on inputting data sources to train the chatbot effectively.
Integration: Instructions on deploying the chatbot on various channels like websites, Facebook Messenger, and SMS.
4. Customization: Tips on customizing chatbot responses and behavior to align with specific business needs.
#aichatbot #ai #marketingautomation
Kutility Digital marketing Agency service PPTabhil40256
Kutility Digital Marketing Agency in Mira Road is your go-to partner for comprehensive digital marketing solutions. We offer a wide range of services to help your business thrive in the digital landscape:
SMS: Reach your audience instantly with our reliable bulk SMS services.
WhatBulk sApp API: Enhance your customer communication with our seamless WhatsApp API integration.
Bulk Call Service: Deliver your message directly to your customers with our efficient bulk call services.
Social Media Management: Boost your online presence and engage with your audience through our expert social media management.
Performance Marketing: Maximize your ROI with our data-driven performance marketing strategies.
Branding Service: Build a strong brand identity that resonates with your target audience.
Web Development: Create a stunning and functional website with our professional web development services.
SEO Service: Improve your search engine rankings and drive organic traffic to your site with our SEO expertise.
Content Writing: Communicate your message effectively with our high-quality content writing services.
Want to connect with us? Click the link below: https://kutility.com/
Call us on: +91 99200 51113
This presentation is for you whether you are:
- Web Developers
- Computer Science Students and Graduates
- Digital Marketers
- SEO Specialists
- Switching to Tech or SEO Roles
- Or even for tech-savvy entrepreneurs and startup founders
This slide is for those who want to understand the intersection of web development & SEO and how it impacts SEO visibility.
- Learn how to build websites that rank well in search engines.
- Make yourself more marketable in a competitive tech market.
- Real case studies that reflect the impacts of SEO in the web ecosystem and it's visibility.
8 Tips on Creating Compelling Content for Your Moment MarketingMaxsemo
Ready to boost your moment marketing strategy?
Check out my latest carousel: 8 Tips on Creating Compelling Content for Your Moment Marketing!
Learn how to:
✅ Capture attention instantly
✅ Craft engaging narratives
✅ Utilize trending moments
✅ Maximize brand visibility
Swipe through for actionable insights that will elevate your marketing game!
How AI Enables Modular Content Strategy in PharmaAriya
Explore the transformative power of AI in revolutionizing content strategy within the pharmaceutical industry through our comprehensive whitepaper, 'How AI Enables Modular Content Strategy in Pharma.' This in-depth analysis provides valuable insights into how artificial intelligence streamlines content creation, enhances compliance, and facilitates faster market access. Discover practical applications of AI for modular content management, compliance adherence, and content customization in pharma. Learn about the benefits of adopting an AI-powered modular content strategy, including increased efficiency, reduced costs, and improved scalability. Perfect for pharma marketers, content strategists, and digital transformation leaders seeking to leverage AI for competitive advantage.
Ralph DiPiero's Tested Methods for Mastering Marketing ConsultingRalphDiPiero
With the help of this comprehensive guide, learn Ralph DiPiero's tried-and-true methods for succeeding in marketing consulting. DiPiero provides tried-and-true strategies for overcoming obstacles, enhancing client interactions, and producing significant outcomes. His experience provides priceless insights on how to succeed in marketing consulting by utilizing creativity, data-driven decision-making, and effective communication, regardless of your level of experience as a consultant or lack thereof.
In this dynamic 30-minute presentation, we’ll delve into the powerful trio of content, community, and conversions. Discover how to use context of social media platforms to create content that resonates with your audience, build engaged community, and ultimately drive conversions that grow your brand.
Key Takeaways:
Spend less money on production and strategy, and more money on testing quality content that's contextual to the platform we're trying to create on.
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdfdf2608021
"Discover the key features of social marketing strategies that lead to success. This detailed guide explores various techniques and approaches used to enhance social media presence, engage audiences, and achieve marketing goals. Learn about the importance of content creation, audience targeting, analytics, and platform-specific strategies to develop effective social marketing campaigns."
Learn how integrating organic and paid social media strategies can elevate your marketing efforts. We’ll explore how organic social media and paid campaigns can work together to boost engagement and improve ROI. Through real-world examples and practical tips, you'll discover best practices for using organic insights to inform paid strategies, ensuring consistent branding, and optimizing your campaigns. Whether you’re a seasoned marketer or new to the field, this session will equip you with the knowledge and tools to enhance your social media strategy and achieve superior results.
Online Digital Marketing course inteluguthotadivya582
Digital marketing is a multifaceted approach to promoting products or services using various online channels. At its core, digital marketing encompasses strategies like Search Engine Optimization (SEO), which involves optimizing web content to rank higher on search engines, thereby increasing visibility and attracting organic traffic. Content marketing plays a crucial role as well, focusing on creating and distributing valuable content, such as blogs, videos, and infographics, to engage and retain an audience.
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...Search Engine Journal
While on-page SEO gets a lot of attention, overlooking your website's technical foundation can severely limit your ability to rank on search engines (and reach new customers).
Is your technical SEO where it needs to be for success?
Watch as we explore an actionable framework for auditing and improving your technical SEO across four key pillars—discoverability, crawlability, indexability, and user experience. You’ll walk away with tactics to send stronger signals to Google and outrank your competition.
You’ll learn:
- How to optimize for discoverability through sitemaps, site architecture, and more.
- Strategies to improve crawl budget and avoid crawler traps.
- How to leverage Schema and optimize heading structure for better indexability.
- The top tools and processes for continuous technical SEO monitoring.
With Steven van Vessum and Alexandra Dritsas, we’ll also dive into best practices for Core Web Vitals and accessibility that will create an enhanced user experience for your audience.
If you’re looking to maximize website performance through technical SEO, you can’t afford to miss this webinar.
Adult Services Ads are specialized advertisements designed to promote services within the adult industry, including entertainment, dating, and other adult-oriented offerings. These ads require targeted strategies and compliance with regulations to effectively reach and engage their intended audience while maintaining a high standard of content quality and ethical advertising practices.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...mjenkins13
Join us for our next Greenville Hug event where we will explore Hubspot's Content Hub! During this session, we will break down in detail the Content Hub's features and use cases for marketers for creating & managing content. Hope to see you there!
How ActiveCampaign Can Grow Your Business.pptxRakesh Jalan
Slide 1: Title Slide
Title: How ActiveCampaign Can Grow Your Business?
Subtitle: Boost Your Marketing Efforts with Powerful Automation
Slide 2: Introduction
Heading: Introduction
- Email marketing is a powerful tool for business growth.
- ActiveCampaign is a leading platform for email marketing and automation.
- Trusted by over 150,000 users.
Slide 3: Heading: What is ActiveCampaign?
- A comprehensive marketing platform.
- Features: Email marketing, automation, CRM tools.
- Ideal for small to medium-sized businesses.
Slide 4: Key Features
Heading: Key Features of ActiveCampaign
- Email Marketing
- Marketing Automation
- CRM and Sales Automation
- Machine Learning
- Services and Migration
- Inbox Extensions
Slide 5: Email Marketing
Heading: Email Marketing
- Create newsletters and campaigns.
- Drag & drop tool for easy design.
- A/B testing for optimization.
- Access to 125 pre-designed templates.
Slide 6: Marketing Automation
Heading: Marketing Automation
- Automate emails, texts, and ads.
- Personalized follow-ups.
- Comprehensive reporting.
- Features: Site tracking, lead scoring, goal tracking.
Slide 7: CRM and Sales Automation
Heading: CRM and Sales Automation
- Automate sales processes.
- Manage leads and contacts.
- Lead scoring and win probability.
- Integrate with existing sales tools.
Slide 8: Machine Learning
Heading: Machine Learning
- Filter and manage customer data.
- Make informed business decisions.
- Focus on essential data.
Slide 9: Services and Migration
Heading: Services and Migration
- Free migration service.
- Import subscriber lists, CRM data, and email templates.
- Easy transition to ActiveCampaign.
Slide 10: Inbox Extensions
Heading: Inbox Extensions
- Extensions for Chrome and Outlook.
- Manage CRM info from your inbox.
- Add new contacts and create tasks.
Slide 11: Pros and Cons
Heading: Pros and Cons
Pros:
- Numerous free templates.
- Powerful marketing automation.
- Machine learning for data management.
Cons:
- Email segmentation needs improvement.
- Pricing based on subscriber count.
- Overwhelming for new users.
Slide 12: Setting Up an Account
Heading: Setting Up an Account
- 5-step process: Email, business details, goals, tools, password.
- 14-day free trial
Slide 13: Business Growth
Heading: How ActiveCampaign Helps Business Growth
- Saves time with automation.
- Manages contacts with CRM.
- Integrates with over 850 sales tools.
- Prebuilt recipes for business growth.
Slide 14: Pricing Plans
Heading: Pricing Plans
- Four plans: Lite, Plus, Professional, Enterprise.
- Custom plans for over 100,000 contacts.
Slide 15: Affiliate Program
Heading: Join ActiveCampaign - Affiliate Program
- 20% to 30% commission on referrals.
- No need to be a customer.
- Access to resources and community.
Slide 16: Conclusion
Heading: Conclusion
- Email marketing is essential for business growth.
- ActiveCampaign offers tools to enhance marketing efforts
How Marketing Uses AI Top Data & Insights to Know.pdf
1. Adsy - Guest posting service
HOW MARKETING
USES AI: TOP DATA
& INSIGHTS TO
KNOW
2. How deep is AI usage in marketing
nowadays? How often do marketers
and company owners resort to AI help?
As Deccan Herald reports the global
artificial intelligence market can
reach about 6 trillion by 2026. And by
2030, this number can grow up to
$15.7 trillion.
But what exactly is going on in terms
of AI usage in marketing? What should
professionals look for?
3. AI market size
and funding
According to Statista the market size was
$95,602 million dollars in 2021, it’s going
to reach a jaw-dropping $1,847,495
million dollars in 2030.
Other respectful sources like IBM,
Globe Newswire, Tractica, and others
also confirm the increase in
this market.
AI market size worldwide in 2021 with forecast until 2030 in million US dollars (Statista, 2023)
4. Also, a worthy sign of AI growth is the
AI-powered startups’ rise. And many
of them are marketing-driven.
For instance, here are the top three
most funded AI-oriented marketing
startups:
Jasper - an AI platform enabling content
strategies scaling for companies and
teams - $131 million dollars.
01
02
03
Synthesia - an AI video platform allowing
to generate content in different
languages - almost $67 million dollars.
Anyword - an AI copywriting software -
around $30 million dollars.
5. AI adoption in
organizations
worldwide
Thousands of
companies use AI
tools to optimize
their business flows.
Marketing is no
exception with 26%
of organizations
using smart tools for
marketing and sales
optimization.
Automation of IT
processes
33%
Security and threat
detection
Automation of
business processes
Marketing and sales
Business analytics &
intelligence
Financial planning
and analysis
Conversational AI or
virtual assistants
Sensor data
analysis
AI monitoring and
governance
Fraud detection
29%
23%
22%
28%
22%
22%
26%
26%
22%
6. Statista shares that global
total corporate investment
in AI picked at almost $94
billion dollars in 2021.
Our Word in Data provides
similar insights and proves
that private investments in
AI only continue to grow.
Another side of marketing
AI takes by force is ads. AI-
enabled media spending
continues to grow. As such,
AI-powered advertising
spending amounted to
around $370 billion dollars
in 2022. Further projections
see AI-enabled ad spending
reach $1.3 trillion dollars a
decade later.
7. Leading marketing technology innovations believed to be most impactful for advertising by
marketers worldwide as of April 2022 (Statista)
AI use cases in marketing
higher level of personalization in
advertising for potential customers,
growth of natural language
processing,
chatbots sophistication,
analysis of the big amount of user
data,
data-driven storytelling.
26% of marketers claimed measurement
enhancements centered on non-cookie
methods.
16% of marketers included improved ad
opportunities in emerging channels
(e.g., immersive games or TikTok) to the
list.
Besides, as Forbes reports, AI allows:
8. Also, overall interaction with users can
be more efficient thanks to artificial
intelligence usage.
of marketers employed
AI tools to automate
customer interactions
90% of marketers employed AI tools to
automate customer interactions,
88% of marketing professionals used AI to help
them personalize customer journey across
channels.
47% of marketers claimed they
trusted artificial intelligence to
target ads,
42% of respondents trusted AI to
personalize content and offers in
real-time,
39% of respondents said they
trusted AI to optimize email send
time.
Based on Statista report:
9. Top perks of
AI use in
marketing
time-saving,
CX enhancement,
better insights.
As you can see the top three AI
use perks in marketing are:
IBM's report confirms this with
65% of companies sharing that AI-
powered tools help to reduce
time spent on manual and
repetitive tasks.
10. 60% of marketers stated that the most
popular reason for employing AI to
improve customer experience is to
predict customer behavior and needs,
47% of professionals shared that they
use AI in their marketing company to
uncover frequent customer journeys,
23% of respondents said that they use
AI to improve MQLs (e.g. chatbots).
Marketers pay very close attention to
personalization. So, no wonder that the
most popular reasons to use artificial
intelligence tools spin around
customization.
11. Top challenges using
AI in marketing
In its recent AI state report,
McKinsey shared that 57%
of respondents from
developing economies and
47% from emerging markets
worry about cybersecurity.
Besides, other main
concerns are regulatory
compliance and
explainability.
Management of AI risks in emergin and developing markets
(white - emerging, blue - developing)
12. 35% of respondents using AI and ML tools in their
marketing programs shared that their main
challenges were risk and governance issues,
31% of those working with AI and ML claimed that
the AI and ML technologies were too difficult to
utilize or deploy,
30% of marketing professionals said that AI and
ML's costs were a challenge as well.
The freshest data from Statista outlines similar fears
among marketing professionals:
AIAAIC Repository shares dozens of examples of how
AI can trick users - from fake brand announcements to
questionable social media network algorithms.
That brings us to one essential conclusion. You need
to be very attentive when using any of the AI tools.
You still need to double-check some information and
learn how to use these tools correctly.
14. adsy.com
support@adsy.com
@Adsy Guest Posting Service
Would you like to strengthen
your content marketing activity
but do not trust AI yet? Get
some help from Adsy.
Order guest posts or article writing services at
a fair price